Although the season kicked off with a bang, there were fears that consumer confidence would fall as the end of the year approached. That did not happen, with people continuing to fill their virtual shopping carts until the very last minute; 10 individual days surpassed $1 billion in spending.

According to comScore, the final tally for online spending for the months of November and December was $37.2 billion, representing a 15 percent increase over last year.

ComScore tracks purchases made on Web sites from a fixed Internet connection, excluding spending done via mobile phones and tablets, so presumably the numbers could be higher.

While the numbers being reported sound positive, some analysts worry if they were enough to give giants like Amazon the growth rates needed to hit expectations. Wall Street analysts are expecting Amazon to post a fourth-quarter growth rate of 38 percent, which would mean it would have to be growing twice as fast as the average market.

But Chase Paymentech’s annual Cyber Holiday Pulse Index painted a rosier picture of the holiday season. Based on tracking 50 of the leading online merchants in the U.S., the report found that during the final two months of the year, transactions were up 37 percent and sales rose 25 percent.

One of the reasons for the huge gains, it said, was because Christmas fell on a Sunday this year, allowing merchants to guarantee shipping much later into the week and giving consumers more time to make online transactions.

To be sure, the increase in online shopping is coming from somewhere — most likely at the expense of traditional retail, which is expected to report a less impressive 4 percent growth rate this year.

“It’s clear that e-commerce continues to gain market share from traditional retail due to the attractiveness of the Internet’s convenience and lower prices,” said comScore Chairman Gian Fulgoni. “Consumers were especially attracted to the deals and discounts available through digital channels -– particularly free shipping, which occurred on well over half of transactions this season.”

The most impressive finding of the season was that 10 individual days surpassed $1 billion in spending, compared to only one day in 2010.

Here is a list of the 10 biggest online shopping days in 2011, led by Cyber Monday:

(Image credit: iStockphoto.com/mbortolino)

Either way, consumers barely waited until Santa got back to the North Pole before hitting up the stores again.

ComScore reports that e-commerce spending for the first 48 days of the holiday season — ended Dec. 19 — reached $32 billion, jumping 15 percent over last year. In one week alone, at least four individual days surpassed the $1 billion mark.

And IBM, which analyzes mobile shopping trends using data from 500 retailers nationwide, said shoppers continued pulling out their credit cards on Christmas Day, as they shopped for themselves after shopping for others.

IBM found that on Dec. 25, online sales grew by 16.4 percent over Christmas Day 2010. (IBM’s results do not include Amazon.com, the Internet’s largest e-tailer.)

Many of the online sessions on a retailer’s site were initiated from a mobile device, accounting for 18.3 percent of traffic, up from 8.4 percent last year. Mobile sales grew to 14.4 percent versus 5.3 percent on Christmas last year.

As stated in a report that came out earlier this week, most mobile shopping was conducted on iOS devices. The iPad led all mobile-device traffic at 7 percent, followed by iPhone at 6.4 percent and Android at 5 percent, according to IBM.

Many of the days surrounding the holidays have acquired quirky nicknames, such as Cyber Monday (the Monday after Thanksgiving), Black Friday (the day after Thanksgiving) and Green Monday (the second Monday of December).

Perhaps this Christmas will qualify as Sofa Sunday.

The term was first introduced to me by Joaquin Ruiz, the co-founder and CEO of Padopolis, which makes a catalog app for the iPad. He was hoping the Sunday after Thanksgiving would see a spike in traffic after everyone hit the mall on Black Friday and then curled up on the couch with their iPad the following Sunday to recover.

This year, Christmas Sunday’s shopping spike continued into Monday, also known as Boxing Day. IBM said that online sales were up 10 percent by midday on Monday, over Dec. 26 last year, and that mobile sales were up 13.8 percent.

(Image courtesy of iStockphoto | mattjeacock)

That’s Target’s motto this holiday season, as it promises on-time Christmas deliveries for online orders placed by Tuesday.

But some retailers are being a little more jolly.

In today’s fast-paced digital world, procrastinators are being rewarded, and will be able to shop online as late as Thursday and still get presents safely underneath the tree in time for Christmas.

For example, Wal-Mart will rush packages to your door for orders placed as late as Wednesday; Amazon is offering regular free two-day shipping as late as Wednesday; Zappos is offering free shipping for orders made by 1 pm PT on Thursday; and Toys “R” Us will go as late as noon on Thursday for express shipping.

There are exceptions, of course, and Amazon is a big one.

For orders placed on Thursday, one-day shipping will cost shoppers $3.99 an item; for items ordered on Friday, only Amazon Prime members will be able to pay $9.99 an item for on-time delivery; those in 11 U.S. cities can wait until Saturday, at which point it will cost $3.99 per item to ship by local express.

Amazon Prime is the e-commerce company’s membership service; it charges $79 a year for free two-day shipping and other perks, like free streaming videos.

One of the biggest limitations for the holiday is the logistics of getting a package from a distribution center to someone’s home. For example, FedEx won’t be running on Christmas, but will be running partial operations on Christmas Eve, a Saturday.

At this late point in the year, physical retailers shine.

For example, Apple’s shipping cutoff date is on Wednesday, but it will allow customers to order online and pick up in the store until 11 pm on Friday. On Christmas Eve, many of its stores will be open until 6 pm. Toys “R” Us and Best Buy are also offering free in-store pickup, adding late hours to accommodate the busiest of people. Best Buy will be open until 3 pm local time on Dec. 24, and Toys “R” Us will will stay open for 112 hours straight, starting at 6 am Tuesday, Dec. 20 and closing at 10 pm on Saturday night.

Online retailers can’t compete with store hours but, conversely, stores have had a hard time competing with the deals online, especially earlier in the season.

This holiday period, Amazon prompted consumers to consider the moral dilemma of shopping in stores versus online, when it kicked off a Dec. 10 promotion that offered $5 off to consumers as an inducement to walk out of stores empty-handed. EBay fired back with its own promotion, which gave online shoppers a $10 coupon to return to stores.

To be sure, online retailers will have something to celebrate on Sunday.

ComScore, which is tracking online spending habits this holiday season, said $30.9 billion had been spent online during a 46-day shopping window that ended Dec. 16, marking a 15 percent increase over last year.

Spending last Friday — dubbed Free Shipping Friday — hit $1.07 billion; it was the fourth day to surpass the billion-dollar mark this year. Still, Cyber Monday — the Monday following Thanksgiving — appears to rank as the heaviest online spending day of the year for the second consecutive season.

With only 13 days until Christmas, today has historically ranked as one of the heaviest online shopping days of the year, thereby earning the nickname “Green Monday.”

This year it’s almost a guarantee that history will repeat itself.

Already, six individual days have surpassed the billion-dollar threshold this holiday season, according to comScore. That’s up from last year, when only one day eclipsed $1 billion in spending.

The term Green Monday was coined by eBay in 2007 to describe the second Monday of December because it tended to attract shoppers who wanted to make sure their presents would arrive in time. And, well, because the color of money is green.

This year, a number of online retailers are banking on it by offering a number of holiday specials.

But one of the biggest benefactors of all is FedEx, which must ship all the orders.

The commercial postal service is predicting that today will be the busiest day in its nearly 40-year history. The company is forecasting that it will ship more than 17 million orders today, double its daily average volume, and will exceed last year’s busiest day of 15.6 million shipments.

FedEx might be one of the first indicators to reveal how well the online shopping is fairing.

It says the increase is largely driven by residential shipments sent from online and catalog retailers. ComScore’s data would agree with that hypothesis. Already, the research firm says that online shopping is up roughly 15 percent from Nov. 1 to Dec. 9, compared to the same period in 2010.

ComScore Chairman Gian Fulgoni said, “We know that Green Monday will rank among the top online spending days of the season.”

But he added that it will likely not be the last hurrah of the year.

Other important days to come include the promotional day coined “Free Shipping Day,” which occurs on Dec. 16, and other days this week as we near the end of the year.

One retailer, however, was not in the holiday spirit.

Amazon-owned Zappos put out a press release today calling itself the Anti-Green Monday. It said shoppers don’t have to get caught up in the hype because it is guaranteeing that all orders made on Dec. 22 will receive next-day delivery for Dec. 23.

Now that’s the true definition of a procrastinator.

Here is comScore’s list of the 10 biggest shopping days of 2011:

So far, three days have eclipsed the $1 billion mark, representing three of the four heaviest days in U.S. history.

In all, shopping has already reached $18.7 billion for the month of November and first two days of December, representing a 15 percent increase over 2010, according to comScore.

The measurement firm had at least one explanation for the surge. It’s not because people were less naughty. Rather, it’s because of all the discounts being offered, with the prevailing method being free shipping.

Typically, the use of free shipping peaks around the Monday after Thanksgiving, comScore said, but this year, the incentive was used at record levels over an extended period of time.

Throughout the 2011 holiday season, more than half of all transactions have included free shipping, the research firm reports. In particular, during the week of Thanksgiving, the promotion was used the heaviest with nearly 65 percent of all shoppers not having to pay freight.

During the following week, which includes Cyber Monday, the percentage of free shipping stayed high at 63 percent.

Free shipping was not used as heavily during the online shopping season last year, peaking at only 55 percent the week of Thanksgiving.

The five most visited sites the day after Thanksgiving were Amazon, Wal-Mart, Best Buy, Target and Apple.

While retailers such as Amazon are known for offering free shipping if you meet a certain spending threshold, clearly others are jumping on the bandwagon. For instance, Apple is offering free shipping on all purchases from its Web site until Dec. 22.

Photo Credit: thisisbossi.

In a final tally, comScore reports that $1.25 billion was spent online yesterday in the U.S. This exceeds last year’s record of $1.028 billion by 22 percent.

There was evidence early on that Cyber Monday was on track to produce record sales, with research firms releasing updates almost hourly. Others, including IBM, confirmed the strong gains reported by comScore.

The comScore figures only include purchases made from devices connected to fixed Internet connections (i.e., computers); IBM’s analysis includes mobile shopping, using data from 500 retailers nationwide that use its systems.

IBM found that online sales were up an impressive 33 percent on Cyber Monday compared to 2010, with a large majority of shoppers using mobile devices.

Though the name Cyber Monday might lead one to expect the busiest online shopping day of the year, historically that particular Monday has failed to outdo other days closer to Christmas. In fact, there’s still plenty of time this year for additional billion-dollar-plus days to come, if consumers are indeed spending more and not just looking for steep discounts.

So far, the consumer trends suggest we are headed for a strong Christmas season.

Cyber Monday followed a busy Black Friday, with comScore reporting $1 billion in online sales, a 16 percent increase over last year’s day-after-Thanksgiving shopping phenomenon. Online sales for November have already reached $15 billion, a 15 percent increase over the first 28 days of the month last year.

Those numbers don’t include commerce conducted on mobile phones and tablets, which people are using to shop during their commute or from their living room couch. IBM found that 10.8 percent of people used a mobile device yesterday to visit a retailer’s site, up from 3.9 percent in 2010. Additionally, mobile sales grew dramatically, reaching 6.6 percent versus 2.3 percent in 2010.

Mobile sales in particular were driven by Apple products, namely the iPhone and iPad, which collectively accounted for 7.4 percent of all online retail traffic. The top three devices — iPhone, iPad and Android — accounted for 4.1 percent, 3.3 percent and 3.2 percent of all online retail traffic, respectively.

The eBay-owned PayPal also reported massive mobile sales growth on Cyber Monday, with global mobile payment volume jumping 552 percent compared to the same day last year.

(Image credit: ©iStockphoto.com/mbortolino)

Its shares closed today down nine percent, settling at $15.24 after bouncing off a new low of $14.85. That’s less than half the $31.14 that some investors paid at the stock’s high point, just after it went public in early November. More recently, it has been trading in the low to mid-$20s.

The drop is especially painful because it puts the company’s market valuation below $10 billion.

The high-flying media darling was once the talk of the town, quickly snubbing Google’s $6 billion buyout offer and then rumored to be seeking a public valuation of $25 billion.

But the Chicago-based company faced several controversies in its lead-up to the offering. It lost high-ranking executives and more than once was forced by regulators to change the way it reported its finances.

Still, on IPO day, all the fuss seemed to be over and done.

Groupon priced its shares at $20, several dollars above the expected price range of $16 to $18, and ended up raising $700 million at a valuation of close to $13 billion. That was just shy of its initial goal of raising $750 million.

Today’s stock dive during one of the headiest times of the year for shopping may show that the enthusiasm was misguided, although some of its social media peers are also trading down.

However, since its public debut, Groupon has failed to make a big splash of any kind. A major new feature, which is key to delivering relevant offers to the right consumers, was lamely supported by an amateurish YouTube video featuring two product guys. And today, the company didn’t really feature anything special for Cyber Monday except for offering discounts on a few recommended gifts. Meanwhile, its next closest competitor, LivingSocial, pulled out all the stops by offering gift cards to major online retailers, such as one from Blue Nile that gave shoppers the opportunity to spend $200 for $100.

If anyone felt today’s drop it was Groupon CEO Andrew Mason, who did not return emails seeking comment.

Mason, who was at least temporarily worth around $1.3 billion back on Nov. 4 when the company went public, is now worth somewhere closer to $715 million.

For the first time ever, so-called Cyber Monday registered as the biggest online shopping day of the year despite years of procrastinators lifting other days higher as they waited until a few days before Christmas to do their online shopping.

The theory had always been that consumers who flocked to stores on Black Friday would return to their desks on Monday to continue buying deals online.

Last year, the plan panned out and more than $1 billion-worth in items were added to virtual shopping carts across the U.S. to make it the heaviest online shopping day of the year — and the first time ever that a single day eclipsed the billion-dollar mark.

Now, with November already off to a strong start with a 15 percent increase in sales compared to the same period last year, another strong Monday could be in the works, according to comScore, which tracks online holiday spending. The research firm tracks shopping from fixed Internet connections, meaning it doesn’t count items purchased on phones or tablets.

Black Friday — the day after Thanksgiving — alone saw online sales of $816 million, making it the heaviest online spending day to date in 2011 and representing a 26 percent increase over the same day in 2010, comScore reported.

ComScore Chairman Gian Fulgoni said, “We now turn our attention to Cyber Monday, a day that Shop.org says will see eight in ten retailers running special online promotions. Last year, Cyber Monday was the heaviest day of online spending ever, with sales exceeding $1 billion, and we fully expect to see another record set this year.”

Cyber Monday may finally be living up to its name.

Amazon is a prime example of a retailer working hard to pry open wallets today.

Last year, the largest e-commerce company said Cyber Monday was Amazon’s peak day with more than 13.7 million items ordered worldwide, setting a record for 158 items sold per second.

Today, it will be important to achieve that pace again.

On Sunday, it bought full-color circulars in newspapers around the country promoting its lineup of discounts in its special Cyber Monday store.

On the front page, it touted its full lineup of Kindle e-readers, and a couple of pages were also dedicated to sales supposedly so steep you had to go online to see the prices for electronics, cellphones and videogames.

The Cyber Monday store, however, appeared a little unorganized with random “lightning deals,” which ranged from gift baskets to knife sets, board games, power tools and inexpensive jewelry — but nothing that seemed like the hit item of the season.

Other leading retailers, including Wal-Mart, Best Buy and Target, will also be expected to offer special deals.

Surely, the theory goes, if enough marketing dollars are spent, and the discounts are substantial enough, it might get consumers to turn out again to break another record.

In a blog post, comScore analyst Andrew Lipsman explained that last year’s shopping bonanza on Cyber Monday — which was first named that six years ago — was finally successful thanks to consumer awareness.

Over the past few years, it’s been steadily climbing.

In 2009, it was the second-biggest shopping day; in 2008, it ranked third. Before that, it wasn’t even close to the top. In 2006, it ranked 12th and in 2007, it ranked ninth.

“Today the majority of consumers know what it is and the attractive types of deals they can anticipate. With increased awareness comes increased participation on the part of both retailers and consumers,” he wrote.

So, now we have to wait to see if the deals — and the shoppers — both turn out, or if Cyber Monday turns out to be just another big sales day.

(Image credit: iStockphoto.com/mbortolino)

In recent years, Web retailers made hay out of “Cyber Monday,” realizing many office workers shopped from their desks right after the Thanksgiving holiday. But just as brick-and-mortar stores are pushing holiday promotions earlier and earlier on the calendar, the Web version of Christmas creep means online stores including Amazon.com Inc. and closely held Jewelry Television have moved up their own promotions, in some cases overlapping with Halloween.

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But the strategy might backfire. Not only are employees upset that they’ll have to staff the stores instead of being able to stay with their families, the move could cannibalize the retailers’ own online and mobile efforts.

Historically, shoppers have lined up in the early hours on the day after Thanksgiving — which has come to be known as Black Friday — to race into stores and be the first to scoop up discounts ahead of the holidays.

This year, stores are jumping the gun by opening a day earlier. Wal-Mart will open at 10 pm, two hours ahead of last year’s opening; Toys “R” Us will open at 9 pm, an hour earlier than last season; and Target will open for four hours when the clock strikes midnight.

On behalf of employees, Change.org has kicked off a petition, “Tell Target to Save Thanksgiving,” which argues that night openings rob hourly and salary workers of time off with their families.

But there may also be an economic reason to maintain standard practices.

Most of these retailers have major online presences and multiple mobile applications, including on the iPad. If they are open 24 hours a day online, must they actually open the doors, too?

After all, Amazon.com is never considered closed.

To get a sense of the strategy, we talked to someone who works on mobile and online strategy at one of the major retailers that is opening early. He told AllThingsD that he was worried about the impact opening early will have on mobile traffic, since traditionally their peak traffic hits between 3 am and 5 am, before stores open on Black Friday.

If customers have the option of visiting the stores in person earlier, it’s unclear whether that pattern will continue — and whether people will do some extra shopping while killing time standing in line waiting for the doors to open.

Even though mobile is still a small contributor compared to online traffic or store traffic, the retailer in question has scaled its infrastructure to accommodate this early-morning surge.

In general, the 2011 holiday season is expected to drive record sales online and from mobile devices.

Chase Paymentech, which analyzes information from the Top 50 e-commerce retailers, reports that online sales are up 25 percent compared to last year. A separate study by IBM predicts that traffic to retail sites from mobile devices is expected to more than double this month from the last holiday season, reaching 15 percent of all visits to retail sites. Last year, on “Cyber Monday,” mobile visits totaled only 3.9 percent.

But Andrew Lipsman, VP of industry analysis at comScore, said he did not believe the impact of opening early would be very significant.

“Thanksgiving Day and Black Friday are not huge online spending days,” he said. “So, even if sales are relatively soft, it should not have a significant impact on the full season for online retailers. At the end of the day, it will likely be a rounding error — if anything.”

ComScore’s data excludes sales made on tablets or mobile phones, but it estimates that those devices account for a minor amount of e-commerce spending — roughly 3 percent.

Here are the key online shopping dates in 2010:

Target Photo Credit: djLicious.

The Monday after Thanksgiving is one of the busiest online shopping days of the year as everyone returns to work and gets online.

But according to a study conducted by IBM, which analyzed data from more than 500 leading U.S. retailers, mobile is playing a larger role in consumers’ shopping habits, especially around the holidays.

The study found that traffic to retail sites from mobile devices is expected to more than double this month from last season, reaching 15 percent of all visits to retail sites. Last year on Cyber Monday, mobile visits totaled only 3.9 percent.

Of course, mobile is benefiting from the overall trend toward shopping online instead of shopping at the mall. A comScore report released earlier this week found that e-commerce spending was up 13 percent in the third quarter, compared to the same quarter a year earlier, to $36.3 billion.

But in particular, the IBM study says it’s also increasing because of smartphone and iPad penetration. Last month, iPad conversion rates reached 6.8 percent compared to the 3.6 percent conversion rate found for all mobile devices as a category.

This year, the statistics will be supported even more by more iPad sales. A year ago, the iPad was only eight months old. Separately, next week Amazon will be shipping its own tablet, the Kindle Fire, to consumers. If there’s a tablet that’s good for shopping, I’d bet Amazon would make it.

Other findings from the IBM study:

• In October, 10.7 percent of people who logged on to a retailer’s site used a mobile device, up from the 4.2 percent recorded in the same month in 2010.
• Additionally, mobile sales are growing, reaching a high of 9.6 percent in October 2011, up from 3.4 percent in October 2010.
• Social commerce is not seeing as much growth. Facebook accounted for 77 percent of all traffic from social sites, but only 9.2 percent of consumers who visited a retailer site from a social site made a purchase.

That’s some pretty magical stuff, and in a press release, Amazon CEO Jeff Bezos didn’t let the moment pass without comparing it to other tablet devices, like, um, the iPad.

“We’re seeing that many of the people who are buying Kindles also own an LCD tablet. Customers report using their LCD tablets for games, movies, and web browsing and their Kindles for reading sessions. They report preferring Kindle for reading because it weighs less, eliminates battery anxiety with its month-long battery life, and has the advanced paper-like Pearl e-ink display that reduces eye-strain, doesn’t interfere with sleep patterns at bedtime, and works outside in direct sunlight, an important consideration especially for vacation reading. Kindle’s $139 price point is a key factor — it’s low enough that people don’t have to choose.”

The Kindle was only one of many items that consumers flocked to the internet seller for. The company also announced that on its peak day, Nov. 29, which is known within the industry as Cyber Monday, customers ordered more than 13.7 million items worldwide, a record-breaking 158 items per second.

For instance, if you folded each pair of jeans customers bought and stacked them on top of each other, the height would be the equivalent of Mt. Everest. That’s a lot of denim.

Last year, Amazon’s peak day was Dec. 14 when customers ordered 9.5 million items worldwide, a previous record of 110 items per second. This year’s shopping pace was up 44 percent per second, compared to last year which also broke records.

Still, Wall Street was hesitant to reward the retailer. Amazon’s stock was trading down slightly in morning trading to $181.40 a share.

Amazon’s busiest shopping day coincedes with this season’s busiest online shopping day. This year, comScore found that Cyber Monday, which hit an all-time record of $1.03 billion, was the peak for the first time in history. Overall, comScore has estimated that spending online is up about 12 percent. Although Cyber Monday broke the $1 billion mark, many other days also performed strongly.

Amazon has never said specifically how many Kindles it has sold, and estimates have varied widely. Just prior to Christmas, it announced on an online forum that it had sold “millions” of new Kindles in the first 73 days of the holiday quarter.

Amazon shared a few other numbers:

– On Christmas Day, more people turned on new Kindles for the first time, downloaded more Kindle Buy Once, Read Everywhere apps, and purchased more Kindle books than on any other day in history.

– On the peak day this season, Amazon’s worldwide fulfillment network shipped over 9 million units across all product categories.

– Amazon shipped to 178 countries.

– One of Amazon’s most remote shipments contained the “Tinker Bell and the Great Fairy Rescue,” “Toy Story” DVDs, “Chicken Soup for the Dog Lover’s Soul,” NHL 11, Halo Reach and Call of Duty: Black Ops and was delivered to the hamlet of Grise Fiord, north of the Arctic Circle in Canada.

– “The Girl with the Dragon Tattoo” was the most purchased Kindle book on Christmas Day. “The Girl with the Dragon Tattoo” was the most gifted Kindle book on Christmas Day.

– Of Amazon’s top 500 most popular Kindle books, “The Dork Diaries” saw the greatest gain in popularity on Christmas Day.

– There were millions of Price Checks (the Amazon iPhone app) from Black Friday through the FREE Super-Saver Shipping cut-off date (for delivery before Christmas).

– During the holiday season, the biggest mobile shopping days for iPad, iPhone and Android users was Sunday, however the biggest mobile shopping day for BlackBerry users was Friday.

– The last One-Day Prime order that was delivered in time for Christmas, was placed on Dec. 23 at 6:48 p.m. PST and shipped to Billerica, Mass., for delivery on Dec. 24. The item was a Nautica Men’s NST Chronograph Bracelet Watch.

– The last Local Express Delivery order that was delivered in time for Christmas was placed by a Prime member and went to Woodinville, Wash. It was an Apple Mac Mini that was ordered at 1:41 p.m. on Christmas Eve and delivered at 8:04 p.m. that evening.

– Amazon customers purchased enough snow/tire chains to outfit the entire population of three of America’s top ski cities: Aspen, Breckenridge and Sun Valley.

– For the holiday time period alone, Amazon customers bought enough copies of “Eclipse” for Edward Cullen to watch the movie 1,000 times a day for all 109 years of his life.

The retail industry coined the phrase “Cyber Monday” to represent the Monday immediately following Black Friday (the day after Thanksgiving). Presumably everyone was returning to work and continuing their shopping online.

However, the term ended up a misnomer because there was always a day closer to Christmas that exceeded it in sales, as procrastinators waited until the last minute to shop online.

Well, that may change this year, says comScore, which measures such stuff.

“At this late juncture in the online holiday season, we have likely already witnessed the peak spending day of the year, which means that Cyber Monday should emerge as the season’s heaviest online spending day for the first time in history,” said comScore chairman Gian Fulgoni in a release.

That’s not to say other days didn’t come close.

Overall, online spending this year is up 12 percent, when looking at the 47 days between Nov. 1 and Dec. 17, and this past week’s numbers were even higher. Online shopping reached $5.15 billion in the week ended Dec. 17, jumping 14 percent compared to the same period a year ago.

Both Monday and Friday were abnormally strong, coming in at $943 million and $942 million, respectively.

But for the first time ever, neither of those day was able to outperform Cyber Monday, which hit an all-time record of $1.03 billion.

Historically, two days in the past week have particularly stood out. Monday is named “Green Monday” after the color of money, and Friday is called “Free Shipping Day,” because a number of physical and e-commerce retailers teamed up to promote online shopping by giving away free postage for a 24-hour period. Monday was up 12 percent over last year, and Friday was up 61 percent.

Based on historical patterns, comScore had reasoned that one or more days would exceed $1 billion in the past week. Now with Christmas six days away, it’s likely too late to see that kind of volume again. Although Amazon’s cutoff for fee shipping ends tonight, and Wal-Mart’s free shipping (with guaranteed arrival by Dec. 24) ends tomorrow night, and department stores like Macy’s is offering free shipping until Monday for items $99 or more.

In all, the shopping season to date stands at $27.46 billion.

Happy holidays, indeed.

In the first 40 days of the holiday shopping season, comScore estimates that more than $21.95 billion has been spent online, increasing 12 percent vs. last year.

The most recent week saw a spike in sales with $5.15 billion in spending, an increase of 11 percent over last year, as two days each pushed passed $900 million.

But still, it’s likely that the biggest shopping day online has yet to occur. The industry would like you to believe that its “Cyber Monday,” the Monday following Thanksgiving, is the busiest, and while spending hit an all-time record of $1.03 billion on that day this year, procrastinators typically spend more as we get closer to Christmas.

This Monday, Dec. 13, has been coined “Green Monday,” presumably after the color of money. EBay came up with the term after the second Monday in December 2007 kicked off one of the busiest shopping weeks online.

This year seems particularly robust, as shoppers become even more comfortable seeking discounts online. ComScore chairman Gian Fulgoni, surmised: “This coming week, beginning with Green Monday, should see some of the heaviest online shopping activity of the season and we expect at least one more day to surpass the billion dollar spending threshold.”

But the holiday shopping season will naturally slow down starting on Friday, Dec. 17, as free delivery offers expire and it becomes more difficult to get guaranteed delivery by Christmas Eve. Until then, the post office can assume its sleighs will be packed full of cardboard boxes.

Amazon.com is offering free shipping on purchases of $25 or more until Friday, unless you have an Amazon prime subscription. Wal-Mart is offering free shipping–with no minimum–on 60,000 items until Dec. 20. And, Dec. 17 has been coined Free Shipping Day with lots of merchants trying to get shoppers to do last-minute spending online without the penalty of shipping costs.

ComScore said in the past week alone, four days exceeded $800 million in spending, including Cyber Monday, which became the heaviest online spending day on record at $1.028 billion.

On Tuesday, spending hit $911 million, making it the third-heaviest day on record, and Wednesday and Thursday came in at $868 million and $850 million, respectively. These figures include both physical merchandise, and relatively new categories, like virtual goods.

The big winners in the past week have been the Amazon.coms of the world and other large retailers, comScore noted.

The top 25 online retailers generated 20 percent more sales for the month of November, compared to last year, and their share increased to nearly 68 percent of the market. Meanwhile, the marketshare of small-to-mid-size retailers shrunk to 32.2 percent.

These increases aren’t expected to last as some retailers became less aggressive with promotions and discounts toward the end of the week, when year-over-year growth rates fell to single digits. “We may see another week of this effect before late season discounts and buying by procrastinators gives the season a final spending surge,” said comScore chairman Gian Fulgoni.

Those estimates, provided by comScore, include any transaction conducted over the fixed Internet, either from home or work.

That means the record-breaking year also included the intangibles in our lives that you can’t touch or feel, and can’t ship in a box, like e-books and music, and virtual goods, such as a Gingerbread House or a Poinsettia to brighten up your FarmVille home for the holidays.

While likely still a small percentage of the $1 billion-plus in sales (comScore wasn’t willing to break down the numbers), companies like Zynga that develop many popular social games on Facebook didn’t waste any time taking advantage of the shopping frenzy that hits the Monday after Thanksgiving as people return to work and click to buy.

Sales spiked as Zynga kicked off the week with a new holiday lineup. On FrontierVille, users were offered mystery animals, like a polar bear wearing a Santa hat and a penguin sporting a reindeer hat. The second most popular decoration of the day was a blanket of snow for the player’s homestead. It also debuted holiday cheer in FarmVille with a winter horse-drawn carriage and a Santa Gnome as two of the top-selling items.

But it wasn’t all about decorations. On Monday, Zynga offered its most expensive virtual item in FarmVille’s history. The so-called “Unwither Ring,” which has been offered only two other times, costs 250 in Farm Cash (roughly $40). Players who are willing to splurge will never have their crops wither again–a situation that occurs if you show up to plow too late. And if you are looking for something special for that certain someone, the Unwither Ring is also available as a gift.

Santa Clara, Calif.-based PlaySpan, which offers monetization platform services to 1,000-plus online games and social networks, was willing to be a little more specific about Cyber Monday’s spike. Sales of PlaySpan’s game card–available in North America at 7-Eleven, Rite Aid and other stores–were up 69 percent on Black Friday, compared to the previous week. Its corresponding marketplace, which features virtual goods, also reported a substantial increase in purchases over the weekend. The bump in sales increased 11 percent from Thursday through Sunday, compared to the same period a week earlier.

And it probably won’t this year, either.

Because Cyber Monday has never been the biggest online shopping day of the year. At best, it’s a close second to December 13, which typically lays claim to that title.

But it’s a big day for online retail sales just the same, and it seems to be growing into its hype, having started as the 12th biggest online shopping day. This year, Janney Montgomery Scott LLC thinks the day’s sales may top $1 billion for the first time. And early indications suggest that number may not be as far off as it sounds. According to comScore, consumers spent $648 million online on Black Friday (Nov. 26)–9 percent more than they did last year. And they’ve spent $11.6 billion online since November 2–a 13 percent increase year-over-year.

“The beginning of the online holiday shopping season has gotten off to an extremely positive start, outperforming our earlier expectations,” comScore Chairman Gian Fulgoni said in a statement. “While this early spending surge reflects, in part, heavy promotional activity on the part of retailers occurring earlier this season, it is nevertheless a very encouraging sign.”

This Cyber Monday isn’t likely to be either the beginning or the biggest day for holiday shopping – but that’s likely all good news for online retail.

Early data from the extended holiday weekend show that few people were waiting until they returned to work to do their online shopping. Instead, they started right after eating Thanksgiving dinner.

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The market-research firm said that shoppers spent $4.64 billion online last week, up 4 percent, with Thursday, Dec. 10 spending reaching $852 million (the third-strongest day of the season to date, following Cyber Monday’s $887 million and the following day’s $886 million).

ComScore said it is likely to see the heaviest spending this season today, also known as Green Monday, as Internet users scramble to get purchases delivered by Christmas. What analysts hope for is a day in which e-commerce reaches $900 million, which would be a record sum, and Green Monday represents the day most likely to achieve it.

This year’s holiday-spending prospects are strong, Lazard Capital Markets said. It hosted a Friday call with e-commerce firm Channel Intelligence, which said it expects growth rates to remain positive after a promising Black Friday start.

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Microsoft (MSFT) in October began showing tweets in Bing’s search results, calling it a way to make Bing more useful as a real-time search service (Google responded by announcing a similar deal).

A beta version on Bing lets visitors see relevant Twitter posts in addition to standard Web search results. It also displays a cloud of “hottest topics” that Twitter users are discussing, similar to Twitter’s “trending topics.” On Monday, for example, Bing’s hottest topics included Black Friday, Chelsea Clinton and Afghanistan.

According to Twitter, however, its users were more concerned with Music Monday (a weekly tweet-exchange of popular songs), Google Wave (GOOG), Cyber Monday and vampire movie “New Moon.”

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At GSI Commerce Inc. (GSIC), which runs about 100 Web sites for brands including Aeropostale and GNC, said that consumers began hitting Web sales aggressively early in the morning on Cyber Monday, thanks to aggressive promotions on Sunday. GSI also said that same-store sales on Thursday through Sunday increased 17 percent over the same period last year.

All indications are that Cyber Monday will be a strong day across the industry,” said Fiona Dias, the executive vice president of strategy and marketing for GSI.

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Here are the latest numbers from comScore (SCOR), which says that online holiday shopping is up a bit this year. That’s not saying a lot considering that last year’s sales were soft. But for the record, sales are up three percent so far, and Web sales were up 11 percent on Black Friday.

But note that consumers say they’re spending less overall than they did less year: They told interviewers they intend to spend eight percent less than in 2008.

Not surprisingly, people spent a whole lot of time on the Web’s most popular retail sites on Friday: Traffic at Amazon (AMZN), Wal-Mart (WMT), Apple (AAPL), Target (TGT) and Best Buy (BBY) sites were all up, comScore reports.

Next up: Dutiful reporting on “Cyber Monday,” tomorrow’s artificial construct. Still, I’m not complaining. This is way better than trudging out to the mall for the annual “interview of shoppers in a parking lot” piece that newspapers still insist on assigning.