Coliloquy, a start-up demoing at D: Dive into Media, is running with that idea, in the hopes of creating a new kind of fiction-reading experience, built on the Amazon Kindle developer platform.

Books released using Coliloquy are written by authors but are released as “active applications,” rather than as e-books with a fixed set of pages.

For the reader, that means the books can be changed and updated over time, just like apps.

Serialized stories, like those that used to appear regularly in magazines, are just the beginning.

In some stories, readers have the option of selecting desired traits in the characters, which are then automatically woven into their version of the story.

In other words, your Fabio can be a brunet.

Romantic fiction aside, Coliloquy’s platform offer authors the ability to adjust stories based on feedback from readers — something previously sequestered in the nerdiest of fan-fiction forums.

Coliloquy stories are already available, but the demo at D: Dive Into Media showcased early-user data and the company’s first contemporary novel, as well as a new, personalized Erotica series.

We can’t wait to see what they’ve added to the conference swag bags.

Can Google’s Android keep surging without fatally fragmenting? Can Research in Motion get back its mojo? Can Palm be revived inside the Hewlett-Packard monolith? Can Microsoft resuscitate its mobile business? Will local apps and mobile Web sites fight to the death or co-exist? Is the Apple iPad a fluke or will tablets spread like wildfire, threatening laptops?

And what will it matter without better networks, must-have software and a viable advertising model?

These are some of the questions we hope to explore with top mobile industry leaders at the first new edition of our D, conference, to take place December 6th and 7th in San Francisco.

While our main D event, which will continue to occur each year in the late spring, takes a wide view of technology and digital media, this new, shorter confab, called D: Dive Into Mobile, is focused on the most dynamic area of tech–mobile devices and all of the content, apps, social networking and commerce that they support.

Answering all these questions is a strong lineup of leaders in the mobile sector, including Andy Rubin, who runs the surging Android platform at Google; Mike Lazaridis, co-CEO of RIM and the father of the BlackBerry; and Dan Hesse, CEO of Sprint, the wireless carrier that leads in the race to faster 4G networks.

In addition, we’ll be hearing from Jon Rubinstein, who heads Palm; Joe Belfiore, product manager for the new Windows Phone 7; Dennis Crowley, CEO of Foursquare; Mike McCue, CEO of Flipboard; Glenn Lurie, who handles the iPhone and other cutting-edge devices for AT&T; and Susan Wojcicki, the advertising center square at Google.

We’re excited to be doing a deep dive into an exciting topic, using our tried-and-tested technique from eight years of D conferences: No canned speeches, no slides, no large panels–just unrehearsed journalistic interviews on stage, sprinkled with a few demos of interesting new products.

And, this time, we’re adding a fresh twist. In addition to Kara Swisher and me, two of our colleagues, Peter Kafka and Katherine Boehret, will also be conducting onstage interviews.

To learn more, and to register, click here.

BoomTown will be driving the minivan–packed with my assistant Ed, my mom, two mannequins (don’t ask), a coffee machine and lots of coffee and some very nice outfits–down to the seventh D: All Things Digital conference today, so don’t expect much in the way of blog posts from me.

Thus, I hope Twitter doesn’t sell to [fill in the blank], Yahoo (YHOO) CEO Carol Bartz and Microsoft (MSFT) CEO Steve Ballmer don’t agree to agree (until they are on the D stage next week) and Facebook’s valuation doesn’t ricochet up and down the blog-hyped scale once again.

But, in that event, the rest of the well-oiled All Things Digital machine will be in full force covering tech and media news, even as we gear up for the big event next week, which will feature pretty much all the major players in the digital space.

On my way to D, I will be stopping by the University of California at Santa Barbara to speak in its Tech Management Lecture Series, which is titled “The Tomorrow Makers: Change & Challenge for Entrepreneurs & Innovators.”

Ah, the makers of tomorrow! I shall have to mull exactly what that means on the ride south through change-loving California, which is now pretty challenged as a going concern from a government point of view.

I have done some version of this drive now for seven years, from Silicon Valley to Carlsbad, Calif., headed to all the many D conferences, which began in 2003 in the midst of some very serious shifts for the tech industry.

It’s still the same story today, of course, as new trends, start-ups and technologies have come and gone (most they go, with only the lucky few actually staying).

Which will be, of course, the same story tomorrow too, and at all the D events to come in the years ahead.

Until I check back into the matrix, here’s Bob Dylan in a video from way back in the day, singing that famous song of his about that very subject: