<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>AllThingsD &#187; customer advocacy</title>
	<atom:link href="http://allthingsd.com/tag/customer-advocacy/feed/" rel="self" type="application/rss+xml" />
	<link>http://allthingsd.com</link>
	<description></description>
	<lastBuildDate>Sat, 26 May 2012 19:52:25 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.2</generator>
<atom:link rel="hub" href="http://pubsubhubbub.appspot.com"/><image>
		  <url>http://allthingsd.com/theme/images/logo-rss.jpg</url>
		  <title>All Things Digital</title>
		  <link>http://allthingsd.com/</link>
		  <width>144</width>
		  <height>22</height>
	</image>		<item>
		<title>Exclusive: Like Marketing, Yahoo's Customer Advocacy Org Gets Sliced and Diced This Week</title>
		<link>http://allthingsd.com/20111026/exclusive-like-marketing-yahoos-customer-advocacy-org-gets-sliced-and-diced-this-week/</link>
		<comments>http://allthingsd.com/20111026/exclusive-like-marketing-yahoos-customer-advocacy-org-gets-sliced-and-diced-this-week/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 07:01:31 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[centralized]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[customer advocacy]]></category>
		<category><![CDATA[division]]></category>
		<category><![CDATA[Elisa Steele]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[employee]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[internal]]></category>
		<category><![CDATA[Jeff Russakow]]></category>
		<category><![CDATA[memo]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[operations]]></category>
		<category><![CDATA[organization]]></category>
		<category><![CDATA[platform]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[region]]></category>
		<category><![CDATA[sale]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[staff]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[support]]></category>
		<category><![CDATA[Symantec]]></category>
		<category><![CDATA[unit]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=136772</guid>
		<description><![CDATA[Change is certainly afoot inside Yahoo.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111026/exclusive-like-marketing-yahoos-customer-advocacy-org-gets-sliced-and-diced-this-week/russakow-jeff/" rel="attachment wp-att-136777"><img src="http://allthingsd.com/files/2011/10/russakow-jeff.png" alt="" title="russakow-jeff" width="150" height="195" class="alignright size-full wp-image-136777" /></a></p>
<p>As happened last week to its centralized marketing division, Yahoo has broken up its Customer Advocacy organization, with its staff distributed to the various regions and the product unit of the Silicon Valley Internet giant.</p>
<p>Customer Advocacy has been led by EVP <a href="http://pressroom.yahoo.net/pr/ycorp/jeff-russakow.aspx">Jeff Russakow</a>, whose fate is now similarly unclear as it is for <a href="http://allthingsd.com/20111021/exclusive-yahoo-overhauls-marketing-unit-the-internal-memo/">CMO Elisa Steele</a>, whose division was diced up to the regions last week. </p>
<p>Both execs &#8212; who were hired by fired CEO Carol Bartz &#8212; plan to remain at the company until at least January, sources said.</p>
<p>Russakow, according to his Yahoo bio, has had &#8220;global responsibility for all of Yahoo!&#8217;s customer support functions, including audience, small business, ad operations, and search network quality.&#8221; He came to Yahoo from previous jobs at Symantec and Adobe.</p>
<p>Interim CEO Tim Morse sent a memo to employees about the change, noting Russakow is looking for his next opportunity, using much the same language as Steele used in her internal email. </p>
<p>The moves are interesting, given Yahoo&#8217;s current effort to find a new strategy, which includes a possible sale of all or parts of the company. But there is also a strong sentiment within the company to reorganize around strengthening its advertising platform and products.</p>
<p>I have a call into Yahoo PR for comment (but let&#8217;s assume I am accurate about this, shall we?).</p>
<p>More, obviously, to come.</p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20111026/exclusive-like-marketing-yahoos-customer-advocacy-org-gets-sliced-and-diced-this-week/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yahoo Poised to Name New International Head&#8211;After Five-Month Look-See at the Crowned Web Heads of Europe</title>
		<link>http://allthingsd.com/20090817/yahoo-poised-to-name-new-international-head-after-five-month-look-see-at-the-crowned-web-heads-of-europe/</link>
		<comments>http://allthingsd.com/20090817/yahoo-poised-to-name-new-international-head-after-five-month-look-see-at-the-crowned-web-heads-of-europe/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 18:24:43 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[arrivals departures feature]]></category>
		<category><![CDATA[Ashley Highfield]]></category>
		<category><![CDATA[Asia]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Bebo]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[BT]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[CFO]]></category>
		<category><![CDATA[customer advocacy]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[emerging markets]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Gavin Patterson]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[headhunter]]></category>
		<category><![CDATA[Heidrick & Struggles]]></category>
		<category><![CDATA[Hilary Schneider]]></category>
		<category><![CDATA[Index Ventures]]></category>
		<category><![CDATA[Industry Moves]]></category>
		<category><![CDATA[industry moves feature]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Jeff Russakow]]></category>
		<category><![CDATA[Joanna Shields]]></category>
		<category><![CDATA[Joost]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Keith Nilsson]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[memo]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Mike Volpi]]></category>
		<category><![CDATA[Project Kangaroo]]></category>
		<category><![CDATA[Rich Riley]]></category>
		<category><![CDATA[Rose Tsou]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Sunnyvale]]></category>
		<category><![CDATA[Tim Morse]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=17734</guid>
		<description><![CDATA[Yahoo is closer to naming a new international head, according to sources, the last big slot left in the top management structure of CEO Carol Bartz.

While BoomTown is endeavoring to get the name of this international man of mystery, the suspect list is long, since Yahoo's headhunter for the job--Heidrick &#38; Struggles--has pretty much talked to the gamut of international Web muckety-mucks since the search started six months ago.

In a memo to Yahoo staff after her reorganization in February, Bartz said that "international growth is critical for Yahoo!, which has become too reliant on its U.S. business over the years."]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/08/austin_danger_powers_mike_myers.jpg"><img src="http://kara.allthingsd.com/files/2009/08/austin_danger_powers_mike_myers-250x216.jpg" alt="austin_danger_powers_mike_myers" title="austin_danger_powers_mike_myers" width="250" height="216" class="alignright size-medium wp-image-17742" /></a></p>
<p>Yahoo is closer to naming a new international head, according to sources, the last big slot left in the top management structure of CEO Carol Bartz.</p>
<p>While BoomTown is endeavoring to get the name of this international man of mystery, several sources said the company has come close to settling on a London-based media exec, who will move to and operate out of its Sunnyvale, Calif., HQ in Silicon Valley.</p>
<p>But it is unclear if or when a final appointment will be made.</p>
<p>That exec could be a lot of people, since Yahoo&#8217;s headhunter for the job&#8211;Heidrick &#038; Struggles&#8211;has pretty much talked to the gamut of international Web muckety-mucks since the search started six months ago.</p>
<p>The many chatted up include: Former <a href="http://kara.allthingsd.com/20090526/people-networks-president-joanna-shields-leaving-aol/">Bebo head Joanna Shields</a> (nope, she has a noncompete from AOL); former <a href="http://kara.allthingsd.com/20090706/mike-volpi-jumps-from-joost-to-index-a-boomtown-interview-and-full-press-release">Joost CEO Mike Volpi</a> (nope, he just landed as a VC at Index Ventures), Microsoft (MSFT) consumer and online man in Britain Ashley Highfield (hmm, would he move so quickly after jumping from Project Kangaroo and the BBC?) and Gavin Patterson, head of the BT Retail unit.</p>
<p>But Yahoo could also opt for a more traditional media exec, said some sources.</p>
<p>In a <a href="http://kara.allthingsd.com/20090226/one-last-yahoo-reorg-missive-bartz-tells-employees-what-she-already-said-again">memo to Yahoo staff after her reorganization</a> in February, Bartz said that &#8220;international growth is critical for Yahoo!, which has become too reliant on its U.S. business over the years.&#8221;</p>
<p>Still, that key job remains unfilled, in an arena Yahoo has dropped the ball in recently, even as more nimble competitors like Google (GOOG) and Facebook thrive.</p>
<p>In the Yahoo (YHOO) management chart posted below, Bartz has filled the <a href="http://digitaldaily.allthingsd.com/20090611/alteras-tim-morse-tapped-as-yahoo-cfo">CFO role with Tim Morse</a> and the <a href="http://kara.allthingsd.com/20090421/liveblogging-the-yahoo-earnings-conference-call-it-depends-on-your-definition-of-what-wow-is/">customer advocacy slot with Jeff Russakow</a>.</p>
<p>Without an international head, the three regional heads worldwide&#8211;Rose Tsou (Asia), Rich Riley (Europe) and Keith Nilsson (Emerging Markets)&#8211;have continued to  report to Bartz. The U.S. region&#8211;Yahoo&#8217;s most significant market&#8211;is headed by Hilary Schneider.</p>
<p>Here is the Yahoo top management org chart, released back in February (click on it to make it larger):</p>
<p><a href="http://kara.allthingsd.com/files/2009/08/orgchart.gif"><img src="http://kara.allthingsd.com/files/2009/08/orgchart-250x138.gif" alt="orgchart" title="orgchart" width="250" height="138" class="aligncenter size-medium wp-image-17741" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20090817/yahoo-poised-to-name-new-international-head-after-five-month-look-see-at-the-crowned-web-heads-of-europe/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who Will Be the New Yahoo Execs? (BoomTown Nominates Martha Stewart)</title>
		<link>http://allthingsd.com/20090318/who-will-be-the-new-yahoo-execs-boomtown-nominates-martha-stewart/</link>
		<comments>http://allthingsd.com/20090318/who-will-be-the-new-yahoo-execs-boomtown-nominates-martha-stewart/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 07:17:48 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Bruce Jaffe]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[CFO]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[Consumer Reports]]></category>
		<category><![CDATA[customer advocacy]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Glam Media]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[job]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[Martha Stewart]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=11006</guid>
		<description><![CDATA[When she reorganized the Yahoo management ranks three weeks ago, Yahoo CEO Carol Bartz left some glaring empty spaces in her management chart, including for a chief financial officer, the top international exec and a new post for a customer advocacy czar.

So, who should get the nod for each? But might BoomTown suggest closet geek and good-thing expert Martha Stewart for Yahoo's consumer guru?]]></description>
			<content:encoded><![CDATA[<p>When she <a href="http://kara.allthingsd.com/20090226/one-last-yahoo-reorg-missive-bartz-tells-employees-what-she-already-said-again">reorganized the Yahoo management ranks three weeks ago</a>, Yahoo CEO Carol Bartz left some glaring empty spaces in her management chart, including for a chief financial officer, the top international exec and a new post for some kind of customer advocacy czar.</p>
<p>Here is the chart of direct reports to Bartz with the unfilled-as-yet spaces at Yahoo (YHOO) in it (click on the chart to make it larger):</p>
<p><a href="http://kara.allthingsd.com/files/2009/03/orgchart.gif"><img src="http://kara.allthingsd.com/files/2009/03/orgchart-300x166.gif" alt="orgchart" title="orgchart" width="300" height="166" class="aligncenter size-medium wp-image-11007" /></a></p>
<p>So, who should get the nod for each?</p>
<p>There are many likely candidates for the CFO role, of course, especially given that the person who gets the nod does not have to be an Internet exec and also that there are lots and lots of high-ranking financial folks more available then ever these days.</p>
<p>But Yahoo will probably opt for a CFO who can both weigh in judiciously on how to focus spending going forward at Yahoo (as one person close to the situation said to me: &#8220;Yahoo cannot just cut itself to greatness&#8221;), as well as be able to make deals.</p>
<p>One of the many names that have popped up as an interesting idea from a source is former Microsoft (MSFT) dealmaker Bruce Jaffe. The former VP of corporate development left the software giant in January of 2008, right before it made its failed bid for Yahoo, and has since worked as an adviser to Glam Media.</p>
<p>As for international, there are lots of potential candidates for that job too, such as London-based Joost CEO Mike Volpi (who is actually always on a lot of Web company job short lists) to the plethora of internationally-focused execs all over the map, so to speak.</p>
<p>But BoomTown is altogether perplexed at who would be good at the customer advocacy job, which sounds kind of squishy and unclear. Is it like a newspaper ombudsman or like the fine folks over at Consumer Reports?</p>
<p>Or is it meant to me someone who looks over all products and services at Yahoo to make sure those creating and tweaking them always have the consumer in mind?</p>
<p><a href="http://kara.allthingsd.com/files/2009/03/2007_08_09-marth-wired.jpg"><img src="http://kara.allthingsd.com/files/2009/03/2007_08_09-marth-wired-300x225.jpg" alt="2007_08_09-marth-wired" title="2007_08_09-marth-wired" width="300" height="225" class="alignright size-medium wp-image-11045" /></a></p>
<p>Because, if that&#8217;s the case, it seems to me that is Job #1 for Bartz, as well as everyone working at Yahoo.</p>
<p>That said, my personal candidate: Martha Stewart&#8211;a closet geek and someone who can tell you when it&#8217;s a good thing.</p>
<p>Or not.</p>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20090318/who-will-be-the-new-yahoo-execs-boomtown-nominates-martha-stewart/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>One Last Yahoo Reorg Missive: Bartz Tells Employees What She Already Said. Again.</title>
		<link>http://allthingsd.com/20090226/one-last-yahoo-reorg-missive-bartz-tells-employees-what-she-already-said-again/</link>
		<comments>http://allthingsd.com/20090226/one-last-yahoo-reorg-missive-bartz-tells-employees-what-she-already-said-again/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 00:00:15 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[advertiser]]></category>
		<category><![CDATA[Ari Balogh]]></category>
		<category><![CDATA[arrivals departures feature]]></category>
		<category><![CDATA[Asia]]></category>
		<category><![CDATA[audience marketing]]></category>
		<category><![CDATA[Blake Jorgensen]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[CFO]]></category>
		<category><![CDATA[chief marketing officer]]></category>
		<category><![CDATA[chief of staff]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[community affairs]]></category>
		<category><![CDATA[Connected Life]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[CTO]]></category>
		<category><![CDATA[customer advocacy]]></category>
		<category><![CDATA[David Dibble]]></category>
		<category><![CDATA[David Windley]]></category>
		<category><![CDATA[Elisa Steele]]></category>
		<category><![CDATA[emerging markets]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[expense]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[Hilary Schneider]]></category>
		<category><![CDATA[human resources]]></category>
		<category><![CDATA[Industry Moves]]></category>
		<category><![CDATA[industry moves feature]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[IT]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[Joel Jones]]></category>
		<category><![CDATA[Keith Nilsson]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[Marco Boerries]]></category>
		<category><![CDATA[memo]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Mike Callahan]]></category>
		<category><![CDATA[NetApp]]></category>
		<category><![CDATA[North America]]></category>
		<category><![CDATA[organizational]]></category>
		<category><![CDATA[P&L]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[press]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[products]]></category>
		<category><![CDATA[Regional Solutions & Products]]></category>
		<category><![CDATA[reorganization]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[Rich Riley]]></category>
		<category><![CDATA[Rose Tsou]]></category>
		<category><![CDATA[service engineering & operations]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[structure]]></category>
		<category><![CDATA[Sun Microsystems]]></category>
		<category><![CDATA[Sunnyvale]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[transition]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[U.S. Canada]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=10461</guid>
		<description><![CDATA[Goodness gracious, make it stop!

You must know by now how much BoomTown loves internal Yahoo memos. But this is getting ridiculous.

It's been like a flash flood after a long drought at Sunnyvale HQ today, as Yahoo CEO Carol Bartz turns on the firehose of a whole lot of communicating.

"I know you guys have reorg fatigue," wrote Bartz in the latest email to employees about the management reorganization finally announced this morning.

Also memo fatigue at All Things Digital HQ, if you can believe it.]]></description>
			<content:encoded><![CDATA[<p><a href="http://s104.photobucket.com/albums/m176/telliecoin/?action=view&#038;current=dear-god-make-it-stop.jpg" target="_blank"><img src="http://i104.photobucket.com/albums/m176/telliecoin/dear-god-make-it-stop.jpg" border="0" width="300" height="300" alt="Photobucket"></a></p>
<p>Goodness gracious, make it stop!</p>
<p>You must know by now how much BoomTown loves internal Yahoo (YHOO) memos. But this is getting ridiculous.</p>
<p>It&#8217;s been like a flash flood after a long drought at Sunnyvale HQ today, as Yahoo CEO Carol Bartz turns on the fire hose of a whole lot of communicating.</p>
<p>A lot. <em>A real lot</em>.</p>
<p>&#8220;I know you guys have reorg fatigue,&#8221; wrote Bartz, in the latest email to employees about the management reorganization finally announced this morning.</p>
<p>Also memo fatigue at <strong>All Things Digital</strong> HQ, if you can believe it.</p>
<p>Okay, I give, Carol! Well, for now, until another juicy internal memo you aren&#8217;t handing out freely lands in my inbox, for example, such as one about a search deal with Microsoft (MSFT). I&#8217;d like one of those to go, please!</p>
<p>But, in a gesture of a leak-free peace (can the drop-kick bounty be suspended for just today?), I am posting this last memo about the management reorganization from Carol &#8220;Chatterbox&#8221; Bartz.</p>
<p>(Although, I wish she would stop insulting the press, as she does below again. We are just doing our job&#8211;and <a href="http://kara.allthingsd.com/20090225/more-on-yahoo-reorg-in-process-ari-and-hilary-rule-but-who-is-joel-jones/"><em>very</em> accurately, as it turned out</a>&#8211;yet the jibes continue. Which is odd, frankly, given that Bartz has had mostly glowing coverage in the media her entire career.)</p>
<p>But Bartz did seem to leave a little mystery in the email still, as if even more rearranging were to come.</p>
<p>Writes Bartz (my bolding):</p>
<p>&#8220;As soon as decisions were made, I wanted you to know about them&#8211;<strong>even if that means we don&#8217;t have all the details nailed down yet&#8221;</strong>.</p>
<p>Wait, are the deets all nailed by Bartz&#8217;s productive hammer or aren&#8217;t they?</p>
<p>At least, thankfully, the note is capitalized properly, unlike the quaint no-caps stylings of former CEO Jerry Yang.</p>
<p>In any case, if you just can&#8217;t get enough, here is Bartz&#8217;s <a href="http://kara.allthingsd.com/20090226/bartz-blogs-reorg-the-entire-memo-to-employees/">reorg blog from this morning</a> and her <a href="http://kara.allthingsd.com/20090226/new-yahoo-management-structure-the-entire-memo/">new management structure memo</a> too.</p>
<p>And here is her entire email on the reorg to employees:</p>
<blockquote class="memo"><p>From: Carol Bartz<br />
Reply-To: Carol Bartz<br />
Date: Thu, 26 Feb 2009 09:02:49 -0800<br />
To: &#8220;all-worldwide@yahoo-inc.com&#8221;<br />
Subject: Our New Organization</p>
<p>Yahoos,</p>
<p>As I&#8217;ve gotten to know Yahoo! over the past several weeks, I&#8217;ve developed a point of view on how our organization should be structured to set us up for success.</p>
<p>Our goal is simple: to consistently deliver awesome consumer and advertiser experiences, everywhere in the world we do business. Delivering great customer experiences is everyone&#8217;s job at Yahoo!&#8211;and each part of our organization will have a clear role in making that happen every day.</p>
<p>The timing of this announcement is important. As soon as decisions were made, I wanted you to know about them&#8211;even if that means we don&#8217;t have all the details nailed down yet. Yes, there&#8217;s been a lot of speculation in the media over the past few days&#8230;that&#8217;s been a little frustrating, but I&#8217;m not willing to speak publicly about decisions before they&#8217;re final. Today, they are&#8211;so I&#8217;ll lay out our new organizational structure for you now.</p>
<p>I know you guys have reorg fatigue. Hang in there&#8211;our intention is to leave this structure in place for two to four years. We&#8217;ll continue to make adjustments as needed, but we expect this core structure to stay put.</p>
<p>The structure outlined below will enable us to make big improvements in our product quality and operational efficiency. Part of that is simplicity&#8211;I&#8217;m frankly amazed at how complicated some things are here! We&#8217;ll have much clearer decision making and accountability. Product and regional teams will share responsibility for revenue targets and expense management, but we&#8217;ll have one P&#038;L, for which I&#8217;m accountable.</p>
<p>We will also be in a better position to really listen to and understand our customers&#8211;both consumers and advertisers. I think we&#8217;ve gotten into the habit of focusing internally too much and we sometimes forget who we&#8217;re here to serve. You&#8217;ll notice that our management structure puts a renewed focus on the customer, with stronger feedback loops across the company…and they all come through me.</p>
<p>Also, as you know, no organizational structure is a substitute for collaboration, communication and trust. We&#8217;ll all need to evolve our behavior a bit&#8211;as teams and as individuals – to make this structure work the way it&#8217;s designed.</p>
<p>So here&#8217;s the overview, with the roles that will report directly to me. As you&#8217;ll see, some of our leaders are still to be determined. I know you&#8217;ll<br />
want more detail than what&#8217;s below&#8211;you can learn more on Backyard: http://backyard.yahoo.com/ourorg .</p>
<p>Products: We&#8217;ve combined Tech and Product groups under one roof, led by Ari Balogh as EVP Products &#038; CTO. Ari&#8217;s charter is to deliver global products that enable extraordinary consumer and advertiser experiences. Ari&#8217;s direct reports now include one leader for each product group&#8211;we&#8217;ve taken care of the &#8220;two in a box&#8221; problem.</p>
<p>One important note: The Connected Life team has been integrated into various parts of the new organization. Our mobile strategy remains a key part of Yahoo!&#8217;s focus going forward and all of our product groups will own mobile innovations. After leading Connected Life for four years, Marco Boerries has resigned from the company to spend more time with his family in Europe. We thank Marco for his important contributions at Yahoo!.</p>
<p>Regions: There are now two: North America and International. As I&#8217;ve said before, international growth is critical for Yahoo!, which has become too reliant on its U.S. business over the years.</p>
<p>The regions deliver Yahoo!&#8217;s products, programming and services to consumers, partners and advertisers in local markets. They will partner closely with the newly formed Regional Solutions &#038; Products group in Ari&#8217;s organization to help drive a significant shift in how Yahoo! develops products for different geographies. The goal is to have global platforms on which regional product offerings are based.</p>
<p>The North American region&#8211;comprised of the U.S. and Canada&#8211;is led by Hilary Schneider. The leader of our International region, to be hired soon, will be responsible for a cohesive Yahoo! global strategy and seizing our international growth opportunities. Until we determine who&#8217;ll lead the International region, Rose Tsou (Asia), Rich Riley (Europe) and Keith Nilsson (Emerging Markets) will continue to report to me.</p>
<p>Marketing: Elisa Steele will be joining Yahoo! as our Chief Marketing Officer (CMO), effective March 23. Elisa joins us from NetApp where she was SVP, Corporate Marketing. Previous to NetApp, she held executive positions in marketing at Sun Microsystems. Elisa will oversee our global marketing strategy and provide direction for our marketing function. She&#8217;ll bring together the various Yahoo! marketing teams that have been spread across the company. Reporting into Elisa will be Brand Marketing, Audience Marketing, Corporate Communications, Insights, Policy &#038; Privacy, Community Affairs and related central teams. I&#8217;m delighted to have Elisa joining the team.</p>
<p>Customer Advocacy: As I said, we can do much better in hearing the voice of the customer across Yahoo!, and incorporating what we hear into all of our work day-to-day. We have opened a search for a leader, who will oversee Customer Care and Ad Operations globally with the goal of improving how we support Yahoo!&#8217;s users and advertisers. In the interim, these teams will continue to report to Hilary.</p>
<p>Service Engineering &#038; Operations: This new team is responsible for delivering common technology services at scale, including application management and infrastructure. No matter how cool our products are, the customer&#8217;s experience won&#8217;t be great unless our applications consistently deliver. Note that we&#8217;re bringing Service Engineering together as one group because these engineers bring expertise that is best applied horizontally. Leading this organization is David Dibble, who joined Yahoo! in December. David&#8217;s team also will be accountable for delivering more effective corporate IT systems.</p>
<p>Corporate Functions: Blake Jorgensen will be leaving Yahoo! and I am searching for a new CFO. Blake will remain through a transition with his successor, and I want to thank Blake for all of his great contributions to Yahoo! over the past two years. Mike Callahan will continue to lead our Legal team, and David Windley leads our Human Resources function. Joel Jones joins the team as my Chief of Staff.</p>
<p>So that&#8217;s the high-level view. These changes are effective immediately, but we&#8217;ve got more work to do in filling out the structure of each group. In the short term, this transition will be challenging for many of our people. My executive staff will be working with their organizations as quickly as possible to create further clarity. For example, we&#8217;ll need to recast budgets and adjust work areas so we have the right people working side-by-side.</p>
<p>I want to thank all of you who&#8217;ve shared your ideas and views with me since I arrived. Several leaders across Yahoo! came together to design this new structure&#8211;I&#8217;ve been very impressed with their dedication to the right outcomes, particularly how they&#8217;ve embraced the need to eliminate the silos that have been a drag on this organization for so long.</p>
<p>I think this organizational structure has the potential to solve many of the issues you&#8217;ve helped me better understand. Of course, new issues will emerge. But I know we&#8217;ll be aligned and nimble in tackling them together.</p>
<p>This is a tremendous, proud company with a powerful brand, great products and a bright future. Now&#8217;s the time to get more focused than ever on delighting our users and advertisers. Let&#8217;s show them how great Yahoo! can be.</p>
<p>Carol</p></blockquote>
]]></content:encoded>
			<wfw:commentRss>http://allthingsd.com/20090226/one-last-yahoo-reorg-missive-bartz-tells-employees-what-she-already-said-again/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
	</channel>
</rss>

