9 posts and columns on creation

Demand Media Clears SEC and Prices IPO

in News on January 12, 2011 at 7:06 am PT

Demand Media is set to go public, according to an amended filing with the Securities and Exchange Commission, with shares priced from $14 to $16 each. The online publisher could sell up to 8.625 million shares and, if it prices at the top of the range, it could be worth about $1.3 billion and raise $138 million.

Lady Gaga + 126,000 Pasty Geeks + Vegas = BoomTown Nirvana

in News on January 6, 2011 at 6:24 am PT

The iconic singer and performance artist Lady Gaga will be appearing at the Consumer Electronics Show later today to unveil “creations” she came up with for Polaroid, as its creative director. Gaga said a year ago here that she would be coming up with “prototypes in marrying the fields of fashion/technology/photography innovation.” Oh, goody. Fishnet stockings that can post pictures to Instagram!

Demand Media's IPO–Which Won't Happen Until After the New Year Now–Depends on How It Accounts for Content

in News on December 23, 2010 at 5:21 am PT

Demand Media’s latest amended regulatory filing for its IPO–which will now be taking place in 2011–gives investors greater detail about how and for how long the company accounts for its content costs. Apparently, pushing the envelope in content creation seems to also mean pushing it in accounting for it too.

Demand Media's IPO Is On Deck, With Amended Filing

in News on October 29, 2010 at 8:18 am PT

Demand Media, which posted its regulatory S-1 filing in August, filed an amended version today that is likely to allow it to move quickly to an initial public offering. It now must now wait for the Securities and Exchange Commission to approve the filing, after the which the execs of the Santa Monica, Calif.-based Demand will immediately to go on a road show for several weeks to try to convince investors to jump on board. Then, if there’s enough interest, the IPO is likely to come before the holidays.

Yahoo Acquires Ad Start-Up Dapper

in News on October 5, 2010 at 1:17 pm PT

Yahoo doesn’t just shed top execs–it actually buys stuff related to its core online advertising business! Thus, today, it announced the purchase of Dapper. Dapper, Yahoo said, “enables advertisers and agencies to quickly and easily build dynamic ad creative, leveraging data to automatically show the right product, offer, or message with each impression.”

Exclusive: Tyra Banks Picks Demand Media as America’s Next Top Digital Business Model

in News on June 28, 2010 at 8:00 pm PT

Well-known modeling icon Tyra Banks has struck a partnership with Demand Media to create a new digital content brand focused on fashion and beauty. The deal between the Santa Monica-based digital content maker and Banks’ Bankable beauty and entertainment company will include the development of a Web site, online video offerings and mobile applications.

Whiskey Media's (And Former CNET CEO) Shelby Bonnie Talks Content and More!

in News on May 20, 2010 at 12:39 am PT

Yesterday, BoomTown caught up with Shelby Bonnie, the former CEO of CNET who is now running Whiskey Media, the social publishing start-up. Sausalito, Calif.-based Whiskey is debuting its latest site today, called Screened, focused on video entertainment, which will combine both professional and user-generated content, much as its other four sites–Anime, Vice, Giant Bomb, Comic Vine and Tested–do. It’s yet another twist on the creation and distribution of content and another example of how quickly the publishing industry is changing.

CTO Cahall Out–As AOL Buys a Video Platform Company for $36.5 Million and Opens NY Tech Center (Press Releases, Memos–Natch!)

in News on January 25, 2010 at 3:47 am PT

While AOL denied a report last week suggesting that CTO Ted Cahall is leaving, he actually is, um, leaving. Oops! Perhaps to defocus from the CTO-is-not-leaving-oh-yes-he-is snafu, AOL also announced the acquisition of StudioNow, a video creation and distribution platform, as well as the opening of a new tech center in New York, helmed by Jeff Reynar.