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	<title>AllThingsD &#187; Darth Vader</title>
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		<title>EA Bets Big on Online Star Wars Game, Suggests You Let the Wookiee Win</title>
		<link>http://allthingsd.com/20111220/ea-banks-on-universal-appeal-of-massive-online-star-wars-game/</link>
		<comments>http://allthingsd.com/20111220/ea-banks-on-universal-appeal-of-massive-online-star-wars-game/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 18:36:48 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Activision Blizzard]]></category>
		<category><![CDATA[Bioware]]></category>
		<category><![CDATA[Darth Vader]]></category>
		<category><![CDATA[Electronic Arts]]></category>
		<category><![CDATA[Frank Gibeau]]></category>
		<category><![CDATA[Galactic Republic]]></category>
		<category><![CDATA[Greg Zeschuk]]></category>
		<category><![CDATA[LucasArts]]></category>
		<category><![CDATA[MMO]]></category>
		<category><![CDATA[MMORPG]]></category>
		<category><![CDATA[online gaming]]></category>
		<category><![CDATA[Ray Muzyka]]></category>
		<category><![CDATA[Sith Empire]]></category>
		<category><![CDATA[social gaming]]></category>
		<category><![CDATA[Star Wars: The Old Republic]]></category>
		<category><![CDATA[subscription]]></category>
		<category><![CDATA[World of Warcraft]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=155237</guid>
		<description><![CDATA[Long overdue and over budget, the ambitious, LucasArts-blessed online game is likely to become one of the most significant game launches over the next decade.]]></description>
			<content:encoded><![CDATA[<p>Electronic Arts is officially releasing its most ambitious online game to date, called Star Wars: The Old Republic.</p>
<p>The game is long overdue and over budget, but now that it is actually here, the LucasArts-blessed project is likely to become one of the company&#8217;s most significant game launches over the next decade.</p>
<p><img class="alignright size-medium wp-image-155238" title="SWOR_combat_2 (2)" src="http://allthingsd.com/files/2011/12/SWOR_combat_2-2-380x233.png" alt="" width="380" height="233" /></p>
<p>The Star Wars title falls into the category of a massively mutliplayer online role-playing game (MMORPG), a subscription game that people can escape into for hours, acting out the role of characters and interacting with others inside a virtual world.</p>
<p>Other games in the genre have done extremely well, including Activision Blizzard&#8217;s World of Warcraft, which has more than 10 million subscribers after more than six years in existence.</p>
<p>In an interview, Frank Gibeau, president of EA Labels, told <strong>All Things D</strong>, &#8220;This is our most ambitious game of my career, and the biggest project ever made at Electronic Arts.&#8221;</p>
<p>The project started as early as 2007, when BioWare received the license from LucasArts. Electronic Arts acquired BioWare in 2008.</p>
<p>The game is on a completely different scale than a social game, and is closer to premium titles found on videogame consoles. But really, a better standard of comparison would be a blockbuster movie production.</p>
<p>&#8220;If a social game is a speedboat, this is like a nuclear-powered aircraft carrier,&#8221; Gibeau said.</p>
<p>There are at least 300 hours of game play possible within Star Wars: The Old Republic. EA hired 1,000 actors to perform 250,000 lines of dialogue &#8212; more than in all six &#8220;Star Wars&#8221; movies combined. The game is produced in English, French and German.</p>
<p>&#8220;It&#8217;s the most voiced-entertainment property in history &#8212; film, book, anything,&#8221; said Gibeau. &#8220;We are thinking of this game in terms of a 10-year life cycle.&#8221;</p>
<p><img class="aligncenter size-medium wp-image-155241" title="SWOR_LOGO_layered_blk_small" src="http://allthingsd.com/files/2011/12/SWOR_LOGO_layered_blk_small1-380x122.png" alt="" width="380" height="122" /></p>
<p>One of BioWare&#8217;s co-founders, Ray Muzyka, has been working on the project nonstop for the past several years. He told me that, despite having plenty of access to the game, &#8220;I still want to play it. I still haven&#8217;t scratched the surface, and it&#8217;s still compelling.&#8221;</p>
<p>Star Wars: The Old Republic officially launched at midnight, but has been slowly adding 200,000 players a day over the past week, to ensure that the servers were ready to handle the crush. Gibeau said that by today there will already be around 1.5 million people playing in the game.</p>
<p>The game costs $60 for a digital download or physical copy. The first month is free; it costs $15 a month after that.</p>
<p>One of the key differences between Star Wars and other MMO-style games is the voiceover, Gibeau said. Most MMOs require the player to read a lot of text in order to receive instructions on what to do next. BioWare lets the characters do the talking to make the players feel a part of the game.</p>
<p>&#8220;That&#8217;s the biggest overall thing we brought to the genre,&#8221; BioWare co-founder Greg Zeschuk said in an interview. &#8220;It&#8217;s an approachable story with real living and breathing characters who get to choose their own outcome. It creates a way to be attached to the game.&#8221;</p>
<p>&#8220;It grows on you over time,&#8221; Muzyka added. &#8220;Once you&#8217;ve played The Old Republic, you can&#8217;t go back (to other MMOs). It&#8217;s woven into the experience. That emotional engagement is very natural. &#8230; They feel alive. They feel like they are helping someone, or your alliance, or your village. You can be a hero or a villain.&#8221;</p>
<p>Electronic Arts is reluctant to say that it is betting the farm on the game, when it has so many other franchises and big projects in the works. But the potential for profit is an open question.</p>
<p>The release of Star Wars: The Old Republic will automatically draw in players because of the movie franchise&#8217;s mass-market appeal. Who doesn&#8217;t want to play the role of Luke Skywalker, Princess Leia or Darth Vader? (Except that those three names are banned in game play, since everyone can&#8217;t walk around the Republic with the same name, duh.).</p>
<p>Of course, EA will have to pay LucasArts handsomely for the right to use a big brand name like Star Wars. There&#8217;s no secret why other social games are generic &#8212; it&#8217;s cheaper. There are also hundreds of millions in development costs that Electronic Arts will have to recoup.</p>
<p>And those costs don&#8217;t stop on launch day.</p>
<p>EA and BioWare are already developing more content for the game, and have hired a team of customer-service reps in Ireland to take calls from players.</p>
<p>Gibeau defines what he would consider a successful game: &#8220;It&#8217;s certainly not a make-or-break product for our company,&#8221; he said. &#8220;Star Wars is a really important part, but it&#8217;s in the context of the larger digital transformation. I&#8217;d love to have a business that lasts for 10 years; I&#8217;d love to have millions of subscribers and a huge hit from that standpoint,&#8221; he said. &#8220;But our conservative cases are much less than that, so we are in pretty good shape from any outcome.&#8221;</p>
<p>Muzyka is a big poker player, so I asked how he is betting the game will do.</p>
<p>&#8220;I like to bet on things that win, and I think it&#8217;s going to win big,&#8221; he said.</p>
<p>To set the scene, the game takes place thousands of years before the rise of Darth Vader, when war between the Galactic Republic and the Sith Empire was dividing the galaxy. Players choose to play as a Jedi, a Sith, or a variety of other roles.</p>
<p>Watch this trailer and judge for yourself whether the game experience is as realistic as its creators claim:</p>
<p><iframe width="640" height="360" src="http://www.youtube.com/embed/t1Fr-3MsNuE" frameborder="0" allowfullscreen></iframe></p>
]]></content:encoded>
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		<title>Viral Video: One-Trick-Pony Googlers and Steve Jobs as Darth Vader</title>
		<link>http://allthingsd.com/20110817/viral-video-one-trick-pony-googlers-and-steve-jobs-as-darth-vader/</link>
		<comments>http://allthingsd.com/20110817/viral-video-one-trick-pony-googlers-and-steve-jobs-as-darth-vader/#comments</comments>
		<pubDate>Wed, 17 Aug 2011 07:23:45 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[bid]]></category>
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		<category><![CDATA[Darth Vader]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Googler]]></category>
		<category><![CDATA[handset]]></category>
		<category><![CDATA[helmet]]></category>
		<category><![CDATA[light saber]]></category>
		<category><![CDATA[Motorola Mobility]]></category>
		<category><![CDATA[Next Media Animation]]></category>
		<category><![CDATA[one-trick]]></category>
		<category><![CDATA[pony]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Taiwan]]></category>
		<category><![CDATA[turtleneck]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[Windows Phone]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=110975</guid>
		<description><![CDATA[You have to hand it to the CGI folks at Taiwan's Next Media Animation for this unusual depiction of Google's $12.5 billion bid for Motorola Mobility.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110817/viral-video-one-trick-pony-googlers-and-steve-jobs-as-darth-vader/nma/" rel="attachment wp-att-110977"><img src="http://allthingsd.com/files/2011/08/nma-150x150.png" alt="" title="nma" width="150" height="150" class="alignright size-thumbnail wp-image-110977" /></a></p>
<p>You have to hand it to the CGI folks at Taiwan&#8217;s Next Media Animation for this depiction of Google&#8217;s $12.5 billion bid for Motorola Mobility.</p>
<p>It includes the search giant&#8217;s co-founders riding a pony (it&#8217;s a one-trick one); Asian handset makers jumping out of Windows (Phone); and Apple CEO and co-founder Steve Job as a lightsaber-wielding Darth Vader (the helmet looks good with the black turtleneck).</p>
<p>Please enjoy:</p>
<p><iframe width="640" height="390" src="http://www.youtube.com/embed/8R3V9qjzD40?rel=0" frameborder="0" allowfullscreen></iframe></p>
]]></content:encoded>
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		<title>Meet Kevin Clark, Master Not of the Force, but of Data</title>
		<link>http://allthingsd.com/20110323/meet-kevin-clark-master-not-of-the-force-but-of-data/</link>
		<comments>http://allthingsd.com/20110323/meet-kevin-clark-master-not-of-the-force-but-of-data/#comments</comments>
		<pubDate>Thu, 24 Mar 2011 00:30:40 +0000</pubDate>
		<dc:creator>Arik Hesseldahl</dc:creator>
				<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Arik Hesseldahl]]></category>
		<category><![CDATA[Darth Vader]]></category>
		<category><![CDATA[data centers]]></category>
		<category><![CDATA[director of information technology]]></category>
		<category><![CDATA[George Lucas]]></category>
		<category><![CDATA[Industrial Light and Magic]]></category>
		<category><![CDATA[Kevin Clark]]></category>
		<category><![CDATA[Lucasfilm]]></category>
		<category><![CDATA[motion pictures]]></category>
		<category><![CDATA[NewEnterprise]]></category>
		<category><![CDATA[Pirates of the Caribbean]]></category>
		<category><![CDATA[Presidio of San Francisco]]></category>
		<category><![CDATA[special effects]]></category>
		<category><![CDATA[Star Wars]]></category>
		<category><![CDATA[Transformers]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[visual effects]]></category>
		<category><![CDATA[Yoda]]></category>

		<guid isPermaLink="false">http://newenterprise.allthingsd.com/?p=4302</guid>
		<description><![CDATA[He's not a Jedi, but given the computing challenges he wrestles with every day, he might as well be. Kevin Clark talks about running the IT infrastructure for that nerve center of geekdom, Lucasfilm Ltd. and Industrial Light and Magic.]]></description>
			<content:encoded><![CDATA[<p><img src="http://newenterprise.allthingsd.com/files/2011/03/darthvader-275x166.png" alt="" title="darthvader" width="275" height="166" class="alignright size-medium wp-image-4303" />Last week you may remember I paid a visit to San Francisco, primarily to check in on <a href="http://newenterprise.allthingsd.com/20110315/apothekers-keynote-the-reviews-from-analysts-are-mixed/">Hewlett-Packard and its new CEO</a>, and also to <a href="http://newenterprise.allthingsd.com/20110318/seven-questions-for-salesforce-coms-parker-harris/">visit with Salesforce.com</a>.</p>
<p>I had one other destination, and it got part of me excited like an eight-year old going to a toy store. It was the Letterman Digital Arts Center in the Presidio of San Francisco, home of Industrial Light &#038; Magic. This is the part of the George Lucas entertainment juggernaut that makes all the cool things that happen on movie screens look devastatingly real. The geek part of my heart swelled with anticipation. This is, after all, one of the places that the Star Wars Universe calls home. Its visual trappings, like the Darth Vader mannequin pictured, are everywhere. As I approached, I resisted the urge to bow before the Yoda statue outside the entrance, but I did take a picture.</p>
<p><img src="http://newenterprise.allthingsd.com/files/2011/03/kevinclark-150x150.png" alt="" title="kevinclark" width="150" height="150" class="alignright size-thumbnail wp-image-4304" />Naturally I was there to talk tech. And with a little help from the Force (actually it was ILM&#8217;s kind publicist) I caught up with Kevin Clark, Lucasfilm&#8217;s director of information technology, who like anyone else with that job title is constantly grappling with the basic questions of how to get the most productivity out of the machines under his command. One recurring problem: making changes to the live production environment, something he compares to rebuilding a race car while&#8217;s its on the track. But then most companies aren&#8217;t in the business of rendering the visual effects that will make or break the films coming out for the summer blockbuster season like <a href="http://www.transformersmovie.com/">&#8220;Transformers 3&#8243;</a> or <a href="http://www.youtube.com/watch?v=t5AqJww06bw">&#8220;Pirates of the Caribbean 4.&#8221;</a> Clark and I met just outside the ILM data center. Tomorrow, I&#8217;ll take you on a video tour inside.</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=85EED747-7B0D-4F31-9AC4-9929D9A2CD9E&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={85EED747-7B0D-4F31-9AC4-9929D9A2CD9E}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>After Some Flashy Investing, Is Andreessen Horowitz&#039;s Next Move a Big New Fund?</title>
		<link>http://allthingsd.com/20100712/after-some-flashy-investing-is-andreessen-horowitzs-next-move-a-big-new-fund/</link>
		<comments>http://allthingsd.com/20100712/after-some-flashy-investing-is-andreessen-horowitzs-next-move-a-big-new-fund/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 14:25:21 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=30404</guid>
		<description><![CDATA[Since it launched almost exactly a year ago with a $300 million fund, the venture firm of Andreessen Horowitz has cut a rather high-profile path through the Silicon Valley investing community.

Now, according to sources and after spending about half its kitty, the firm is poised to begin another round of fundraising to further bolster its clout. While it is unclear how much the VC firm will raise, sources expect it to be much more than its first fund.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/04/AH_BLACK_STACKED-275x134.jpg" alt="" title="AH_BLACK_STACKED" width="275" height="134" class="alignright size-medium wp-image-26860" /></p>
<p>Since it <a href="http://kara.allthingsd.com/20090705/new-vc-marc-andreessen-speaks-about-the-dark-side-and-more/">launched almost exactly a year ago</a> with a $300 million fund, the venture firm of <a href="http://www.a16z.com/">Andreessen Horowitz</a> has cut a rather high-profile path through the Silicon Valley investing community.</p>
<p>And it&#8217;s clear the firm has been aiming to make a big splash in the sector&#8211;from its involvement in the fractious fight over the spin-off of <a href="http://kara.allthingsd.com/20091106/all-is-forgiven-its-a-clean-slate-says-andreessen-about-lawsuit-mad-skype-co-founders">Skype</a> to its funding of a series of high-profile start-ups (<a href="http://kara.allthingsd.com/20091218/zyngas-mark-pincus-talks-about-big-funding-offer-ad-controversies-and-more/">Zynga</a>, <a href="http://kara.allthingsd.com/20091124/asana-gets-9-million-no-its-not-yoga-stance-its-a-new-start-up-from-former-facebookers">Asana</a>, <a href="http://kara.allthingsd.com/20100422/exclusive-kakai-stealthy-no-more-its-a-kindle-for-students-and-much-more/">Kno</a> and Rockmelt) to its most recent aggressive moves to finally win the top spot in investing in hot social location site <a href="http://kara.allthingsd.com/20100629/location-location-location-foursquare-nabs-20-million-in-vc-funding-at-95-million-pre-money-valuation-plus-blog-posts-of-course">Foursquare</a>.</p>
<p>Now, according to sources and after spending about half its kitty, Andreessen Horowitz is poised to begin another round of fundraising to further bolster its clout.</p>
<p>While it is unclear how much the VC firm will raise, sources expect it to be much more than its first fund.</p>
<p>In its last go-round, the firm had a quick completion of the fund raising, in the midst of a national econalypse. So many assume the next try will be a lot easier, especially given its knack for grabbing hot deals.</p>
<p>A spokeswoman for Andreessen Horowitz declined to comment on future fundraising plans.</p>
<p>The firm is going to need the money as it <a href="http://kara.allthingsd.com/20100614/outcasts-wennmachers-joins-andreessen-horowitz-as-partner/">expands its partners</a> and ambitions to change the venture landscape, as iconic entrepreneur Marc Andreessen noted when he founded the firm with his longtime business partner Ben Horowitz in July of 2009.</p>
<p>Andreessen said then that he was essentially professionalizing the active angel investing that he and Horowitz had been doing.</p>
<p>Over the last several years, either together or apart, the pair have invested in a large variety of innovative start-ups, such as Twitter, Aliph, Digg, LinkedIn and many more.</p>
<p>Andreessen is on the board of Facebook and an adviser to Twitter too.</p>
<p>In an interview with me last year, Andreessen said that unlike many VC firms, Andreessen Horowitz will invest in companies at any stage of life&#8211;from early stage to late&#8211;and of any size and in any kind of digital sector and will focus on companies led by tech-savvy founders.</p>
<p>He also expressed a disdain for the way the venture business was run.</p>
<p>&#8220;For the first time in my life, I am crossing over into the dark side,&#8221; said Andreessen at the time, in a joke about VCs being like Darth Vader.</p>
<p>At the time, he also noted that money talked. &#8220;It&#8217;s important to have more capital,&#8221; he said. &#8220;Sometimes having a huge checkbook is a great thing.&#8221;</p>
<p>Well, we&#8217;ll see if Andreessen Horowitz can make that checkbook even larger.</p>
<p>Until then, here is a tally of investments that Andreessen Horowitz has made so far, sourced from the firm, split up into categories and size of investment round the firm participated in with other investors. The firm declined to provide the exact amount of their participation in each investment.</p>
<p>It should be noted that Andreessen&#8217;s and Horowitz&#8217;s previous individual investments in some of these companies are not identified here:</p>
<p><strong> Board</strong></p>
<p>Kno: tablet device for students; $7.5 million<br />
Nicira: cloud infrastructure software; $13 million<br />
Okta: cloud app management; $750,000<br />
Proferi: analytic applications; $2 million<br />
Rockmelt; desktop browser for Facebook; unknown funding<br />
Skype: Web telephony; $50 million</p>
<p><strong>Passive</strong></p>
<p>Apptio: IT cost transparency solutions; $14 million<br />
Asana: enterprise collaboration; $9 million<br />
Boku: mobile online payments; unknown funding<br />
Digg: social media and content; unknown funding<br />
Foursquare: social location; $20 million<br />
Fusion I/O: enterprise I/O solutions; $45 million<br />
Tiny Speck: social gaming; $5 million<br />
Zynga: social gaming; $180 million</p>
<p><strong>Seed</strong></p>
<p>Burbn; social location; $500,000<br />
Canvas Networks: image boards; $625,000<br />
Factual: structured data; $1 million<br />
GoodData: cloud-based collaborative analytics; $2.5 million<br />
Quantifind; enterprise; unknown funding<br />
RethinkDB: database storage; $1.2 million<br />
Mixed Media Labs: photo sharing; $370,000<br />
SnapLogic: open-source enterprise data integration; $2.3 million<br />
TopProspect: social recruiting; unknown funding<br />
Vikkii: user-generated subtitling; unknown funding<br />
Ze Frank Games: online gaming; unknown funding</p>
<p>And here are video interviews BoomTown has done with both Andreessen and <a href="http://kara.allthingsd.com/20100416/andreessen-horowitzs-ben-horowitz-talks-about-fat-start-ups-being-a-new-vc-and-whats-hot-and-not">Horowitz</a> in the last year on their investing theories:</p>
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		<title>Environmental Assessment of Star Wars Characters</title>
		<link>http://allthingsd.com/20100503/environmental-assessment-of-star-wars-characters/</link>
		<comments>http://allthingsd.com/20100503/environmental-assessment-of-star-wars-characters/#comments</comments>
		<pubDate>Mon, 03 May 2010 19:30:34 +0000</pubDate>
		<dc:creator>Nitrozac and Snaggy</dc:creator>
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		<title>Darth Droid Meets iPhonie-Wan</title>
		<link>http://allthingsd.com/20091102/darth-droid-meets-iphonie-wan/</link>
		<comments>http://allthingsd.com/20091102/darth-droid-meets-iphonie-wan/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 01:26:10 +0000</pubDate>
		<dc:creator>Nitrozac and Snaggy</dc:creator>
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		<description><![CDATA[Here is the latest comic from our Joy of Tech friends at Geek Culture, Nitrozac and Snaggy. Joy of Tech appears three times a week in the Voices section of this site. (Click on the image to see a bigger version.)]]></description>
			<content:encoded><![CDATA[<p><a href="http://voices.allthingsd.com/files/2009/11/1313.jpg" title="Darth Droid meets iPhonie-Wan" rel="lightbox"><img src="http://voices.allthingsd.com/files/2009/11/1313.jpg" width=324 height=337 class='centered'/></a></p>
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		<title>You&#039;d Think He&#039;d Be Afraid of Matches!</title>
		<link>http://allthingsd.com/20090917/youd-think-hed-be-afraid-of-matches/</link>
		<comments>http://allthingsd.com/20090917/youd-think-hed-be-afraid-of-matches/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 22:23:19 +0000</pubDate>
		<dc:creator>Nitrozac and Snaggy</dc:creator>
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		<description><![CDATA[Here is the latest comic from our Joy of Tech friends at Geek Culture, Nitrozac and Snaggy. Joy of Tech appears three times a week in the Voices section of this site. (Click on the image to see a bigger version.)]]></description>
			<content:encoded><![CDATA[<p><a href="http://voices.allthingsd.com/files/2009/09/1293.jpg" title='You'd think he'd be afraid of matches!' rel="lightbox"><img src="http://voices.allthingsd.com/files/2009/09/1293.jpg" width=324 height=412 class='centered'/></a></p>
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		<title>Liveblogging the Yahoo-Microsoft Search Deal Conference Call: The Carol and Steve Show Debuts!</title>
		<link>http://allthingsd.com/20090729/liveblogging-the-yahoo-microsoft-search-deal-conference-call-the-carol-and-steve-show/</link>
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		<pubDate>Wed, 29 Jul 2009 12:32:17 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=16685</guid>
		<description><![CDATA[BoomTown was so glad we had this time together with Yahoo CEO Carol Bartz and Microsoft CEO Steve Ballmer, just to have a laugh or sing a song about a major search and advertising deal.

I liveblogged the conference call, which I updated as it happened.

Did Ballmer scream and jump up and down? Did Carol say something naughty?

Read on!]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/05/547701959_4qebh-thjpg.jpeg"><img src="http://kara.allthingsd.com/files/2009/05/547701959_4qebh-thjpg.jpeg" alt="547701959_4qebh-thjpg" title="547701959_4qebh-thjpg" width="125" height="125" class="alignright size-full wp-image-13999" /></a><a href="http://kara.allthingsd.com/files/2009/05/548513163_fhjzv-thjpg.jpeg"><img src="http://kara.allthingsd.com/files/2009/05/548513163_fhjzv-thjpg.jpeg" alt="548513163_fhjzv-thjpg" title="548513163_fhjzv-thjpg" width="125" height="125" class="alignright size-full wp-image-14000" /></a></p>
<p>BoomTown was so glad we had this time together with Yahoo (YHOO) CEO Carol Bartz and Microsoft (MSFT) CEO Steve Ballmer, just to have a laugh or sing a song about a major Web search and advertising deal.</p>
<p>I liveblogged the conference call, which I updated as it happened.</p>
<p>Did Ballmer scream and jump up and down? Did Carol say something naughty?</p>
<p>Or as the companies said:</p>
<blockquote class="memo"><p>SUNNYVALE, Calif. &#038; REDMOND, Wash., Jul 29, 2009 (BUSINESS WIRE)&#8211;Yahoo! Inc. and Microsoft will host a conference call for accredited media and financial and industry analysts at 8:30 a.m. ET/5:30 a.m. PT today, July 29, 2009, to discuss the search agreement the companies recently announced. In addition, b-roll footage will be available. The satellite feed of b-roll footage will contain broadcast footage of remarks from Yahoo! CEO Carol Bartz and Microsoft CEO Steve Ballmer, as well as corporate Yahoo! and Microsoft b-roll footage.</p></blockquote>
<p>B-roll? More like, were Bartz and Ballmer on a roll?</p>
<p>To find out, read on!</p>
<p><strong>5:28 am PDT:</strong> It was EARLY on the West Coast and we were being forced at first to listen to really sleepy music like you might hear in a dentist&#8217;s office.</p>
<p><em>Zzzzzzzzz&#8230;</em></p>
<p><strong>5:34 am PDT:</strong> <a href="http://kara.allthingsd.com/20090707/boomtowns-favorite-leaked-yahoo-internal-memo-ever-new-pr-head-eric-brown-say-hello-and-more">Memo Impresario Eric Brown</a> was late! But, as soon as he gets on, the new Yahoo PR head began with an enthusiastic hello about the deal.</p>
<p>Bartz was up first, followed by Ballmer. They were clearly together in the same place, likely in Silicon Valley at some bunker.</p>
<p>&#8220;This is a great day for Yahoo,&#8221; she said. &#8220;It&#8217;s a game-changer and I am glad to finally be able to talk to you about it.&#8221;</p>
<p>Her patter was clearly scripted, but Bartz was pretty jaunty in her delivery.</p>
<p><a href="http://kara.allthingsd.com/files/2009/07/borg.jpg"><img src="http://kara.allthingsd.com/files/2009/07/borg-250x149.jpg" alt="borg" title="borg" width="250" height="149" class="alignleft size-medium wp-image-16714" /></a></p>
<p>And sassy enough to make the first of many dings to former Yahoo savior Google (GOOG)&#8211;not by name, but as either &#8220;the market leader&#8221; or &#8220;the competitor.&#8221;</p>
<p>Why not just go right to calling the search giant this deal is aimed at battling what Bartz really meant: The Borg.</p>
<p>Bartz stressed that this deal only covers search and the search ad business and not, say, display advertising.</p>
<p>And, she added, while Microsoft&#8217;s AdCenter technology will power the money-making, &#8220;search will continue to be an integral part of the Yahoo consumer experience.&#8221;</p>
<p>Boiling it down, Bartz said: &#8220;What this deal is really about for everyone is scale.&#8221;</p>
<p>Cue the next Google dig: &#8220;The combination of Microsoft and Yahoo search puts the choice back into the hands of consumers, increasingly concerned about the influence of a single player.&#8221;</p>
<p>Single player=Darth Vader.</p>
<p><strong>5:40 am PDT:</strong> Ballmer was next. &#8220;I am so delighted to see [the deal] come to fruition,&#8221; he said.</p>
<p><a href="http://kara.allthingsd.com/files/2009/07/ribbon_cutting.jpg"><img src="http://kara.allthingsd.com/files/2009/07/ribbon_cutting-250x162.jpg" alt="ribbon_cutting" title="ribbon_cutting" width="250" height="162" class="alignright size-medium wp-image-16727" /></a></p>
<p>He does not say much more except that he hoped it would &#8220;flourish and come to life over the many years.&#8221;</p>
<p>Ballmer sounded like someone speaking at a ribbon cutting of a copy store at the mall.</p>
<p>The livelier Bartz came back on, discussing the terms, hewing pretty much to what was already in the press release.</p>
<p>Microsoft&#8217;s AdCenter as technology. Integration. 10 years. No display deal. Separate user experience.</p>
<p>Now to the bucks, as Bartz noted, they add $500 million to Yahoo&#8217;s operating income, save $200 million in capital expenditures and improve annual operating cash flow by $275 million.</p>
<p>&#8220;At its full implementation,&#8221; she added. There is always a catch!</p>
<p>Bartz said Yahoo would use the money to invest in its other properties, although she was not specific.</p>
<p>Then, it was onto regulatory issues and getting this party started.</p>
<p>Bartz put on the brakes. &#8220;This deal will not happen overnight,&#8221; she said.</p>
<p>Actually, not even close. She predicted a closing in early 2010 and it being rolled out over the following three to six months.</p>
<p><a href="http://kara.allthingsd.com/files/2009/07/mom_and_dad_romper.jpg"><img src="http://kara.allthingsd.com/files/2009/07/mom_and_dad_romper-250x250.jpg" alt="mom_and_dad_romper" title="mom_and_dad_romper" width="250" height="250" class="alignleft size-medium wp-image-16734" /></a></p>
<p>Finally, Bartz thanked the tireless teams who did the deal. &#8220;With a lot of help from Steve and I,&#8221; she said and then quipped, &#8220;not always so.&#8221;</p>
<p>She and Ballmer were now sounding like a hip mom and dad.</p>
<p><strong>5:45 am PDT:</strong> Question time!</p>
<p>The first one was about why the pair did not do a display deal and also how they were going to bridge the huge gap in how much each made per search compared to each other and Google.</p>
<p>Bartz said that the point was to keep the deal idiot-proof. &#8220;Frankly, we wanted it as straightforward and simple as possible,&#8221; she said.</p>
<p>Ballmer concurred: &#8220;We are taking a big bite here.&#8221;</p>
<p>As to the earnings gap in search, he said, &#8220;The deal in and of itself will let us close gap with the market leader.&#8221;</p>
<p>Ballmer tried not to say the word &#8220;Google,&#8221; but stumbled and did anyway.</p>
<p>The next question was about Bartz&#8217;s shift from her &#8220;boatloads of cash&#8221; quote&#8211;which she said, in <a href="http://d7.allthingsd.com/20090618/yahoo-ceo-carol-bartz-the-full-d7-session-unexpurgated">an interview with me</a> at the seventh <strong>D: All Things Digital</strong> conference in late May, was a must for a deal with Microsoft&#8211;to her new &#8220;boatloads of value.&#8221;</p>
<p><a href="http://kara.allthingsd.com/files/2009/07/loaded-boat.jpg"><img src="http://kara.allthingsd.com/files/2009/07/loaded-boat-250x163.jpg" alt="loaded-boat" title="loaded-boat" width="250" height="163" class="alignright size-medium wp-image-16740" /></a></p>
<p>Simple, she said, trying to gloss it over&#8211;Yahoo did not need a big cash payment up front (and it did not get it either).</p>
<p>&#8220;As far as we are concerned, the boatload of cash is us preserving our revenue line,&#8221; said Bartz.</p>
<p>The next question was about what Microsoft gets out of this deal.</p>
<p>&#8220;We clearly see an upside as execution really builds,&#8221; said Ballmer.</p>
<p>After more money questions, there is finally one on regulator issues.</p>
<p>Back to Google-bashing from Ballmer.</p>
<p>&#8220;I suspect the competitor who may not like more competition is Google,&#8221; he said.</p>
<p>Microsoft General Counsel Brad Smith then jumped in and talked about working together and filings in D.C. and making the case.</p>
<p>He said he &#8220;looks forward to the debate,&#8221; which is just what a lawyer <em>would</em> say.</p>
<p><strong>5:58 am PDT:</strong> Finally, the layoff question.</p>
<p>Bartz is clear here. Some Yahoo search employees will be dragooned over to Microsoft, some will move to other parts of Yahoo and some will be let go.</p>
<p>&#8220;Unfortunately, there are some redundancies,&#8221; said Bartz.</p>
<p>More financial questions, one on the mobile search market, one on innovation, one on scale and one on advertisers.</p>
<p><a href="http://kara.allthingsd.com/files/2009/07/006000776101lzzzzzzz.jpg"><img src="http://kara.allthingsd.com/files/2009/07/006000776101lzzzzzzz-193x300.jpg" alt="006000776101lzzzzzzz" title="006000776101lzzzzzzz" width="193" height="300" class="alignleft size-medium wp-image-16751" /></a></p>
<p>&#8220;Advertisers, especially smaller ones, want to make sure there is enough meaningful market for them and they don&#8217;t want to learn three platforms,&#8221; said Bartz. &#8220;They know how to enter into the Google system.&#8221;</p>
<p>She said &#8220;Google system&#8221; like she was talking about a gulag.</p>
<p>Meanwhile, Ballmer talked about how good it was to now be No. 2. Really, he did, since he was a distant No. 3 before this deal.</p>
<p><strong>6:11 am PDT:</strong> Some technology question. Ballmer noted that the deal was not a &#8220;rip and replace&#8221; of Yahoo&#8217;s search for Microsoft. It will be an &#8220;integration.&#8221;</p>
<p>Next was a question about how <a href="http://kara.allthingsd.com/20090728/before-yahoo-microsoft-deal-terms-unveiled-lets-go-to-the-videotape-from-the-last-one/">this deal measured up to last year&#8217;s more money-laden offer</a> by Microsoft.</p>
<p>Bartz said she didn&#8217;t just want an upfront payment, but a &#8220;true partnership,&#8221; with control over the Yahoo user interface and &#8220;real skin in the game.&#8221;</p>
<p>Ballmer called last year&#8217;s deal more investor-focused than operational. &#8220;The deal was different for Microsoft, not better,&#8221; he said, leaving out the cheaper part.</p>
<p>Finally, I get called on, and ask about who will lead the integration and how it will get done, so as not to create a huge distraction.</p>
<p>Bartz said it would be a &#8220;smooth transition&#8230;not that different from when Yahoo went from Overture to Panama.&#8221;</p>
<p>I did not have the heart to tell her that the transition of the Yahoo ad platform was anything but smooth and one of the reasons Yahoo got into the trouble it has gotten in.</p>
<p>Ballmer noted that the leadership that put together the deal is the leadership of the companies in the digital arena.</p>
<p><a href="http://kara.allthingsd.com/files/2009/07/snowball.gif"><img src="http://kara.allthingsd.com/files/2009/07/snowball-250x264.gif" alt="snowball" title="snowball" width="250" height="264" class="alignright size-medium wp-image-16771" /></a></p>
<p>I also asked how the deal finally came together, especially after such historical rancor.</p>
<p>&#8220;It was like a snowball down a hill,&#8221; said Bartz.</p>
<p>But it was also a complex ball of ice, she added, noting &#8220;it was not a two-page term sheet.&#8221;</p>
<p>More like hundreds of pages. &#8220;There was not a high level of abstraction,&#8221; said Ballmer.</p>
<p>Finally, finding a kind of married groove&#8211;from that time before the random bickering sets in&#8211;Bartz noted that &#8220;dating is one thing, but having a partnership is another.&#8221;</p>
<p>She added: &#8220;The good news once we reached a point we believed to be advantageous, [we did a deal]&#8230;that&#8217;s how partnerships work.&#8221;</p>
<p>Well, exactly how it all works out, of course, still remains to be seen.</p>
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		<title>New VC Marc Andreessen Speaks About Going to the &quot;Dark Side&quot; and More!</title>
		<link>http://allthingsd.com/20090705/new-vc-marc-andreessen-speaks-about-the-dark-side-and-more/</link>
		<comments>http://allthingsd.com/20090705/new-vc-marc-andreessen-speaks-about-the-dark-side-and-more/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 04:00:22 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=15407</guid>
		<description><![CDATA[It's finally official: Marc Andreessen has crossed over to what he once called "the dark side" and is now a venture capitalist.

Several weeks ago, BoomTown broke the news that the Silicon Valley legend and serial entrepreneur and his longtime investing partner, Ben Horowitz, had completed the raising of $300 million for a new venture fund.

And, indeed, the new firm--which is made up of just the two--is now launched and called Andreessen Horowitz.

Of course, I had done a video interview with Andreessen with my Flip.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/02/296211136_2d8651f9be.jpg"><img src="http://kara.allthingsd.com/files/2009/02/296211136_2d8651f9be-199x300.jpg" alt="296211136_2d8651f9be" title="296211136_2d8651f9be" width="199" height="300" class="alignright size-medium wp-image-10058" /></a></p>
<p>It&#8217;s finally official: Marc Andreessen has crossed over to what he once called &#8220;the dark side&#8221; and is now a venture capitalist.</p>
<p>Several weeks ago, <a href="http://kara.allthingsd.com/20090612/andreessen-completes-raising-dough-for-his-300-million-venture-fund-let-the-investing-begin">BoomTown broke the news that the Silicon Valley legend and serial entrepreneur</a> (pictured here) and his longtime investing partner, Ben Horowitz, had completed the raising of $300 million for a new venture fund.</p>
<p>And, indeed, the new firm&#8211;which is made up of just the two of them&#8211;is now launched and called Andreessen Horowitz. It has $50 million over the $250 million the pair had initially planned.</p>
<p>In an interview with me last week, Andreessen said that unlike many VC firms, Andreessen Horowitz will invest in companies at any stage of life&#8211;from early stage to late&#8211;and of any size and in any kind of digital sector.</p>
<p>That will mean about 60 to 80 seed investments, 15 that need following rounds and two to three late-stage companies.</p>
<p>In addition, the firm is able to take large equity stakes in public companies.</p>
<p>&#8220;We are unafraid of investing in 400 people instead of 40 people,&#8221; said Andreessen. &#8220;And we could invest $50,000 to $50,000,000.&#8221;</p>
<p>He noted the new firm would aim for areas the founders were more familiar with, such as the consumer Internet and mobile.</p>
<p>One certainty, though, was that the firm would focus on companies led by tech-savvy founders.</p>
<p>&#8220;We believe in entrepreneurs and those who live and breathe the tech product that they have created,&#8221; said Andreessen.</p>
<p>Andreessen said several major institutional investors&#8211;universities, for example&#8211;have invested large chunks in the fund, while a spate of tech luminaries has put in smaller amounts.</p>
<p>The quick completion of the fund raising, in the midst of a national econalypse, is a good sign. But the reputation of both longtime entrepreneurs seems to have helped.</p>
<p>Andreessen co-founded Netscape&#8211;the iconic browser company that was key to introducing the modern Internet to consumers in Web 1.0&#8211;and a lot of other start-ups.</p>
<p>He has also morphed into a mentor to many Web 2.0 entrepreneurs.</p>
<p>Andreessen made news when he <a href="http://kara.allthingsd.com/20090220/marc-andreessens-new-venture-fund-project-a">announced on the &#8220;Charlie Rose&#8221; television show in February</a> that he was creating the new fund.</p>
<p>&#8220;For the first time in my life, I am crossing over into the dark side,” said Andreessen at the time, in a joke about VCs being like Darth Vader.</p>
<p>Andreessen said he was essentially professionalizing the active angel investing that he and Horowitz had been doing.</p>
<p>Over the last several years, either together or apart, the pair have invested in a large variety of start-ups, such as Twitter, Aliph, Digg, LinkedIn and many more.</p>
<p>Andreessen is on the board of Facebook and an adviser to Twitter too.</p>
<p>Now, as a VC, he is upping the ante. &#8220;It&#8217;s important to have more capital,&#8221; he said. &#8220;Sometimes having a huge checkbook is a great thing.&#8221;</p>
<p>But, more important, he said, was to develop a knack for investing in successful companies with a fearlessness he said he learned from well-known VC John Doerr.</p>
<p>&#8220;John is always swinging for the fences,&#8221; said Andreessen. &#8220;I want to get into a cycle of backing radical ideas.&#8221;</p>
<p>Here&#8217;s a video interview I did with Andreessen about his new venture firm:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=3223E9AD-75C9-4587-AB23-BDD56DAFD7C1&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={3223E9AD-75C9-4587-AB23-BDD56DAFD7C1}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Viral Video: Dancing With the &quot;Star Wars&quot; Stars</title>
		<link>http://allthingsd.com/20080619/viral-video-dancing-with-the-star-wars-stars/</link>
		<comments>http://allthingsd.com/20080619/viral-video-dancing-with-the-star-wars-stars/#comments</comments>
		<pubDate>Thu, 19 Jun 2008 08:03:03 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=2180</guid>
		<description><![CDATA[We had this video hidden away in Voices today, but BoomTown had to let it run free some more!

Why?

Can you say Wookie dancing to "Footloose" and Darth Vader to "Thriller"?

Frankly, that's all I need to achieve nirvana.

And we are not even going to explain why Princess Leia dancing to "Girls Just Wanna Have Fun" is simply divine.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/06/wookie.jpg"><img src="http://kara.allthingsd.com/files/2008/06/wookie-214x300.jpg" alt="" title="wookie" width="214" height="300" class="alignright size-medium wp-image-2181" /></a></p>
<p>We had this video hidden away in <a href="http://voices.allthingsd.com">Voices</a> yesterday, but BoomTown had to let it run free some more!</p>
<p>Why?</p>
<p>Can you say Wookie dancing to &#8220;Footloose&#8221; and Darth Vader to &#8220;Thriller&#8221;?</p>
<p>Frankly, that&#8217;s all I need to achieve nirvana.</p>
<p>And we are not even going to explain why Princess Leia dancing to &#8220;Girls Just Wanna Have Fun&#8221; is simply divine.</p>
<p>Plus, there are <em>two</em> of these videos, one from earlier this June and one from last year.</p>
<p>Shot by a site called <a href="http://www.parksleuth.com">ParkSleuth</a>, the dance contest is part of the Hyperspace Hoopla show at Star Wars Weekends at Disney&#8217;s Hollywood Studios.</p>
<p>The force is definitely with these videos (please, I <em>had</em> to!).</p>
<p><strong>2008</strong></p>
<p><object width="380" height="313"><param name="movie" value="http://www.youtube.com/v/UkTQwP2gFxU&#038;hl=en"></param><embed src="http://www.youtube.com/v/UkTQwP2gFxU&#038;hl=en" type="application/x-shockwave-flash" width="380" height="313"></embed></object></p>
<p><strong>2007</strong></p>
<p><object width="380" height="313"><param name="movie" value="http://www.youtube.com/v/DTA9oLekoUc&#038;hl=en"></param><embed src="http://www.youtube.com/v/DTA9oLekoUc&#038;hl=en" type="application/x-shockwave-flash" width="380" height="313"></embed></object></p>
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