Sprint Launches Revolutionary $99.99 "Simply Desperate" Plan

What do you do when you’ve just posted a $29.5 billion loss and you expect to lose 1.2 million customers this quarter, as many as you lost in all of 2007? Well, if you’re Sprint (S), you announce a $99.99 unlimited calling and data services plan. This morning the nation’s third-largest wireless carrier recorded a [...]

Sprint Launches Revolutionary $99.99 “Simply Desperate” Plan

What do you do when you’ve just posted a $29.5 billion loss and you expect to lose 1.2 million customers this quarter, as many as you lost in all of 2007? Well, if you’re Sprint (S), you announce a $99.99 unlimited calling and data services plan. This morning the nation’s third-largest wireless carrier recorded a [...]

Sprint: We're Desperate, Get Used to It

Sprint: We’re Desperate, Get Used to It

Sprint's Boardroom Bloodbath

Sprint’s Boardroom Bloodbath

Sprint Ahead … And Don't Let the Door Hit You on Your Way Out

Sprint Nextel is making good on its pledge last week to cut 4,000 employees, and it’s doing it at “Sprint Speed.” This morning the long-suffering wireless carrier announced some “key leadership changes,” sacking three top executives. Leaving are Chief Financial Officer Paul Saleh, Chief Marketing Officer Tim Kelly, and Mark Angelino, president of Sprint’s sales [...]

Sprint Ahead … And Don’t Let the Door Hit You on Your Way Out

Sprint Nextel is making good on its pledge last week to cut 4,000 employees, and it’s doing it at “Sprint Speed.” This morning the long-suffering wireless carrier announced some “key leadership changes,” sacking three top executives. Leaving are Chief Financial Officer Paul Saleh, Chief Marketing Officer Tim Kelly, and Mark Angelino, president of Sprint’s sales [...]

Dial *611 to Activate Your New CEO

Sprint Nextel ended its two-month search for a new chief executive today, offering Dan Hesse ousted CEO Gary Forsee’s old office. Hesse was formerly the CEO of Embarq, a local telco that Sprint spun off last year, and once ran AT&T’s mobile-phone business, so he’s certainly got the chops for the job. “His history in [...]