The “double your data” promotion, which will resume on Friday, applies to those buying a 4G LTE phone only, so iPhone buyers are out of luck, as are those who purchased a phone during the month the deal wasn’t being offered (unless they are still in their 14-day return/exchange window).

A Verizon representative confirmed the plans for the promotion and said it would be for a limited time only, though the company didn’t say how long it will run.

Verizon’s move comes as AT&T is going in the opposite direction, changing its plans in ways that will ultimately lead to higher bills for many customers. The company is offering more data in its plans, but also hiking the prices.

With the double data offer, Verizon 4G LTE customers will get 4 gigabytes of data per month for $30, as opposed to the standard 2GB.

Meanwhile, Verizon is also planning a buy one, get one free offer for the Droid Razr and Razr Maxx.

No word yet on when either carrier will offer plans that allow those with multiple devices to share a pool of data among their phones, tablets and other devices. Both AT&T and Verizon have said they are working on such offers.

Meanwhile, T-Mobile said it will offer all its phones and certain of its tablets for free with a new contract in a one-day sale this Saturday.

“I didn’t want the password to live in an email somewhere. I started thinking, what if there was something that would allow me to destroy the email?” Robbins said in an interview.

The thought stayed with him, and by summer, Robbins had dropped the other project to turn his full attention to building a service for hyper-secure email exchanges. He named the service Burn Note.

Burn Note, which opens up to the public today, allows the sender of an email to set a time frame in which the receiver can read an email before the email disappears.

At that point, the email no longer exists — anywhere.

Burn Note’s Web site says the service uses no binary logging, which means there are no standby servers, or backup copies of emails. The company uses a storage engine that has no journaling capabilities, and an underlying file system that logs metadata but not the content of the notes themselves.

While grabbing an image of the email might seem like a simple workaround, Robbins said he has introduced two methods to the service that make it extremely difficult for recipients to quickly copy the text of an email for posterity. Burn Notes can include Web links, but can’t send attached files, though Robbins has said attachments are in the works.

“I think there are a lot of legitimate uses for why people would want an off-the-record conversation,” Robbins said. “The message goes away, but it’s still been communicated to the recipient, which is the point.”

Robbins most recently served as the head of software development for Facebook-acquired Drop.io; he said the Burn Note service was partly inspired by that cloud-storage service. “There was a feature that we considered, but ultimately didn’t turn on, where a file could have a certain number of views before it self-destructed,” Robbins said.

While there currently aren’t any mobile apps for Burn Note, Robbins said that it’s a mobile-optimized Web site, so it can be accessed from a phone with a Web browser.

Highly encrypted or “vanishing” email services aren’t new. In 1999, Canada-based Hush Communications launched Hushmail, a free Web-based email system for individuals and businesses that sent PGP — Pretty Good Privacy — encrypted emails. As Wired reported, it was originally stated that “uniquely-coded” Hushmails were so encrypted that not even Hush employees with access to servers could read the emails.

But in 2007, Hush turned over a dozen CDs of emails, following a court order obtained through a mutual assistance treaty between the U.S. and Canada. The evidence was requested as part of a U.S. federal prosecution of alleged steroid dealers. The company subsequently acknowledged that Hushmails could, in some instances, be decrypted.

In 2009, the New York Times wrote about a group of scientists at the University of Washington who developed software that would make email messages disappear after a period of time. The software, called Vanish, would rely on a key-based encryption system that differed from the usual key cryptography used in digital communications, by making the “keys” erode over time.

A couple of months after that, “Freedom to Tinker,” which is hosted by Princeton’s Center for Information Technology Policy, released a paper detailing a series of experimental attacks against the Vanish prototype. The paper stated that Vanish should be considered too risky to rely on.

On a Web site for Vanish, the group acknowledged that the implementation on which Vanish was based was not adequately protected against attacks, and says it’s “investigating new directions and architectures for self-destructing data.”

Burn Note’s Robbins says Hushmail’s service and the Vanish project are different from Burn Note because those products rely on encryption keys, while Burn Note is effectively reengineering the default settings of computer systems and server systems so that nothing at all is saved.

When asked what Burn Note’s protocol would be for handling requests from law-enforcement officials for email exchanges, Robbins replied, “Burn Notes aren’t emails.”

He went on to say that the exchange of Burn Notes is more comparable to phone calls in that, unless they’re recorded, the exchange itself can’t be retrieved.

But Burn Note — unlike phone companies — doesn’t keep a log of who is communicating with whom. Robbins said the company plans to compile and study anonymous usage data, but will keep two separate logs — incoming messages and outgoing messages — rather than a log of messages exchanged between users. According to the company’s explanation of its technical procedures, even the time stamp on the message is anonymized: Burn Note rounds the times to the nearest hour so that timing cannot be used as a unique identifier.

“A lot of services launch to acclaim that they’re going make digital communications disappear,” said Paul Ohm, an associate professor of law focused on information privacy at the University of Colorado Law School. “But they sometimes become that place where bad people go to exchange information, or a haven for criminals. In order for this work, you have to stay on the side of legitimacy.”

“It’s never a complete dead end,” Ohm added. “There has to be data living somewhere, and there’s always a way to engineer around these systems.”

While Burn Note will at first be marketed to the average email user, Robbins said he hopes to attract attention from the enterprise market. “I think there’s a really interesting set of use cases around banks, especially if it can be made to plug in to existing systems,” he said.

When asked how Burn Note might comply with the record-keeping obligations of U.S. financial institutions have, Robbins said it would require a case-by-case evaluation.

“I don’t have a good answer for that, because it will require review by a legal professional before we can fully work through that type of situation,” Robbins said. He pointed to the company’s privacy policy, which plainly states:

“If you have a legal obligation to preserve data, do not use Burn Note.”

Andy Smith, CEO of IAC-owned DailyBurn, says that the benefit of fitness-tracking tools goes away after the first few weeks, and users ultimately fall into the same activity — or inactivity — patterns as before.

“They do help a small subset of people,” Smith said. “You find that there are type-A personalities that like to track everything, and that’s great. For others, it might give them a little jump start. But the value proposition of those devices after the first few weeks goes way down.”

DailyBurn is a fitness-data-tracking company that is now focusing on fitness content. The company pivoted partly because data-tracking wasn’t all that effective, Smith said.

Last week, Nike introduced a $150 lightweight wristband with a tri-axis accelerometer for gauging activity levels; earlier this week, Fitbit — maker of the popular Fitbit device — announced that it had raised $12 million in Series C funding to continue making fitness products.

Nike’s FuelBand just became available for preorder, so it’s too early to tell how enthusiastic consumers are about that particular device. And while it’s unclear how many Fitbit units have sold since it hit the market in 2009, the newer Fitbit Ultra is listed as one of the top 50 products in the health-and-fitness section on Amazon.com.

Another wearable fitness device, the Jawbone UP, is currently in production limbo as the company deals with technical and hardware issues, but the wristband was initially received with excitement from some consumers.

“I feel like these are not quite a gimmick, but are close to it,” Smith told AllThingsD. “You get people to spend $100 to $150 bucks on something that’s just a glorified accelerometer — which, by the way, you have in your phone, too.”

“I think people know when they’re not active,” Smith added. “They know if they didn’t move around enough today. I don’t buy it.”

Smith’s opinion is informed by the fact that DailyBurn used to be more data-oriented, but has since shifted its strategy become more content-focused, he said.

DailyBurn first launched in 2008 under the name Gyminee. Back then, the company was tailored more toward fitness data tracking and the sharing of data through social networks to help users meet their weight loss goals.

In May 2010, the company was acquired by IAC. At the time, the company claimed 500,000 members; Smith said it has around two million users now.

Following the acquisition, DailyBurn introduced the DailyBurn Tracker app, as well as food-tracking app Meal Snap, an attempt to spur weight loss motivation by giving caloric estimates based on photos of food.

Ultimately, Smith said, constant tracking isn’t necessarily the best way to facilitate that.

With DailyBurn’s newest fitness product — a personalized Web video program that streams over smartphones and the iPad to users’ TV sets — the company is focused on getting people to exercise four to six times a week, for 30 minutes a day, at a good level of intensity. It’s not something you buy that’s a quick fix, Smith said.

Readers, what are your thoughts? Are health-and-fitness tracking devices useful or useless?

However, because each of its three phone data plans is going up by $5 a month, the fact is that many new customers will be paying more each month. It also means that those who sign up for the new 3 gigabyte plan will be paying the same $30 a month that customers paid 18 months ago for an unlimited plan. It also means that the least a new customer can pay to have even minimal data on a smartphone is now $20 a month. (Existing customers can keep their existing plan, AT&T stresses.)

And all this is coming from a carrier that until recently was promising it wouldn’t hike rates as part of its pitch to acquire T-Mobile USA. But now, even without a deal, it appears higher prices are on the horizon.

It’s not the first time AT&T has found a way to change its plans in a way that is not necessarily a straight price hike, but is nonetheless likely to lead to higher average bills. Last August, the company dropped an option for new customers that allowed 1,000 text messages for $10 a month. That leaves new customers having to choose between only two options: Paying for an unlimited number of texts or paying a high rate for each such message sent.

The move also came as many customers are shifting part of their messaging habit to data-based services such as Apple’s iMessage. However, even those agressively moving their texts to alternate services may want to receive text messages for certain kinds of alerts.

Social media dude Greg Voakes did a data visualization of what a Facebook IPO would look like, making it look cooler than it probably will be.

As I wrote last week, the social networking behemoth is planning a honking big public offering for late May, which could bring in $10 billion on a $100 billion valuation.

That is certainly a lot of dough — which Facebook will need to battle Google and others, while it also seeks world domination.

Enjoy:

“We’re still working on that,” AT&T CEO Ralph de la Vega said in an interview on Monday, just after wrapping up his keynote speech at AT&T’s developer conference in Las Vegas. “It just takes a little more time than we all would want it to take. But sometimes it’s better to make sure you take your time and get it right.”

Verizon has said it expects to see such plans arrive this year and de la Vega himself said at last year’s D9 conference that AT&T was also looking to let customers pool their data into a single plan.

“We’re working on one,” he said at the time. “It will be soon. I can’t comment on a quarter (when it will launch) but it will be soon.”

France Telecom already offers such plans in some of its European markets.

The need for such plans was further highlighted on Monday by one of AT&T’s announcements. The company plans to sell a bundle with Pantech’s LTE phone and tablet for just $249. It is a good deal, of course, but the annoying catch is that it requires signing up for two separate data plans.

De la Vega talked about a number of other topics during our chat, including why he thinks Samsung’s 5-inch Galaxy Note phone/tablet hybrid stands a chance and why Motorola and Research In Motion were entirely absent from Monday’s talk.

I’ll have more from our interview in a bit.

I love talking points as much as the next person, but there’s a striking similarity between recent statements by Yahoo’s co-founder and former CEO Jerry Yang and its new CEO Scott Thompson, who was just hired after a stint running eBay’s PayPal unit.

It seems from the pair that the exploitation of Yahoo’s troves of data might take center stage from the “premier digital media company” moniker that the Silicon Valley Internet giant has been using of late.

Premier consumer data mining and usage company just rolls off the tongue, doesn’t it? (And it’s also usually called Google!)

Here’s Yang from an interview with Walt Mossberg at our AsiaD conference in Hong Kong this past October (this is a liveblog with quotes and paraphrasing of quotes).

Q: As you look at what Yahoo could be, what are the one or two key areas that it could go after to truly transform itself?

Jerry: We’re really focused on trying to “turn Yahoo inside out.” We do a huge amount of services internally: Data, content, personalization. Lots of other people on the Web around the world could use that.

And, from my liveblogging, here’s Thompson last week on his aspirations, which were much less focused on Yahoo’s longtime — and, ahem, bill-paying — advertising business (which the new leader keeps saying he knows nothing about) than on exploiting its consumer data businesses (which he certainly does know about from running the online payments giant).

The data these Internet businesses create, the ability to use analytical technology to build a better businesses for your customers. … I feel certain that wealth of data is going to be exploitable for next generation products, next generation experiences. … My instinct says down in that data we’re going to be able to find ways to compete and innovate that the world hasn’t seen yet.

Data it is, then!

“For those that want to abuse it, we can knock them off,” Hesse said, according to a Dow Jones Newswires report. The report also said the carrier was slowing the speeds of about 1 percent of its most data-hungry customers.

However, in a blog post on Friday, the carrier insisted that it is not slowing down the speeds of any of its customers on traditional postpaid contract plans.

“Reports that Sprint throttles the top one percent of data users are false,” Sprint said in the post. “At yesterday’s investor conference, Sprint CEO Dan Hesse was referring to Sprint’s right to terminate service of data abusers who violate Sprint’s terms and conditions.”

Hesse’s comments raised a lot of eyebrows given that Sprint has spent a fortune on ads reminding Americans that it is not charging overages like AT&T or Verizon Wireless, nor is it slowing the speeds of those who use a lot of data, as does T-Mobile USA.

Sprint said it contacts customers doing things like using a ton of off-network data or tethering their devices, but says it reserves the right to terminate customers that don’t change that behavior. “Consistent with our advertising, engaging in such uses will not result in throttling for customers on unlimited data-included plans for phones.”

Also, as we’ve reported, the company is exploring using so-called throttling on its Virgin Mobile prepaid brand.

That milestone was reached in the last week of 2011. And what’s really interesting is how people are finding their apps. According to new monthly data from Chomp, a search engine for mobile apps, most users aren’t looking for specific app titles, but rather features and functions — and the top feature is “free.”

In December, 82 percent of iOS users, and 86 percent of Android users, looked for apps using such common search terms as “free,” “games,” “free games,” “fun games,” “ringtones” and “shopping,” rather than searching by name.

The word “Christmas” appeared on Chomp’s list of top search terms for December, across multiple countries. The company says query volume for the word, already elevated that month, spiked an additional 300 percent immediately before the holiday, then decreased again on Dec. 25.

Chomp’s data was culled from a sample of one million search queries, across mobile platforms iOS 4.0 and higher, and Android 2.1 and higher. Chomp, which powers app searches on Verizon Android phones, just started measuring tablet-app downloads, so those apps currently account for a very small percentage of its data.

What is somewhat surprising about this report is that other data, put out last year by Latitude and MTV Networks, shows that personal recommendation is one of the biggest driving factors when it comes to app downloads, with an estimated 53 percent of mobile app users saying their friends’ suggestions are most important when it comes to finding and trying apps. If that’s the case — say, if someone asks, “What’s that iPhone app that makes photos look old and cool?” (as I was recently asked) — users wouldn’t necessarily tell their friends to search for “free photo app” but rather, look up “Instagram.”

Chomp’s technology, however, is meant to enable app search based on functionality; it also factors user recommendations and social recommendations into its algorithm. Ben Keighran, the company’s founder and CEO, says he believes Chomp’s app-recommendation engine offers more to users than just lists of top-selling apps. (For app creators, though, nabbing a top-ranking spot in app stores has been shown to boost downloads significantly, as evidenced by RunKeeper’s 637 percent increase in average daily downloads after it became a featured app in the Android store.)

Chomp’s own list of top apps for iOS devices in December included WhatsApp Messenger, JunoWallet GiftCards, Pandora, and Adobe Photoshop Express; the top Android downloads for December were Angry Birds Rio, eBay, Google+ and Google Sky Map. GT Racing: Motor Academy Free+ was at the top of Chomp’s international download charts.

Another interesting nugget from the monthly report: While paid-app downloads on Android showed no change, paid-app downloads for iOS jumped to 30 percent of all app downloads, for the first time ever. The jump was concentrated at the 99-cent price point, which increased from 15.9 percent to 17.8 percent of all apps.

This morning, Yahoo said it had hired PayPal President Scott Thompson as its newest victim, oops, CEO.

(You can read my interview with him too, here.)

AllThingsD.com had reported the pending development last night — which is how we roll here.

Now we will roll into the conference call on the matter, and are hoping that the head of the lucrative eBay payments unit will make an appearance, given that he does not start until next week.

One piece of advice I will extend Thompson: I would refrain from cursing, as previous Yahoo CEO Carol Bartz did on her first outing. (She was fired in September, although not precisely for the cussing she so enjoyed partaking in.)

Here we go!

7:02 am: It’s on, with Thompson present.

Yahoo Chairman Roy Bostock begins, and he is “very excited, very excited.”

I’d be very excited if Thompson talked and not Roy, who has been to this particular Yahoo CEO rodeo a few too many times before.

Bostock is making promises that this time it’s going to be different. Really!

He also notes that the company will continue its “strategic review” — but who knows what that means now.

And he thanks Tim Morse, the interim CEO who is moving back to the CFO job. (Agreed — nice work, Tim!)

7:06 am: Scott Thompson is on and is “just thrilled” to be the new Yahoo CEO.

I like his accent, which seems like he might be from Boston. He does look and sound like Cliff Clavin, the mailman guy at the Beantown bar from the television classic “Cheers.”

Except, given he has been the darkest of dark horses in this CEO race, nobody knew Thompson’s name.

Thompson is saying all the right stuff, about wanting to increase shareholder value and such.

He sounds so hopeful! Urgency! Thoughtfulness! A bright new morning at Yahoo!

I have been to this rodeo before too, but I am still hoping this time it’ll work.

Scott, if you let me down, I might cry, because you sound so nice.

7:09 am Q&A time already.

Congrats from the Wall Street analyst peanut gallery.

Then, it’s right into a question for Bostock, about the progress of the Asian assets deal.

Also, is Thompson too much of a technologist and not a media dude?

Bostock wants to talk about only Scott, but notes that there will be “no slowdown and no delay” in the Asian process. And Thompson will be all onboard when he comes on board, folks.

Bostock sounds tired, but starts to talk about how a “great customer experience” is the key to the advertising business. He notes that Thompson knows how to do this, hence he’ll be fantastic.

“I have every expectation he’ll be out there calling on advertisers,” says Bostock. I would hope so, given that is where Yahoo makes most of its lettuce.

Bostock is saying Yahoo has been “treading water” and now needs to swim fast. Treading water? I wonder who the top honcho at Yahoo has been while the company has been listlessly dangling its legs in the drink?

Roy — that’s who!

7:15 am: Another analyst asks about margins.

Thompson is not having any of it! He is polite when asking for time to get on the job to make proper statements.

But he does focus on the need to build “great, innovative” products. True, but Yahoo has been incredibly unable to do this of late.

Thompson gives no specifics, though. My big idea: I would steal the self-driving car from Google.

7:17 am: A question about what the core of Yahoo is, and about what lessons Thompson is bringing from his experience at PayPal.

Well, he has not met the team — literally. Yahoo’s board consulted almost no one in the top ranks of execs on this appointment.

But Thompson “suspects” there is talent there. Given the recent attrition, he’ll need a big Inspector Clouseau magnifying glass to find it!

From eBay’s PayPal, he says that the key was balancing the customer experience with network effect and, well, blah, blah, blah Internet-speak.

I am still thinking shoplifting the self-driving car is the bestest idea.

7:20 am: A question about Yahoo’s display business versus Google.

Thompson notes it is too early for him to say — though he had better say soon! — but notes that data is key. He is a well-known by-the-numbers guy, and that is clearly where we are going at Yahoo, now that he is the big dog.

Thus:

“The data these Internet businesses create, the ability to use analytical technology to build a better businesses for your customers … I feel certain that wealth of data is going to be exploitable for next generation products, next generation experiences … My instinct says down in that data we’re going to be able to find ways to compete and innovate that the world hasn’t seen yet.”

I am really liking this accent, which is almost lulling. And so polite! Sources tell me that being “collaborative” was a big goal in this hiring.

7:22 am: A question about the identity of Yahoo, and whether it should be public or private.

Thompson harps on the need for innovation, and hopes it will be the future.

“I would not be here if I didn’t think it was possible,” says Thompson.

Bostock takes the public/private question. Yahoo will be public, he declares! Mostly, because it would be too pricey to take private.

“It’s a moot point,” he says.

7:25 am: More questions about what Yahoo is.

Thompson declines to run off the rails on this dicey one, but he says he believes that Yahoo has great assets.

It does. It’s just that it has been crashed many times — by the people who just hired him — right into a wall.

Just sayin’ — a self-driving car would have done a better job.

7:27 am: A brain-drain question, and more on Asia and on mobile.

Bostock butts in again. He said that Thompson will not be distracted by that, and will concentrate on the core business. Hush up, Roy.

Thompson says that he looks forward to meeting the peeps of Yahoo. (’Cuz he has not, as yet!)

He also loves mobile — which Yahoo has largely borked.

7:32 am: A content strategy question. Early days, so Thompson is still keeping his yap shut.

In this, he’s like the anti-Bartz. Is this good? It’s certainly different.

He says again that, “I can’t wait to meet” everyone at Yahoo. Vice versa, because this dude came from left field.

Thompson promises that he will be a “sponge.”

He closes by noting that he is “genuinely excited,” and says he believes in Yahoo.

Indeed, when it comes to Yahoo, you definitely gotta have faith.

Republic’s thesis is that with Wi-Fi networks so plentiful, most people only occasionally need cellular networks, and can do most of their calling, texting and surfing over Wi-Fi. The carrier’s initial service plan promised unlimited calling and data use, but said that it was encouraging customers to use Wi-Fi for most of their needs and that those who exceeded certain usage could find themselves looking elsewhere for service.

Republic still wants its users to rely on Wi-Fi, but it is no longer threatening to cut them off if they use cellular networks too much.

“From today, republic wireless is all-in,” the company said in a blog post last week. “We’re eliminating all usage thresholds, and with them the concern some of you have expressed about losing your membership for maintaining too large a cellular footprint.”

Even with the move, Republic Wireless still probably isn’t for everyone. It offers a single basic Android phone, and users must pay for that phone upfront. The phone uses custom software on top of Android to route things over Wi-Fi whenever possible, and uses Sprint’s 3G network when cellular service is needed.

Republic also notes that the service remains in beta, promising that the service will remain unlimited during the beta phase.

“Everyone who has purchased or purchases a phone during beta will be guaranteed the opportunity to enjoy unlimited service, without fear of cancellation, until the end of beta,” Republic said. “We won’t end beta until we either achieve economic sustainability or become convinced that doing so is impossible. In the event that we end beta with a decision to abandon or change our unlimited offering, we’ll give you the option of canceling for a full refund for your device at that time.”

Republic will keep — at least for now — a tool that shows users how much of their data and voice use is on Wi-Fi versus cellular, relative to how others are using their devices. It also plans to keep a clause that could remove users for “unacceptable use” beyond what is appropriate for a personal smartphone, though it says it may revise its language on that term, as well.

According to the expected year-end box-office data figures compiled by Hollywood.com, the industry raked in $10.1 billion for 2011 in North America.

While that seems like a nice haul, it’s 4.5 percent less than in 2010. While not enough to result a major downturn in limo-riding and Botox, the results are likely to cause entertainment moguls some worry, since they are accompanied by continuing trends, including another year of lower attendance.

And given that the revenue was unusually bolstered by more higher-priced 3-D movie-ticket prices — Hollywood released several dozen 3-D films in 2011, double the previous year’s amount — the latest numbers are even more disappointing.

While some holiday movies did well — namely “Mission: Impossible — Ghost Protocol,” which has taken in about $70 million domestically since its opening less than two weeks ago — it pales in comparison to such digital hits as Activision’s Call of Duty: Modern Warfare 3 videogame, which pulled in $400 million in one day from the much-desired youth market.

It surpassed $1 billion in sales in 16 days, eclipsing the box office of the blockbuster movie “Avatar,” which took 17 days to gross seven figures.

Does that mean that the continued competition for the leisure time of pretty much everyone between digital and analog has gotten worse — an epic battle of the movie industry versus game players, tablets and smartphones?

Or is it because so many movies made in 2011 turned out to be just awful? (If you saw “New Year’s Eve,” you’ll know exactly what I mean.)

One thing is clear: No one is going to pay for poor-quality content, no matter the screen size.

More number-crunching to come, as the industry debates the issue into 2012 (coincidentally, the title of a movie I happened to like, as you can see below!), and at the upcoming D: Dive Into Media at the end of the month, down near Los Angeles, in the belly of the Web-smacked beast.

Until then, let’s hope it does not come to this next year:

Here’s a year-end recap app that could actually be useful: ToutApp analyzes your email throughout the course of the year and provides data on your busiest month, day of the week and time of day for email exchanges. It also tells you who you email the most, who you receive the most emails from, and which marketers send the most emails.

An application that analyzes your email accounts may seem like a huge waste of time, but the purpose of ToutApp is to make users more aware of what their email patterns are so they could, theoretically, be more efficient with their time. According to Pingdom, 107 trillion emails were sent worldwide last year, up from 90 trillion in 2009; an average of 294 billion emails are sent per day.

ToutApp can take some time to work, depending on the size of your inbox. It took a couple hours for the ToutApp to scan my entire Gmail inbox — around 15,000 emails — and it eventually revealed that I receive more emails than I send. I also learned that January of this year was my busiest month in terms of email traffic (I’m going to unscientifically pin that one on the annual Consumer Electronics Show, which probably upset the average), and that I send the most emails between 8 pm and 9 pm — which makes me a fantastic dinner date. ToutApp also listed individuals as well as circles of people I email with the most, and highlighted key words that often appear in my email.

Some of the data, such as the list of emails from marketers, could be channeled into usefulness. And ToutApp’s analysis says I received hundreds of Facebook notification emails this year, which reminded me that I should probably disable “Notifications,” as that would help declutter my inbox.

But other info — such as the fact that “FW” is a key word that often appears in my emails — didn’t tell me much, except that I get a lot of forwarded mail.

ToutApp only works on Gmail accounts, and in order for it to work, you have to allow it access to your Gmail account. The company is not affiliated with Google, and it says says that during the analysis process it will not have access to your password or any other personal info through your Google account.

Google’s information section on third-party access says the data and activities available to third-party sites, like the ToutApp, depend on the Google product;, some apps may not be able to add or modify data or may be able to see a small portion of data. (To unsubscribe after your ToutApp report is generated, you can go to Authorizing Applications & Sites under the My Account area in Gmail, and revoke access.)

ToutApp comes from a San Francisco-based start-up that offers email management services for business owners. According to its Web site, Tout is backed by venture capitalists Esther Dyson, Dave McClure and Eric Ries, along with other angel investors and seed-stage firms.

If you’re looking for apps that dissect non-Gmail accounts, a research group from the MobiSocial laboratory at Stanford University has created something called MUSE, or Memories Using Email, that works to analyze and chart your exchanges across different email accounts. There’s also something called Topalt Reports for analyzing email through Microsoft Outlook.

According to sources close to the situation, neither CEO Mark Pincus nor one of its principal venture shareholders, Kleiner Perkins, will be selling any shares in its upcoming initial public offering.

While big investors often divest stock in IPOs, not all do. It is a carefully watched number by investors, who are always wary of insiders who unload a lot of shares in an offering.

But such activity by the fast-growing San Francisco online gaming company will be watched carefully since Pincus has recently been painted in a number of press reports as the greedy Mr. Potter of Silicon Valley.

Among the allegations is that he runs a poisonously tough culture that tracks its employees’ output and performance via elaborate data models that require extraordinary amounts of work, along with nefarious list-making of who’s naughty and who’s not.

That big-brother behavior has reportedly included taking away high-ranking jobs and the sweet stock options that go along with them from those execs found wanting.

While there is no doubt Pincus is a hard-charging personality, his defenders note that it’s due to a belief that life at Zynga is a meritocracy and that his practices are not any more heavy-handed than those at other firms.

Indeed, Pincus has a lot of competition in the tough-guy tech CEO category from longtime legends such as Microsoft’s Bill Gates, who set the gold standard for mean, as well as Amazon’s Jeff Bezos and now Google CEO Larry Page.

Pincus does not even rate in this pantheon, which is more typical of tech companies than anyone would care to admit or, to be fair, care to care about. With big benefits, vast wealth and much latitude, many in tech don’t mind the grueling work schedules.

After all, it’s not exactly ditch-digging, now is it?

In any case, sources said the coverage has hit Zynga staff hard, as well as Pincus, who has not responded due to the IPO’s quiet period. That’s in contrast to Groupon, the daily-deals site whose own rough process was rife with highly negative stories about the company’s prospects.

While those media accounts were more aimed at the business itself and less personal, Groupon CEO Andrew Mason vociferously defended the company in a controversial letter that was then leaked and published (to me and by me!).

Pincus will doubtlessly have a lot to say to investors who ask about the company’s culture and its possible negative impact on attrition, as some stories have charged.

His decision not to sell, sources said, was inspired by Zynga investor and close friend Reid Hoffman, who has sold very little of the stock of LinkedIn, where he serves as chairman.

The action all begins next week, according to multiple reports, when Zynga takes its show on the road in preparation for an IPO that is expected to value the company at $15 to $20 billion and will take place before the new year.

It will debut under the ZNGA ticker on the Nasdaq market.

While some have been worried about Zynga’s future growth, its past performance has been a lot stronger than other Internet offerings. In the first nine months of the year, the company posted $828.9 million in revenue, double the amount from a year ago, with net income of $30.7 million.

Pincus’s holding onto shares will be seen as a plus, of course, although he has sold a large amount of stock in Zynga’s history.

According to its S-1 filing:

“From our inception in October 2007 to date, Mr. Pincus, our Chief Executive Officer, Chief Product Officer and the Chairman of our Board of Directors, has purchased an aggregate of 149,197,328 shares of our common stock. To date, Mr. Pincus has sold an aggregate of 43,629,310 shares of our common stock at prices ranging from $0.42 to $13.96.”

Pincus now holds 91.4 million of Class B shares, 16 percent of the total, as well as 20.5 million of Class C shares, 38 percent of that group. Kleiner holds 65.2 million shares, or 11.2 percent, of Class B shares.

Other big Zynga owners, who might or might not sell at the IPO, include Institutional Venture Partners, Union Square Ventures, Foundry Venture Capital and Avalon Ventures.

Here’s a panel I did last week at the Privacy Identity Innovation conference on Sand Hill Road in Silicon Valley.

The panel was called “Social Sharing and the Data-Driven Economy.” And while that sounds a little dry, it was a lively session that included: Jim Adler, Chief Privacy Officer and GM, Data Systems at Intelius; David Glazer, director of engineering for Google+; Roger McNamee of Elevation Partners; and Fred Wilson of Union Square Ventures.

All have deep experience in the social networking space and insights into its implications, so it’s a good video to watch if you’re interested in where it’s all going.

Enjoy:

Social Sharing and the Data-Driven Economy from Marc Licciardi on Vimeo.

On AT&T’s network, for example, the iPhone can talk and surf at the same time — a feature not supported on Verizon and Sprint’s CDMA networks. Other factors, like call quality and service levels, also differ by network.

As for which is best at what, a new study from Metrico Wireless confirms conventional wisdom.

On the data side, the iPhone 4S is fastest on AT&T, in part because Apple supports AT&T’s HSPA+ network, but does not include support for either Verizon’s 4G LTE network or Sprint’s WiMax-based 4G network.

When it comes to making (and then not dropping) calls, Metrico said that Verizon performed best, edging out Sprint and AT&T. Then again, Sprint is the only one still offering unlimited data. So it really comes down to what attributes one is looking for in their iPhone.

As for whether black iPhones are better than white ones, that will have to wait for another day.

One of Yahoo’s biggest problems — brain drain — has turned out to be an asset for private equity firms and other players interested in figuring out their best moves related to the Silicon Valley Internet giant.

A plethora of ex-Yahoos, including many former top execs, are getting buttonholed by those who want to know more about the inner workings of the company that might not be obvious from its copious financial data available publicly.

That includes former Americas head Hilary Schneider, who has a longer-term consulting gig with TPG Capital, one of the several PE firms that has recently signed a non-disclosure agreement with Yahoo; former COO and President Sue Decker, who has had a longtime informal relationship with Blackstone, which has not signed the NDA and has been in talks with Yahoo’s Asian partners, China’s Alibaba Group and Japan’s SoftBank; and even former CEO Carol Bartz, who sources say has also been contacted to get her insights.

She is one of many in that regard, in a large pool of former Yahoos, such as: LinkedIn CEO Jeff Weiner, who had run Yahoo’s media efforts; Chegg CEO Dan Rosensweig, former Yahoo COO; SurveyMonkey CEO Dave Goldberg, who ran swathes of Yahoo’s entertainment properties; Criteo CEO Greg Coleman, former Yahoo sales head; former CEO Terry Semel, who is now an investor; former communications exec Brad Garlinghouse, who is now at AOL; and Demand Media Chief Revenue Officer Joanne Bradford, who also was a top Yahoo advertising exec.

Not all are cooperating with the requests for a chitchat about Yahoo, but there is much incoming interest in ex-Yahoos and what they might know.

There’s lots more where that came from, from all parts and all levels of Yahoo, given the breadth of the exes now doing very well — thank you very much — throughout the tech and media industries.

Thus, calls from PE firms, from Silver Lake to Bain Capital to Providence Equity Partners, as well as interest from major and majorly irritated shareholders, such as activist hedge fund investor Dan Loeb.

It’s a smart idea to tap this rich vein of information, as all contemplate possible multi-billion-dollar investments.

While some of these execs have not worked at Yahoo in many years, all have significant knowledge about the challenges and also the culture that cannot be gleaned from spreadsheets.

They also know a lot about the internal politics and personalities of the existing inside players, too. More importantly, several were involved in similar previous major business decisions at Yahoo.

Decker, for example, was a key exec in the Yahoo takeover attempt by Microsoft several years ago; Schneider and Bartz were deeply involved in striking the advertising and search partnership with Microsoft.

“Between everyone, it’s a good way to figure out where all the bodies are buried,” said one person close to the situation. “And there are a lot of bodies.”

Demand Media beat Wall Street expectations in the third quarter, posting a loss of five cents a share. Investors had expected it to lose from four to six cents.

Revenue was up 25 percent to $85.1 million, compared to $65.4 million in the same period a year ago. Minus traffic acquisition costs, sales increased 26 percent to $78.1 million from $62.2 million.

The stock of the Santa Monica, Calif., social content company has suffered in the quarter due to worries about its traffic and growth, but it has recently bounced back after hitting all-time lows.

After losing almost nine percent today, in profit-taking ahead of earnings after a recent price surge, Demand shares rose over 17 percent in after-hours trading to $8.30.

Some more details, according to a Demand statement on the Q3 financial results:

Content & Media Revenue increased 27% to $50.7 million, compared with $39.8 million in Q310.

Traffic acquisition costs (TAC), which represent the portion of Content & Media revenue shared with Demand Media partners, of $3.4 million, or 6.7% of Content & Media revenue, compared with $3.2 million, or 7.9% of Content & Media revenue, in Q310.

Content & Media Revenue ex-TAC grew 29% to $47.4 million, from $36.7 million in Q310.

Registrar Revenue increased 20% to $30.7 million compared with $25.5 million in Q310.

In addition to its more high-profile content business, Demand also has a domain registry unit.

“We reported another strong quarter as we continue to build Demand Media’s foundation for long-term growth,” said Richard Rosenblatt, Chairman and CEO of Demand Media in the statement. “The Company is uniquely positioned to deliver data-driven professional content through its robust content publishing platform. We are now in the process of optimizing that platform while increasing our investment in video content and enhancing the quality, engagement and user experience of our sites.”

There will be a conference call at 2 pm PT today, which I will liveblog (as long as it is lively!).

Until then, enjoy the official Q3 earnings press release:

3Q11 Earnings ReleaseFINAL

Clearspring, the social-sharing company — in an effort to increase its business as a marketing analytics player — has acquired XGraph, a data science company.

Clearspring declined to provide the price it paid for XGraph, but said the deal was in cash and stock. The start-up raised $3.75 million just over a year ago.

The combined company has 85 employees — 70 at Clearspring and 15 at XGraph.

Execs at the the McLean, Va.-based company said the purchase will increase value to advertisers and publishers via audience targeting and data science. Clearspring is best known by consumers for its AddThis social-sharing tool, which provides a lot of detailed user data.

Clearspring raised $20 million in funding in May. At the time, the company said it planned to spend its new cash on acquisitions that leveraged data and built audiences more efficiently.

The New York-based XGraph focuses on modeling and monetizing the Web’s social graph.

“We get a lot of data points every day and making sense of them is something we have already been doing, but XGraph fits the bill to go even further in the multi-graph use of data,” said Clearspring CEO Ramsey McGrory. “It puts us in a position to be the market leader for the application of data.”

Key Compton, CEO and co-founder of the three-year-old XGraph, noted that the industry has become data-driven in new ways.

“People are connected to each other via social connections in a multi-graph platform,” said Compton. “I think there are some really interesting opportunities to access the data.”

Here’s the official press release for the deal:

Clearspring Acquires XGraph to Create Largest Multi-Graph on the Open Web

Company accelerates growth by deepening data team and technology

McLean, VA and New York. NY. — November 1, 2011 – Clearspring, provider of the largest social sharing and analytics platform, AddThis, announced today it has acquired XGraph, Inc., a leading data science company focused on modeling and monetizing the web-wide social graph. Clearspring’s massive reach and proprietary real-time data processing capability, coupled with XGraph’s audience technology, create the largest multi-graph platform on the web — mapping 1.2 billion user’s connections by brand affiliation, intent and social behavior.

The investment in XGraph’s data science capabilities marks another step on Clearspring’s rapid growth trajectory. XGraph’s team has deep data science expertise with applied backgrounds in advertising, sociology, mathematics and computer science. Their unique technology dynamically organizes users by shared connections and interests. XGraph’s team and platform will drive Clearspring’s existing efforts with publishers, advertisers and agencies forward while also setting the stage for new innovation.

“Clearspring is at the epicenter of two major shifts online — the web becoming social and personal, and advertising becoming data-driven and accountable. The common thread in both changes is data. To compete in this new world, companies will not only need the ability to access and process big data, but also have the ability to activate that data to create value for consumers, publishers and advertisers,” said Ramsey McGrory, Clearspring’s new Chief Executive. “The combined company has the people, technology and data to enable our clients to stay at the forefront of these changes. 2012 will be a breakout year for Clearspring.”

For advertisers, agencies and trading desks, Clearspring will immediately be able to provide the largest multi-graph audience targeting capabilities available on the open web. By using this technology to identify a brand’s core audiences and finding millions of other connected and like-minded people online, the company can now drive more efficient spending and increased campaign performance. Clearspring also plans to leverage this new capability to deliver publishers unique audience insights, monetization capabilities and actionable data products in the coming year.

“Most companies only capture one dimension of how we’re all connected, whether it be our friends or people we share with — a single graph approach. XGraph not only models these social connections, but also multiple other types of connections such as brand affiliations, intent and more — a multi-graph approach,” said Key Compton, XGraph’s CEO. “We’re truly excited to leverage our technology to unlock the value of Clearspring’s massive data set and help publishers and advertisers truly harness the power of the web-wide interest graph.”

XGraph is headquartered in New York with an office in Silicon Valley. All XGraph employees based in New York will join Clearspring’s office there. Clearspring plans to keep the office in Silicon Valley. The combined company will have 85 employees nationwide.

During an earnings call Wednesday, Hesse claimed iPhones use about half the network resources required by Android handsets, a feature that weighed heavily in the carrier’s decision to add Apple’s device to its portfolio.

“There is a misperception that our launch of the iPhone will increase the load on Sprint’s 3G network and require us to spend more 3G capital,” Hesse said. “The reverse is true. iPhone users are expected to use significantly less 3G than the typical user of a dual-mode 3G, 4G device. Even adjusting for more total new customers being added to the network, we believe they will put less load on our 3G network than they would have if we did not carry the iPhone.”

In other words, Sprint believes the iPhone is so data efficient that it will help the company continue to offer unlimited data plans for its smartphones — even following the debut of iCloud, whose services are presumably on the data-heavy side. Evidently, Apple’s strict network efficiency requirements, which prohibit apps from pinging networks as often as those on other operating systems, and the iPhone’s ability to quickly offload data onto Wi-Fi goes a long way toward reducing network congestion.

So the iPhone will likely be a big boon for Sprint, though one that’s not without risks. The carrier says the device’s benefits won’t exceed its costs until 2015. And in the meantime it may need $7 billion in new financing to cover up-front and network costs related to it.

But apparently it all did lead up to something. For those just tuning in, here’s how it went down.

About two weeks ago, on Oracle’s quarterly earnings conference call, Ellison was asked by an analyst about Oracle’s position in the market for analyzing and pulling useful intelligence from unstructured data — transcripts of videos and contents of emails, and scores of other things that aren’t neatly arranged in databases. It’s kind of a big deal, as companies grapple with the so-called “big data” problem, and the question was a natural jumping-off point to discussing Hewlett-Packard’s $11.7 billion acquisition of Autonomy. Ellison, by way of an answer, portrayed unstructured data as a feature of the existing Oracle database software, called it “nothing new,” and then slammed HP for paying too much for Autonomy, the British software firm whose specialty happens to be — you guessed it — unstructured data. And, oh, by the way, Ellison said he took a pass on Autonomy when it had been shopped to Oracle because he thought the price was too high.

Much drama then ensued. Autonomy CEO Mike Lynch said his company had never been shopped to Oracle. Not so, said Oracle — and oh, by the way, you left your PowerPoint slides behind. “Those slides?” Lynch countered. “Never seen ’em before in my life. Maybe you need some help with your unstructured data, because you seem confused at the sequence of events.”

You see, the spat occurred just a few days before Oracle OpenWorld, and got Oracle in stories containing the phrase “unstructured data” numerous times.

And what did Ellison talk about in his keynote address Sunday night? Lots of things. One of them was an appliance called the Exalytics Intelligence Machine that does — guess what? — unstructured data. It’s designed, Ellison said, to do all its analysis while the data is loaded into the machine’s main memory, while four 10-core Intel Xeon chips make it scream on the processor side. “Databases run faster, everything runs faster if you keep it in DRAM, if you keep it in main memory,” he said, describing it as data analysis at the “speed of thought.” Structured data, relational data, unstructured data — it does it all, Ellison said. Now all that mishegas makes sense. It’s all about having the last word.

Ellison’s keynote — an hour and change long — is below. If you want to skip forward to the Exalytics stuff, it starts at about the 57-minute mark.

While they are usually much less voluble than the chatty Web execs of Silicon Valley, the execs who run China’s fast-growing Internet companies seem to be keeping up just fine of late.

On Friday, for example, the Alibaba Group’s Jack Ma was positively effusive about wanting to buy all of Yahoo, a company which actually owns 40 percent of Alibaba. “We are very, very interested,” said Ma at an event at Stanford University.

Now, in an interview with Bloomberg, Renren CEO Joe Chen decided to take a smack at Ma over his disputed spinoff of its Alipay payments unit, which caused a high-profile ruckus with Yahoo earlier this year.

“It’s quite unfortunate,” Chen said to Bloomberg about disagreement, which has since been settled. “It caused a lot of uncertainty about Chinese Internet companies.”

Them’s fightin’ words, and a source close to Alibaba reacted with, well, reaction.

“Yeah, it shook confidence so badly that Silver Lake and DST [Global] just decided to put in billions to back Jack Ma,” referring to a recent funding deal by the large investors. “People shouldn’t try to blame their own lack of performance on others.”

Ouch!

Actually, Renren has bigger problems than Alibaba.

According to a substantive report in The Wall Street Journal yesterday, what’s really hurting Chinese Internet companies is the declining stocks caused by recent accounting scandals there, which may have attracted scrutiny from U.S. regulators.

Wrote the Journal: “A series of alleged accounting frauds this year at little-known Chinese companies listed in the U.S. has triggered a sharp shift in sentiment among investors, who are now worried about hidden business risks or financial problems.”

Hence possible investigations by the Securities and Exchange Commission that will surely drag Chinese stocks on U.S. exchanges down more.

And indeed, the stock of Renren — which had its own controversial issue with accurate data reporting at the time of the IPO of the social networking site earlier this year — declined 13 percent Friday, along with other Chinese companies listed here.

The company said last week that it plans to kill off its Sprint Premier program, saying it needs to do so to offer the latest in phones and maintain its unlimited plans.

“In order to continue offering customers one of the best values of affordable unlimited data plans in the industry today, cutting-edge devices at great prices and our ongoing investment in providing great customer service, we had to make the difficult decision that it’s necessary to bring the Sprint Premier Program to a close at this time,” Sprint marketing director Melinda Parks said in a statement.

The move comes ahead of the expected arrival of the first iPhone to run on Sprint’s network. The change is also the second time in less than a year that the company has made its upgrade policy more stringent. Earlier this year, Sprint also added a $10 surcharge for most smartphones.

The company said it will phase out both the gold and silver tiers of the program; gold members eligible for new phones each year have until the end of the year to use their last upgrade.

Also, last Friday the company switched from a 30-day “satisfaction guarantee” to a two-week return policy.

“The new return policy now gives customers the opportunity to try Sprint products and services for 14 days, which is in line with the return policies of some other competitors,” a Sprint representative told AllThingsD.

First, publishers need cutting-edge technology to hook an audience through today’s digital media channels of the Web, mobile, social, and search.

And, second, the breakthrough technology can’t just be about product design — it’s got to go beyond to create distribution advantages on the new connected Web.

One Question
Okay, now that we have the truth out of the way, let me ask you a question:

“Is your company a media company, or a technology company?”

I love getting asked this question. And every digital media leader I know hates answering it.

Discomfort, Uneasiness, Anxiety, Fear
The uneasiness begins with the mistaken idea that the two are separable. And they were — back in the 15th century, when Gutenberg first worked his printing magic, and up until a few years ago. But we all know digital technology has inserted itself inextricably into the guts of publishing, replacing ink with bytes and paper with pipes. And now, over the last two years, technology has transformed the basis of publishers’ relationships with their audience, by connecting them through social operating systems, as we discussed last month.

And yet, our uneasiness escalates to anxiety when we realize we still don’t fully understand the new technology’s potential or impact on our business.

That is a scary thought.

Technology Drives Media
I think we all need to collectively swallow our fear. We know every media company must be a technology company today.

In the first generations of digital media, it was easy. In AOL’s past, technology’s key role was simply to provide basic Internet access over dial-up lines. Today, while that access provides cash flow, it no longer has any strategic value in media. Similarly, Yahoo’s early technology prowess was applied to create significant products like Yahoo Mail. But while Mail still drives 73 percent of the audience to Yahoo’s media properties, it won’t secure Yahoo’s future ability to be a great media destination.

These two companies — as well as the rest of us — need to use technology for something more advanced than access and ancillary products. We need to put it right into the heart of media so that we can create breakthrough user experiences and new connections with audiences.

Millions of Ways to Engage
To do that, let’s start by recognizing what’s changed about the medium itself: In analog days, publishers’ products were two-dimensional; and all we had to work with was ink and some paper. And similarly, distribution was mostly two-dimensional; a subscription list and newsstand sales was all there was to it.

But now, consumers have access to millions of sources at their fingertips, and each one can be rich and interactive, reaching us through several different digital channels. Both our product experiences and our distribution can be much more intricate — and much more valuable. And combining the two gives media the chance to do something it’s always aspired to but has never been able to do.

The Future Will Be Personalized
We have recently become ready for a whole new vision for media.

And that’s giving every audience member the right content in the right place at the right time.

To do this takes a combination of data — from the social operating system — coupled with media’s greatest power, that of creating experiences and distributing them.

To achieve this, though, we need technology to do more than output HTML pages; instead, it has to chaperone customized content to every individual.

This is a big change from the original Internetization of media, which was, like generations of offline media before it: “If you publish it they will come.” That worked when directories like Yahoo and search engines like Google matched consumers to content. But that attitude was passive, and today’s social Web is anything but. So publishers now have the opportunity — and the challenge — of taking charge of their distribution.

The key is using the emerging social Web to get signals from, and connect to, the audience. And when we do this, we are putting technology in the role of relating uniquely to every consumer in order to create the ultimate experiences they crave.
Now that’s a refreshing concept for media.

Three Ways to Get Ahead
But what does this mean, practically speaking?

I believe the role of technology in media success must embody these three things:

• Use technology to determine the right content: The social Web offers a wealth of real-time data. Use it to see what matters to your constituents. Tools like Newsbeat are helpful moment by moment and article by article. But you have to go further. The great breakthrough of digital media is being able to connect to your audience as individuals, not just in aggregate. No longer do you have to create for a persona or prototypical user; instead, you can create for real users. Media companies need to develop technologies that give them a proprietary edge when it comes to understanding the specific needs of their potential audience; that way, they can serve consumers better. And the opportunities abound. At Wetpaint, my company, for example, we process Twitter, Facebook, Google, and our own site’s data, all in real time to know what content matters — and to whom. And yet, we can go much further, to ask and intuit feedback from each user individually. The future is a completely personalized experience from every publisher. It’s not far-fetched; in fact, it mirrors what consumers already patch together with all too much difficulty.
• Take control of your distribution: Reach consumers with the right content at the right time and place (via Web, mobile, video, social, and search). Don’t just have your social media team pump the same content from your Web CMS through Facebook and Twitter. Instead, use technology and research to understand the secrets of what works. Truly engaging your potential audience can improve your results by a factor of two or more. We’ve already seen this at Wetpaint, and the results are still getting better each week. Our database of everything we publish tracks all the distribution causes and effects, so we know what works. We also pay attention to who the influencers are, with technology that identifies them as well as who their influencers are; and now we’re building a “CRM”-like system to help us know more about these individuals and win them over.
• Package it into the right experiences: Print is static and flat; but so are too many digital media properties. That’s why I applaud the New York Times for continually looking at how to repackage into mobile apps; and that’s why I like Flipboard, which takes a data-rich, but visually cacophonic, content feed and packages it into an immersive experience. AOL’s riff of ultimate personalization has impressed me even more: they’ve recognized that every consumer should get their own Edition — nailing the concept of personalization better than any media approach before. This is the opportunity for each of us now, as we connect with audience members and try to offer them more compelling experiences in return for loyal usage.

Technology Changes Businesses
Let’s circle back to the discussion of whether you’re a media or technology company.

By its very nature, digital publishing is a technical medium. But, beyond that, what makes technology interesting isn’t its ability to carry bits; it is its ability to change businesses. And we need to change our own by updating our sense of audience, distribution, and experience creation to provide thousands of times more precision than media ever has before.

When we do that, we’re making the content thousands of times more relevant. And I believe that’s how you build a thriving digital media business in the next decade.

Ben Elowitz is co-founder and CEO of Wetpaint, a next-generation media company that is reinventing the media model on the social web. The company has more than nine million unique visitors monthly on all its web properties combined. Ben is also a thought leader on the subject of next-generation digital media publishing and the author of Digital Quarters, a blog about the future of digital media and the steps the publishing industry must take to become profitable.

The arena for news readers on tablets and smartphones is competitive, with high-profile efforts such as Flipboard, Livestand from Yahoo, AOL’s Editions and start-ups such as Pulse and Zite.

The reason for CNN’s acquisition interest — as well as look-sees from several other publishers — is not a surprise: As readers turn more toward using these mobile devices to consume content, big media companies are trying to acquire the technology to serve up their fare to them.

It is a dicey arena, though, where content aggregation meets (and crashes into) content lifting. Vancouver-based Zite, for example, was sent a cease-and-desist letter in March, by a panoply of media companies (not CNN!) alleging various copyright violations.

That happened right after it was launched, with $4 million in funding from angel investors and Canadian grants and an innovative personalized article-picking algorithm.

As Liz Gannes wrote then:

[Then] Zite CEO Ali Davar describes the iPad as a way to “emancipate the technology” his team originated at research at the University of British Columbia.

It had previously been put to work in a browser plug-in called Worio. And, as you might have guessed, browser plug-ins are a tough business.

The free Zite app imports a user’s Twitter tweets, follows and Google Reader subscriptions, offers lists of pre-made categories, and then solicits feedback and refines over time a list of topics and sources the user is interested in. It features articles based on their popularity, number of shares from a user’s network and topic relevance. (Davar said he thinks a person’s Facebook network data is too heterogeneous to reliably recommend articles, so it’s not included as an option.)

Last week, a Canadian site called Techvibes first wrote about the possibility of the sale of Zite to CNN, which is based in Atlanta and owned by Time Warner.

In a press release, CNN said Zite would remain a standalone unit, as a wholly-owned subsidiary of CNN, and that CEO Mark Johnson will continue to run Zite’s operations, but now in San Francisco. CNN also said that Davar will remain an executive director and Mike Klass will continue as CTO.

In a statement, Johnson said: “Zite is thrilled about combining forces with CNN to create a world-class news discovery platform. In CNN, we have found a partner who shares our vision and passion. Being part of the CNN family gives us the capital to grow Zite’s business and continue to innovate in the space.”