AllThingsD » Crackle

New Early-Stage VC Firm, Freestyle Capital, Launches

Kara Swisher — Mon, 12 Sep 2011 13:00:52 +0000

Every day a bell rings, a venture capitalist gets its wings.

Okay, maybe not, but longtime tech entrepreneurs Josh Felser and Dave Samuel will announce a new early-stage VC firm called Freestyle Capital, with $27 million in new investment funds.

Felser and Samuel co-founded Crackle, which was acquired by Sony for $65 million in 2006; and Spinner.com, which was bought by what was then AOL Time Warner for $320 million in 1999.

The pair said the fund builds on 27 preexisting start-ups they had already made investments in.

Although Felser and Samuel are announcing Freestyle at the TechCrunch Disrupt conference today, they don’t run any tech news site for AOL — so all should be well.

Here’s the official press release:

Veteran Internet Entrepreneurs Launch Freestyle Capital, a Venture Capital Firm Focused on Early Stage Startups Freestyle Capital Receives $27 Million in Fund I Close

SAN FRANCISCO — September 12, 2011 – Today, at TechCrunch Disrupt, the industry’s early-stage startup networking event, Internet technology veterans Josh Felser and Dave Samuel formally introduced Freestyle Capital, a new venture capital firm focused on seed and early stage investments in consumer and web-based enterprise technology startups. Felser and Samuel, serial Internet entrepreneurs who together co-founded both Crackle (acquired by Sony for $65 million in 2006) and Spinner.com (acquired by AOL Time Warner for $320 million in 1999), also announced that they have raised $27 million in a new fund closed from limited partners including Cendana Capital and Hall Capital. The new fund builds on a pre-existing portfolio assembled by Felser and Samuel.

Freestyle Capital will focus on providing early-stage startups with both funding and counsel — drawing upon the investment capabilities and real-world experiences of Felser and Samuel — to guide technology startups to the next stage of development. Freestyle Capital is looking for young companies with transformational business ideas presenting seed funding and early stage investment opportunities in the range of $100,000-$500,000.

To date, Freestyle has invested in more than 27 companies, including: GoInstant; Byliner; CrowdFlower; Get Satisfaction; Typekit; about.me (acquired by AOL); BackType (acquired by Twitter); and CoTweet (acquired by ExactTarget).

“Every time we make an investment decision, we draw upon our own deep entrepreneurial experience to unearth the critical success factors for each company — an approach fundamentally different from that of most VCs,” said Felser, co-founder of Freestyle Capital. “Immediately post-investment, we provide a hands-on approach that leverages the knowledge we’ve gained as successful startup CEOs in developing, marketing and leading web-based businesses. Partnering with entrepreneurs at the seed stage is the next best thing to actually being founders ourselves.”

Samuel, who launched his first start up at the age of ten, said: “Like the rest of the world, Josh and I have seen how Internet technologies can transform our lives — but we also know first-hand the long road it takes to get there. This experience is what really sets Freestyle apart from many other investors. With a practiced eye toward bringing solutions to market for real-world business applications, we are excited to ‘pay it forward’ for the newest technology innovators.”

The Start Project Gets Start-Up Stars as Advisers, Including Stone, Sacca, Mullenweg

Kara Swisher — Mon, 01 Feb 2010 21:57:00 +0000

A new Silicon Valley business incubator called The Start Project has recruited a high-profile group of entrepreneurs as advisers, which it announced today on its Web site.

Twitter co-founder Biz Stone, WordPress co-founder Matt Mullenweg, former Google (GOOG) exec and angel investor Chris Sacca, as well as Whiskey Media’s Mike Tatum and Jeffries & Co. Managing Director David Liu, have all agreed to help the company’s start-ups before and during their creation.

The Start Project is the brainchild of serial entrepreneurs Narendra Rocherolle of 83 Degrees, who co-founded a range of companies, and Josh Felser of Spinner and Crackle.

Polaris Venture Partners is also involved, lending office space in San Francisco and possible investments in whatever innovative ideas bubble up, with a first-look option.

“We can do a lot of stuff, such as pairing a CEO with an adviser with an amazing track record,” said Rocherolle in an interview with BoomTown. “It’s kind of a Justice League for start-ups.”

The Start Project’s description of itself on its Web site reads:

“The start project is a collaborative effort to bring great ideas to market. While the founders have a history of successful exits (over half a billion dollars), they are now focused on the initial stages of business creation including: idea generation, software development, product vision, team building, and investment.”

Geek in Black: Barry Sonnenfeld Comes Out From Behind the Camera to…Vlog?

Kara Swisher — Mon, 12 Oct 2009 12:26:26 +0000

For many years now, one of our regular attendees at the D: All Things Digital conference has been award-winning movie and television director, producer and writer Barry Sonnenfeld, who is–as it turns out–a not-so-closeted geek in his spare time.

(He also appeared onstage in 2006 at D4 in an interview with Walt Mossberg, which you can see here.)

In fact, the man behind movies like “Men in Black” and TV shows like “Pushing Daisies” (and who likes to sport a Stetson and cowboy boots 24/7) does a gadget review column for Esquire magazine called “The Digital Man.”

Now he is branching out to a vlog about his geek passions on Crackle, which will appear every two weeks from wherever he is–either from his homes in East Hampton, N.Y. or Telluride, Colo., or from movie or TV sets.

And, compared to the cinéma vérité style of BoomTown (translation: shaky filming and bad sound), Sonnenfeld’s vlogs are pretty high quality, although they are not too overdone as those from Hollywood types always are, and it’s hard not to admire the editorial use of a martini.

Here’s his intro video vlog below, as well as one about a cross-country trip Sonnenfeld and his “analog” dog, named Lucky, took in a 2010 Ford Taurus SHO (super high output) and another about his experience helping his wife, Sweetie, cook for some film industry friends using the Traeger Professional Wood Pellet Grill.

Next week: A chain saw, although I hope Sonnenfeld will go light on the martinis for that demo.

From Crackle: The Esquire Digital Man Preview:

From Crackle: Ford Taurus SHO:

From Crackle: Traeger Professional Wood Pellet Grill:

YouTube Dusts Off "Ghostbusters" to Make a Point: We've Got Movies!

Peter Kafka — Fri, 14 Aug 2009 10:00:26 +0000

Got a couple hours to kill? Want to enjoy a pleasant blast from the past? Head over to YouTube and check out “Ghostbusters,” which is running at its full length on Google’s (GOOG) video site, and prominently displayed on its homepage.

YouTube says it’s highlighting the Bill Murray/Dan Akroyd/Sigourney Weaver classic because this summer is the movie’s 25th anniversary.

Which is true! But I’m pretty sure the site is also trying to remind both Hollywood studios and run-of-the-mill YouTube users that the site can and does run more than just short, home-brewed clips–it’s got a bunch of movies, TV shows, and other “premium content,” too.

Not nearly as much as Hulu, of course, but YouTube is still trying to figure out how to change that. One way is by simply creating special sections to highlight movies and TV shows, which is one of the reasons it got Sony’s (SNE) Crackle on board last spring. Another is to offer content owners special incentives to hand over their stuff to the world’s biggest video site.

If you do watch “Ghostbusters,” for instance, note that the traditional YouTube player has been replaced by one from Crackle. YouTube also recently agreed to let Disney’s ESPN.com (ESPN) use its own player as well.

On the other hand, there’s still plenty of other “premium content” on YouTube that doesn’t appear to be sanctioned by the contents’ owners and that doesn’t appear to be generating any revenue or other benefit for them, either. Like this grainy, but still excellent, “Ghostbusters” excerpt:

YouTube Preps Its (Sort of) Hulu Answer: Movies, TV Shows From Sony, Others

Peter Kafka — Thu, 16 Apr 2009 20:52:23 +0000

Here’s Google’s sort-of answer to Hulu: A newly designed page to showcase TV shows and movies, along with new players and a new ad strategy.

What’s not included: almost any first-run TV show or newly released movie. That’s the content that’s made Hulu successful and what’s also driven traffic to offerings from CBS and Disney’s ABC.

You can’t accuse the Google guys of overselling this: In a press conference today, they described it as a “first step, a baby step.”

Google (GOOG) did say that it had added new content partners, but it was maddeningly imprecise about which ones it had signed up and what content they were providing. The company did confirm, however, that Sony (SNE), via its Crackle video site, would be providing content.

Google also said that it now has “thousands” of television shows and “hundreds” of movies; prior to this, the company said its catalog consisted of just “hundreds” of TV shows and “dozens” of movies.

But this is still primarily “long tail” stuff. The only first-run CBS (CBS) show YouTube offers, for instance, is “Harper’s Island,” which YouTube already offered. And if you recognize any of the following new YouTube partners, then it means you’re a show business insider: Endemol, Anime Network, Scott Entertainment, Entertainment Rights, Shout Factory, Telenext Media, Documentary Channel, First Look Studios, IndieFlix, Saavn, Snag Films, Venevision and Bandai.

Still, YouTube needs as much licensed content it can get its hands on in order to lure more advertisers to the site, which has underperformed to date.

Advertisers who do want to sign up will have a new option: a “Google TV ads” product that inserts ads into the shows, à la Google’s Adsense for Web publishers. Google said it will use “pre-roll,” “mid-roll” and “post-roll” ads–i.e., video ads that run before, during and after the movie or TV show–as well as the overlay ads that cover the bottom part of the screen, briefly, with a translucent pitch.

Google will also allow video providers to sell their own content, and in some cases, will allow them to use their own video player, a first for the company. Sony, for instance, will use its Crackle video player for its content.

Reports that YouTube had a deal with Sony to show full-length movies and TV shows on the site surfaced earlier this month. Last month, reports also indicated that YouTube was talking to Disney (DIS) about getting movies and ABC TV shows on the site, but since then I’ve been told that Hulu, the joint venture between News Corp.’s (NWS) Fox and GE’s (GE) NBC, has all but locked up ABC shows for an exclusive deal.

Here are two releases, one describing the new section and the other describing the new ad product. Screenshots follow.

Watch Shows and Movies on YouTube: Today we’re excited to announce a new destination for television shows and an improved landing page for movies on YouTube, where partners like Crackle, CBS, MGM, Lionsgate, Starz, the BBC and many others have made thousands of television episodes and hundreds of movies available for you to watch, comment on, favorite and share. This addition is one of many efforts underway to ensure that we’re offering you all the different kinds of video you want to see, from bedroom vlogs and citizen journalism reports to music videos and full-length films and TV shows.

To help you navigate through all this great content, we’re introducing two new tabs to the YouTube masthead: the “Shows” tab allows you to browse shows by genre, network, title and popularity, while the “Subscriptions” tab will grant logged-in users one-click access to fresh content from their favorite creators.

Another change you’ll notice today is the wider roll-out of in-stream ads, which we’ve been testing since October, to support our shows and movies content — not unlike what you might see when viewing this type of content on TV.

While shows and movies are currently limited to users in the US, we look forward to expanding to other regions as soon as possible.

We hope you enjoy watching shows and movies on YouTube. There’s still work to be done and we look forward to iterating with you, whether that’s rolling out new engagement features, expanding our content offering or improving your viewing experience. And, as with everything we do, we’ll track your usage and feedback to preserve your fundamental YouTube experience while we take these steps to enhance it.

Yours,
Sara Pollack
Entertainment Marketing Manager
The YouTube Team

Reach TV viewers through more than one screen
By Geoff Smith, Product Manager for Google TV Ads

Google TV Ads makes it easy for advertisers of all sizes to reach customers watching television. These days, many full-length television programs are also available for Internet users to watch online. These programs may appear in various places, including the websites of the networks which originally broadcast them and on other sites that specialize in video content. What if an advertiser wants to reach the audience of a particular program, no matter whether they’re watching on a television or online?

We’re excited to announce the beta launch of Google TV Ads Online. This is a new feature of Google TV Ads that lets advertisers place commercials into the ad breaks of TV programs watched online. It works in the same way as Google TV Ads: advertisers can target specific programs and select their cost-per-thousand (CPM) bid. Based on their targets, budget and bid, ads are inserted in the same program breaks that were designed for advertising when the programs first aired. (Ads may also be shown “pre-roll”, before the program begins, or after the online presentation of the program “post-roll.”) And like Google TV ads, we provide advertisers with measurement tools that give greater insight into how their ads perform with users.

One website where viewers are consuming more and more full-length content online is YouTube. Today, YouTube launched a new destination for full-length shows and movies, and advertisers will be able to use Google TV Ads Online to reach the millions of people who come to YouTube to watch this content. That’s not only good for advertisers, but content partners who are looking to generate revenue from their videos online. Ads will also be shown on other websites that carry full-length video programs.

Google TV Ads Online is still in beta and available to advertisers by invitation only. If you’re interested in learning more about it or would like to be considered for the program, please contact Erin Bouchier at erinb@google.com.

Here’s what the new YouTube video player looks like in full-screen mode (click to enlarge):

And here’s a “landing page” for YouTube TV shows: