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	<title>AllThingsD &#187; Dan Dobberpuhl</title>
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		  <title>All Things Digital</title>
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		<title>Agnilux? Is That Latin for Annoy Steve Jobs?</title>
		<link>http://allthingsd.com/20100421/agnilux-is-that-latin-for-annoy-steve-jobs/</link>
		<comments>http://allthingsd.com/20100421/agnilux-is-that-latin-for-annoy-steve-jobs/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 14:07:02 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[A4]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[Agnilux]]></category>
		<category><![CDATA[Amarjit Gill]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[chip design]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[Dan Dobberpuhl]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[engineers]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[hardware]]></category>
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		<category><![CDATA[iPad]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[Latin]]></category>
		<category><![CDATA[Mark Hayter]]></category>
		<category><![CDATA[P.A. Semi]]></category>
		<category><![CDATA[Sanskrit]]></category>
		<category><![CDATA[semiconductors]]></category>
		<category><![CDATA[server]]></category>
		<category><![CDATA[TiVo]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=38836</guid>
		<description><![CDATA[Of the 66 acquisitions Google has made in its history, the purchase of Agnilux ranks among the most curious. So little is known about the company’s mission that it’s impossible to say definitively what Google wants with it. But what we do know is interesting, to say the least. You see Agnilux was reportedly founded by a group of former Apple employees.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2010/04/agnilux.jpg" alt="" title="agnilux" width="261" height="68" class="alignright size-full wp-image-38838" />Of the <a href="http://en.wikipedia.org/wiki/List_of_acquisitions_by_Google">66 acquisitions</a> Google has made, the <a href="http://www.pehub.com/69556/google-buys-stealth-hardware-startup-agnilux/">purchase of Agnilux</a> ranks among the most curious. So little is known about the company’s mission that it’s impossible to say definitively what Google wants with it. And the <a href="http://74.125.113.132/search?q=cache:SiyUKCwG-ysJ:agnilux.com/+http://agnilux.com/&amp;cd=1&amp;hl=en&amp;ct=clnk&amp;gl=us&amp;client=safari">Agnilux Web site</a>, which has been take offline, reveals only a street address and the derivation of its name: <em>Agni</em> is Sanskrit for &#8220;fire,&#8221; and <em>lux</em>, Latin for &#8220;light.&#8221; </p>
<p>But the company’s origins are interesting indeed. You see, Agnilux was reportedly founded by a group of former Apple (AAPL) employees that includes several from P.A. Semi, the <a href="http://digitaldaily.allthingsd.com/20080423/apple-pasemi/">boutique chip design company</a> Apple acquired in 2008.  Among them: <a href="http://news.cnet.com/8301-13924_3-10465618-64.html"> P.A. Semi founder and CEO Dan Dobberpuhl</a>, former P.A. Semi principal Amarjit Gill, and Mark Hayter, once one of the company’s leading system architects. Already on board at the company: A handful of engineers from Cisco (CSCO) and a software architect from TiVo (TIVO).</p>
<p>Serious talent, but what does Google (GOOG) want with it? </p>
<p>The answer isn&#8217;t clear. Unconfirmed reports suggest Agnilux has been working on <a href="http://bits.blogs.nytimes.com/2010/02/02/agnilux-is-start-up-for-wont-say-a-peep/">&#8220;some kind of server.&#8221;</a>  If that’s the case, Google could be thinking of using that server or the design savvy that created it to enhance its own servers, which it designs and builds itself. </p>
<p>That said, Dobberpuhl and company are the folks who presumably led development of Apple’s new A4 chip, which powers the iPad, so it’s possible that Google might have some mobile aspirations here as well.  Impossible to say until someone talks. And right now, no one is doing much of that.</p>
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		<title>Apple to Intel: We Shafted IBM and Motorola. We Can Shaft You Too.</title>
		<link>http://allthingsd.com/20080423/apple-pasemi/</link>
		<comments>http://allthingsd.com/20080423/apple-pasemi/#comments</comments>
		<pubDate>Wed, 23 Apr 2008 07:44:58 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Atom]]></category>
		<category><![CDATA[battery life]]></category>
		<category><![CDATA[chips]]></category>
		<category><![CDATA[Dan Dobberpuhl]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[Newton]]></category>
		<category><![CDATA[P.A. Semi]]></category>
		<category><![CDATA[PowerPC]]></category>
		<category><![CDATA[PWRficient]]></category>
		<category><![CDATA[semiconductors]]></category>
		<category><![CDATA[StrongARM]]></category>
		<category><![CDATA[X86]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/20080423/apple-pasemi/</guid>
		<description><![CDATA[Apple's finally found a worthy use for the more than $18 billion in cash and short-term securities gathering dust on its balance sheet. The company's acquiring P.A. Semi for about $278 million in cash.]]></description>
			<content:encoded><![CDATA[<p><img src='http://digitaldaily.allthingsd.com/files/2008/04/jobs_otellini.jpg' class='centered' style="border: 1px solid #000;" alt='jobs_otellini.jpg' />Apple (AAPL) has finally found a worthy use for the more than $18 billion in cash and short-term securities gathering dust on its balance sheet. <a href="http://www.forbes.com/2008/04/23/apple-buys-pasemi-tech-ebiz-cz_eb_0422apple.html">The company&#8217;s acquiring P.A. Semi</a> for about $278 million in cash.</p>
<p>A boutique semiconductor design company, P.A. Semi specializes in super-low power PowerPC processors. It boasts a rock-star design team littered with Itanium, Opteron and UltraSparc veterans, led by Dan Dobberpuhl, who was among the lead designers on Digital Equipment&#8217;s Alpha and StrongARM chips. And in February of 2007, P.A. Semi uncrated its PWRficient 64-bit multicore processors, <a href="http://pasemi.com/news/pr_2007_02_05b.html">2-gigahertz ARM  chips</a> that consume just 5 to 13 watts of power, <a href="http://arstechnica.com/news.ars/post/20070213-8828.html">making them 300% more efficient</a> than any comparable chip.</p>
<p>An impressive chip. Question is, <a href="http://gizmodo.com/382929/apple-buys-itself-a-little-chip-company-known-for-super-efficient-processors">what does Apple want with the impressive little chip shop</a> that made it? Perhaps <a href="http://www.reghardware.co.uk/2006/05/19/pasemi_apple/">the same thing it was looking for in 2005</a> when it first approached the company about a supply deal. That agreement never panned out and Apple subsequently signed up with Intel (INTC) and made transition to X86 chips. The switch has gone well. So well, that it seemed almost a foregone conclusion that Intel&#8217;s new line of Atom processors would end up in everything from the next generation iPhone to that mythical <a href="http://digitaldaily.allthingsd.com/20071106/itablet/">iTablet</a>, Apple <a href="http://www.reghardware.co.uk/2008/02/11/apple_games_console_patent/">gaming console</a> and <a href="http://digitaldaily.allthingsd.com/20070926/new-newton/">next-gen Newton</a>.</p>
<p><a href="http://www.beyond3d.com/content/news/634">But perhaps that&#8217;s not the case</a>. Perhaps <a href="http://arstechnica.com/news.ars/post/20080423-apple-disses-intels-atom-buys-powerpc-designer-pa-semi.html">Atom&#8217;s not quite to Apple&#8217;s liking</a>? Perhaps, as word on the street has it, <a href="http://www.appleinsider.com/articles/08/04/22/lehman_initiates_coverage_of_apple_sees_mac_share_doubling_by_2013.html">it failed to produce the kind of battery life</a> that Apple wants for its ultra-portable designs.  Perhaps Apple <a href="http://blog.hackingcough.com/2008/04/apple_gives_the.htm">just wants its own in-house processor design team,</a> one it could use to <a href="http://valleywag.com/382944/steve-jobs-buys-pa-semi-for-a-chip-++-a-bargaining-chip">push its own technical innovations into the market</a>.</p>
<p>Or perhaps P.A. Semi&#8217;s working on a new chip so insanely great that Apple CEO Steve Jobs felt compelled to acquire the company? More to follow when Apple reports earnings later today.</p>
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