customer advocacy

Exclusive: Like Marketing, Yahoo’s Customer Advocacy Org Gets Sliced and Diced This Week

Kara Swisher in News on October 26, 2011 at 12:01 am PT

Change is certainly afoot inside Yahoo.

Yahoo Poised to Name New International Head–After Five-Month Look-See at the Crowned Web Heads of Europe

Kara Swisher in News on August 17, 2009 at 11:24 am PT

Yahoo is closer to naming a new international head, according to sources, the last big slot left in the top management structure of CEO Carol Bartz. While BoomTown is endeavoring to get the name of this international man of mystery, the suspect list is long, since Yahoo’s headhunter for the job–Heidrick & Struggles–has pretty much talked to the gamut of international Web muckety-mucks since the search started six months ago. In a memo to Yahoo staff after her reorganization in February, Bartz said that “international growth is critical for Yahoo!, which has become too reliant on its U.S. business over the years.”

Who Will Be the New Yahoo Execs? (BoomTown Nominates Martha Stewart)

Kara Swisher in News on March 18, 2009 at 12:17 am PT

When she reorganized the Yahoo management ranks three weeks ago, Yahoo CEO Carol Bartz left some glaring empty spaces in her management chart, including for a chief financial officer, the top international exec and a new post for a customer advocacy czar. So, who should get the nod for each? But might BoomTown suggest closet geek and good-thing expert Martha Stewart for Yahoo’s consumer guru?

One Last Yahoo Reorg Missive: Bartz Tells Employees What She Already Said. Again.

Kara Swisher in News on February 26, 2009 at 4:00 pm PT

Goodness gracious, make it stop! You must know by now how much BoomTown loves internal Yahoo memos. But this is getting ridiculous. It’s been like a flash flood after a long drought at Sunnyvale HQ today, as Yahoo CEO Carol Bartz turns on the firehose of a whole lot of communicating. “I know you guys have reorg fatigue,” wrote Bartz in the latest email to employees about the management reorganization finally announced this morning. Also memo fatigue at All Things Digital HQ, if you can believe it.