In the two months since Path 2 launched, it has attracted a million new users, according to Path CEO Dave Morin. That’s roughly the same amount Path got in its entire first year.

(Path still has a long way to go; Morin’s former employer, Facebook, announced this week that it has 845 million users, and the social juggernaut has in the past year added “close friends” lists and better sharing and filtering tools.)

Beyond the two-million user milestone, Morin shared a bunch more stats and info about Path’s progress to date.

On the engagement front, he said 70 percent of people who use Path in a week return the next week.

Path users have created over 50 million items of content and half a billion pieces of feedback. The latter is a somewhat inflated stat, because “feedback” is created every time a user looks at content on Path. But for reference, there are 15 million pieces of feedback created on Path per day now, versus 10 million total in the first year, Morin said.

The most common types of content shared on Path are photos, “thoughts” (status messages) and sleep records (users can manually note when they power down for the night and when they wake up in the morning), in that order.

There’s one song posted on Path per second, and the most popular artist is Drake.

Am I getting too “in the weeds” here? How about some geographic data: The U.S. is by far Path’s biggest country, but other fast-growing contributors include the U.K., Germany, Japan, France and Korea.

San Francisco-based Path had 15 employees when Path 2 launched; now it’s up to 25.

What’s next for the company?

Well, it launched tilt-shift photo and video filters this week. Next up are extended platform tools (Path already has a deal to get health data from Nike), smarter friend-request filtering, and perhaps a Windows Phone app, Morin said.

So, perhaps the obvious next question — given Path raised Series A funding a year ago — is when will Path hit investors up for more money?

That answer was more inexact. “Sometime,” Morin said.

(Photo description credit: Dave Morin accepts the 2012 Crunchie award for best design from Google’s Marissa Mayer; (cc) Kenneth Yeung — www.snapfoc.us on Flickr)

Path 2 feels like one of the most lovingly crafted apps I’ve used, with nifty animations and careful attention paid to quickly surfacing what information a user is likely to include in a post. For instance, the app has a spring-loaded composer button for creating and sharing content that’s just a really cool and efficient experience (pictured below, but you’ll need to use it to see what I mean).

When it first launched a year ago, Path wasn’t much of a social network — users could only share with 50 people, there were no comments or even ways to share photos to Facebook — and it didn’t do anything as a mobile photo app that was different from the zillions of other options. It wasn’t a failure, but it only got about a million users, less than might be expected for such a high-profile app.

The new version of Path (for both iPhone and Android) also doesn’t offer any feature that you can’t get from other tools like Foursquare, WakeMate, SoundTracking, Facebook and Instagram, but it combines them all into one sleek interface for telling people what you’re doing.

Path has smoothed some of its awkward friending stuff out — now you can connect to 150 people, and you can friend them instead of just sending them your content. But the new app adds some more implicit and automated interactions that make it so you’d really only want to use it with your closest friends and family.

In fact, Path CEO Dave Morin says he prefers to call users’ Path connections “loved ones” rather than “friends.”

For instance, if you open Path in a place you don’t usually use the app, it will automatically send out a location update about the neighborhood where you’re located. Or if you visit other users’ profiles, they each get an in-app notification saying you came by. If you click on a song someone’s shared, you see who else has ever played it.

And yes, you can even tell the app each night when you go to sleep and then reach for it first thing to show it you’ve woken up, and all that is dutifully recorded on your profile. (Eventually Path wants to integrate with more precise self-tracking tools.)

This is the kind of sharing that would only be OK with loved ones; for anyone else, it would be more like stalking and/or inviting yourself to be stalked.

In multiple ways, the new Path echoes the latest features announced by Morin’s former employer Facebook. Each Path user now has the option to set a “cover photo” as the background of their profile, and all this automated sharing has a parallel in Facebook’s new “frictionless” tools for developers like Spotify.

Do we really want to automatically spray out updates about everything we do? Morin thinks so — but he argued it makes more sense in a private and mobile setting like Path than on Facebook.

The San Francisco-based company helps its customers manage compliance with brand guidelines as well as regulations from the SEC, FINRA and the FTC. That’s especially important when local representatives and franchisees are networking with and recruiting their own clients under the banner of a corporate name.

It also helps these types of companies push out social media content for their local representatives to personalize, and analyze the effectiveness of their efforts on Facebook, LinkedIn and Twitter.

The idea isn’t to make social networking boring and corporate, necessarily, but rather to provide sample content to riff off and to flag inappropriate updates before they go up.

Hearsay stems from the work of co-founder and CEO Clara Shih, who wrote “The Facebook Era,” an early book about how businesses can use social networks. Shih then wanted to found a company around those ideas, and iterated her efforts until she found a fit. The company has been in stealth mode since 2009, but it is already cash-flow positive.

Hearsay raised a little more than $3 million in funding last March in a round by Sequoia Capital. Other investors are Michael Abbott (Twitter), Steve Chen (YouTube), Ron Conway (SV Angel), Nils Johnson, David Lawee (Google), Thomas Layton (former OpenTable), Dave Morin (Path), Patrick Pohlen (Latham & Watkins), Alberto Savoia (Google), Aydin Senkut (Felicis Ventures) and Aaron Sittig (former Facebook).