Tumblr Falls Into a Really Big Pile of Money

Sequoia leads a giant round that could value the company at more than $140 million. Whatever the final number is, it’s a lot. So it’s either too much for a company that still doesn’t generate real revenue, or a bargain for a company that’s growing like gangbusters. Place your bets!

Is Amazon Taking Out Diapers.com?

That’s what Fortune.com’s Dan Primack reports: He says Jeff Bezos will end a price war between the two companies by snapping up Diapers.com’s parent company Quidsi for $540 million. The New Jeresey-based company, whose investors include Accel and Bessemer, was reportedly valued at more than $300 million in its last funding round.

Google in the Library With a Candlestick: Demand Media's Traffic-Murder Mystery (Except It Didn't Die)

Smart investors will decide whether or not they like online content maker Demand Media, which recently filed to go public. Before Wall Street buys into the IPO, those investors will peruse the financial disclosures, assess the management and analyze the market itself. And they’ll also look at the Santa Monica, Calif., start-up’s traffic, which has been growing steadily since its founding several years ago. Except, insisted two bloggers in posts on the exact same day earlier this week, it looked like Demand’s traffic dramatically fell off over the last month. Or did it?

UPDATE: AOL Won’t Deny It Has Sold Bebo

Did Tim Armstrong actually find a buyer for his $850 million albatross of a social network? If he did, give that man a round of applause.

eBay Chair Omidyar Pops Up at Social News Start-up Ginx

While former eBay CEO Meg Whitman mulls a run for the Republican nomination for governor of California, eBay Chairman and founder and venture investor Pierre Omidyar has cropped up in a SEC filing listed as an executive for a secretive start-up officially known as Peer News Inc. but operating a service under the name Ginx.