11 posts and columns on Crispin Porter + Bogusky

News Byte

Groupon Fills Dead Air With Bare-Bones Commercial

in Commerce on March 8, 2011 at 1:11 pm PT

Groupon has rolled out a stripped-down commercial to fill ad time it had purchased in advance after its advertising debut during the Super Bowl. The new spot takes the place of the controversial ad campaign that it canceled after users complained that it was in poor taste. The new ad shows pages of a calendar being ripped off as the voiceover describes the kinds of deals Groupon offers, such as restaurants and spas, according to Chicago Breaking Business. The campaign will last about three weeks. Crispin Porter & Bogusky, the ad agency behind the Super Bowl spots, worked on the new commercial.

Will Groupon's Super Bowl Ad Be a Touchdown or a Fumble?

in Commerce on February 4, 2011 at 5:00 am PT

Paying $3 million for a Super Bowl ad is the easy part. But will Groupon be able to convert a one-day surge in traffic into long-term paying customers?

Microsoft Gags on Puke Ad

in Media on July 2, 2009 at 9:36 am PT

Microsoft’s first series of Web video ads for Internet Explorer 8 didn’t seem to garner much attention. But its latest one did: It features a married couple, an unspeakable porn site and a lot of vomit. Now Redmond says that was probably a mistake.
msft-ad

Voices

PC to Mac: I’m Cheaper

in News on March 27, 2009 at 4:52 am PT

For months, Microsoft has jabbed at Apple with an, at times, baffling advertising campaign for Windows PCs. Now Microsoft may finally land a solid blow against its rival. In a new chapter to its ad campaign that will begin airing during the NCAA basketball playoffs on CBS Thursday evening, Microsoft will begin hammering on a theme that could resonate in these times of economic hardship: how much less expensive Windows PCs are than Macs.

Who Needs Seinfeld? Microsoft’s New Do-It-Yourself Ads

in Media on October 29, 2008 at 8:50 am PT

Microsoft’s new ads–assembled from video clips uploaded by Windows users themselves–are the latest creative effort by superstar agency Crispin Porter + Bogusky, and they’re great. (MediaMemo actually liked all of the agency’s efforts, even the Seinfeld ads.) But what do you think?

Hi. I'm a PC … and I Was Made on a Mac [UPDATED]

in News on September 19, 2008 at 4:12 pm PT

The irony is enough to make your head explode. The latest evolution of Microsoft’s new ad campaign–the one designed to seize back control of the Windows PC image that Apple’s so mercilessly tarred and feathered–wasn’t even made on a PC. It was made on a Mac.

Hi. I’m a PC … and I Was Made on a Mac [UPDATED]

in News on September 19, 2008 at 4:12 pm PT

The irony is enough to make your head explode. The latest evolution of Microsoft’s new ad campaign–the one designed to seize back control of the Windows PC image that Apple’s so mercilessly tarred and feathered–wasn’t even made on a PC. It was made on a Mac.

The Simple Life: Gates and Seinfeld, the Hilton and Richie of Tech

in News on September 12, 2008 at 8:53 am PT

The appeal of Fox’s reality show, “The Simple Life,” may have eluded you and me, but it has clearly struck a chord with Microsoft and its new ad agency, Crispin Porter + Bogusky, which seems to envision Microsoft chairman Bill Gates and comedian Jerry Seinfeld as the Paris Hilton and Nicole Richie of tech. To wit, “New Family,” the second spot in the CP+B-produced campaign for Microsoft, which features Gates and Seinfeld moving in with a family of “real people” and connecting with them.

Which Do You Like Better, Steve: "No Mac for You!" or "Vista–Not That There’s Anything Wrong With That"?

in News on August 21, 2008 at 5:15 am PT

So Microsoft’s widely publicized “edgy” ad campaign, the one designed to counter the Apple ads that have so eroded its brand, is to feature Jerry Seinfeld as celebrity pitchman. In many ways, that does more to illustrate the sad differences between the two companies than the “Mac vs. PC” ads it’s designed to combat.

Which Do You Like Better, Steve: “No Mac for You!” or “Vista–Not That There’s Anything Wrong With That”?

in News on August 21, 2008 at 5:15 am PT

So Microsoft’s widely publicized “edgy” ad campaign, the one designed to counter the Apple ads that have so eroded its brand, is to feature Jerry Seinfeld as celebrity pitchman. In many ways, that does more to illustrate the sad differences between the two companies than the “Mac vs. PC” ads it’s designed to combat.