9 posts and columns on CPM

Arianna Huffington on Her New AOL Job: "I Want to Stay Here Forever"

in Media on February 7, 2011 at 5:55 am PT

“I want this to be the last act of my life,” says AOL’s new content boss. CEO Tim Armstrong’s translation: It’s a “multiyear contract”

AOL to Wall Street: Our Turnaround Is Going to Be Really Slow

in Media on May 14, 2010 at 6:23 am PT

Keep lowering those expectations, okay? Ad sales are coming back across the Web, but AOL says its efforts are still a work in progress. But do keep an eye on that expiring search deal…

Web Ads Are Growing Again. But by How Much?

in Media on May 13, 2010 at 2:02 pm PT

We know that the Web ad business (and the ad business in general) is much better than it was a year ago, when it was awful. How much better?

Can You Put a Price on a Facebook Fan? Sure: $3.60.

in Media on April 14, 2010 at 5:29 am PT

A big chunk of Facebook’s recent success comes from its “fan pages,” which big brands use to connect with customers–and spend big dollars to promote. So are they getting their money’s worth? Maybe–if they’re not spending much more than a double latte per fan.

LIVE from New York: Twitter Pitches Ads to Madison Avenue

in Media on April 13, 2010 at 10:39 am PT

Twitter has quietly been reaching out to marketers about its new ad platform for a few months, but now it’s a full-fledged marketing blitz. COO Dick Costolo takes his marketing message to ad buyers.

YouTube May Be Solving Its Ad Problem–Slowly

in Media on May 8, 2009 at 5:52 am PT

YouTube generates billions of views but no profits. That’s because Google’s video site only sells advertising on a small portion of the clips it shows. That may be changing, argues Bernstein Research’s Jeffrey Lindsay.
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YouTube Preps Its (Sort of) Hulu Answer: Movies, TV Shows From Sony, Others

in Media on April 16, 2009 at 1:52 pm PT

Here’s Google’s sort-of answer to Hulu: A newly designed page to showcase TV shows and movies, along with new players and a new ad strategy. What’s not included: almost any first-run TV show or newly released movie. That’s the content that’s made Hulu successful and what’s also driven traffic to offerings from CBS and Disney’s ABC. You can’t accuse the Google guys of overselling this: In a press conference today, they described it as a “first step, a baby step.”
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Give CrispyGamer an “A” for Honesty–But About Those Ad Rates…

in Media on October 27, 2008 at 5:58 am PT

If you’re not paying attention, it may seem as if the cratering economy hasn’t stopped the steady stream of start-up funding announcements. CrispyGamer, a newish videogame site, for example, just announced that it had raised $8.25 million from J.P. Morgan’s Constellation Ventures. But unless it can figure out how to boost its ad rates, it’s going to need every penny.

Yahoo's Next (Real) Challenge: July 22 Q2 Earnings Report

in News on July 7, 2008 at 2:43 am PT

While a lot of focus has been put on Yahoo’s potentially ugly proxy fight with activist investor Carl Icahn–which could come to a head at its August 1 annual meeting unless both sides figure out a truce before then–more attention should probably be paid to the Internet giant’s second quarter earnings report on July 22 at 5 pm ET/2 pm PT. It is highly unlikely Yahoo leadership will blow the quarter. Or–more to the point–they simply cannot, especially given all the unending turmoil that has engulfed the company.