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	<title>AllThingsD &#187; Dan Houser</title>
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		  <title>All Things Digital</title>
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		<title>Grand Theft Auto Maker Take-Two Blows Earnings, Keeps Game Gurus</title>
		<link>http://allthingsd.com/20081217/grand-theft-auto-maker-take-two-blows-earnings-keeps-game-gurus/</link>
		<comments>http://allthingsd.com/20081217/grand-theft-auto-maker-take-two-blows-earnings-keeps-game-gurus/#comments</comments>
		<pubDate>Wed, 17 Dec 2008 22:47:01 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Dan Houser]]></category>
		<category><![CDATA[earnings]]></category>
		<category><![CDATA[Electronic Arts]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[Grand Theft Auto]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[Sam Houser]]></category>
		<category><![CDATA[Take-Two Interactive]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=2253</guid>
		<description><![CDATA[Turns out videogames aren't immune to the miserable economy, after all. But Take-Two Interactive does have some good news: It has signed the team behind its ultraviolent, ultrasuccessful Grand Theft Auto franchise to a new contract.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2008/12/grand-theft-auto.jpg"><img class="size-full wp-image-2255 alignright" title="grand-theft-auto" src="http://mediamemo.allthingsd.com/files/2008/12/grand-theft-auto.jpg" alt="" width="250" height="141" /></a>Take-Two Interactive, the videogame company that&#8217;s best known for its ultraviolent, ultrasuccessful Grand Theft Auto franchise, had a miserable fourth quarter: It missed Wall Street&#8217;s revenue and earnings goals and offered up disappointing guidance for the next three months.</p>
<p>But Take-Two (TTWO) did have one glimmer of good news today: It has managed to hang onto the creative team at Rockstar Games, the studio that made the GTA games. It has signed brothers <a href="http://ir.take2games.com/releaseDetail.cfm?ReleaseID=354845">Sam and Dan Houser, along with other &#8220;key members&#8221; of the group, to a contract that runs Jan. 31, 2012</a>. The Houser brothers&#8217; current contract was set to expire early next year, and there was lots of speculation that a rival game company&#8211;likely Electronic Arts (ERTS)&#8211;would try to lure them away by backing up a truck full of cash.</p>
<p>So how much did Take-Two have to shell out to keep the Housers, who are the game world&#8217;s equivalent of Steven Spielberg and Jerry Bruckheimer? The company wouldn&#8217;t spell out the terms during its earnings call except to note that it will share profits from the games the brothers sell so that &#8220;their incentives are aligned&#8221;; it has also given the brothers the ability to create games that they would own themselves and that Take-Two would distribute.</p>
<p>But make no mistake: There&#8217;s no way the Housers agreed to stay on without a significant guarantee: In 2005 alone, the company paid out $84 million in royalties, and most of that went to the RockStar group, according to this <a href="http://online.wsj.com/article/SB121055598342284143.html?mod=hps_us_inside_today">excellent Wall Street Journal story</a>. And the Housers have only become more important to the company since then.</p>
<p>Even in a best-case scenario, that contract won&#8217;t really pay significant dividends for Take-Two for several years, when the Housers come out with their newest shoot &rsquo;em up. In the near term, the future looks rough: Videogames were supposed to be a recession-proof industry, but turns out that game buyers are just as susceptible to economic collapse as the rest of us.</p>
<p>In the meantime, Take-Two shares closed today at $12.07&#8211;less than half of the <a href="http://www.alleyinsider.com/2008/2/electronic_arts_tries_take_two_bearhug__erts__ttwo_">$25 per share that EA offered investors for the company in February</a>. They&#8217;ll open even lower tomorrow&#8211;investors drove the stock down nearly 20 percent once they got a look at the company&#8217;s newest numbers.</p>
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		<title>The Wii Version Will Come With a WiiBong and WiiSyringe</title>
		<link>http://allthingsd.com/20080930/the-wii-version-will-come-with-a-wiibong-and-wiisyringe/</link>
		<comments>http://allthingsd.com/20080930/the-wii-version-will-come-with-a-wiibong-and-wiisyringe/#comments</comments>
		<pubDate>Tue, 30 Sep 2008 07:04:57 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Chinatown Wars]]></category>
		<category><![CDATA[Dan Houser]]></category>
		<category><![CDATA[Grand Theft Auto]]></category>
		<category><![CDATA[GTA]]></category>
		<category><![CDATA[Hot Coffee mod]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[minigame]]></category>
		<category><![CDATA[Nintendo DS]]></category>
		<category><![CDATA[Rockstar Games]]></category>
		<category><![CDATA[San Andreas]]></category>
		<category><![CDATA[Vice City Stories]]></category>
		<category><![CDATA[videogame]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=5907</guid>
		<description><![CDATA[Oh, look: Grand Theft Auto: Chinatown Wars has “reignited” the debate about violent videogames. What a surprise. Last time GTA and its publisher, Rockstar Games, sparked this kind of outrage it was for “Grand Theft Auto: San Andreas” and the infamous “Hot Coffee mod”--a patch that unlocked an explicit but anatomically improbable sex scene between the game’s protagonists.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2008/09/gta.jpg" alt="" title="gta" width="200" height="163" class="alignright size-full wp-image-5908" />Oh, look: Grand Theft Auto: Chinatown Wars has &#8220;reignited&#8221; the debate about violent videogames. What a surprise. Last time GTA and its publisher, Rockstar Games, sparked this kind of outrage was over “Grand Theft Auto: San Andreas&#8221; and the infamous “Hot Coffee mod”&#8211;a patch that unlocked an <a href="http://blogs.siliconvalley.com/gmsv/2005/07/you_know_the_ru.html">explicit but anatomically improbable sex scene</a> between the game’s protagonists.</p>
<p>This time <a href="http://www.telegraph.co.uk/connected/main.jhtml?xml=/connected/2008/09/25/dlgta125.xml">the outcry</a> is over the Nintendo DS-bound Chinatown Wars and its <a href="http://www.thesun.co.uk/sol/homepage/fun/gizmo/article1732166.ece">drug-dealing minigame</a>, which offers players the chance to try their hand at a little narcotics trafficking. “We wanted to have a drug-dealing minigame in lots of the GTA games,” said Rockstar vice president Dan Houser. “We played with it a little in ‘Vice City Stories,’ because it worked really well juxtaposed with the main story. It works well with what GTA is, with driving around the map, and it gives you another thing to think about&#8211;another layer or piece of the puzzle to keep you motivated.&#8221;</p>
<p>And another layer to add to the GTA marketing campaign, which clearly thrives on controversy.</p>
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