45 posts and columns on coverage
News Bytedisclosed partnership with NBC to cover the Olympic Games, Yahoo announced Wednesday it will offer connected TV and second-screen experiences to complement NBC’s Olympics coverage. Much like Facebook’s pitch, Yahoo’s plan is to push consumers to use Yahoo’s connected apps — like its social Hub for tablets and phones, as well as the Yahoo TV app — while watching the games on live TV.
Would it surprise you to know that BoomTown doesn’t really care anymore if TechCrunch editor Michael Arrington sidelines as a blogger while he makes investments in tech companies his tech news site covers? Especially after reading his post yesterday that made a good argument about who he is and, frankly, who he has always been. But that does not mean his boss, AOL content head Arianna Huffington, doesn’t have some ‘splainin’ to do.
At least one thing in yesterday’s lackluster first-quarter earnings report for Yahoo that got its Microsoft-search-bashing CEO Carol Bartz excited was the Silicon Valley Internet giant’s traffic gusher for big tentpole events such as the Super Bowl and the Oscars. There will be more of that, it seems, with the elevation of Yahoo exec Sam Silverstein as head of its special events coverage. Sources said it will be a major area of emphasis, given obvious advertiser interest.