8 posts and columns on Dave Morgan

Simulmedia Raises $6 Million More for Web-Like TV Ads

in Media on April 30 at 9:26 am PT

After raising $27 million, Web ad pioneer Dave Morgan says his take on targeted TV ads is “very close” to profitable.
dave-morgan

Web Ad Pioneer Dave Morgan Adapts Simulmedia To TV's Reality

in Media on May 17, 2011 at 7:57 am PT

The guy behind Tacoda and Real Media figured the TV industry was staffed by Luddites, and ready for disruption. Turns out he’s the one changing plans.

The New York Times, Brought to You–Literally–by Twitter

in Media on September 21, 2009 at 2:51 pm PT

It has been easy enough to be skeptical about Twitter’s influence and staying power–I do it all the time. But there’s no denying that Twitter has become a powerful driver of Web traffic. Just ask the New York Times, which says Twitter is about to become one of the top 10 referral sources to the paper’s site. Impressive. But what exactly does this mean?
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Congress Readies an “Opt-In” Privacy Bill, and the Web Industry Cringes

in Media on June 23, 2009 at 1:41 pm PT

Here comes the battle the online ad business has been dreading: Congress is drawing up a bill that would require users to sign up to let advertisers track their online behavior–and, if you believe online publishers, more or less destroy the online ad business.
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A Web Ad Guy’s Third Act: Better TV Ads for TV Shows

in Media on March 6, 2009 at 3:00 am PT

Dave Morgan made his reputation, and fortune, by building RealMedia and Tacoda–two pioneering Web advertising technology companies. So it’s no surprise to see him launch another ad start-up. But it is surprising to hear about the market he’s targeting: TV ads for TV shows.
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Can Yahoo Stop AOL's Talent Pool From Leaking So Much?

in News on April 10, 2008 at 2:09 am PT

Gone, Tim Tuttle of Truveo. Gone, the Birches of Bebo. Gone, Dave Morgan of Tacoda. Gone, many Quigos. One of the more interesting little problems that AOL has had over the last few years, in regards to its acquisition of hot Internet companies, has been that it is situated deep in the bowels of the [...]

AOL+Bebo=More Rich Web Entrepreneurs!

in News on March 14, 2008 at 3:01 am PT

After its AOL division paid out an insane $850 million for social networking site Bebo yesterday, one had to wonder if the true digital legacy of Time Warner will be as the perpetual gravy train for legions of Web players. It certainly seems that way from the original AOL execs who “merged” their company with Time Warner in 2000 and cashed out at the peak right after the deal to the series of ad networking startup entrepreneurs who got acquired, took their payouts and skidaddled right on through to the two founders of Bebo–Michael and Xochi Birch–who didn’t even stay long enough for a latte after grabbing their chunk of the payday Time Warner was handing out in crisp bank notes for the social networking site they founded.

AOL: Yadda, Yadda, Yedda?

in News on November 12, 2007 at 12:04 am PT

In an interesting move, AOL made its second acquisition in a week by buying Yedda, an Israeli question-and-answer service with social elements. The price for the start-up, founded in 2006, was not disclosed, although it recently raised $2.5 million. Last week, AOL confirmed it has bought the Quigo ad network at a price tag of [...]