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Social analytics start-up TrueLens announced Monday that it closed a $1.2 million round of funding led by Google Ventures. Other participants in the round include Charles River Ventures, Common Angels, 500 Startups and Boston Seed, as well as a handful of other angel investors. After compiling and analyzing data from multiple social networks, TrueLens offers more granular customer information to brands for marketing campaigns.
Satya Patel has joined the board of directors at Spredfast, an enterprise-level social media management software company, the company announced Tuesday. Patel was vice president of product at Twitter until he left the company in June, has held product manager positions at Google and DoubleClick, and was a partner at Battery Ventures. Patel will hold an advisory role in Spredfast, joining the company’s four existing board members.