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	<title>AllThingsD &#187; customer</title>
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		<title>Honest: Jessica Alba's Now an E-Commerce Geek (Video)</title>
		<link>http://allthingsd.com/20120125/honest-jessica-albas-now-an-e-commerce-geek-video/</link>
		<comments>http://allthingsd.com/20120125/honest-jessica-albas-now-an-e-commerce-geek-video/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 18:05:48 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[baby]]></category>
		<category><![CDATA[Bath]]></category>
		<category><![CDATA[Ben Affleck]]></category>
		<category><![CDATA[biodegradable]]></category>
		<category><![CDATA[Blogger]]></category>
		<category><![CDATA[Brian Lee]]></category>
		<category><![CDATA[bundle]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[care]]></category>
		<category><![CDATA[celebrity]]></category>
		<category><![CDATA[Christopher Gavigan]]></category>
		<category><![CDATA[cleaning]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[diaper]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[eco-friendly]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[geek]]></category>
		<category><![CDATA[GOOP]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[Gwyneth Paltrow]]></category>
		<category><![CDATA[Healthy Child Healthy World]]></category>
		<category><![CDATA[hipster]]></category>
		<category><![CDATA[Honest Company]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[Jessica Alba]]></category>
		<category><![CDATA[Justin Timberlake]]></category>
		<category><![CDATA[LegalZoom]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Matt Damon]]></category>
		<category><![CDATA[model]]></category>
		<category><![CDATA[mommy]]></category>
		<category><![CDATA[Myspace]]></category>
		<category><![CDATA[non-toxic]]></category>
		<category><![CDATA[organic]]></category>
		<category><![CDATA[private label]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[recommendation]]></category>
		<category><![CDATA[salt & nectar]]></category>
		<category><![CDATA[Santa Monica]]></category>
		<category><![CDATA[ShoeDazzle]]></category>
		<category><![CDATA[skin]]></category>
		<category><![CDATA[subscription]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[wipes]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=167303</guid>
		<description><![CDATA[Can a Hollywood star sell online consumers on a healthier lifestyle for them and their kids?]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120125/honest-jessica-albas-now-an-e-commerce-geek-video/the-honest-company-logo/" rel="attachment wp-att-167305"><img src="http://allthingsd.com/files/2012/01/the-honest-company-logo-285x285.png" alt="" title="the-honest-company-logo" width="285" height="285" class="alignright size-medium wp-image-167305" /></a></p>
<p>From the Web 1.0 Matt Damon-Ben Affleck debacle to the stunt-casting of Justin Timberlake as a Myspace impresario and everything in between, I have been more than dubious about any online effort by a celebrity. </p>
<p>Not surprisingly, it is usually a lot of special effects but little in the way of substance, from an entrepreneurial point of view.</p>
<p>So it was nice to be actually impressed by actress Jessica Alba&#8217;s fledgling effort to break into online commerce, via a new site called the <a href="http://www.honest.com">Honest Company</a>.</p>
<p>Using an interesting online subscription model and aimed at the modern mom, Honest sells its own private-label, eco-friendly and hipster baby diapers and biodegradable wipes, as well as organic bath/skin care and green cleaning products.</p>
<p>Alba, who is Honest&#8217;s president and one of its co-founders, was inspired to bootstrap the start-up after having kids and being confused as to how to find nontoxic products for them in a marketplace of questionable offerings.</p>
<p>Thus, she and Christopher Gavigan, author of &#8220;Healthy Child Healthy World,&#8221; hooked up with an experienced entrepreneur &#8212; Brian Lee, co-founder of ShoeDazzle and LegalZoom &#8212; to create Honest, which just launched.</p>
<p>Selling its own products using a monthly &#8220;bundle&#8221; model differentiates Honest from comparable sites, such as Gwyneth Paltrow&#8217;s GOOP, which focuses on classy recommendations of a wide variety of similar fare.</p>
<p>Right now, the online-only Honest effort is using Alba&#8217;s high profile and online clout &#8212; many millions of fans and followers on social sites like Facebook and Twitter, for example; and also viral marketing, via mommy bloggers &#8212; to get noticed.</p>
<p>But the proof will be if Honest can keep its customers coming back every month for more, as it expands its line. (So far, the reviews of the products have been raves, such as <a href="http://saltandnectar.squarespace.com/theblog/2012/1/24/the-goods-an-honest-review-of-the-honest-company-products.html">this one from salt &#038; nectar</a>.) </p>
<p>Here&#8217;s Alba talking about Honest with Lee, in a video interview at the company&#8217;s Santa Monica, Calif., HQ:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=BE0ECDC9-7711-47AA-B885-03DCE0873054&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={BE0ECDC9-7711-47AA-B885-03DCE0873054}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object> </p>
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		<title>Survey Sez: Consumers Still Miffed at Netflix, but Give Even Bigger Kiss to Amazon</title>
		<link>http://allthingsd.com/20111227/survey-sez-consumers-still-miffed-at-netflix-but-give-even-bigger-kiss-to-amazon/</link>
		<comments>http://allthingsd.com/20111227/survey-sez-consumers-still-miffed-at-netflix-but-give-even-bigger-kiss-to-amazon/#comments</comments>
		<pubDate>Wed, 28 Dec 2011 05:00:40 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[average]]></category>
		<category><![CDATA[chart]]></category>
		<category><![CDATA[Citigroup]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[ForeSee]]></category>
		<category><![CDATA[fuctionality]]></category>
		<category><![CDATA[Gap.com]]></category>
		<category><![CDATA[holiday]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[JC Penney]]></category>
		<category><![CDATA[merchandise]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[Overstock.com]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[point]]></category>
		<category><![CDATA[poll]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[report]]></category>
		<category><![CDATA[retailer]]></category>
		<category><![CDATA[satisfaction]]></category>
		<category><![CDATA[score]]></category>
		<category><![CDATA[survey]]></category>
		<category><![CDATA[TigerDirect.com]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=157523</guid>
		<description><![CDATA[The hits from the online video service's missteps just keep coming!]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111227/survey-sez-consumers-still-miffed-at-netflix-but-give-even-bigger-kiss-to-amazon/customer_service_satisfaction_in_action/" rel="attachment wp-att-157525"><img src="http://allthingsd.com/files/2011/12/Customer_service_satisfaction_in_action-285x285.png" alt="" title="Customer_service_satisfaction_in_action" width="285" height="285" class="alignright size-medium wp-image-157525" /></a></p>
<p>It&#8217;s not clear if Netflix&#8217;s recent series of snafus are Amazon&#8217;s gain or not. But in a just-released report by ForeSee, one went up and one went down.</p>
<p>It&#8217;s an easy guess which was which.</p>
<p>In the well-known customer satisfaction survey of the Top 40 online retailers during the holiday season &#8212; which ForeSee has been conducting twice a year for the last seven years &#8212; Amazon rose to its highest spot ever, while Netflix&#8217;s score dropped significantly.</p>
<p>Amazon got an 88 out of 100, up two points, while Netflix dropped seven points to 79. The survey noted that &#8220;Netflix saw scores drop in every single element of the website that ForeSee measures, including site content, site functionality, merchandise, and prices.&#8221;</p>
<p><em>Ooops.</em></p>
<p>(Netflix fared better with customers in another poll last week, conducted by Citigroup. As <a href="http://allthingsd.com/20111222/why-netflix-customers-who-havent-bailed-probably-wont/">Peter Kafka noted</a>: &#8220;They&#8217;re less happy than they used to be. But they don&#8217;t seem to be going anywhere.&#8221;)</p>
<p>But in the ForeSee survey, Netflix moved from being a consumer darling to just another face in the crowd. It garnered the average score, which is also 79, a number that has risen from 74 since 2005.</p>
<p>But Netflix was not the only online retailer hit. Also down: Gap.com (down 6 percent to 73), and Overstock.com (down 5 percent to 72).</p>
<p>But on the up: TigerDirect.com (up 8 percent to 79) and J.C. Penney (up 6 percent to 83).</p>
<p>In general, ForeSee concluded that consumers are starting to get the hang of this e-commerce thing, and have become less price-sensitive, too.</p>
<p>And here&#8217;s a pretty chart explaining it all (click on the image to make it larger):</p>
<p><a href="http://allthingsd.com/20111227/survey-sez-consumers-still-miffed-at-netflix-but-give-even-bigger-kiss-to-amazon/foresee/" rel="attachment wp-att-157524"><img src="http://allthingsd.com/files/2011/12/foresee-395x480.png" alt="" title="foresee" width="395" height="480" class="aligncenter size-large wp-image-157524" /></a></p>
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		<title>No to YESS -- Yahoo Employee Satisfaction Survey Shows Morale Morass</title>
		<link>http://allthingsd.com/20111026/no-to-yess-yahoo-employee-satisfaction-survey-shows-morale-morass/</link>
		<comments>http://allthingsd.com/20111026/no-to-yess-yahoo-employee-satisfaction-survey-shows-morale-morass/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 19:07:53 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[assessment]]></category>
		<category><![CDATA[attrition]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[effectiveness]]></category>
		<category><![CDATA[employee]]></category>
		<category><![CDATA[engineer]]></category>
		<category><![CDATA[human resources]]></category>
		<category><![CDATA[innovative]]></category>
		<category><![CDATA[intent]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[manager]]></category>
		<category><![CDATA[option]]></category>
		<category><![CDATA[organization]]></category>
		<category><![CDATA[poll]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[question]]></category>
		<category><![CDATA[retention]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[satisfaction]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[staffer]]></category>
		<category><![CDATA[stock]]></category>
		<category><![CDATA[strategic]]></category>
		<category><![CDATA[talent]]></category>
		<category><![CDATA[teamwork]]></category>
		<category><![CDATA[Tim Morse]]></category>
		<category><![CDATA[worker]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Yahoo Employee Satisfaction Survey]]></category>
		<category><![CDATA[YESS]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=136394</guid>
		<description><![CDATA[Apparently, Yahoos can't get no satisfaction.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111026/no-to-yess-yahoo-employee-satisfaction-survey-shows-morale-morass/no_satisfaction/" rel="attachment wp-att-137024"><img src="http://allthingsd.com/files/2011/10/no_satisfaction.png" alt="" title="no_satisfaction" width="380" height="285" class="alignright size-full wp-image-137024" /></a></p>
<p>It should probably come as no surprise to the board and top managers of Yahoo that the just-released annual poll of its workers &#8212; called the Yahoo Employee Satisfaction Survey &#8212; paints a picture of a deeply demoralized workplace. </p>
<p>Apparently, Yahoos can&#8217;t get no satisfaction.</p>
<p>The YESS questions went out to employees the week that the company fired CEO Carol Bartz, with most of the responses gathered in the ensuing weeks. </p>
<p>One major drop &#8212; not much of a shockeroo &#8212; was the employee assessment of senior leadership, under the question of whether &#8220;Yahoo is an effectively managed well-run organization.&#8221; That dropped 11 percent from last year. </p>
<p>Also troubling, according to numerous sources who have recounted the results to me, was that 19 percent of employees said they planned to leave the company within less than a year, in case a better opportunity arises.</p>
<p>(I like to call that the <em>anywhere-but-here</em> question.)</p>
<p>This is a large figure for any tech company for such a survey, which is commonly done throughout the industry. Typically, those numbers are around 10 percent, according to several human resources execs I queried, although Yahoo&#8217;s chart noted that the industry benchmark was 14 percent.</p>
<p>In any case, this YESS is Yahoo&#8217;s highest percentage of negatives for departure intent in several years.</p>
<p>Worse, it is higher in the product unit, where most of Yahoo&#8217;s engineers work and which is key to any technology company&#8217;s viability. Intent not to stay is 21 percent in the division.</p>
<p>On the plus side, numbers for manager effectiveness, teamwork and accountability did grow year over year in the product unit.</p>
<p>YESS documents sentiments I have been hearing widely and ever louder anecdotally from a plethora of mid-level managers at the Silicon Valley Internet giant. </p>
<p>Most are worried that they cannot hold onto critical employees as Yahoo is conducting a <a href="http://allthingsd.com/20110914/yahoo-for-sale-big-bidders-circling-including-marc-andreessen-as-board-pressure-mounts/">major strategic review</a> of its businesses, either to sell it or make sweeping changes.</p>
<p>The uncertainty has put its employees on edge and there has been a spike in attrition throughout the company. </p>
<p>And worry. At a <a href="http://allthingsd.com/20111006/yahoos-interim-ceo-in-internal-meeting-time-is-a-constraint-also-blame-the-media/">recent meeting with its staff</a>, interim CEO Tim Morse was buffeted with questions about the fate of employee stock options and other similar issues.</p>
<p>Despite all the turmoil, Yahoo has surprisingly not yet put an overall new plan into place for retention, although it has given some employees more money and other benefits.</p>
<p>&#8220;Can a company collapse from attrition?&#8221; one exec joked to me recently.</p>
<p>Yes, it can, which has to be of prime concern to the board of Yahoo, as it seeks to right itself. I cannot stress enough how many talented and committed employees remain at the company, desperately hoping for some effective leadership to finally take hold.</p>
<p>Because for all the swirl of what will happen to the whole company, one truism of technology innovation in Silicon Valley remains, if you want to survive: It&#8217;s still all about the talent.</p>
<p>[<strong>UPDATE:</strong> Here are some more YESS stats, according to sources:</p>
<p>"Yahoo is innovative": 42 percent agree, 27 percent neutral, 31 percent disagree.</p>
<p>"Yahoo anticipates changing customer needs and wants": 33 percent agree, 37 percent disagree, five points worse than the previous year.</p>
<p>But here is the hopeful kicker: 79 percent feel proud to say they work for Yahoo.] </p>
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		<title>Exclusive: Like Marketing, Yahoo's Customer Advocacy Org Gets Sliced and Diced This Week</title>
		<link>http://allthingsd.com/20111026/exclusive-like-marketing-yahoos-customer-advocacy-org-gets-sliced-and-diced-this-week/</link>
		<comments>http://allthingsd.com/20111026/exclusive-like-marketing-yahoos-customer-advocacy-org-gets-sliced-and-diced-this-week/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 07:01:31 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[centralized]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[customer advocacy]]></category>
		<category><![CDATA[division]]></category>
		<category><![CDATA[Elisa Steele]]></category>
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		<category><![CDATA[Jeff Russakow]]></category>
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		<category><![CDATA[operations]]></category>
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		<category><![CDATA[platform]]></category>
		<category><![CDATA[PR]]></category>
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		<category><![CDATA[region]]></category>
		<category><![CDATA[sale]]></category>
		<category><![CDATA[search]]></category>
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		<category><![CDATA[staff]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[support]]></category>
		<category><![CDATA[Symantec]]></category>
		<category><![CDATA[unit]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=136772</guid>
		<description><![CDATA[Change is certainly afoot inside Yahoo.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111026/exclusive-like-marketing-yahoos-customer-advocacy-org-gets-sliced-and-diced-this-week/russakow-jeff/" rel="attachment wp-att-136777"><img src="http://allthingsd.com/files/2011/10/russakow-jeff.png" alt="" title="russakow-jeff" width="150" height="195" class="alignright size-full wp-image-136777" /></a></p>
<p>As happened last week to its centralized marketing division, Yahoo has broken up its Customer Advocacy organization, with its staff distributed to the various regions and the product unit of the Silicon Valley Internet giant.</p>
<p>Customer Advocacy has been led by EVP <a href="http://pressroom.yahoo.net/pr/ycorp/jeff-russakow.aspx">Jeff Russakow</a>, whose fate is now similarly unclear as it is for <a href="http://allthingsd.com/20111021/exclusive-yahoo-overhauls-marketing-unit-the-internal-memo/">CMO Elisa Steele</a>, whose division was diced up to the regions last week. </p>
<p>Both execs &#8212; who were hired by fired CEO Carol Bartz &#8212; plan to remain at the company until at least January, sources said.</p>
<p>Russakow, according to his Yahoo bio, has had &#8220;global responsibility for all of Yahoo!&#8217;s customer support functions, including audience, small business, ad operations, and search network quality.&#8221; He came to Yahoo from previous jobs at Symantec and Adobe.</p>
<p>Interim CEO Tim Morse sent a memo to employees about the change, noting Russakow is looking for his next opportunity, using much the same language as Steele used in her internal email. </p>
<p>The moves are interesting, given Yahoo&#8217;s current effort to find a new strategy, which includes a possible sale of all or parts of the company. But there is also a strong sentiment within the company to reorganize around strengthening its advertising platform and products.</p>
<p>I have a call into Yahoo PR for comment (but let&#8217;s assume I am accurate about this, shall we?).</p>
<p>More, obviously, to come.</p>
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		<title>Yahoo's Interim CEO in Internal Meeting: "Time Is a Constraint" (Also, Blame the Media!)</title>
		<link>http://allthingsd.com/20111006/yahoos-interim-ceo-in-internal-meeting-time-is-a-constraint-also-blame-the-media/</link>
		<comments>http://allthingsd.com/20111006/yahoos-interim-ceo-in-internal-meeting-time-is-a-constraint-also-blame-the-media/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 21:59:42 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[adviser]]></category>
		<category><![CDATA[banking]]></category>
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		<category><![CDATA[buyer]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[click]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[employee]]></category>
		<category><![CDATA[Jerry Yang]]></category>
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		<category><![CDATA[Tim Morse]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=129758</guid>
		<description><![CDATA[I don't know why I am not just invited to these Yahoo gatherings, since it would make my life a lot easier.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111006/yahoos-interim-ceo-in-internal-meeting-time-is-a-constraint-also-blame-the-media/shareholdermeeting/" rel="attachment wp-att-129819"><img src="http://allthingsd.com/files/2011/10/ShareholderMeeting-380x228.png" alt="" title="ShareholderMeeting" width="380" height="228" class="alignright size-medium wp-image-129819" /></a></p>
<p>Today, in an internal meeting of its VP-level execs, Yahoo&#8217;s interim CEO Tim Morse said of the Silicon Valley Internet giant&#8217;s strategic review that &#8220;we know time is a constraint and we are mindful we have to go quickly.&#8221; </p>
<p>Morse, who is largely seen as a figurehead by Yahoo insiders and a proxy for the board after the recent firing of CEO Carol Bartz, held the confab this morning.</p>
<p>(Note to Tim: I don&#8217;t know why I am not just invited to these Yahoo gatherings, since it would make my life a <em>lot</em> easier.)</p>
<p>Back to the meeting action: Morse got a lot of questions from the execs, who were very concerned by the muddled swirl of rumors about the future of Yahoo, including a <a href="http://allthingsd.com/20110914/yahoo-for-sale-big-bidders-circling-including-marc-andreessen-as-board-pressure-mounts/">possible sale</a>. </p>
<p>While saying he was open to all questions, Morse began with an explanation for the group that he could not answer &#8220;unwise&#8221; ones that he either did not have insight into or could not answer in a semi-public forum.</p>
<p>That included upcoming quarterly results, retention plans and, of course, sale offers.</p>
<p>Only <em>wise</em> questions, peeps! (And no <a href="http://www.urbandictionary.com/define.php?term=wisenheimer">wisenheimer</a> stuff, either!)</p>
<p>Of course, no one paid attention to that request. They launched instead into multiple queries about the strategic plan the board is working on.</p>
<p>Morse told the group that there was interest in Yahoo and that its banking advisers were reaching out to those &#8220;we think we should be talking to.&#8221;</p>
<p>He added, noting that Yahoo had to focus on its ongoing business: &#8220;We know time is a constraint and we are mindful we have to go quickly&#8221; on the strategic review of what to do.</p>
<p>Previously, the board has said the process would take months, which is too glacial, considering. </p>
<p>There was also a question about the stock and the risks to their jobs in any deal. Cautioning that he could not say what would happen, Morse assured them that any party that buys the company would likely want to retain talent.</p>
<p>Someone else asked what a good buyer would look like. Morse replied that it would be someone who was good for employees, for shareholders and for customers.</p>
<p>But not good for the wretched media! </p>
<p>Morse took particular aim at us, noting that the press was writing stories &#8220;because they make money out of clicks.&#8221;</p>
<p>Actually, while we will take the clicks, <strong>AllThingsD</strong> is writing stories so Yahoos and everyone else can get a clearer picture of what is going on, as opposed to the incessant corporate confusion coming from Yahoo.</p>
<p>(By the way, <em>just sayin&#8217;</em>, but Yahoo also likes the clicks to its pages.)</p>
<p>One person asked if Yahoo was officially for sale. Morse said, &#8220;No, we are not trying to sell the company.&#8221; Then, he blamed the media again for misreading co-founder <a href="http://allthingsd.com/20110923/yahoos-dueling-internal-memos-board-followed-by-ceo-spam-employees-in-race-to-explain/">Jerry Yang&#8217;s recent memo</a> about evaluating options as code for a sale. </p>
<p>Which it was &#8212; and you can take <em>that</em> click to the bankers.</p>
<p>A Yahoo spokeswoman, natch, declined to comment.</p>
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		<title>Attention Shoppers: Coupons.com Grabs $30M in Funding From Greylock</title>
		<link>http://allthingsd.com/20111003/attention-shoppers-coupons-com-grabs-30m-in-funding-from-greylock/</link>
		<comments>http://allthingsd.com/20111003/attention-shoppers-coupons-com-grabs-30m-in-funding-from-greylock/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 15:00:25 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
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		<category><![CDATA[Coupons.com]]></category>
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		<category><![CDATA[daily deals]]></category>
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		<category><![CDATA[discounting]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=127616</guid>
		<description><![CDATA[VCs search for a bargain in longtime digital promotions site.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111003/attention-shoppers-coupons-com-grabs-30m-in-funding-from-greylock/coupons-2/" rel="attachment wp-att-127621"><img src="http://allthingsd.com/files/2011/10/coupons-380x238.png" alt="" title="coupons" width="380" height="238" class="alignright size-medium wp-image-127621" /></a></p>
<p>Among the hot and hyped Web 2.0 scene, not many would pick out 13-year-old digital promotions site, Coupons.com.</p>
<p>But, on the heels of a recent $200 million funding &#8212; which valued the quiet Mountain View, Calif., company at $1 billion &#8212; and a surging online discounting market, it has nabbed another $30 million from Greylock Partners.</p>
<p>Greylock has already invested half that amount, via a secondary market transaction, and is Coupons.com&#8217;s first venture investor. Its previous funders have been institutional investors. </p>
<p>&#8220;Coupons.com have been quietly building all the key infrastructure in this area,&#8221; said Greylock&#8217;s Reid Hoffman. &#8220;We think they are poised for the massive shift that is coming.&#8221;</p>
<p>The new funds, said its CEO and co-founder Steven Boal, will be used for a variety of things, including an aggressive mobile and social push for the longtime site.</p>
<p>&#8220;We are now focusing on hypergrowth,&#8221; said Boal, who noted that coupon clipping is perhaps the original social media. &#8220;Saving is kind of hip these days, even if we have been around for a long time with this exact focus.&#8221;</p>
<p>Coupons.com had already moved in the mobile/social direction with the 2009 acquisition of Grocery iQ, a mobile app that lets users manage shopping lists and discounts on phones.</p>
<p>There will be more to come, said Boal, who said the growth of the category is inevitable as consumers use these devices to manage their spending habits.</p>
<p>Coupons.com will also use the funds to expand its staff from 288 employees now to more than 450 by the end of the year, operating in about 13 countries. While Coupons.com has been profitable on a cash-flow basis, all the new initiatives will be costly.</p>
<p>And, while that kind of expansion could remind you of the explosive daily deals sector &#8212; and it is easy to put Coupons.com in the same highly competitive arena as Groupon &#8212; the company operates more as a platform and a white-label provider of discounting services to manufacturers and retailers, especially supermarkets and chain stores.</p>
<p>In fact, Coupons.com provides a lot of such services for them, garnering $100 million in revenue this year, up from $60 million last year and $40 million the year before. Much of that money is made when a customer uses its site or sites it powers and downloads a coupon for redemption. </p>
<p>One area of promising growth, said Boal, is managing discounts on Facebook&#8217;s social networking site, which is increasingly being used by consumer goods companies to test promotions and increase loyalty.</p>
<p>&#8220;It&#8217;s a really interesting area as product companies can be really nimble in managing their promotions,&#8221; he said. &#8220;And the ability to really drill down on the response of a certain sector of consumer is very powerful.&#8221;</p>
<p>It goes without saying that newspapers that previously dominated this industry have been on the wane.</p>
<p>The massive funding also sets up Coupons.com for a possible 2012 IPO, especially given its dominance &#8212; it serves nine out of 10 big grocery chains, four out of four pharmacy giants and such &#8212; in the digital couponing sector.</p>
<p>Presumably, there would be no discounts for that stock.</p>
<p>Here&#8217;s the official press release:</p>
<blockquote class="memo"><p><strong>COUPONS.COM ANNOUNCES GREYLOCK PARTNERS INVESTMENT</p>
<p>Company’s Rapid Growth Including Mobile and Social Couponing Solutions to Benefit from Greylock&#8217;s Expertise</p>
<p>Mountain View, Calif. &#8212; October 3, 2011 &#8212; </strong>Coupons.com Incorporated, the recognized leader in digital coupons, including online printable, social, mobile and loyalty card promotions, today announced an investment by Greylock Partners. Coupons.com, which recently raised $200 million from institutional investors, is transforming the multi-billion dollar coupon industry and accelerating the shift from the newspaper to digital. The investment, a secondary market transaction, will enable the company to tap into Greylock&#8217;s expertise as it continues to produce market-transforming couponing solutions, including its mobile- and social-based products and services.</p>
<p>&#8220;We are very excited to work with Reid Hoffman and James Slavet and the entire Greylock team,&#8221; said Steven Boal, CEO of Coupons.com. &#8220;Greylock&#8217;s expertise and relationships will prove invaluable as we continue connecting brands with consumers via money-saving offers at every touch-point across the digital landscape &#8212; including web, social and mobile &#8212; and along the consumer&#8217;s entire path to purchase.&#8221;</p>
<p>&#8220;We&#8217;re very pleased with our investment in Coupons.com and are excited about working with the team as they continue to build a substantial, market-defining company,&#8221; said Reid Hoffman, Partner at Greylock Partners. &#8220;Coupons.com is almost single handedly transforming the multi-billion dollar coupon industry by ushering the newspaper-dominated business to digital. The market opportunity the company faces is immense, and we look forward to contributing in any way to their continued success, particularly in the context of social and mobile solutions.&#8221;</p>
<p>Coupons.com powers the vast majority of coupons printed online via a network of tens of thousands of sites in addition to their flagship site, Coupons.com, which is the 39th most trafficked site in the country. Coupons.com Incorporated is also the go-to resource for manufacturers wanting to coupon-enable their digital marketing initiatives, and virtually every major consumer packaged goods manufacturer resides on the company’s client roster. The company is aggressively building its team, expanding its full time staff from 288 employees in June to more than 450 expected by the end of the year, a growth of over 50 percent during the six-month period. </p>
<p>In addition to capturing a growing share of the multi-billion dollar newspaper-dominated coupon industry, Coupons.com is also expanding the couponing market by lowering the barriers to entry for companies to offer coupons, enabling smaller manufacturers &#8212; which could not place offers in the newspaper insert because of budget requirements or category exclusivity restrictions &#8212; to utilize coupons to engage with consumers. In addition, Coupons.com attracts a new demographic of coupon users, who engage with new couponing methods like digital, social and mobile coupons, but typically would not engage with traditional paper coupons.</p></blockquote>
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		<title>How Market Fares After Labor Day Will Determine if Groupon's IPO Is Delayed -- Or Even Pulled (Or Not)</title>
		<link>http://allthingsd.com/20110905/how-market-fares-after-labor-day-will-determine-if-groupons-ipo-is-delayed-or-even-pulled-or-not/</link>
		<comments>http://allthingsd.com/20110905/how-market-fares-after-labor-day-will-determine-if-groupons-ipo-is-delayed-or-even-pulled-or-not/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 22:07:56 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Commerce]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=116888</guid>
		<description><![CDATA[With all the heat on it, questions swirl around the social buying phenom, including about the status of its IPO.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2011/09/greenday-wake-me-up.png"><img src="http://allthingsd.com/files/2011/09/greenday-wake-me-up-380x285.png" alt="" title="greenday-wake-me-up" width="380" height="285" class="alignright size-medium wp-image-116945" /></a>No other recent Web 2.0 company has undergone more scrutiny of late than Groupon.</p>
<p>And that&#8217;s why some are wondering if &#8212; especially given the still dicey economic situation and the continued turmoil in the markets &#8212; the Chicago-based social buying company might delay or even pull its IPO.</p>
<p>Not so. <em>Yet</em>, at least. But that could change quickly.</p>
<p>Several sources close to the situation said that while Groupon&#8217;s management and board have not ruled out such a scenario, they will not make any determination about such a drastic move until after the landscape becomes clearer and also after the summer is officially over tomorrow.</p>
<p>&#8220;Clearly, the markets are much different than when <a href="http://allthingsd.com/tag/groupon/">Groupon</a> started this public offering process,&#8221; said one person who is familiar with the internal debate within the company. &#8220;But no one can get a real sense of whether it gets better or worse for the next few weeks &#8212; that&#8217;s where the real questions begin.&#8221;</p>
<p>It&#8217;s not a bad thing for Groupon to be asking.</p>
<p>While gaming start-up <a href="http://allthingsd.com/tag/zynga/">Zynga</a>, in comparison, ferrets away quietly on its way to an IPO, Groupon has been getting a daily smackdown on one of the many issues that seem to have captured the &#8212; mostly negative &#8212; attention of investors and the media.</p>
<p>Among the topics most mentioned: Groupon&#8217;s controversial accounting called ACSOI, or adjusted consolidated segment operating income; questions about its growth prospect in more mature markets; worries about whether the company can cut its marketing costs and still retain customers; and whether it will garner the giant valuations, once upward of $15 billion, that have been bandied about.</p>
<p>Aside from defending itself in a <a href="http://allthingsd.com/20110825/exclusive-groupons-mason-tells-troops-in-feisty-internal-memo-it-looks-good/">recent email sent to employees from its CEO Andrew Mason</a>, Groupon cannot give complete public answers to these questions until after its IPO, due to regulatory rules.</p>
<p>While <a href="http://allthingsd.com/tag/andrew-mason/">Mason&#8217;s</a> damn-the-torpedoes missive seemed to be trying to communicate a strong confidence in the company, it&#8217;s clear that all the attacks on the company have become frustrating for him.</p>
<p>His internal communication, which was published here first, has also attracted more controversy, and some have suggested it violates regulatory rules.</p>
<p>So far, although it seems likely, the Securities and Exchange Commission has not commented on the email.</p>
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		<title>Exclusive: Groupon's Mason Tells Troops in Feisty Internal Memo: "It Looks Good."</title>
		<link>http://allthingsd.com/20110825/exclusive-groupons-mason-tells-troops-in-feisty-internal-memo-it-looks-good/</link>
		<comments>http://allthingsd.com/20110825/exclusive-groupons-mason-tells-troops-in-feisty-internal-memo-it-looks-good/#comments</comments>
		<pubDate>Thu, 25 Aug 2011 22:02:13 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=114157</guid>
		<description><![CDATA[Facing a barrage of negative press about its upcoming IPO, Groupon CEO and co-founder Andrew Mason took up a pen to counter critics of the social buying service in a pugnacious email to employees.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110825/exclusive-groupons-mason-tells-troops-in-feisty-internal-memo-it-looks-good/oh_it_looks_good_tshirt-p235546518777462685qm0a_400/" rel="attachment wp-att-114166"><img src="http://allthingsd.com/files/2011/08/oh_it_looks_good_tshirt-p235546518777462685qm0a_400.png" alt="" title="oh_it_looks_good_tshirt-p235546518777462685qm0a_400" width="400" height="400" class="alignright size-full wp-image-114166" /></a></p>
<p>Facing a barrage of negative press about its upcoming IPO, Groupon CEO and co-founder Andrew Mason took up a pen to counter critics of the social buying service.</p>
<p>Especially under scrutiny has been the Chicago-based Groupon&#8217;s accounting of its finances &#8212; along with worries that its torrid growth is slowing &#8212; both of which Mason addressed in detail in a pugnacious email memo to his thousands of employees.</p>
<p>Specifically referencing a recent article speculating that the daily deals site was running out of money, Mason said, in part:</p>
<p>&#8220;While we&#8217;ve bitten our tongues and allowed insane accusations (like in the article above) to go unchallenged publicly, it&#8217;s important to me that you have the context necessary to brush this stuff off.&#8221;</p>
<p>Mason also took on the controversial ACSOI &#8212; or adjusted consolidated segment operating income &#8212; metric that Groupon used in its initial filing and <a href="http://allthingsd.com/20110805/exclusive-groupon-will-dump-controversial-ascoi-accounting-in-new-ipo-filing/">later stepped back from</a>.</p>
<p>&#8220;The reason we didn&#8217;t realize everyone in the world would hate ACSOI (no, it&#8217;s not the same reason we didn&#8217;t realize everyone in the world would hate our Superbowl ad), is that we think it actually does a pretty good job at describing our marketing expenses in a steady state &#8212; we just didn&#8217;t realize there would be so many skeptics,&#8221; wrote Mason.</p>
<p>Mason also took some aim at competitors, such as LivingSocial and Yelp, in the email.</p>
<p>As for the public offering, which is expected next month: </p>
<p>&#8220;If there&#8217;s a silver lining, it&#8217;s that we&#8217;re almost on the other side, and the negativity leaves us well-positioned to exceed expectations with an IPO baby that, having seen the ultrasound, I can promise you is not one of those uglies.&#8221;</p>
<p>Then again, that is exactly what a dad-to-be would say about his baby, whatever it looked like.</p>
<p>Mason, when asked about the memo, declined to comment.</p>
<p>There is a lot more than that, so here&#8217;s Mason&#8217;s full email for all you pencil pushers to peruse:</p>
<blockquote class="memo"><p> Dear Groupon, </p>
<p>This weekend, I did a Google News search on our company &#8212; my first in awhile. The first story that popped up was called The Fall of Groupon: Is the Daily Deals Site Running Out of Cash? I laughed when I read the headline (in the car by myself, weirdly).  First &#8212; with this article, the degree to which we&#8217;re getting the shit kicked out of us in the press had finally crossed the threshold from &#8220;annoying&#8221; to &#8220;hilarious.&#8221; Second, I was struck by the irony &#8212; I had just finished a board meeting last Wednesday saying this to myself: I&#8217;ve never been more confident and excited about the future of our business.</p>
<p>I realize that this sounds like the kind of thing that CEOs say when they&#8217;re trying to pep people up. First of all &#8212; I&#8217;m all about not pepping people up.  If you don&#8217;t believe me, just ask my fiancée, Jenny &#8220;why don&#8217;t you ever say anything nice about me&#8221; Gillespie. Want another example? Look at the magazine covers in our lobby, which are there to make you sad by reminding you of the impermanence of success.</p>
<p>I&#8217;m going to spend the rest of this email explaining why I&#8217;m so excited. You need some ammo to argue back against your blog-reading &#8220;friends&#8221; (silently argue in your mind, that is &#8212; you can’t actually say any of this yet), and I&#8217;ve been told that the &#8220;what have you ever done with your life that&#8217;s so great?&#8221; rebuttal isn&#8217;t working as well for you guys as it has for me.</p>
<p>While we&#8217;ve bitten our tongues and allowed insane accusations (like in the article above) to go unchallenged publicly, it&#8217;s important to me that you have the context necessary to brush this stuff off.</p>
<p>I&#8217;ll summarize my excitement with four points: 1) Growth in our core business is strong 2) Our investments in the future &#8212; businesses like Getaways &#038; NOW &#8212; look great, 3) We are pulling away from competition, and 4) We&#8217;ve built a great team that I would pit against anyone. In other words, all the stuff that one would want to look good? It looks good.</p>
<p>Many of the long-term unknowns of our business are becoming known, and we like the answers. I will now elaborate in a level of financial detail that will give Jason Child a stomach ulcer.</p>
<p>1. GROWTH IN THE CORE BUSINESS</p>
<p>Thanks to a tremendous effort by our sales team, August in the U.S. is shaping up to be a pivotal month. It appears that will revenues grow by about 12% over last month (which is a lot), while we cut our marketing expenses by 20% in the same period.</p>
<p>Beyond their obvious goodness, these numbers are important because they answer one of the main criticisms thrown at us in the past few months, relating to a metric we put in the S-1 called ACSOI (adjusted consolidated segment operating income) to help people understand how we think about marketing expenses. The reason everyone in the world seems to hate ACSOI is that it makes us look magically profitable by subtracting a bunch of our customer acquisition marketing costs from our expenses. The reason we didn&#8217;t realize everyone in the world would hate ACSOI (no, it&#8217;s not the same reason we didn&#8217;t realize everyone in the world would hate our Superbowl ad), is that we think it actually does a pretty good job at describing our marketing expenses in a steady state &#8211;we just didn&#8217;t realize there would be so many skeptics. I think it&#8217;s worth going deep on this one more time &#8212; brace yourself.</p>
<p>Our internal forecast shows two different types of marketing: what I&#8217;ll call &#8220;normal marketing&#8221; &#8212; which is NOT excluded from ACSOI &#8212; and &#8220;customer acquisition marketing,&#8221; which is. The way Groupon spends on marketing is unique in three ways:</p>
<p>1. We are currently spending more than just about any company ever on marketing &#8212; in Q2, we spent nearly 20% of our net revenue on marketing, while a typical company spends less than 5%. Why do we spend so much? The simple answer is &#8220;because it works.&#8221; But thats only part of what makes our situation special.</p>
<p>2. Our marketing &#8212; at least the customer acquisition marketing that we remove from ACSOI &#8212; is designed to add people to our own long-term marketing channel &#8212; our daily email list. Once we have a customer&#8217;s email, we can continually market to them at no additional cost. Compare this to Johnson and Johnson, McDonald&#8217;s, or most other companies. If I&#8217;m a Johnson, and I&#8217;m trying to sell you a box of Band Aids, I have to keep spending money on commercials and magazine ads and stuff to remind you about how sweet Band Aids are, even after you&#8217;ve bought your first box. With Groupon, we just spend money one time to get you on our email list, and then every day we email you a reminder of the sweetness of our metaphorical Band Aid. There is no cost of reacquisition &#8212; that&#8217;s unusual (and we created ACSOI to point that out). If Johnson wanted to follow the Groupon strategy, he would have to start a free daily newspaper about bandages and then run Band Aid ads in it every day.</p>
<p>3. Eventually, we&#8217;ll ramp down marketing just as fast as we ramped it up, reducing the customer acquisition part of our marketing expenses (the piece that we remove in ACSOI) to nominal levels. We are spending a ton now because we&#8217;re acquiring as many subscribers as we can as quickly as we can. We aren&#8217;t paying attention to marketing budget (just marketing ROI) in the way a normal company would, because we know that even if we wanted to continue to spend at these levels, we would eventually run out of new subscribers to acquire. So our customer acquisition spend drops severely to reflect the fact that eventually we&#8217;ll run out of people we can add to our email list. We view this internally as a very large one-time expense and then our job forever after will be to continually convert these subscribers into customers and to make sure our customers keep buying from us. Ongoing, the normal marketing dollars we spend are not something we would remove from our internal calculation of ACSOI.</p>
<p>I tried my best to explain this simply, but it&#8217;s not lost on me that if you actually understood this, you probably had to read it three times. It&#8217;s not easy stuff. It&#8217;s much easier to assume that we&#8217;re goons. So people can be forgiven for being suspicious. In fact, feel a little bad about how downhearted the critics will be when we don&#8217;t turn out to be a Ponzi scheme &#8212; those are good impulses for journalists to have, and I hope our non-evil ways don&#8217;t destroy their spirits.</p>
<p>Anyway, there&#8217;s a reason that I just went on about ACSOI. One of the questions that skeptics ask is, &#8220;when you ramp down marketing, won&#8217;t revenues stop growing as well? Aren&#8217;t you just buying growth?&#8221; Over the past several months  we&#8217;ve been consistently reducing our marketing spend and yet revenues are still increasing at a significant pace. In Q1 of this year, marketing represented 32.3% of our net revenues. By the end of Q2 it had fallen to 19.4%. And it has continued to fall over the past several months all because we&#8217;ve been investing in our own long-term marketing channel &#8212; our email list.</p>
<p>Internationally we see the same trends &#8212; marketing is down, but revenues are up &#8212; every country is either losing less or making more. Even in young markets like Korea, where we&#8217;re still making massive investments, we&#8217;re seeing unprecedented growth. We started building our Korean team this January, despite the presence of two competitors that were larger than any we&#8217;d previously battled from behind. Thanks to the brilliant execution of the Korean team, we are set to be the market leader within months. We&#8217;ve never had a country grow as fast as Korea!</p>
<p>What about our joint-venture with Tencent in China? Did you read the article that Gaopeng&#8217;s CEO has kidnapped the first born children of all our employees and is putting them to work building a laser beam he&#8217;ll use to slice the moon in half? It turns out that that one isn&#8217;t true either. China is definitely a different market, but every month we inch closer to profitability. As has been our strategy in launching other countries &#8212; Germany, France, and the UK, included &#8212; our China growth strategy was to hire quickly and manage out the bottom performers. So far, that strategy has improved our competitive position in China from #3,000 to #8. Will we one day reach the dominant status we enjoy in most (come on, Switzerland!) other countries? It&#8217;s too soon to tell, but there&#8217;s no question in my mind that we&#8217;re building a business that will be around for the long haul.</p>
<p>2. NEW BUSINESS LINES ARE BOOMING</p>
<p>Travel and Product are enormous opportunities. After only a few months, they&#8217;re already making up 20% of revenue in some countries. We sold $2M worth of mattresses in the UK &#8212; in one day! Groupon Getaways will do $10M in its first calendar month &#8212; which you might think is awesome, but we&#8217;re actually disappointed with those results because we know how much better we&#8217;ll be doing soon. </p>
<p>While there&#8217;s still a ton of work to do, Groupon Now! continues to see weekly double digit growth. The model works and I believe it will play a major part in the future of our global business as more merchants and customers join the marketplace.</p>
<p>3. WE ARE PULLING AWAY FROM COMPETITION</p>
<p>If there&#8217;s a question I&#8217;ve received from Groupon skeptics more than any other, it&#8217;s, &#8220;how will you fend off the competition &#8212; especially massive companies like Google and Facebook?&#8221; I could give a dozen reasons to bet on Groupon, but it&#8217;s impossible to predict the future or the actions of others. Well, now the sleeping giants have woken up &#8212; and the numbers are showing that what was proven true with literally thousands of other competitors is just as true with the incumbents of the Internet: it&#8217;s kind of hard to build a Groupon. And since anyone with an Internet connection can track the performance of our competitors, I can be more specific:</p>
<p>Google Offers is small and not growing. In the three markets where we compete, we are 450% of their size.</p>
<p>Yelp is small and not growing. In the 15 markets where we compete, our daily deals are 500% of their size.</p>
<p>Living Social&#8217;s U.S. local business is about 1/3rd our size in revenue (and smaller in GP) and has shrunk relative to us in the last several months. This, in part, appears to be driving them toward short-sighted tactics to buy revenue, like buying gift certificates from national retailers at full price and then paying out of their own pocket to give the appearance of a 50% off deal. Our marketing team has tested this tactic enough to know that it&#8217;s generally a bad idea, and not a profitable form of customer acquisition.</p>
<p>Facebook sales are harder to track, but are even less significant at present.</p>
<p>My point is not that our competitors will fail &#8212; some may actually develop sustainable businesses, or even grow &#8212; after all, local commerce is an enormous market. The real point is that our business is a lot harder to build than people realize and our scale creates competitive advantages that even the largest technology companies are having trouble penetrating. And with the launch of NOW, I suspect our competition will have an even harder time in light of the natural barriers to entry that are needed to build a real-time local deals marketplace.</p>
<p>4. OUR TEAM</p>
<p>This is the fluffiest of the four points, but maybe the most important &#8212; we&#8217;ve built a global team of hungry entrepreneurial operators and seasoned executives that rivals any team I know of. Almost every day, I find myself in a scenario where I silently think, &#8220;I can&#8217;t believe I got this person to work for me &#8212; that failure of judgement is perhaps their single flaw.&#8221;</p>
<p>I point out the team because while today the business is strong and it appears we must endure success for awhile longer (despite its impermanence), we will inevitably be challenged with issues we didn&#8217;t predict &#8212; and when that happens, the quality of our team will be a deciding factor in our ultimate long-term success.</p>
<p>FINAL THOUGHTS</p>
<p>I wrote this email because when I read some of the press this weekend, I realized a rational person could read this stuff and wrongly conclude that we&#8217;re in trouble. The irony is hopefully clear: We&#8217;ve never been stronger.</p>
<p>And while we&#8217;ve refrained from defending ourselves publicly, you&#8217;ve continued to create our best defense, with every department innovating new practices that are taking our business to the next level. Thanks for staying tough, determined, and agile throughout this process. For now we must patiently and silently endure a bit more public criticism as we prepare to birth this IPO baby &#8212; a breed for which there are no epidurals. If there&#8217;s a silver lining, it’s that we&#8217;re almost on the other side, and the negativity leaves us well-positioned to exceed expectations with an IPO baby that, having seen the ultrasound, I can promise you is not one of those uglies.</p>
<p>I&#8217;ve been as candid as possible &#8212; hope this sheds some light on things. Reply with your questions if anything remains unclear. Amidst all this, I hope you remember what we&#8217;re doing here &#8212; we are making history together. I guess you don&#8217;t get to build something that reshapes the local commerce ecosytem without getting a few bruises. I&#8217;m so proud of the work we&#8217;re doing, and I feel extraordinarily lucky to work on what I think is the best thing that’s happened to small businesses since the telephone  We’ve invented something that is catalyzing millions of dollars of local commerce every single day in 45 countries and fills the lives of millions of customers with unforgettable experiences &#8212; it&#8217;s pretty remarkable.</p>
<p>Looking forward to getting this behind us!</p>
<p>Andrew</p>
<p>P.S.: I almost forgot to address the nonsense about us running out of money in the article above. If you apply the same logic used in the article, you&#8217;d have concluded long ago that companies like Amazon and Wal-Mart were running out of cash too. Both have often had payables far in excess of their cash. Finance geeks call this a working capital deficit. It&#8217;s normal, manageable and a lot of folks actually believe it&#8217;s good thing and would kill to get paid from their customers long before they have to pay their suppliers. We are generating cash, not losing it &#8212; we generated $25M in cash last quarter alone, adding to the $200M we had before. In other words, we&#8217;re doing the opposite of running out of money.</p></blockquote>
<p>Speaking of &#8220;it looks good,&#8221; here is Conan O&#8217;Brien with a Tourette&#8217;s version of Mason&#8217;s new catchphrase:</p>
<p><iframe width="640" height="390" src="http://www.youtube.com/embed/i0pbT9lVFag?rel=0" frameborder="0" allowfullscreen></iframe></p>
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		<title>Best Buy Will Sell You HP's TouchPad at Your Own Risk</title>
		<link>http://allthingsd.com/20110821/best-buy-will-sell-you-hps-touchpad-at-your-own-risk/</link>
		<comments>http://allthingsd.com/20110821/best-buy-will-sell-you-hps-touchpad-at-your-own-risk/#comments</comments>
		<pubDate>Sun, 21 Aug 2011 19:05:16 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[Mobile]]></category>
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		<category><![CDATA[Best Buy]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=112454</guid>
		<description><![CDATA[Best Buy has resumed sales of the HP TouchPad after getting the message that consumers believe the price is right -- even if the tablet has been discontinued and the future of its operating system is uncertain.]]></description>
			<content:encoded><![CDATA[<p>Best Buy has resumed sales of the HP TouchPad, after getting the message loud and clear that consumers believe the price is right, even if the tablet has been discontinued and the future of its operating system is uncertain.</p>
<p><img class="alignright size-medium wp-image-112455" title="PriceisRight" src="http://allthingsd.com/files/2011/08/PriceisRight-380x285.png" alt="" width="380" height="285" />Over the weekend, HP marked down the 16 gigabyte version to $99 and the 32GB version to $149, representing a price cut of $300 or more.</p>
<p>By Saturday morning, inventory on HP&#8217;s online store quickly ran out, and other retailers were scrambling to keep up with terms of the fire sale.</p>
<p>Best Buy previously had declined to sell the devices, but by today, the big-box retailer reversed that decision with a number of caveats.</p>
<p>&#8220;Due to HP&#8217;s decision to discontinue its TouchPad product, Best Buy® will now provide clearance pricing for all TouchPad 16GB and 32GB models (SKUs 2842056, 2842092) regardless of previously advertised prices or promotions,&#8221; <a href="http://www.bestbuy.com/site/HP+-+TouchPad+Tablet+with+16GB+Memory+-+Black/2842056.p?id=1218358284065&amp;skuId=2842056">according to Best Buy</a>.</p>
<p>Best Buy has been the most transparent through this whole situation, providing updates on its TouchPad product page. Press representatives from HP and Palm did not reply immediately to emails for comment.</p>
<p><strong>UPDATE:</strong> A Palm representative has gotten back to me with a number of updates, including comments about support for the platform going forward. &#8220;HP is fully committed to the ongoing support and service of customers who purchased webOS devices.&#8221;</p>
<p>Yesterday, customers who bought the TouchPad at full price,<a href="http://allthingsd.com/20110820/early-adopters-peeved-as-others-race-to-buy-the-touchpad-at-bargain-prices/"> were particularly peeved</a> that the device and accessories they paid hundreds of dollars for were marked down so aggressively and discontinued only a couple of months later. Now HP appears to be rectifying that, according to Best Buy. It will give customers either a full refund or a check for the difference between the clearance price and the price they paid.</p>
<p>It&#8217;s still unclear what kind of support customers will be able to receive from HP in the future, or whether the TouchPad will be limited to a Web browser or glorified picture viewer. While HP has been clear it is discontinuing hardware, it&#8217;s less certain what the future of the operating system is and whether there will be any new apps or cloud services for it.</p>
<p>In a statement, an HP spokesperson said that all prices are final, but that &#8220;it will honor our product warranties and will continue to provide market leading support via services such as webOS Butler, our free setup support service available to all purchasers of HP webOS products for the first 90 days after purchase.&#8221;</p>
<p>In regard to future applications, HP says there will be an over-the-air update that will add functionality, and that it plans to investigate the &#8220;best ways to leverage webOS software and grow the applications.&#8221;</p>
<p>Retailers are allowed to make their own decisions on accepting returns from customers.</p>
<p>Here are the conditions of sales, as posted by Best Buy:</p>
<ul>
<li>Best Buy will not accept customer returns or exchanges on clearance-priced TouchPads bought through any Best Buy channel.</li>
<li>Customers purchasing a TouchPad at clearance pricing will have a 1-year manufacturer&#8217;s warranty, fulfilled directly through HP, not Best Buy.</li>
<li>Customers who purchased the 16GB or 32GB TouchPad after June 19 may come into the store to get either a full refund or a refund of the difference between the price they paid and the clearance price.</li>
<li>Quantities are strictly limited. Limit 1 per customer. Best Buy cannot guarantee availability of inventory at this pricing at any particular Best Buy location or channel.</li>
</ul>
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		<title>New Groupon Filing: ACSOI Dumped, Revenue and Subs Up, Losses Remain</title>
		<link>http://allthingsd.com/20110810/groupon-filing-acsoi-dumped-revenue-and-subs-up-losses-remain/</link>
		<comments>http://allthingsd.com/20110810/groupon-filing-acsoi-dumped-revenue-and-subs-up-losses-remain/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 15:16:25 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=108039</guid>
		<description><![CDATA[As expected, Groupon gave up its controversial accounting metric in a new IPO filing, which also showed strong revenue and subscriber growth.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110810/groupon-filing-acsoi-dumped-revenue-and-subs-up-losses-remain/imgres-44/" rel="attachment wp-att-108179"><img src="http://allthingsd.com/files/2011/08/imgres11.png" alt="" title="imgres" width="280" height="180" class="alignright size-full wp-image-108179" /></a></p>
<p>As <strong>All Things Digital</strong> <a href="http://allthingsd.com/20110805/exclusive-groupon-will-dump-controversial-ascoi-accounting-in-new-ipo-filing/">reported last week</a>, Groupon filed an amended S-1 IPO offering this morning, in which it deemphasized a controversial accounting method.</p>
<p>Instead of a metric called ACSOI, or adjusted consolidated segment operating income, the Chicago-based social buying company noted that gross profit was the &#8220;important indicator for our business, because it is a reflection of the value of our services to our merchants.&#8221;</p>
<p>But the dreaded ACSOI &#8212; which leaves out important costs of marketing &#8212; is not completely gone. In its filing, Groupon said it would use it internally, noting: </p>
<blockquote class="memo"><p>We exclude those costs because, unlike our other marketing expenses, they are an up-front investment to acquire new subscribers that we expect to end when this period of rapid expansion in our subscriber base concludes. While we track this management metric internally to gauge our performance, we encourage you to base your decision on whatever metrics make you comfortable.</p></blockquote>
<p>In other words, <em>for the love of Pete</em>, please ignore ACSOI completely.</p>
<p>Groupon also included new financials in its filing for the quarter, with a 36 percent increase in revenue to $878 million from the previous quarter and double a year ago. But its loss was $102.7 million, compared to a loss of $35.9 million a year ago.</p>
<p>The company also reported that its subscribers grew from 10.4 million last year to 115.7 million now.</p>
<p>Costs are also lower by eight percent in the new quarter, with Groupon spending $165.2 on marketing to new subscribers, compared to $179.9 million in the previous one. </p>
<p>The filing with the Securities and Exchange Commission is a critical one for Groupon, whose public offering has been mired in questions about how it accounts for its financial performance.</p>
<p>Of particular concern: ACSOI, which is a number that does not include important costs, such as critical online marketing expenses to attract new customers to Groupon.</p>
<p>Such accounting is called non-GAAP (generally accepted accounting principles).</p>
<p>In 2010, Groupon reported that it lost $413.4 million using standard accounting practices. When it excludes some costs from its calculations using ACSOI &#8212; including online marketing expenses to attract new customers &#8212; it recorded a profit of $60.6 million in 2010.</p>
<p>The new results were stronger, to be sure. Such growth is important, especially given investor scrutiny of Groupon in the current economic turmoil.</p>
<p>As I wrote last week:</p>
<blockquote class="memo"><p>And, indeed, questions from the media, investors and, most importantly, the Securities and Exchange Commission about how Groupon accounts for its revenue and profits using ACSOI were swift and decidedly negative.</p>
<p>Hence, a furious debate &#8212; along with much internal tension &#8212; within Groupon about what to do. At first, in another S-1 amendment, the company backed away from using ACSOI as a &#8220;valuation metric.&#8221;</p>
<p>But that was apparently not enough for the SEC or anyone else, so Groupon&#8217;s top managers finally thought it best to rid itself of the term entirely.</p></blockquote>
<p>Presumably, with a cleaner S-1, Groupon can concentrate on a whole new set of issues around its IPO, such as the tumultuous state of the markets.</p>
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		<title>Exclusive: Groupon Will Dump Controversial ACSOI Accounting in Amended IPO Filing</title>
		<link>http://allthingsd.com/20110805/exclusive-groupon-will-dump-controversial-ascoi-accounting-in-new-ipo-filing/</link>
		<comments>http://allthingsd.com/20110805/exclusive-groupon-will-dump-controversial-ascoi-accounting-in-new-ipo-filing/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 21:49:28 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<category><![CDATA[Andrew Mason]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=106824</guid>
		<description><![CDATA[The social buying phenom is planning to bid goodbye -- and good riddance -- to its lightning rod of an accounting metric.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110805/exclusive-groupon-will-dump-controversial-ascoi-accounting-in-new-ipo-filing/d9-20110601-133626-4324/" rel="attachment wp-att-106826"><img src="http://allthingsd.com/files/2011/08/d9-20110601-133626-4324.png" alt="" title="d9-20110601-133626-4324" width="600" height="400" class="aligncenter size-full wp-image-106826" /></a></p>
<p>According to numerous sources close to the situation and after regulatory pressure, Groupon will amend its S-1 public offering filing to remove references to an unusual accounting treatment that <a href="http://allthingsd.com/20110727/not-so-much-on-groupon-ipo-delay-but-sec-scrutiny-still-a-drag/">has attracted controversy</a>.</p>
<p>Sources said the new filing by the social buying company, which is helmed by CEO and co-founder Andrew Mason (pictured above), will likely occur as early as Monday. </p>
<p>It can&#8217;t come a minute too soon regarding a metric called ACSOI, or adjusted consolidated segment operating income, which the Chicago-based Groupon used when it filed its S-1 documents in June.</p>
<p>As I <a href="http://allthingsd.com/20110602/heres-the-groupon-s-1-ipo-filing-what-the-heck-is-adjusted-csoi/">wrote at the time about the odd use of ACSOI</a>:</p>
<blockquote class="memo"><p>Let&#8217;s be clear, this is a number that does not include important costs, such as critical online marketing expenses to attract new customers to Groupon.</p>
<p>Such accounting is called non-GAAP (generally accepted accounting principles).</p>
<p>In 2010 and the first quarter of 2011, Groupon said its Adjusted CSOI was $60.6 million and $81.6 million, respectively.</p>
<p>On a GAAP basis, Groupon lost $413.4 million for 2010 and $113.9 million in the first three months of 2011.</p></blockquote>
<p>And, indeed, questions from the media, investors and, most importantly, the Securities and Exchange Commission about how Groupon accounts for its revenue and profits using ACSOI were swift and decidedly negative.</p>
<p>Hence, a furious debate &#8212; along with much internal tension &#8212; within Groupon about what to do. At first, in another S-1 amendment, the company backed away from using ACSOI as a &#8220;valuation metric.&#8221;</p>
<p>But that was apparently not enough for the SEC or anyone else, so Groupon&#8217;s top managers finally thought it best to rid itself of the term entirely. That will happen next week, sources said.</p>
<p>And, in coming weeks, sources added, the company will be filing additional financial information about both its growth and costs, which will undoubtedly also be put under a microscope by the media, investors and regulators.</p>
<p>A Groupon spokesman declined to comment when asked about the removal of ACSOI from its public offering documents.</p>
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		<title>Groupon Updates Privacy Rules, Including on Mobile Tracking and Sharing of Personal Information</title>
		<link>http://allthingsd.com/20110709/groupon-updates-privacy-rules-including-on-mobile-tracking-and-sharing-of-personal-information/</link>
		<comments>http://allthingsd.com/20110709/groupon-updates-privacy-rules-including-on-mobile-tracking-and-sharing-of-personal-information/#comments</comments>
		<pubDate>Sun, 10 Jul 2011 06:33:10 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=96006</guid>
		<description><![CDATA[Groupon sent out emails to its users this weekend, about changes it has made to its privacy statement and terms of use.

Among the most notable changes is more information about the Chicago-based social buying start-up's collection and use of mobile location information.

In other words, if you let them, in order to improve the experience and make the app more useful, you're being tracked.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110709/groupon-updates-privacy-rules-including-on-mobile-tracking-and-sharing-of-personal-information/tosagreements/" rel="attachment wp-att-96007"><img src="http://allthingsd.com/files/2011/07/tosagreements-349x285.png" alt="" title="tosagreements" width="349" height="285" class="alignright size-medium wp-image-96007" /></a></p>
<p>Groupon sent out emails to its users this weekend, about changes it has made to its privacy statement and terms of use.</p>
<p>Among the most notable changes is more information about the Chicago-based social buying start-up&#8217;s collection and use of mobile location information.</p>
<p>Said Groupon: </p>
<p>&#8220;In short, if you use a Groupon mobile app and you allow sharing through your device, Groupon may collect geo-location information from the device and use it for marketing deals to you (and for other purposes listed in the &#8220;How Groupon Uses Personal Information&#8221; section of the Updated Privacy Statement).&#8221;</p>
<p>In other words, if you let them, in order to improve the experience and make the Groupon Now app more useful, you&#8217;re being tracked.</p>
<p>This, of course, has been a dicey issue of late, most recently related to Apple and Google smartphones and what information they collect and retain.</p>
<p>In addition, with a pending IPO, Groupon is under all kinds of scrutiny and any big changes will be closely studied.</p>
<p>In addition, in its email to customers (see below in its entirety), the company said that it had broadened the definition of personal information to include your interests and habits and also that it may share that personal information with partners in new offering areas, such as travel deals with Expedia. </p>
<p>Groupon said it was also trying to improve readability of its consumer information and give greater transparency to its customers.</p>
<p>Here is the <a href="http://www.groupon.com/pages/terms-and-privacy-changes-extended-07-2011?utm_source=privacy_policy&#038;utm_medium=email&#038;utm_campaign=policy_update&#038;date=20110709">whole Groupon memo</a> about the changes:</p>
<blockquote class="memo"><p><strong>Wondering about Changes to the Groupon Privacy Statement?</strong></p>
<p>We want to tell you a little more about some material changes we just made to the July 22, 2010 version of the Groupon Privacy Statement (the &#8220;Old Privacy Statement&#8221;) to create the new Groupon Privacy Statement (the &#8220;Updated Privacy Statement&#8221;).</p>
<p>In general, all of the changes to the Updated Privacy Statement were made to improve readability, provide greater transparency about our information handling practices, address some new types of relationships Groupon is forging and new technologies Groupon is using or may use, and to let you know about the privacy choices you have. Read on.</p>
<p>* Groupon continues to be a proud member of the TRUSTe Privacy Program. The Updated Privacy Statement contains a reference to the most current version of the TRUSTe Program Rules and includes some additional statements required by those Program Rules. As a TRUSTe Privacy Seal holder, Groupon is committed to complying with the Program Rules as applicable to its online privacy program.</p>
<p>* The Updated Privacy Statement replaces the phrase “Personally Identifiable Information” with “Personal Information” to improve readability and accuracy. (More on this below.)</p>
<p>* The Updated Privacy Statement clarifies that Personal Information is any information that could be used to identify, locate or contact an individual. This definition is broader than the definition in the Old Privacy Statement, which limited the concept of personally identifiable information to identification information in the context of certain defined identification activities. (Whew!) The broader definition in the Updated Privacy Statement reflects our dedication to protecting privacy in all areas of our business.</p>
<p>* The Updated Privacy Statement includes a definition of Personal Information and explains the types of Personal Information collected, used and disclosed by Groupon, namely &#8220;Contact Information,&#8221; &#8220;Relationship Information,&#8221; &#8220;Transaction Information,&#8221; &#8220;Financial Account Information,&#8221; and &#8220;Mobile Location Information.&#8221; These definitions provide more meaningful definition about the types of information we collect and how we classify information internally.</p>
<p>* The Updated Privacy Statement has shortened the section that goes on about how we use and disclose non-identifiable information. This change was made to improve readability so we could focus more on talking about what we do with Personal Information.</p>
<p>* The Updated Privacy Statement contains information on Groupon’s collection and use of Mobile Location Information. In short, if you use a Groupon mobile app and you allow sharing through your device, Groupon may collect geo-location information from the device and use it for marketing deals to you (and for other purposes listed in the &#8220;How Groupon Uses Personal Information&#8221; section of the Updated Privacy Statement).</p>
<p>* The Updated Privacy Statement presents Groupon&#8217;s disclosures of Personal Information in a more detailed and transparent fashion. The new &#8220;When and Why Groupon Discloses Personal Information&#8221; section of the Updated Privacy Statement details the circumstances when Personal Information is shared with third parties in a comprehensive, bulleted-list format. This section reinforces Groupon&#8217;s commitment to protect privacy by generally limiting disclosures of Personal Information to our affiliates and services providers and to those merchants and business partners with whom our users interact.</p>
<p>* The Updated Privacy Statement omits the section in the Old Privacy Statement regarding disclosures of Personal Information to Google for remarketing purposes. Groupon does not provide Personal Information to Google for remarketing.</p>
<p>The Old Privacy Statement&#8217;s section on &#8220;Data Tracking&#8221; has been replaced with an expanded section on &#8220;Cookies and Related Technologies&#8221; to provide greater transparency around data collection technologies. This section contains information about all of the ways that we collect information using automated technologies, including cookies, pixel tags, web beacons, browser analysis tools, and web logs. The section is designed to educate readers about the types of data collected by each technology as well as how the data is used by Groupon. The Updated Privacy Statement clarifies that if automatically-collected data is associated with Personal Information, it is protected by the Updated Privacy Statement. This section also provides information about third party advertising relationships in a more readable form and includes a new paragraph regarding our relationship with Omniture.</p>
<p>* The Updated Privacy Statement contains an expanded section on user choice. The &#8220;Your Choices&#8221; section in the Updated Privacy Statement provides readers with information on many different types of privacy choices that they can make, along with instructions for exercising the choice. This section also consolidates information on choices that was distributed throughout the Old Privacy Statement and contains a new link to the TRUSTe preferences page.</p>
<p>* The Updated Privacy Statement&#8217;s section on &#8220;Security of Personal Information&#8221; has been streamlined to more-simply state our commitment to maintaining a reasonable information security program with expected administrative, technical and physical controls.</p>
<p>* The Old Privacy Statement&#8217;s section &#8220;Updating and Correcting Personal Information&#8221; has been replaced with a new section &#8220;Accessing and Correcting Personal Information.&#8221; This section has been revised to improve readability and clarify the processes by which users can access, update and delete their Personal Information. This section of the Updated Privacy Statement also contains a new paragraph regarding data retention. This paragraph was added for clarity and to comply with the TRUSTe Program Rules.</p>
<p>* The Updated Privacy Statement contains a new section giving &#8220;Notice to Residents of Countries Outside of the United States of America.&#8221; This section educates international users about the fact that Groupon is based in the U.S. so Personal Information may be transferred to the U.S. for processing.</p>
<p>* The &#8220;Miscellaneous Privacy Issues&#8221; section in the Old Privacy Statement has been deleted and the content it contains has been included in more appropriate, descriptive sections elsewhere in the policy. Also, we omitted the section discussing children&#8217;s information because Groupon is not designed for children and the Groupon deals are not offered to individuals under the age of majority in their states of residence. See our Terms of Use.</p>
<p>* The Updated Privacy Statement introduces a new contact mechanism for privacy-related inquiries: privacy@groupon.com. While general customer service questions should still be directed to support@groupon.com, the new address provides a way for us to respond to questions that our users have specifically about the privacy of their Personal Information.</p></blockquote>
<p>And here is the email sent to users, titled &#8220;Updates to Privacy Statement and Terms of Use&#8221;:</p>
<blockquote class="memo"><p>We wanted to let you know that we&#8217;ve updated both our Privacy Statement and our Terms of Use. These new terms, which affect all Groupon users, accommodate our new products and services that allow us to offer you more relevant deals.</p>
<p>If you don&#8217;t feel like wading through long legal documents, here&#8217;s a summary of the notable changes, in plain English:</p>
<p>We&#8217;ve clarified that Groupon Now! and our other mobile apps may collect geo-location data. This lets us present you offers that are close by. See Sections 1 and 5 of the Privacy Statement.</p>
<p>We&#8217;ve broadened the definition of &#8220;personal information&#8221; to include your interests and habits, and provided additional details about how we collect and use your information. We&#8217;ve done this so that we can better understand what types of offers you&#8217;ll find valuable. See Section 1 of the Privacy Statement.</p>
<p>You may know that we&#8217;ve started working with partners to offer Groupon users new deal categories &#8212; for example, travel deals with Expedia. Our new privacy statement explains that we may share your personal information with these partners if you subscribe to special communications or buy deals in these new deal categories. See Section 4 of the Privacy Statement.</p>
<p>We&#8217;ve updated our Terms of Use to help you understand the expiration policies for different vouchers, including Groupon NOW! vouchers. This explains, for example, that if you don&#8217;t use a Groupon NOW! voucher within 30 days we&#8217;ll refund the purchase amount. See Section 7 of the Terms of Use.</p>
<p>We also clarified our expectations to ensure that our customers and visitors use the services on our website in a way that keeps the experience good for everyone. For example, we&#8217;ve prohibited abusive practices like opening multiple accounts, submitting false information and other practices that we think detract from everyone&#8217;s experience with us. See Section 5 of the Terms of Use.</p></blockquote>
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		<title>An Unlikely Pair (Me and Glamour Magazine, That Is) Tackle Women in Tech Conundrum This Fall</title>
		<link>http://allthingsd.com/20110610/an-unlikely-pair-me-and-glamour-magazine-tackle-women-in-tech-conundrum-this-fall/</link>
		<comments>http://allthingsd.com/20110610/an-unlikely-pair-me-and-glamour-magazine-tackle-women-in-tech-conundrum-this-fall/#comments</comments>
		<pubDate>Fri, 10 Jun 2011 13:01:38 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=85309</guid>
		<description><![CDATA[As readers of mine know, I write a semi-ranty post now and again about the lack of women in high-level tech jobs and on the boards of its major companies. 

This fall, Glamour magazine and I will be asking about that lack of women. And -- fair warning -- we have a lot of questions.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110610/an-unlikely-pair-me-and-glamour-magazine-tackle-women-in-tech-conundrum-this-fall/imgres-9/" rel="attachment wp-att-85396"><img src="http://allthingsd.com/files/2011/06/imgres1.jpeg" alt="" title="imgres" width="186" height="139" class="alignright size-full wp-image-85396" /></a></p>
<p>As readers of mine know, I write a semi-ranty post now and again about the lack of women in high-level tech jobs and on the boards of its major companies. </p>
<p>While things are a lot better in the digital industry than, say, in meat-packing, it is still a slow slog to equality in both power and influence, even with ever more enlightened male tech leaders.</p>
<p>Many years ago, for example, I posted a piece, titled <a href="http://allthingsd.com/20070816/the-men-and-no-women-facebook-of-facebook-management/">&#8220;The Men and (No) Women Facebook of Facebook Management&#8221;</a> There were none in the high echelons of the social networking start-up at the time.</p>
<p>More recently, I wrote a piece &#8212; <a href="http://allthingsd.com/20101221/the-men-and-no-women-of-web-2-0-boards-boomtowns-talking-to-you-twitter-facebook-zynga-groupon-and-foursquare/">&#8220;The Men and No Women of Web 2.0 Boards (BoomTown&#8217;s Talking to You: Twitter, Facebook, Zynga, Groupon and Foursquare)&#8221;</a> &#8212; about how all the often touchy-feely men entrepreneurs of the hottest Web 2.0 companies had a glaring problem. </p>
<p>While most of them have women as a majority of their customers, they could not seem to find even <em>one</em> qualified woman for any of their boards. </p>
<p>This makes it a struggle even in programming our <strong>D: All Things Digital</strong> conferences. We have featured almost every significant female tech exec we could &#8212; from eBay&#8217;s Meg Whitman to Hewlett-Packard&#8217;s Carly Fiorina to Yahoo&#8217;s Sue Decker and, later, Carol Bartz to Facebook&#8217;s Sheryl Sandberg to this year&#8217;s amazing <a href="http://allthingsd.com/20110601/darpa-regina-dugan/">DARPA head Dr. Regina Dugan</a>.</p>
<p>But it is still definitely not enough and a failing we think about improving all the time.</p>
<p>I could go on &#8212; and I am going to go on even more this fall in the pages of <a href="http://www.glamour.com/">Glamour</a> magazine, which has asked me to write an essay on where all the women in tech are and what is their status today and in the future.</p>
<p>I will also be part of what I hope will be a provocative panel, moderated by Glamour editor-in-chief Cindi Leive, in New York City on October 11. </p>
<p>The panel, said Glamour, &#8220;will ask where all the women are and why don&#8217;t we see more of them &#8212; and tell why the next Mark Zuckerberg should be a &#8216;Marcia.&#8217;&#8221;</p>
<p>I am not so sanguine that that will occur anytime soon, but it will be good to talk about this important issue. Diversity is at the heart of true innovation and more of it is needed for tech to thrive in the coming years.</p>
<p>I will also be helping select the panelists for the Glamour event and would welcome any suggestions, especially some ideas that are not typical. </p>
<p>Until then, here&#8217;s the impressive Dugan at <strong>D9</strong> last week, as well as a video of the movie trailer for 1995&#8242;s &#8220;Hackers,&#8221; in which Angelina Jolie plays a hard-charging techie who is her mostly dude colleagues&#8217; equal.</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=C794499A-4E0C-42E2-BB81-C68F359DCBE0&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={C794499A-4E0C-42E2-BB81-C68F359DCBE0}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p><object width="640" height="390"><param name="movie" value="http://www.youtube.com/v/pP6iTjhlOvs?version=3&amp;hl=en_US&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/pP6iTjhlOvs?version=3&amp;hl=en_US&amp;rel=0" type="application/x-shockwave-flash" width="640" height="390" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>Google Confirms That Groupon COO Will Be Google&#039;s Margo Georgiadis</title>
		<link>http://allthingsd.com/20110421/groupon-coo-will-be-googles-margo-georgiadis/</link>
		<comments>http://allthingsd.com/20110421/groupon-coo-will-be-googles-margo-georgiadis/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 18:14:09 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=42971</guid>
		<description><![CDATA[Margo Georgiadis, VP of Global Sales Operations at Google, will be COO of Groupon, Google confirmed. She is currently located in Chicago, where the social buying site is headquartered.

Besides COO, BoomTown will officially bestow the title of "Chief Cat Wrangler" on her in recognition of the massive organizational job ahead of her at the notoriously chaotic start-up.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2011/04/24b21ba.jpg"><img src="http://kara.allthingsd.com/files/2011/04/24b21ba-275x275.jpg" alt="" title="24b21ba" width="275" height="275" class="alignright size-medium wp-image-42983" /></a></p>
<p>Margo Georgiadis (pictured here), VP of Global Sales Operations at Google, will be COO of Groupon, Google confirmed.</p>
<p>She is currently located in Chicago, where the social buying site is headquartered.</p>
<p>A Google spokesman confirmed the move by Georgiadis, while Groupon&#8211;which specifically denied a query about her appointment that BoomTown made Tuesday&#8211;dithered.</p>
<p>In a statement, her boss, SVP and Chief Business Officer Nikesh Arora said:</p>
<p>&#8220;I&#8217;m grateful for all that Margo has done for our team over the past two years. We will miss her, but we&#8217;re also very excited that she&#8217;s joining a terrific company and a great partner for Google.&#8221;</p>
<p>Besides COO, I will officially bestow the title of &#8220;Chief Cat Wrangler&#8221; on Georgiadis, for the massive organizational job ahead for her at the notoriously chaotic start-up. (As evidenced by <em>Google</em> being the company confirming a major Groupon hire.)</p>
<p>Still, Groupon&#8217;s growth had been stunning. It now has thousands of employees and has already washed out one COO, former Yahoo exec Rob Solomon, whose <a href="http://kara.allthingsd.com/20110322/exclusive-groupon-president-rob-solomon-steps-down/">departure was reported here</a>.</p>
<p>It has also turned down a $6 billion acquisition offer from Google, raised a badillion dollars in venture funding from tech&#8217;s top investors and also is prepping an IPO valuing the company at upwards of $15 billion.</p>
<p><em>Phew!</em></p>
<p>Georgiadis must bring calm to this perfect storm.</p>
<p>Because of her solid resume (see below) and quiet demeanor, I had <a href="http://kara.allthingsd.com/20110329/wanted-groupon-coo-must-like-cat-wrangling-lack-of-spotlight-and-international-travel-post-samwer/">included her in a list of candidates</a> several weeks ago and had queried the social buying company about her specifically this week.</p>
<p>In fact, when I asked for a comment if Georgiadis was hired on Tuesday, a Groupon spokeswoman said: &#8220;This would be news to me. Nothing to announce yet.&#8221;</p>
<p>At the time, Google had the class to simply say &#8220;no comment.&#8221;</p>
<p><a href="http://kara.allthingsd.com/files/2011/03/mason.jpeg"><img src="http://kara.allthingsd.com/files/2011/03/mason-275x196.jpg" alt="" title="mason" width="275" height="196" class="alignleft size-medium wp-image-42122" /></a></p>
<p><em>(Lesson learned!)</em></p>
<p><a href="http://www.chicagobusiness.com/article/20110421/NEWS08/110429964/groupon-hires-coo-from-google">Crain&#8217;s Chicago Business&#8217; John Pletz</a> first posted on Georgiadis&#8217; hiring earlier today.</p>
<p>In any case, Georgiadis is just the kind of candidate that Groupon has been looking for&#8211;a competent and experienced sales and operations exec who would not overshadow its quirky CEO and co-founder Andrew Mason.</p>
<p>As I <a href="http://kara.allthingsd.com/20110329/wanted-groupon-coo-must-like-cat-wrangling-lack-of-spotlight-and-international-travel-post-samwer/">wrote two weeks ago</a>:</p>
<blockquote classs="memo"><p>Lastly, and perhaps most important, the Groupon COO candidate is going to have to accept that the role will not be a CEO-in-waiting, either before or after its inevitable IPO in the next year.</p>
<p>While I have received several tips that co-founder and CEO Andrew Mason might not stay its principal exec, extensive checking with sources inside and outside the company indicate that such a move is highly unlikely.</p>
<p>&#8220;Andrew is beloved to the board, by investors and, most of all, by employees,&#8221; said one source. &#8220;He&#8217;s not going anywhere.&#8221;</p>
<p>Indeed, Mason has a close working relationship with co-founder Brad Keywell, as well as Groupon co-founder and Chairman Eric Lefkofsky.</p>
<p>In fact, despite other business interests, Lefkofsky has been very involved in all key decisions with Mason.</p>
<p>That job, presumably, would fall to the new COO, which Groupon should be hiring sooner rather than later.</p>
<p>&#8220;Groupon needs a world-class COO, who can manage hyper-growth, but also who knows that a No. 2 stays in the background while doing it,&#8221; said another source. &#8220;That&#8217;s a tall order.&#8221;</p></blockquote>
<p>Groupon has looked at a number of top execs, most specificially at former DoubleClick and Google exec David Rosenblatt. Sources said the high-profile exec did not want to play second fiddle to Mason or move to Chicago.</p>
<p>That&#8217;s moot now. Here is Georgiadis&#8217; bio at the Silicon Valley search giant, which shows why Groupon picked her:</p>
<blockquote class="memo"><p>Georgiadis is responsible for driving Google&#8217;s sales operations and strategies across regions, channels and products as well as leading the sales technology teams which enable the successful commercialization of Google’s products (e.g., AdWords, AdSense, display and mobile ads) with advertisers and publishers.</p>
<p>She also leads the company&#8217;s local and commerce businesses, working to extend services like Checkout, Google Places and commerce search to small and large businesses alike.</p>
<p>Before joining Google, Margo was a principal in Synetro Capital LLC, a private investment firm based in Chicago. She also spent five years as the executive vice president of card products and chief marketing officer of Discover Financial Services where she led a radical turnaround of business performance and revitalized its rewards leadership with award-winning new products, customer experience and marketing. Prior to Discover, Margo was a partner at McKinsey and Company for 15 years in London and Chicago. She was a leader in the firm’s marketing and retail practices, and also co-founded and led the customer acquisition and management and retail marketing practices.</p>
<p>She has a bachelor&#8217;s degree in economics from Harvard College and an MBA from Harvard Business School.</p></blockquote>
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		<title>Twitter Offers Metered Pricing for Firehose of Tweets</title>
		<link>http://allthingsd.com/20110202/twitter-offers-metered-pricing-for-firehose-of-tweets/</link>
		<comments>http://allthingsd.com/20110202/twitter-offers-metered-pricing-for-firehose-of-tweets/#comments</comments>
		<pubDate>Thu, 03 Feb 2011 01:43:44 +0000</pubDate>
		<dc:creator>Liz Gannes</dc:creator>
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		<guid isPermaLink="false">http://networkeffect.allthingsd.com/?p=3207</guid>
		<description><![CDATA[Gnip, Twitter's only official data reseller, will give customers access to a keyword-filtered set of all tweets at a cost of 10 cents per thousand tweets.]]></description>
			<content:encoded><![CDATA[<p>Twitter data is a hot commodity for all sorts of projects, including search, brand monitoring and customer relationship management. But pricing and access to its data is not something the company has prioritized. Starting today, one much-clamored-for Twitter data option has been made available: Filtering the full, ever-growing real-time Twitter data set for keywords on a per-tweet basis. <a href="http://gnip.com/">Gnip</a>, Twitter&#8217;s only official data reseller, will give customers access at a cost of 10 cents per thousand tweets in a <a href="http://blog.gnip.com/twitter-firehose-filtering-with-power-track/">new joint product called &#8220;Power Track</a>.&#8221;</p>
<p><img class="alignright size-full wp-image-3211" title="Gnip" src="http://networkeffect.allthingsd.com/files/2011/02/Gnip.png" alt="" width="100" height="74" />For back story, Twitter has for the last year sold access to its &#8220;Firehose&#8221; real-time stream of every tweet to companies like Google and Microsoft. It gives other developers access to a random sampling of tweets (<a href="http://networkeffect.allthingsd.com/20101110/twitter-firehose-too-intense-take-a-sip-from-the-garden-hose-or-sample-the-spritzer/">a.k.a. the &#8220;Gardenhose&#8221; and &#8220;Spritzer</a>.&#8221;) Then in November it <a href="http://networkeffect.allthingsd.com/20101117/gnip-becomes-twitters-first-authorized-data-reseller/">gave Gnip permission</a> to sell more precise sampler products like the Decahose (10 percent of tweets for $5,000 per month).</p>
<p>But many companies, especially social media monitors, would rather get just the relevant tweets from the total data set. With Gnip&#8217;s Power Track they&#8217;ll be able to avoid Twitter&#8217;s polling rate limits and get exactly what they want, for a fee.</p>
<p>As for the actual Twitter users slaving away to produce those 140 character updates? No, they don&#8217;t get a cut.</p>
<p><em>This story was updated to correct Power Track pricing.</em></p>
]]></content:encoded>
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		<title>Salesforce.com Buys Manymoon for Between $25 Million and $35 Million</title>
		<link>http://allthingsd.com/20110201/salesforce-buys-manymoon/</link>
		<comments>http://allthingsd.com/20110201/salesforce-buys-manymoon/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 21:44:04 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Enterprise]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=40098</guid>
		<description><![CDATA[Salesforce.com has bought Manymoon, the social productivity start-up.

The price of the acquisition was not disclosed, but one source put the sale at upward of $25 million.

Manymoon makes one of the more popular tools on Google's apps platform.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/03/logoOriginalcolor.jpg" alt="" title="logoOriginalcolor" width="241" height="39" class="alignright size-full wp-image-25298" /></p>
<p>Salesforce.com has bought Manymoon, the social productivity start-up.</p>
<p>The price of the acquisition was not disclosed, but one source put the sale at between $25 million and $35 million.</p>
<p>Manymoon makes one of the more <a href="http://kara.allthingsd.com/20100309/manymoon-and-50-others-join-new-google-apps-marketplace-heres-a-video-interview-with-the-founders">popular tools on Google&#8217;s apps platform</a>.</p>
<p>The San Francisco company, funded with only a small seed funding round by Harrison Metal, offers an online collaboration app that businesses and consumers can use to organize group projects, conversations, tasks or documents that are often done via email or other software.</p>
<p>Manymoon is rather typical of the innovative app makers the search giant has been courting to populate its marketplace.</p>
<p>Salesforce.com has been moving aggressively into social networking in the enterprise arena with its Chatter offering and more.</p>
<p>Earlier today, in fact, it was also part of a <a href="http://kara.allthingsd.com/20110201/seesmic-raises-from-4-million-in-funding-salesforce/">$4 million funding of Seesmic</a>, the social dashboard app maker.</p>
<p>Here is the Manymoon blog post&#8211;which just went up&#8211;on the sale, as well as a video interview BoomTown did with its co-founders Amit Kulkarni and Manav Monga, just as Manymoon joined the Google Apps Marketplace store rollout in March:</p>
<blockquote class="memo"><p><strong>Manymoon Acquired by Salesforce.com</strong></p>
<p>February 1, 2011</p>
<p>Today we are excited to announce that Manymoon has been acquired by salesforce.com!</p>
<p>Manymoon has experienced tremendous growth since our launch, with more than 50,000 businesses adopting our social productivity app. We&#8217;ve launched on three major web platforms: Google Apps, LinkedIn, and the Google Chrome Web Store. We think we&#8217;re on to something special, building an easy-to-use application that integrates with the tools you already use to help you get work done. Over 1,000 new businesses choose Manymoon each week to track any type of work activity with anyone from anywhere.</p>
<p>We&#8217;re looking forward to even more growth in 2011, and are thrilled to now be part of salesforce.com, the leader in enterprise  cloud computing, to continue to deliver an amazing social productivity application for everyone to use.</p>
<p><strong>What Does This Mean for Manymoon Customers?</strong></p>
<p>We&#8217;ll still be the Manymoon that helps you get work done. The Manymoon team will remain intact and will operate as a separate business within salesforce.com so we can continue our focus on building a great social app that makes our customers more productive and successful every day.</p>
<p>The Manymoon you know and love will remain the same:</p>
<p>* Manymoon Standard, our free product, will continue to be available for existing and new customers. In fact, we&#8217;ll continue to add features to our free product. And, if you want to upgrade, you are welcome to do that through the Manymoon website whenever you like.</p>
<p>* Existing premium features, subscriptions and price points will remain unchanged.</p>
<p>* Manymoon will continue to work with Google Apps, LinkedIn and the Chrome Web Store.  And, we will continue to develop new features to enhance support of these platforms.</p>
<p>*We&#8217;ll continue to support our customers in the Manymoon Support Universe.</p>
<p><strong>Salesforce.com and Manymoon Together</strong></p>
<p>Our approach to the market remains unchanged: work with the tools that people already use online (Google Apps, LinkedIn, Chrome), build an app that requires no training or setup, focus on serving the daily productivity needs of professionals and be on the cutting edge of the latest technologies like HTML5. As we&#8217;ve grown, we&#8217;ve learned that serving customers is more than just building an app with nifty features. It includes providing scalability, security, performance and support&#8211;all areas in which salesforce.com has a proven track record.</p>
<p>Like most startups, we admire salesforce.com as the original cloud computing company that made this industry possible. Over the last 12 years salesforce.com has been an evangelist and driver for bringing applications, platforms and collaboration to the cloud. We&#8217;re excited to be part of their vision for cloud, social and mobile, utilize their knowledge and experience to build a world-class social productivity app, and move even faster in delivering new capabilities to you!</p>
<p><strong>What’s Next?</strong></p>
<p>We are going to invest more in what you’ve told us you like about Manymoon: Google Apps, LinkedIn and Chrome Web Store support. You can expect to see many of the key social productivity features you&#8217;ve requested released in the near future. We&#8217;re also going to be working on some exciting, new developments in the coming months…so stay tuned!</p>
<p>Thanks,</p>
<p>The Manymoon Team</p></blockquote>
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		<title>Exclusive: Former Facebook Ad Head Mike Murphy Takes Senior Advisor Role at Zynga</title>
		<link>http://allthingsd.com/20110123/exclusive-former-facebook-ad-head-mike-murphy-takes-senior-advisor-role-at-zynga/</link>
		<comments>http://allthingsd.com/20110123/exclusive-former-facebook-ad-head-mike-murphy-takes-senior-advisor-role-at-zynga/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 03:02:01 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=39844</guid>
		<description><![CDATA[Mike Murphy--Facebook's first head of advertising sales, who left the social networking giant in October to take some personal time off--seems done with relaxing.

He is now taking a part-time, but significant, role at online gaming phenom Zynga to help formulate its advertising strategy.

In addition, though, Murphy is also close to formalizing an additional consulting relationship with Facebook.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/10/n_1258677481_Mike.jpeg" alt="" title="n_1258677481_Mike" width="165" height="200" class="alignright size-full wp-image-36144" /></p>
<p>Mike Murphy&#8211;Facebook&#8217;s first head of advertising sales, who <a href="http://kara.allthingsd.com/20101026/exclusive-facebooks-longtime-ad-sales-head-mike-murphy-to-depart-company">left the social networking giant in October</a> to take some personal time off&#8211;seems done with relaxing.</p>
<p>He is now taking a part-time, but significant, role at online gaming phenom Zynga to help formulate its advertising strategy.</p>
<p>In addition, Murphy is also close to formalizing a consulting relationship with Facebook.</p>
<p>Given there has been strong interest from more obvious Facebook competitors in retaining Murphy&#8211;including Google and Twitter&#8211;his move to Zynga is probably the best outcome for it.</p>
<p>Although the relationship has been tense at times, Zynga remains one of Facebook&#8217;s major strategic partners.</p>
<p>Facebook has reportedly been close to filling Murphy&#8217;s job, talking to several major online ad execs recently, but has not yet replaced him.</p>
<p>While it is not clear what Murphy will be doing for Facebook, where former Google exec David Fischer runs the ad business, Murphy&#8217;s role at Zynga will be quite deep and could expand over time even more.</p>
<p>It will include overseeing the development of Zynga&#8217;s advertising strategy, team growth and advertising products, and creating new relationships with top brands.</p>
<p>After being contacted by BoomTown about the new job, Murphy confirmed it and said in a statement:</p>
<p>&#8220;Social games are becoming a core way for marketers to engage with their customers. Zynga&#8217;s network of games have created an incredible opportunity for advertisers to create passionate relationships and emotional connections with their customers.&#8221;</p>
<p>Indeed, as it moves toward an inevitable IPO later this year, Zynga is upping its focus on building its advertising business, aiming at selling its fast-growing audience and the frequency and engagement they use its casual gaming products.</p>
<p>At Zynga, Murphy will lead and build the team, scaling its relationships with big-name partners.</p>
<p>The company has already dipped its toe in this arena, integrating some major brands into its games in recent campaigns.</p>
<p>Such online-offline customer efforts, although early, have had strong adoption, such as a recent one to plant branded blueberry crops&#8211;<em>organic!</em>&#8211;in its flagship FarmVille game for General Mills cereals.</p>
<p>There has also been a McDonald&#8217;s-branded farm in FarmVille. (<em>McReally</em>.)</p>
<p>Interestingly, in an inside-Silicon-Valley-baseball way, the move to Zynga will reunite Murphy, the former Yahoo exec who ran global advertising strategy for Facebook for five years, with Owen Van Natta.</p>
<p>Van Natta was once COO of Facebook and hired Murphy there. He is now EVP of Business at Zynga.</p>
<p>Along with Murphy, Van Natta has also brought in Dani Dudeck as communications head from Myspace, where he had a rocky tenure as CEO of the News Corp. unit.</p>
<p>And Katie Geminder, who was a design and user interface exec at both Facebook and Myspace, is also now at Zynga in a similar full-time role.</p>
<p>At the time he announced his departure from Facebook in the fall, Murphy said he had decided to step down in order to take some personal time off, noting that hundreds of nights on the road over the years had been enough.</p>
<p>&#8220;For the last five years of hyper-growth here, I have been focused on Facebook,&#8221; said Murphy. &#8220;Now, I felt it was time to shift that focus to my family.&#8221;</p>
<p>And now, apparently, to Zynga.</p>
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		<title>Qualcomm Makes It Official, Grabs Atheros for $3.1 Billion</title>
		<link>http://allthingsd.com/20110105/qualcomm-makes-it-official-grabs-atheros-for-3-1-billion/</link>
		<comments>http://allthingsd.com/20110105/qualcomm-makes-it-official-grabs-atheros-for-3-1-billion/#comments</comments>
		<pubDate>Wed, 05 Jan 2011 16:42:04 +0000</pubDate>
		<dc:creator>Arik Hesseldahl</dc:creator>
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		<guid isPermaLink="false">http://newenterprise.allthingsd.com/?p=1358</guid>
		<description><![CDATA[The wireless chipmaker clocks in with the first major tech deal of the year. Atheros shareholders are happy today.]]></description>
			<content:encoded><![CDATA[<p><img src="http://newenterprise.allthingsd.com/files/2011/01/jacobsatnasdaq-275x228.png" alt="" title="jacobsatnasdaq" width="275" height="228" class="alignright size-medium wp-image-1359" />Qualcomm, the chipmaker devoted to the wireless handset business, announced today the first major tech acquisition of the year, and the biggest deal in its history, saying it will pay $3.1 billion in cash for Atheros, a chipmaker whose business is in wireless networking.</p>
<p>As I noted yesterday, there are lots of reasons for Qualcomm to want Atheros, not the least of which is its <a href="http://newenterprise.allthingsd.com/20110104/qualcomm-close-to-deal-for-atheros/">extensive customer list</a>.</p>
<p>Qualcomm&#8217;s specialty has always been in CDMA technology, the flavor of mobile phone technology favored by Verizon Wireless and Sprint, and it collects considerable royalties around its patent portfolio there. It has struggled to penetrate other markets, and last year <a href="http://mobilized.allthingsd.com/20101210/qualcomm-to-give-flotv-users-money-back/">shuttered its FloTV operation</a> amid minimal demand. The good news was that it sold its FloTV spectrum to AT&#038;T for $1.93 billion, which is no doubt offsetting the cost of this deal. Add that to the $10.3 billion in cash and short-term investments on its balance sheet as of Sept. 26 and this is an easy deal to do.</p>
<p>It&#8217;s also the biggest deal in Qualcomm&#8217;s history and the first significant one under CEO Paul Jacobs, who is the son of founder Irwin Jacobs.</p>
<p>Atheros shareholders have plenty of reasons to smile today as well. The company&#8217;s stock price surged by 19 percent yesterday. At $45 a share, Qualcomm is paying more than Atheros has ever been worth in its entire history as a publicly held company. As Shira Ovide <a href="http://blogs.wsj.com/deals/2011/01/05/its-official-qualcomm-buying-atheros/">over at Deal Journal</a> notes, its highest price before yesterday was $43.90. Happy New Year, indeed.</p>
<p>I caught up with Qualcomm Executive Vice President <a href="http://www.qualcomm.com/people/steve-mollenkopf">Steve Mollenkopf</a> and Atheros CEO Craig Barratt to talk about the deal.</p>
<p><strong><br />
NewEnterprise: Steve, let&#8217;s start with you. What got Qualcomm interested in Atheros?</strong></p>
<p>Mollenkopf: Historically Qualcomm has been focused on the cellular phone, though recently we&#8217;ve done much more than that. We had some integration relationships with some companies that allow us to deliver a platform to our customers. They&#8217;re essentially technical relationships, and one of those companies was Atheros. So we were familiar with them. But the real reason, the why Atheros and why now question comes down to this. We think the industry is moving to a place where a lot of the technology and use cases that are being created as part of the shift to smartphones will be used outside of just phones, and will move into many adjacent spaces. The requirement of technology and different customers overlap a lot with Atheros. They&#8217;re a leader in their space, we&#8217;re a leader in ours and we want to go into markets that will require the expertise from both of us. It seemed natural, actually.</p>
<p><strong>Craig, the idea for the acquisition seems to have grown out of an existing partnership. When did the talk turn from being Qualcomm&#8217;s partner to becoming part of Qualcomm?</strong></p>
<p>Barratt: The partnership has gone on for about five years, where we&#8217;ve cooperated on joint reference and designs and software and feature integration. Over the years we&#8217;ve broadened out from Wi-Fi, Bluetooth, GPS, powerline and optical networking. We do have a much more horizontal business. Qualcomm has a very strong vertical business. Through our partnership we saw the teams had a good cultural fit, the engineering teams really respect each other. When we looked at our own strategic imperatives over the long term, we saw that cellular technologies are going to be applied in a much  broader markets over time, beyond just smartphones and tablets. There&#8217;s an intersection between the Qualcomm technology and our technology, and that&#8217;s only going to increase. You&#8217;ve probably heard that set-top boxes and things like that are going to start to run Android. So a lot of these mobile technologies are going to start showing up in things like the connected home. Strategically it all started to make sense.</p>
<p><strong>And what will your new job be at Qualcomm?</strong></p>
<p>Barratt: After the acquisition closes, which should be in the first half of 2011, my role will be president of Qualcomm Networking and Connectivity, reporting to Steve.</p>
<p><strong>Steve, if I&#8217;m not mistaken, this is the biggest deal that Qualcomm has ever done.</strong></p>
<p>Mollenkopf: You&#8217;re correct. For us on the Qualcomm side this is a big step toward expanding our business beyond our traditional platform business and we&#8217;re doing it in a way that is in line with how the industry is changing. A lot of the things we&#8217;ve been doing with Atheros are things we&#8217;ve already been doing as part of our relationship, so this is a natural next step.</p>
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		<title>Déjà Vu: Facebook&#039;s Questionable Stock Hijinks Feels Like Winklevii 2.0</title>
		<link>http://allthingsd.com/20110104/facebooks-questionable-stock-hijinks-feels-like-winklevii-2-0/</link>
		<comments>http://allthingsd.com/20110104/facebooks-questionable-stock-hijinks-feels-like-winklevii-2-0/#comments</comments>
		<pubDate>Tue, 04 Jan 2011 19:00:38 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=29772</guid>
		<description><![CDATA[CEO and co-founder Mark Zuckerberg’s clear intent to keep the lid on Facebook tight--with no disclosure about the details of the financial performance and other pertinent information a public offering would require be disclosed--is clearly becoming a nettlesome issue for the company.

But while that effort at preserving secrecy by staying private has resulted in little more than cute media guessing games about a possible IPO until now, the social networking giant's most recent machinations are too clever by a half.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2011/01/keep_out_sign.jpeg"><img src="http://kara.allthingsd.com/files/2011/01/keep_out_sign-275x269.jpg" alt="" title="keep_out_sign" width="275" height="269" class="alignright size-medium wp-image-39064" /></a></p>
<p>Many years ago, before Google went public, I had an unusual late-night conversation in the lobby of the TED conference with its co-founder Larry Page about the prospect, about which&#8211;despite its inevitability&#8211;he had more than a little nervousness.</p>
<p>That would be: Taking the search company public.</p>
<p>After much ruminating, Page concluded that one of the more important reasons he felt compelled to have an IPO was to finally reward Google&#8217;s employees for all the work they had done to build the company.</p>
<p>While I have never had a similar chat with Facebook CEO Mark Zuckerberg about the powerful social networking company and an initial public offering, I suspect that he would not express any such sentiment.</p>
<p>And it&#8217;s not because Zuckerberg does not value his staffers any less than Page did&#8211;instead, it&#8217;s because he seems to value his privacy most of all.</p>
<p>I know&#8211;<em>ironic</em>!&#8211;given how many perceive the company to be cavalier about important issues related to disclosures of personal information uploaded to Facebook by the mountain-load daily by its hundreds of millions of users.</p>
<p>That aside, Zuckerberg&#8217;s clear intent to keep the lid on Facebook tight&#8211;with no information about the details of financial performance and other pertinent information a public offering would require be disclosed&#8211;is clearly about to become a nettlesome issue for the company.</p>
<p>While that effort at preserving secrecy by staying private has resulted in little more than cute Silicon Valley media guessing games about a possible IPO, its most recent machinations are too clever by a half.</p>
<p>That would be the <a href="http://networkeffect.allthingsd.com/20110102/by-the-numbers-goldman-sachs-buddies-up-with-facebook/">new and giant investment from Goldman Sachs</a>, as well as a deal to get $1.5 billion of pre-IPO shares in the hands of the investment bank&#8217;s rich customers.</p>
<p>Aside from the appalling image that only the very wealthy can get an early shot at Facebook shares, which instantly became a press meme yesterday after the Goldman deal was announced, pretending this single investment entity&#8211;called a &#8220;special purpose vehicle&#8221;&#8211;simply feels like a Wall Street trick.</p>
<p>Plus, a special purpose vehicle sounds like a car that bankers use to take people for a ride.</p>
<p><a href="http://kara.allthingsd.com/files/2011/01/res-ipsa.jpeg"><img src="http://kara.allthingsd.com/files/2011/01/res-ipsa.jpeg" alt="" title="res ipsa" width="200" height="200" class="alignleft size-full wp-image-39120" /></a></p>
<p>Thus, a gaggle of rich doctors in New Jersey are treated like one blob, instead of what is plainly true to all. As the old Latin legal phrase goes: Res ipsa loquitur (the thing speaks for itself).</p>
<p>Of course, this strategic move is designed to keep the number of primary stockholders under 500, which is the IPO tipping point for the Securities and Exchange Commission.</p>
<p>Therefore, by all means, let&#8217;s do it!</p>
<p>Or not, because I had an intense déjà vu about all this, and an unease that it felt vaguely familiar as a negative characteristic of Zuckerberg&#8217;s leadership that seems to cling to him.</p>
<p>That would be the dicey origins of Facebook, which remain a controversy to this day, including garnering an entire Hollywood movie on the subject.</p>
<p>Anyone with a passing knowledge of Facebook&#8217;s history knows the basic question: Did Mark Zuckerberg &#8220;steal&#8221; the idea for Facebook from the Winklevoss twins, as well as sandbag their efforts, while they were all students at Harvard University?</p>
<p>And, more to the point, was it illegal?</p>
<p>The Winklevii certainly think so, continuing in their Don Quixote quest to take Zuckerberg down in a series of ever-more-comical lawsuits.</p>
<p>For me, the answer is a lot more complex&#8211;I think Zuckerberg most definitely screwed with the Olympic rowing twins and it was very creepy that he did.</p>
<p>But, in terms of breaking the law, not so much.</p>
<p>Of course, if you are endeavoring to always act with ethics in your career, this should not be the bar set. But in practical terms, it was most definitely an aggressive knee-capping that is not uncommon in business.</p>
<p>Zuckerberg has shown similar tendencies many times since then, especially around the thorny issues of privacy, where fast-and-loose behaviors are quickly followed by the I&#8217;m-sorry-I-didn&#8217;t-mean-it excuses.</p>
<p>Okay, fine, I get it. Business is war.</p>
<p>But, as it moves into a more mature place,  the question now is whether Facebook should keep stressing this kind of wink-wink-nudge-nudge propensity, because it feels&#8211;how can I say this in the nicest way&#8211;icky.</p>
<p>Plus it will surely attract unneeded attention from the SEC, which is already looking into the opaque market for trading shares of closely held companies and where Facebook is the star attraction.</p>
<p>And this is to say nothing of other issues&#8211;for example, could there be insider trading problems around the buying and selling of these private shares, as one person close to the situation has noted to me?</p>
<p><a href="http://kara.allthingsd.com/files/2011/01/imgres2.jpeg"><img src="http://kara.allthingsd.com/files/2011/01/imgres2.jpeg" alt="" title="imgres" width="260" height="194" class="alignright size-full wp-image-39121" /></a></p>
<p>Facebook, of course, will defend what it is doing as above board, say it&#8217;s not unfair to give special access to its bounty to the very rich in what is essentially a private IPO and wag a finger at critics like me and tell us we don&#8217;t understand sophisticated financial issues.</p>
<p>But here&#8217;s what I grok without a Harvard Business School degree: It feels sneaky, it feels elite, it feels opaque, and this kind of fancy financing footwork could end in tears.</p>
<p>Because these legitimate questions on how Facebook handles its stock will continue to dog the company until&#8211;when he is good and ready (and finances at Facebook look prettier)&#8211;Zuckerberg eventually pulls the trigger on an IPO.</p>
<p>It would be nice, even if Wall Street applauds his cleverness, if he didn&#8217;t keep shooting himself in the foot along the way.</p>
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		<title>D: Dive Into Mobile: The Full Interview Video of Sprint Nextel&#039;s Dan Hesse</title>
		<link>http://allthingsd.com/20101227/d-dive-into-mobile-the-full-interview-video-of-sprint-nextels-dan-hesse/</link>
		<comments>http://allthingsd.com/20101227/d-dive-into-mobile-the-full-interview-video-of-sprint-nextels-dan-hesse/#comments</comments>
		<pubDate>Mon, 27 Dec 2010 17:05:02 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Mobile]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=38997</guid>
		<description><![CDATA[It's not easy being No. 3.

Just as Sprint Nextel CEO Dan Hesse, who has a 4G plan to move on the wireless carrier food chain.]]></description>
			<content:encoded><![CDATA[<p>As promised, <strong>All Things Digital</strong> will be publishing the full videos of the interviews we did two weeks ago at our <strong>D: Dive Into Mobile</strong> conference in San Francisco.</p>
<p>The first extension of the event, it produced some very newsy sessions. We&#8217;ll be posting them all.</p>
<p><a href="http://kara.allthingsd.com/files/2010/12/1118600852_Ghhvp-S.jpeg"><img src="http://kara.allthingsd.com/files/2010/12/1118600852_Ghhvp-S-275x183.jpg" alt="" title="1118600852_Ghhvp-S" width="275" height="183" class="alignright size-medium wp-image-39002" /></a></p>
<p>Today, Sprint Nextel CEO <a href="http://emoney.allthingsd.com/20101207/sprint-ceo-dan-hesse-at-dive-into-mobile/">Dan Hesse</a> talks about battling the leaders for dominance among wireless carriers.</p>
<p>It&#8217;s not easy being No. 3, but Hesse has tried to mind the gap by beefing up Sprint&#8217;s customer service and investing in the prepaid sector to attract a wider audience during the economic downturn. Going forward, Sprint looks to its 4G strategy for growth through its ownership stake in WiMax-provider Clearwire.</p>
<p>Here&#8217;s the video of the Hesse interview with Walt Mossberg:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=50F880B7-4F74-4217-A1B8-D5BF649A2793&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={50F880B7-4F74-4217-A1B8-D5BF649A2793}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>Next up: <a href="http://newenterprise.allthingsd.com/20101207/glenn-lurie-atts-head-of-emerging-devices-live-at-dive-into-mobile/">Glenn Lurie</a>, the man who brought the Apple iPhone to AT&#038;T (for better <em>and</em> worse).</p>
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		<title>Still Changing Passwords Today? Silverpop Attack May Be Why.</title>
		<link>http://allthingsd.com/20101215/still-changing-passwords-today-silverpop-attack-may-be-why/</link>
		<comments>http://allthingsd.com/20101215/still-changing-passwords-today-silverpop-attack-may-be-why/#comments</comments>
		<pubDate>Wed, 15 Dec 2010 15:40:33 +0000</pubDate>
		<dc:creator>Arik Hesseldahl</dc:creator>
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		<guid isPermaLink="false">http://newenterprise.allthingsd.com/?p=578</guid>
		<description><![CDATA[The hacking incident that affected McDonald's appears to have wider implications for users of scores of other Web sites, and it may be connected, though indirectly, to the weekend attack on Gawker.]]></description>
			<content:encoded><![CDATA[<p><img src="http://newenterprise.allthingsd.com/files/2010/12/hackers-193x300.jpg" alt="" title="hackers" width="193" height="300" class="alignright size-medium wp-image-605" />It still remains unclear whether the password-jacking of McDonald&#8217;s Web site that was revealed Monday was in fact related to what we here at <strong>All Things D</strong> are now calling <a href="http://mediamemo.allthingsd.com/20101214/the-gawker-hack-ripple-hits-linkedin/">Gawkergate</a>. Though as I noted yesterday, the timing was <a href="http://newenterprise.allthingsd.com/20101214/gawker-password-mess-spreads-to-world-or-warcraft-apparently-yaho/">certainly suspicious</a>.</p>
<p>However, we&#8217;re starting to get more information about how the McDonald&#8217;s incident appears connected to hacking incidents at other sites. <a href="http://www.chicagobusiness.com/article/20101213/NEWS07/101219975/mcdonalds-says-hacker-broke-into-customer-database-fbi-investigating">Chicago Business</a> is reporting that the company responsible for McDonald&#8217;s email marketing is <a href="http://www.silverpop.com/marketing-company/company-overview.html">Silverpop Systems</a>, and that it had been operating under a subcontract from Chicago-based Arc Worldwide.</p>
<p>So who else is a customer of Silverpop? Yesterday I received an email from someone who&#8217;s a customer of <a href="http://about.deviantart.com/">deviantArt</a>, a social network where artists share their creations. DeviantArt has a base of 13 million users. Got an account there? You&#8217;d better change any passwords that overlap with other sites. The site advised customers that their accounts were compromised, and blamed Silverpop.</p>
<p>It could extend much further yet. Silverpop has more than 100 clients, and not all of them are publicly disclosed, though here are a few, found on its <a href="http://www.silverpop.com/clients/client-quotes.html">client quotes</a> page and its <a href="http://www.silverpop.com/marketing-resources/case-studies/index.html">case studies</a> page: Stamps.com, Pitney Bowes/Mapinfo, Encyclopedia Britannica, Santander Consumer Finance and watchmaker Fossil. There&#8217;s no word how any of those other companies are affected, if at all.</p>
<p>Silverpop CEO Bill Nussey said in a blog message to customers that the FBI is <a href="http://www.silverpop.com/blogs/email-marketing/uncategorized/a-special-message-from-silverpop.html">investigating the incident</a>, and that only a small percentage of Silverpop customers have been affected. He also said that Silverpop was &#8220;among several technology providers targeted as part of a broader cyber attack.&#8221; Stacy Kirk, a Silverpop spokeswoman, wouldn&#8217;t say anything beyond what&#8217;s in Nussey&#8217;s message.</p>
<p>I&#8217;m beginning to wonder if there&#8217;s some indirect connection between what happened to Silverpop and what happened to Gawker. I&#8217;m speculating here, but it&#8217;s no stretch of the imagination that numbering among deviantArt&#8217;s 13 million users are some of the 1.5 million people whose accounts were compromised in the Gawkergate affair. And the FBI is <a href="http://www.nypost.com/p/news/business/fbi_investigating_gawker_hacking_8d96mcgcFbgMVhw8Ge3rpJ">investigating both</a>. Thomas Plunkett, Gawker&#8217;s technology chief, told me by email that there&#8217;s no evidence of a connection. Then again, as Business Insider tells it, he hasn&#8217;t yet had his <a href="http://www.businessinsider.com/fbi-meeting-with-gawker-tomorrow-2010-12">meeting with the FBI</a>.</p>
<p>Maybe I&#8217;m looking for connections that aren&#8217;t really there, but it&#8217;s really not hard to see how the breach at Gawker could turn out be the start of a domino effect that&#8217;s much larger than anyone has yet realized. There certainly is a lot of  grumbling about <a href="http://search.twitter.com/search?q=%22changing+passwords%22">changing passwords</a> today.</p>
<p>If you know more more about any of this, <a href="mailto:arik@allthingsd.com">get in touch</a>!</p>
<p>Below is the email to deviantArt users.</p>
<blockquote><p>From: deviantART.com <em>(address deleted)</em><br />
Date: Mon, Dec 13, 2010 at 5:54 AM<br />
Subject: RE: Email Notice</p>
<p>Silverpop Systems, Inc.,  a leading marketing company that sends email messages for its clients, told us that information was taken from its servers.  This was probably part of a sweep by spammers.  As a result, email addresses belonging to deviantART members were copied. Corresponding usernames and birth date may also have been removed.</p>
<p>We can assure you that nothing occurred on our systems with respect to this incident and no access was gained to private information on deviantART’s servers.</p>
<p>As a member of deviantART, you certainly have a right to know when an incident of this kind occurs.  Unfortunately spammers are an unavoidable part of living on the Web.</p>
<p>The likely result of this event might be an increase in spam to your email. Experts have told us that there is an increase in email scams out there on the Internet and you should be cautious. Only click links or download attachments from people you know, particularly if they ask for personal information, and be sure that your email service provider has adequate spam filters.</p>
<p>Because we value the information that members give us, we have decided not to rely on the services of Silverpop in the future and their servers will no longer hold any data from us.</p></blockquote>
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		<title>Conduit Dumps Google Search for Microsoft&#039;s Bing</title>
		<link>http://allthingsd.com/20101201/conduit-dumps-google-search-for-microsofts-bing/</link>
		<comments>http://allthingsd.com/20101201/conduit-dumps-google-search-for-microsofts-bing/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 14:00:17 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=37861</guid>
		<description><![CDATA[In an interesting move in the search space, Conduit--a fast-growing start-up that helps publishers make and distribute apps using Web browser toolbars--has entered a strategic partnership with Microsoft's Bing search service.

In doing so, it is leaving its existing search deal with Google and will instead offer Bing to its network of 260,000 publishers and 200 million users.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2010/12/conduit.jpeg"><img src="http://kara.allthingsd.com/files/2010/12/conduit.jpeg" alt="" title="conduit" width="209" height="98" class="alignright size-full wp-image-37864" /></a></p>
<p>In an interesting move in the search space, Conduit&#8211;a fast-growing start-up that helps publishers make and distribute apps using Web browser toolbars&#8211;has entered a strategic partnership with Microsoft&#8217;s Bing search service.</p>
<p>In doing so, it is leaving its existing search deal with Google and will instead offer Bing to its network of 260,000 publishers and 200 million users.</p>
<p>It&#8217;s a solid win for Bing, which has more incentive to draw customers of its search products and services away from Google.</p>
<p>And every little bit helps as Microsoft strives to put even a chink in the overwhelming dominance of the search giant.</p>
<p>In a blog post today, Conduit said, in part (the rest is below):</p>
<p>&#8220;As of January 1st, 2011, our publishers will provide the full Bing experience to their users. Users in the Conduit Network will get all the features unique to Bing, decision tools that go beyond search, and an excellent browsing experience that is constantly evolving.&#8221;</p>
<p>More significantly, under the terms of the deal, Web publishers will be able to distribute apps directly in the organic search results on Bing.</p>
<p>Conduit President Adam Boyden said in an interview yesterday that the deal was struck to offer a better user experience for its customers with search, as well as the &#8220;long-term potential for app innovation with Microsoft.&#8221;</p>
<p>Conduit, which was founded in 2005 and has 190 employees, is profitable, Boyden said, from customers such as Groupon, eBay, Travelocity and Major League Baseball.</p>
<p>The San Mateo, Calif., company has raised close to $10 million, mostly from Benchmark Capital.</p>
<p>Of the shift to Bing, Boyden added, &#8220;There is more strategic potential for us with Bing,&#8221; he said. &#8220;And the same is true for them.&#8221;</p>
<p>Here is a blog post from Conduit today on the changeover, from founder and CEO Ronen Shilo and titled &#8220;Bing&#8211;It has a nice ring to it&#8221;:</p>
<blockquote class="memo"><p>Six years ago a small group of us founded Conduit with our own money and a vision of empowering the smaller Web publishers out there by giving them the tools to change the way they interact with their users. Many people were skeptical but we believed that we could truly make a difference.</p>
<p>Conduit redefined the toolbar, not as a search vehicle, but as a powerful engagement tool&#8211;the Community Toolbar. With so many publishers understanding this potential, Conduit inadvertently established a footprint for itself within the search market, comparable only to major classic search players.</p>
<p>Six years, 260,000 publishers, and 200 million users later, Conduit has proven to be one of the companies making a difference on the Web. Our product offering has greatly evolved and now includes apps, notifications, analytics and a marketplace. In the near future we will be creating new app distribution opportunities for our network of publishers, hastening the fulfillment of Conduit&#8217;s ambition to become an industry standard, to be used by all content publishers and available across all platforms.</p>
<p>Today I&#8217;d like to announce the next step in our journey&#8211;we have entered into a partnership with Microsoft which we believe will significantly improve our offering to publishers, accelerating the growth of Conduit’s massive network. Both companies are highly driven by improving the user experience, and as such, see a strong alignment in our long-term strategies and are looking forward to a mutually successful partnership.</p>
<p>As of January 1st, 2011, our publishers will provide the full Bing experience to their users. Users in the Conduit Network will get all the features unique to Bing, decision tools that go beyond search, and an excellent browsing experience that is constantly evolving.</p>
<p>I would like to thank Google for four years of partnership, which greatly contributed to the growth of the company. I would also like to express my appreciation to Bing and the Conduit team, both of whom worked hard to bring this partnership about.</p>
<p>If you have questions, ideas, suggestions, we want to hear from you.  Write to us at: contact_us@conduit.com.</p></blockquote>
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		<title>If Google Buys Groupon, It&#039;d Be a Windfall for Investors, Bankers&#8230;and Regulators?</title>
		<link>http://allthingsd.com/20101129/if-google-buys-groupon-itll-be-a-windfall-for-investors-bankers-and-regulators/</link>
		<comments>http://allthingsd.com/20101129/if-google-buys-groupon-itll-be-a-windfall-for-investors-bankers-and-regulators/#comments</comments>
		<pubDate>Mon, 29 Nov 2010 13:33:39 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=37734</guid>
		<description><![CDATA[If Google does manage to close the deal to buy Groupon--acquisition discussions flagged by BoomTown 10 days ago--it will be at a cost that is likely to be much more than the $2.5 billion price tag being floated in the latest batch of rumors.

It's not just that the deal will likely come in at a higher number, which will mean a big payoff for investors and bankers involved.

It's because as soon as it purchases the social group buying phenom, the search giant will be buying a whole lot of pricey regulatory scrutiny too.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2010/11/road_regulatory_signs.jpeg"><img src="http://kara.allthingsd.com/files/2010/11/road_regulatory_signs-275x264.jpg" alt="" title="road_regulatory_signs" width="225" height="225" class="alignright size-medium wp-image-37739" /></a></p>
<p>If Google does manage to close the deal to buy Groupon&#8211;<a href="http://kara.allthingsd.com/20101119/google-turns-its-local-eyes-to-groupon-but-who-else-could-enter-bidding/">acquisition discussions flagged</a> by BoomTown 10 days ago&#8211;it will be at a cost that is likely to be much more than the $2.5 billion price tag being floated in the latest batch of rumors.</p>
<p>It&#8217;s not just that the deal will likely come in at a higher number&#8211;upwards of $3 billion, according to sources I have spoken to&#8211;which will mean a big payoff for Silicon Valley&#8217;s Accel Partners, Boston&#8217;s Battery Ventures and Russia&#8217;s DST Global.</p>
<p>Or that this deal will net New York bankers used on each side&#8211;Allen &#038; Co. for Groupon and Morgan Stanley for Google&#8211;sizable fees.</p>
<p>It&#8217;s because as soon as it purchases the social group buying phenom, the search giant will be buying a whole lot of pricey regulatory scrutiny too.</p>
<p>That cost will be, many think, much deserved and will definitely not come at any discount, given the rising worries in Washington about the swaggering power of Google.</p>
<p>After ever-testier brushes with federal regulators&#8211;including over an <a href="http://kara.allthingsd.com/20080417/microhoo-yahoo-and-google-play-house">overreaching attempt to join with Yahoo</a> in search and <a href="http://digitaldaily.allthingsd.com/20090429/a-google-book-search-for-antitrust-law-ought-to-come-in-handy-here/">online access to copyrighted books</a>&#8211;Google <a href="http://digitaldaily.allthingsd.com/20100527/google-closes-admob-deal">narrowly missed getting approval</a> for its $750 million purchase of mobile advertising start-up AdMob.</p>
<p>That deal was only saved after Apple <a href="http://kara.allthingsd.com/20100521/ftc-gives-google-admob-deal-green-light-a-big-bouquet-of-flowers-sent-to-apple">made enough noise in the same space</a> to take the focus off the controversy.</p>
<p>And let&#8217;s not forget <a href="http://digitaldaily.allthingsd.com/20101101/google-to-u-s-whos-being-anticompetitive-now/">Google suing the feds</a> earlier this month over being excluded from competitive bidding to provide email and collaboration technology to the Interior Department&#8217;s 88,000 employees.</p>
<p>More seriously, Google has come under fire recently from numerous critics for its <a href="http://digitaldaily.allthingsd.com/20100827/doj-seeking-more-info-on-google-ita-deal">proposed purchase of huge flight data firm ITA Software</a> for $700 million.</p>
<p>Those opposed to the acquisition, on antitrust grounds, contend that Google would control travel search in a way that would inevitably invite abuse.</p>
<p>The government, of course, is looking over the whole deal now.</p>
<p>Having Groupon in its arsenal would garner Google even more powerful pricing information from both customers and merchants across the globe.</p>
<p>That would in the lucrative local commerce arena. Currently, despite a plethora of clones, Groupon dominates socially fueled couponing across cities worldwide.</p>
<p>Owning the hot space around local purchasing and consumer information, combined with the social element, would be a tasty treat for Google.</p>
<p>The Silicon Valley search giant has struggled to deliver social tools to users, even as Facebook has morphed into a potent rival.</p>
<p>Google had <a href="http://mediamemo.allthingsd.com/20091218/google-wants-to-gulp-yelp-as-part-of-a-1-5-billion-shopping-spree">looked at social reviews site Yelp</a> for purchase previously, but that deal fell apart.</p>
<p>It has been introducing its own various local advertising and commerce efforts, which would be instantly turbocharged given Groupon&#8217;s much quicker progress.</p>
<p>In April, Groupon <a href="http://kara.allthingsd.com/20100418/groupon-grabs-135-million-from-dst-and-battery-valuation-above-1-billion-for-social-buying-site">garnered a valuation of well above $1 billion</a> in a massive venture funding.</p>
<p>It has used that money to <a href="http://voices.allthingsd.com/20100517/shopping-site-groupon-buys-germanys-citydeal">buy up companies in the U.S. and internationally</a>, trying to solidify itself as the major player in the marketplace.</p>
<p>If Google were to complete a deal to buy Groupon, it would have echoes of its purchase of YouTube in 2006 for $1.6 billion.</p>
<p>Many felt it a high price at the time, but it looks cheap now given how the site almost completely dominates Web video.</p>
<p>If that deal were to be struck today, of course, it is unlikely regulators would allow such a purchase to sail through the approval process so easily.</p>
<p>Thus, it will be interesting to see how they will react to a possible hook-up with Groupon, which&#8211;in many ways&#8211;is perhaps the most aggressive of Google&#8217;s moves to date to own valuable data up and down the food chain.</p>
<p>And, like I said, this particular move to buy discounting online could be one of its costliest too, in more ways than one.</p>
<p><em>Please see <a href="http://allthingsd.com/about/kara-swisher/ethics/">this disclosure</a> related to me and Google.</em></p>
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		<title>Shopkick Checks In With Target&#8211;CEO Cyriac Roeding Talks About Social Shopping</title>
		<link>http://allthingsd.com/20101116/shopkick-checks-in-with-target-ceo-cyriac-roeding-talks-about-social-shopping/</link>
		<comments>http://allthingsd.com/20101116/shopkick-checks-in-with-target-ceo-cyriac-roeding-talks-about-social-shopping/#comments</comments>
		<pubDate>Tue, 16 Nov 2010 18:28:13 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=37354</guid>
		<description><![CDATA[The idea of being rewarded for being a consumer is getting a lot of heat of late, as retailers seek to take advantage of the fast-moving social phenom among consumers, especially young ones.

Thus, a wide range of efforts to combine location-based mobile apps with purchasing, both online and offline.

Today, another company in the space, shopkick, announced it had added another store--Minneapolis-based Target--to its list of retailers deploying its platform and mobile app that gives you points for simply walking in a store.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2010/11/IMG_0142.jpg"><img src="http://kara.allthingsd.com/files/2010/11/IMG_0142-223x300.jpg" alt="" title="IMG_0142" width="223" height="300" class="alignright size-medium wp-image-37355" /></a></p>
<p>The idea of being rewarded for being a consumer is getting a lot of heat of late, as retailers seek to take advantage of the fast-moving social phenom among consumers, especially young ones.</p>
<p>Thus, a wide range of efforts to combine location-based mobile apps with purchasing, both online and offline.</p>
<p>Earlier this week, BoomTown posted on a funding for one such start-up, <a href="http://kara.allthingsd.com/20101115/topguest-checks-in-with-2-million-series-a-round-and-peter-thiel-as-advisor">Topguest</a>, which links check-ins with airline and hotel loyalty programs.</p>
<p>Today, another company in the space, shopkick, announced it had added another store&#8211;Minneapolis-based Target&#8211;to its list of retailers deploying its platform and mobile app.</p>
<p>As with customers of Macy&#8217;s, Best Buy and others, users of the shopkick app will receive points and other rewards, as well as instant mobile coupons, just for walking in the store.</p>
<p>The point being: Retailers need to reward foot traffic and not just purchases.</p>
<p>The Target partnership is limited now to 242 stores in the Chicago, Dallas, Los Angeles, Miami, Minneapolis, New York City and the San Francisco area.</p>
<p>Target will also offer scannable mobile coupons to customers for redemption at checkout.</p>
<p>It will be interesting to see how effective apps such as shopkick are as they roll out, as consumers test them.</p>
<p>Unlike others that offer quick deals&#8211;from Foursquare to Facebook to, now, <a href="http://kara.allthingsd.com/20101116/yahoo-announces-a-bunch-of-stuff-it-already-announced-except-local-deals-which-everyone-else-has-already-announced/">Yahoo</a>&#8211;shopkick uses its &#8220;kickbucks&#8221; as an enticement simply for being present in a store or scanning certain barcodes.</p>
<p>It&#8217;s certainly easy enough&#8211;my son, Louie, did it with ease and definite enjoyment&#8211;although a user does need to remember to fire up the app when entering a participating store.</p>
<p>There is also a small device retailers need to install need to make the shopkick ecosystem work.</p>
<p>CEO Cyriac Roeding, a former EVP for CBS&#8217; mobile unit, created the concept for the Menlo Park, Calif.-based start-up while an entrepreneur-in-residence at Kleiner Perkins.</p>
<p>The company has raised $20 million in venture funding from Kleiner&#8217;s iFund, longtime Silicon Valley investor Reid Hoffman, as well as Hoffman&#8217;s home at Greylock Partners.</p>
<p>Here is a video interview I did with Roeding about where shopkick is going next:</p>
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		<title>Ross Levinsohn Says Hello on His First Day at School of Hard Knocks, Oops, Yahoo</title>
		<link>http://allthingsd.com/20101115/ross-levinsohn-says-hello-on-his-first-day-at-school-oops-yahoo/</link>
		<comments>http://allthingsd.com/20101115/ross-levinsohn-says-hello-on-his-first-day-at-school-oops-yahoo/#comments</comments>
		<pubDate>Mon, 15 Nov 2010 16:40:21 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=37284</guid>
		<description><![CDATA[Ross Levinsohn officially starts at Yahoo today, although he has already been busy machinating and taking meetings since he was appointed North American head recently.

The former News Corp. exec replaces Hilary Schneider, and enters a tumultuous job running Yahoo's key media and advertising sales businesses.

BoomTown has yet another primer for him today, but first let's hear from Ross in his first blog post to the troops at Yahoo.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2010/11/BacktoSchool.jpeg"><img src="http://kara.allthingsd.com/files/2010/11/BacktoSchool-274x274.jpg" alt="" title="BacktoSchool" width="200" height="200" class="alignright size-medium wp-image-37288" /></a></p>
<p>Ross Levinsohn officially starts at Yahoo today, although he has already been busy machinating and taking meetings since <a href="http://kara.allthingsd.com/20101027/its-now-official-yahoo-hires-ross-levinsohn-to-head-key-americas-unit">he was appointed North American head recently</a>.</p>
<p>The former News Corp. exec replaces Hilary Schneider, and enters a tumultuous job running Yahoo&#8217;s key media and advertising sales businesses.</p>
<p>BoomTown has yet another primer for him today, but first let&#8217;s hear from Ross in his <a href="http://ycorpblog.com/2010/11/15/rosswelcome/">first blog post for the Silicon Valley Internet giant</a>, titled &#8220;Once in a lifetime opportunity&#8221;:</p>
<blockquote class="memo"><p>Today marks my first official day at Yahoo! and I am thrilled to be joining one of the world’s preeminent technology companies that operates the largest digital media, content, and communications business in the world. I am extremely passionate about digital media and as a longtime user and fan of Yahoo! I couldn&#8217;t be more excited to be part of this incredible company and amongst some of the best and brightest in the industry.</p>
<p>I truly believe that Yahoo! is one of the most compelling and dominant companies in the world. Having run digital companies big and small over the past 15 years, the task of building audience, engagement and revenue is no small feat. I feel fortunate to now be part of a company that not only has one or two category leaders, but operates the number one or two site in more than a dozen verticals. This is a feat unmatched in the industry, and provides unparalleled upside opportunities for all of us.</p>
<p>As I begin my own Yahoo! journey, I think it&#8217;s important to commit to each of you that one of my main goals is for the Americas team to be open and utterly approachable: I want to talk with you and understand your views of Yahoo! in order to make sure the Americas organization continues to win. I welcome all new ideas and I will act quickly to implement the right ideas for our business. Collectively we will continue to foster success for the company, each other, our partners and our customers with one goal&#8211;to deliver the absolute best consumer experience for Yahoo! users.</p>
<p>I&#8217;ve been fortunate to have had the opportunity to be at the forefront of the digital media revolution. These types of opportunities rarely happen in one&#8217;s career. As I start at Yahoo! today, I feel like a new chapter has begun. Having the opportunity to work here and help shape the next phase of Yahoo! is easily the greatest opportunity of all in my career.</p>
<p>I came to Yahoo! to win and I&#8217;m ready to get started.</p>
<p>Ross Levinsohn, EVP, Americas Region</p></blockquote>
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