customer relationship management

Marc Benioff Brings His Social Cloud Message to New York

Arik Hesseldahl in News on November 30, 2011 at 4:58 am PT

The Salesforce.com CEO will give a keynote speech in New York later this morning. Expect him to revisit his favorite subject, the social enterprise, and a new one, the social marketing cloud.

Salesforce CEO Marc Benioff to Investors: “Trust Me” (Video)

Arik Hesseldahl in News on November 18, 2011 at 5:58 am PT

In the wake of earnings results that missed the expectations of analysts, Salesforce.com CEO Marc Benioff took to the airwaves again to defend his company’s strategy.

Seven Questions About CRM Software With Microsoft's Mike Ehrenberg

Arik Hesseldahl in Enterprise on March 8, 2011 at 7:30 am PT

The Microsoft Technical Fellow talks about Dynamics CRM and the unfolding slugfest in the CRM marketplace with Salesforce.com.

Judge Says Former Microsoft Exec Can't Work for Salesforce, For Now

Arik Hesseldahl in Enterprise on February 23, 2011 at 7:05 pm PT

Former Microsoft executive Matt Miszewski still can’t take his new job at Salesforce.com, a judge in Washington State has ruled.

Salesforce.com Launches Database.com, Your Database in the Sky

Arik Hesseldahl in Enterprise on December 7, 2010 at 8:45 am PT

Over the last decade Salesforce.com, the cloud-based customer relationship management service, has been known for exactly that: Some 87,000 companies use it to keep track of customers and sales leads, and numerous other companies have built applications that integrate within Salesforce. Even its stock ticker symbol is CRM. Now the company has its eye on a new market: Databases.

Customers Inspire the Socialization of CRM

Brian Solis, Principal, Futureworks in News on March 5, 2010 at 11:11 am PT

The Altimeter Group released a new report on social CRM today, and while analysts release reports all the time, this is different. The report is free to read and share under creative commons. This is a big disruptor, one that reflects the socialization of information and the spirit of social media. By giving away insight, Altimeter ignites change and thus brings its report to life.