13 posts and columns on cost per click

Wall Street Gives Google a Mild Thumbs Down

in Media on April 13, 2012 at 10:40 am PT

A day after a decent Q1, GOOG is down 4 percent.
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Google’s Q1: A Little Light, but Investors Get a “Stock Split”

in Media on April 12, 2012 at 1:34 pm PT

Revenues were just below Wall Street’s expectations, and earnings were a touch higher. Meanwhile, a proposal to “effectively implement 2-for-1 stock split.”
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Google Earnings Preview: Sell More, Charge Less, Be Happy

in Media on April 12, 2012 at 8:25 am PT

Google’s prices may be dropping, but that shouldn’t freak investors out.
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Google Points to FX After Revenue Miss; Analysts Harp on CPC

in Media on January 19, 2012 at 1:28 pm PT

Fun with acronyms after Google’s numbers come in below Wall Street’s expectations.
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Here's the Big IPO You've Been Waiting For: Demand Media Files With the SEC

in Media on August 6, 2010 at 1:41 pm PT

Your first peek inside the world’s most talked-about content farm. Which turns out not to be a profitable operation yet.

Twitter’s Ad Plan: Copy Google

in Media on February 26, 2010 at 9:04 am PT

What will Twitter’s long-awaited ad platform look like? Something like Google’s. That’s the general description of Twitter’s plan, according to people who have been briefed by the company.

Google CEO Eric Schmidt: “I Have a Special Spot for Apple in My Heart”

in Media on January 21, 2010 at 1:46 pm PT

Eric Schmidt’s tender feelings for Apple won’t stop Google from competing directly with Apple’s iPhone: The company spent much of the time on its Q4 earnings call discussing its large mobile ambitions–without talking about specifics, of course. Meanwhile, the search giant posted a big jump in quarterly revenue. But not enough for twitchy investors, who are pushing shares down in after-hours trading.
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New York Times: Our Digital Ads “Could Be Under Great Stress”

in Media on December 9, 2008 at 1:20 pm PT

The Times says its core Web ad business–selling display ads on its pages–fell off in November, has gotten worse this month and could really be in trouble next year. But About.com is holding up comparatively well.