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	<title>AllThingsD &#187; David Dibble</title>
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		<title>It's Official: Yahoo Lays Off 2,000 Employees -- 14 Percent of Workforce</title>
		<link>http://allthingsd.com/20120404/its-official-yahoo-lays-off-2000-employees/</link>
		<comments>http://allthingsd.com/20120404/its-official-yahoo-lays-off-2000-employees/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 13:22:13 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=192985</guid>
		<description><![CDATA[CEO Scott Thompson promises that Yahoo, after staff cuts of 14 percent of the entire workforce, will be "smaller, nimbler, more profitable and better equipped to innovate as fast as our customers and our industry require."]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120404/its-official-yahoo-lays-off-2000-employees/pinkslip-1/" rel="attachment wp-att-193015"><img src="http://allthingsd.com/files/2012/04/pinkslip-1-380x252.jpg" alt="" title="pinkslip-1" width="380" height="252" class="alignright size-medium wp-image-193015" /></a></p>
<p>In a move that <a href="http://allthingsd.com/20120403/yahoos-layoffs-tomorrow-morning-of-up-to-2000-will-only-be-the-first-move-of-a-larger-purge-to-come/"><strong>AllThingsD</strong> had previously reported was coming</a>, Yahoo said it had laid off 2,000 employees, or 14 percent of the workforce.</p>
<p>&#8220;Today&#8217;s actions are an important next step toward a bold, new Yahoo! &#8212; smaller, nimbler, more profitable and better equipped to innovate as fast as our customers and our industry require,&#8221; said Yahoo CEO Scott Thompson in a statement. &#8220;Unfortunately, reaching that goal requires the tough decision to eliminate positions.&#8221;</p>
<p>While Yahoo has had periodic layoffs over the years, this one is its most significant in its history, and will also result in another large-scale restructuring of the management organization. More cuts are also likely to follow in the months ahead, due to the reshaping of Yahoo.</p>
<p>The latest employee action is being pushed by Thompson, who joined the Silicon Valley Internet giant in January from eBay&#8217;s PayPal unit. </p>
<p>&#8220;Change is never easy,&#8221; he wrote in an internal email to Yahoo employees (it is below in its entirety), in a well-worn cliché I am dead certain few appreciated hearing today from the top leader.</p>
<p>At an internal meeting with top staff last night, Thompson &#8212; who has gotten what seems to be a well-deserved reputation for chewing folks out at Yahoo &#8212; was more direct with the execs gathered, berating them extensively for not delivering and getting the company to this sorry point.</p>
<p><em>Ouch, Scott!</em> It&#8217;s Easter, so it might be time for some forgiveness. (And no more ranting about my reporting to those inside Yahoo, since I have been 100 percent accurate so far. FYI, will aim for 110 percent next week!)  </p>
<p>Yahoo said it will save about $375 million with the cuts, incurring a $125 to $145 million pretax cash charge for employee severance in its second quarter. Before the cuts, Yahoo had 14,000 staffers and has many thousands more hired as contractors.</p>
<p>The layoffs touch all units of the company, but the hardest hit is the product division, which is headed by Blake Irving, as well as its marketing, research and international units. Yahoo gave no details on the layoffs other than the number.</p>
<p>But the fate of two key parts of the soon-to-be-blown-apart unit &#8212; Yahoo&#8217;s advertising technology businesses, Right Media and APT, and its search business &#8212; is still being contemplated, <a href="http://allthingsd.com/20120314/to-stanch-layoffs-yahoo-has-been-shopping-its-ad-technology-platforms-to-google-microsoft-and-others/">as I have previously reported</a>. Possible scenarios include a sale or a joint venture transaction for both, which employ thousands of Yahoo staffers.</p>
<p>The layoffs tomorrow are not the end of the road in cutting costs. Along with the likely shedding of its ad tech and search businesses, Yahoo leadership is also looking at future cuts as it evaluates current businesses, which could lop even more employees off its roster.</p>
<p>That said, Yahoo will be doubling down in some older and new arenas, so there would also be simultaneous hiring in the months ahead.</p>
<p>As wrenching as they will be today at Yahoo, the layoffs come as no surprise. Thompson had told employees in memos and also in recent meetings that <a href="http://allthingsd.com/20120315/ceo-thompson-tells-yahoos-real-change-is-coming-its-exclusive-internal-memo-time/">&#8220;real change&#8221;</a> was coming to the company.</p>
<p>Along with the trauma of the layoffs, Yahoo is also facing two other tense face-offs externally. In one, activist shareholder Third Point is waging a proxy fight for board seats and <a href="http://allthingsd.com/20120402/third-point-launches-value-yahoo-blog-which-does-not-value-current-leadership/">stepped up the public pressure</a> this week; and Facebook struck back hard at Yahoo&#8217;s patent lawsuit with a <a href="http://allthingsd.com/20120403/breaking-facebook-smacks-at-yahoo-with-patent-claims-of-its-own/">counterclaim of its own</a>.</p>
<p>After the layoffs tomorrow, sources say Yahoo will be announcing a new organization by next week. Thompson, along with outside consultants he has hired from the Boston Consulting Group, are making what appear to be profound changes.</p>
<p>Sources said that Yahoo will most likely be comprised of a global media division, one that encompasses Yahoo&#8217;s consumer products businesses and one focused on global and regional sales. There could also be a small organization of about 50 employees aimed at future innovation.</p>
<p>Americas head Ross Levinsohn is pegged to run the media arm, which will also include its leads/commerce businesses, such as autos; Shashi Seth &#8212; who now heads search and marketplaces &#8212; is likely to run consumer products, which will include Yahoo&#8217;s communications and search businesses.</p>
<p>Yahoo has already been conducting a search for a new worldwide sales head, who will also be boss of the U.S., Asia and Europe, Middle East and Africa sales regions. Rich Riley, who was recently running EMEA, is reportedly the pick for U.S. sales; Rose Tsou, who is running Asia, would presumably stay put; Yahoo is looking for an EMEA sales lead.</p>
<p>Some current operational execs &#8212; such as service engineering and ops head David Dibble, CFO Tim Morse, and top lawyer Mike Callahan &#8212; are likely to continue to operate as before.</p>
<p>One big question mark is how Chief Product Officer Irving fits in the possible new org, in which the new units get control of their product development. Irving has reportedly had several incoming job offers, although it is not clear if he has responded to that interest. </p>
<p>But today, the focus is on the layoffs and letting go all those employees, many of whom have worked at Yahoo for years. Even if it will result in a stronger Yahoo, as Thompson promises, it is still a very sad day in Sunnyvale.</p>
<p>Here is a video on the topic that I did with the WSJ.com &#8220;Digits&#8221; show today, after the cuts were announced early this morning:</p>
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<p>Here&#8217;s the <a href="http://investor.yahoo.net/ReleaseDetail.cfm?&#038;ReleaseID=661799">entire terse statement</a> from Yahoo:</p>
<blockquote class="memo"><p><strong>Yahoo! Statement</p>
<p>SUNNYVALE, Calif. &#8212; (BUSINESS WIRE) &#8212; </strong>Yahoo! today confirmed that it is taking important next steps to reshape the company for the future.</p>
<p>&#8220;Today&#8217;s actions are an important next step toward a bold, new Yahoo! &#8212; smaller, nimbler, more profitable and better equipped to innovate as fast as our customers and our industry require. We are intensifying our efforts on our core businesses and redeploying resources to our most urgent priorities. Our goal is to get back to our core purpose &#8212; putting our users and advertisers first — and we are moving aggressively to achieve that goal,&#8221; said Scott Thompson, CEO of Yahoo!. &#8220;Unfortunately, reaching that goal requires the tough decision to eliminate positions. We deeply value our people and all they&#8217;ve contributed to Yahoo!.&#8221;</p>
<p>Yahoo! has a solid foundation &#8212; nearly 700 million users and thousands of advertisers that engage with Yahoo! properties regularly and trust the company with their data and their business. Through its restructuring efforts, Yahoo! intends to grow by responding more quickly to customer needs and competing more effectively in areas where it can win. Yahoo! has identified key parts of the business &#8212; a select group of core businesses, the platforms that support those core businesses, and the data that drives deep personalization for users and ROI for advertisers &#8212; where the company will intensify efforts and redeploy resources globally, all focused on increasing shareholder value. With a clear focus on profitability and growth, the company will be disciplined in its investments and radically simplify how it builds, launches and maintains many of its properties and products.</p>
<p>Today, the company will begin the process of informing employees about these changes. As part of that effort, approximately 2,000 people will be notified of job elimination or phased transition.</p>
<p>Yahoo! expects to realize approximately $375 million of annualized savings upon completion of all employee transitions. The company currently expects to recognize the majority of an estimated $125 to $145 million pretax cash charge relating to employee severance in its second quarter financial results. The company may incur additional charges in connection with this action. More information will be provided about Yahoo!&#8217;s future direction in conjunction with the release of its first quarter financial results on April 17, 2012.</p></blockquote>
<p>And here is Thompson&#8217;s memo to employees, stating the obvious and with nothing new from previous statements and internal memos:</p>
<blockquote class="memo"><p>Yahoos –-</p>
<p>Today we are restructuring Yahoo! to give ourselves the opportunity to compete and win in our core business. The changes we&#8217;re announcing today will put our customers first, allow us to move fast, and to get stuff done. The outcome of these changes will be a smaller, nimbler, more profitable Yahoo! better equipped to innovate as fast as our customers and our industry require.</p>
<p>Over the last 60 days, we&#8217;ve fundamentally re-thought every part of our business and we will continue to actively consider all options that allow Yahoo! to put maximum effort where we can succeed. As part of this process, I believe we have to focus to win in a select group of core businesses globally:</p>
<p>Core Media and Communications: Our content, media, and communications experiences must be best in class. That includes getting today&#8217;s core properties right and innovating on a next generation of great product experiences across all screens.∙</p>
<p>Platforms: We must make our core platforms and systems a genuine strength for Yahoo! &#8212; platforms that we can really leverage to support our massive scale, drive the deepest personalization, and boost speed to market.∙</p>
<p>Data: Our massive data sets must become a genuine competitive advantage for Yahoo!. We have to unlock the value in our data to allow us to really understand our 700 million users, encourage and win their engagement and trust, leverage everything they do with us to more fully personalize their experiences, and to give our advertisers the immediate insights they are rightfully demanding.</p>
<p>We are intensifying our efforts on our core businesses and redeploying resources to our most urgent priorities. Our goal is to get back to our core purpose &#8212; putting our users and advertisers first -– and we are moving aggressively to achieve that goal.</p>
<p>Unfortunately, reaching that goal requires the tough decision to eliminate jobs, which means losing colleagues and parting with friends. Today, we will begin the process of informing employees about these changes. As part of that effort, approximately 2,000 people will be notified of job elimination or a phased transition. We value our people and for those who will be leaving, we thank you for all you have contributed to Yahoo!. We will treat all of our people with dignity and respect, providing resources to help manage through their transition.</p>
<p>Change is never easy. But the time has come to move Yahoo! forward aggressively with increased focus and accountability. Our values have always been about treating all Yahoos with dignity and respect, and today is a day to embrace those values. This is an amazing company with exceptionally talented people and I know we will all do our best to encourage each other through this difficult period of transition.</p>
<p>Scott</p></blockquote>
]]></content:encoded>
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		<item>
		<title>Yahoo's Layoffs Tomorrow Morning of up to 2,000 Will Only Be the First Move of a Larger Purge to Come</title>
		<link>http://allthingsd.com/20120403/yahoos-layoffs-tomorrow-morning-of-up-to-2000-will-only-be-the-first-move-of-a-larger-purge-to-come/</link>
		<comments>http://allthingsd.com/20120403/yahoos-layoffs-tomorrow-morning-of-up-to-2000-will-only-be-the-first-move-of-a-larger-purge-to-come/#comments</comments>
		<pubDate>Tue, 03 Apr 2012 22:16:46 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=192483</guid>
		<description><![CDATA[A dark day will probably dawn by tomorrow in Sunnyvale.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120403/yahoos-layoffs-tomorrow-morning-of-up-to-2000-will-only-be-the-first-move-of-a-larger-purge-to-come/yahoo_sad_011238517088_640x360-2/" rel="attachment wp-att-192754"><img src="http://allthingsd.com/files/2012/04/yahoo_sad_011238517088_640x360-380x213.jpg" alt="" title="yahoo_sad_011238517088_640x360" width="380" height="213" class="alignright size-medium wp-image-192754" /></a></p>
<p>According to sources close to the situation, Yahoo&#8217;s <a href="http://allthingsd.com/20120330/yahoo-layoffs-set-to-begin-next-week-followed-by-restructuring-the-week-after/">massive round of layoffs</a> &#8212; which is likely to impact up to 2,000 employees &#8212; is just the tip of the proverbial iceberg that will hit the storied Silicon Valley Internet giant in the months to come.</p>
<p>Sources said Yahoo is currently planning to announce the cuts in staff in the early morning, just as the markets open. That could change, of course, but the cuts will definitely occur within the next two days.</p>
<p>The layoffs, which will touch all units of the company, are expected to hit hardest in the product division, which is headed by Blake Irving. </p>
<p>But the fate of two key parts of the soon-to-be-blown-apart unit &#8212; Yahoo&#8217;s advertising technology businesses, Right Media and APT, and its search business &#8212; is still being contemplated, <a href="http://allthingsd.com/20120314/to-stanch-layoffs-yahoo-has-been-shopping-its-ad-technology-platforms-to-google-microsoft-and-others/">as I have previously reported</a>. Possible scenarios include a sale or a joint venture transaction for both, which employ thousands of Yahoo staffers.</p>
<p>Also set to be hard hit are Yahoo&#8217;s local businesses, as well as its marketing and research divisions. While still sustaining losses, its media units will not be as badly impacted. And it&#8217;s not clear how many employee terminations will be aimed at the company&#8217;s general and administrative staff. </p>
<p>The layoffs tomorrow are not the end of the road in cutting costs. Along with the likely shedding of its ad tech and search businesses, Yahoo leadership is also looking at future cuts as it evaluates current businesses, which could lop even more employees off its roster.</p>
<p>That said, Yahoo will be &#8220;doubling down&#8221; in some older and new arenas, so there would also be simultaneous hiring in the months ahead.</p>
<p>But not tomorrow, which will be one of the tougher days in Yahoo&#8217;s long history of periodic layoffs. Newly installed CEO Scott Thompson had told employees in memos and also in recent meetings that <a href="http://allthingsd.com/20120315/ceo-thompson-tells-yahoos-real-change-is-coming-its-exclusive-internal-memo-time/">&#8220;real change&#8221;</a> was coming to the company. </p>
<p>That is indeed the case, which is causing massive strain throughout the company, which now employs over 14,000 and has many thousands more hired as contractors.</p>
<p>Along with the trauma of the layoffs, Yahoo is also facing two other tense face-offs externally. In one, activist shareholder Third Point is waging a proxy fight for board seats and <a href="http://allthingsd.com/20120402/third-point-launches-value-yahoo-blog-which-does-not-value-current-leadership/">stepped up the public pressure</a> this week; and Facebook struck back hard at Yahoo&#8217;s patent lawsuit with a <a href="http://allthingsd.com/20120403/breaking-facebook-smacks-at-yahoo-with-patent-claims-of-its-own/">counter-claim of its own</a>.</p>
<p><a href="http://allthingsd.com/20120403/yahoos-layoffs-tomorrow-morning-of-up-to-2000-will-only-be-the-first-move-of-a-larger-purge-to-come/images-18/" rel="attachment wp-att-192834"><img src="http://allthingsd.com/files/2012/04/images.jpeg" alt="" title="images" width="251" height="200" class="alignleft size-full wp-image-192834" /></a></p>
<p>After the layoffs tomorrow, sources say Yahoo will be announcing a new organization by next week, which will create several major, soup-to-nuts units at the company. Thompson, along with consultants he has hired from the Boston Consulting Group, are making what appear to be profound changes.</p>
<p>Sources said Yahoo will most likely be comprised of a global media division, one that encompasses Yahoo&#8217;s consumer products businesses and one focused on global and regional sales. There could also be a small organization of about 50 employees aimed at future innovation.</p>
<p>Americas head Ross Levinsohn is pegged to run the media arm, which will also include its leads/commerce businesses, such as autos; Shashi Seth &#8212; who now heads search and marketplaces &#8212; is likely to run consumer products, which will include Yahoo&#8217;s communications and search businesses.</p>
<p>Yahoo has already been conducting a search for a new worldwide sales head, who will also be boss of the U.S., Asia and Europe, Middle East and Africa sales regions. Rich Riley, who was recently running EMEA, is reportedly the pick for U.S. sales; Rose Tsou, who is running Asia, would presumably stay put; Yahoo is looking for an EMEA sales lead. </p>
<p>Some current operational execs &#8212; such as service engineering and ops head David Dibble, CFO Tim Morse, and top lawyer Mike Callahan &#8212; are likely to continue to operate as before.</p>
<p>One big question mark is how Chief Product Officer Irving fits in the possible new org, in which the new units get control of their product development. Irving has reportedly had several incoming job offers, although it is not clear if he has responded to that interest. </p>
<p>Let&#8217;s hope that Yahoos who will be let go tomorrow find themselves with many new employment choices after the ax falls.</p>
]]></content:encoded>
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		<title>Yahoo Layoffs Set to Begin Next Week, Followed by Restructuring the Week After</title>
		<link>http://allthingsd.com/20120330/yahoo-layoffs-set-to-begin-next-week-followed-by-restructuring-the-week-after/</link>
		<comments>http://allthingsd.com/20120330/yahoo-layoffs-set-to-begin-next-week-followed-by-restructuring-the-week-after/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 16:00:38 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=191538</guid>
		<description><![CDATA[And so it begins.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120330/yahoo-layoffs-set-to-begin-next-week-followed-by-restructuring-the-week-after/6a00d83451e1dc69e20120a516b74a/" rel="attachment wp-att-191539"><img src="http://allthingsd.com/files/2012/03/6a00d83451e1dc69e20120a516b74a-361x285.png" alt="" title="6a00d83451e1dc69e20120a516b74a" width="361" height="285" class="alignright size-medium wp-image-191539" /></a></p>
<p>Yahoo is preparing to begin layoffs of what could be thousands of employees starting next week, according to multiple sources, and is then expected to announce a new restructuring of the company the week after.</p>
<p>The swirl at the Silicon Valley Internet giant has grown more intense this week, as new CEO Scott Thompson <a href="http://allthingsd.com/20120328/yahoo-geddon-leaders-to-debate-layoffs-asset-sales-search-deals-and-more-today-as-a-major-restructuring-looms/">has brought in top management for a series of meetings</a> both Tuesday and Wednesday to outline the plans.</p>
<p>What has emerged &#8212; although sources noted that Thompson and others communicating the pending changes said nothing was yet set in stone &#8212; is the picture of a drastically slimmed-down organization with a focus on media, advertising and new but unclear &#8220;future&#8221; initiatives.</p>
<p>First the layoffs: Sources said the cuts will be deep and mostly aimed at the product, research and marketing units of Yahoo, which are likely to take place Wednesday. The ultimate goal, said multiple sources, is to cut many thousands from Yahoo&#8217;s staff of close to 14,000 employees, which is actually much larger, due to contract workers not officially in its roster.</p>
<p>The entire cut will not take place at once, said sources, since Thompson and others are still trying to figure out how to dispense with its ad technology org and, potentially, its search business. He has been in discussions with both Microsoft and Google about this, although there are other possibilities, too. </p>
<p>Both these parts of Yahoo together have about 2,500 staffers, whose fate is not yet sorted out.</p>
<p>Also still baking is the new structure, although sources said it is most likely to be comprised of a global media division, one that encompasses Yahoo&#8217;s communications and search businesses, and ones focused on global and also regional sales. There could also be a small organization of about 50 aimed at future innovation.</p>
<p><a href="http://allthingsd.com/20120330/yahoo-layoffs-set-to-begin-next-week-followed-by-restructuring-the-week-after/imgres-80/" rel="attachment wp-att-191553"><img src="http://allthingsd.com/files/2012/03/imgres4.jpeg" alt="" title="imgres" width="293" height="172" class="alignleft size-full wp-image-191553" /></a></p>
<p>Americas head Ross Levinsohn is the likeliest exec to run the media arm, while Shashi Seth &#8212; who now heads search and marketplaces &#8212; would be the obvious candidate for the the communications/search one.</p>
<p>Thompson has already been conducting a search for a new worldwide sales head, although one possible internal exec for the job could be Rich Riley, who was recently running Yahoo&#8217;s Europe, Africa and Middle East region.</p>
<p>It is not clear how Chief Product Officer Blake Irving fits in the possible new org, since much of the development could now move to the decentralized units.</p>
<p>Some current operational execs &#8212; such as service engineering and ops head David Dibble, CFO Tim Morse, and top lawyer Mike Callahan &#8212; are likely to continue to operate as before.</p>
<p>Thompson, along with consultants he has hired from the Boston Consulting Group, presented the possible plan in front of Yahoo&#8217;s senior execs on Tuesday. That was followed by more meetings with a wider range of top management yesterday, although Thompson was not as highly specific in these meetings.</p>
<p>In fact, according to a half-dozen sources, Thompson apparently grew somewhat testy in one of the gatherings, when asked if there was a strategy he was going to announce in more detail to the group.</p>
<p>(Dear Scott, these are very talented employees who love the company and who have been through the wringer and it&#8217;s not their fault that leadership has failed them, so it might be a good idea to treat them with as much respect as possible right now.)</p>
<p>More to come, obviously.</p>
]]></content:encoded>
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		<title>Exclusive: Yahoo CIO Kirwan Bids Adieu</title>
		<link>http://allthingsd.com/20101104/exclusive-yahoo-cio-kirwan-bids-adieu/</link>
		<comments>http://allthingsd.com/20101104/exclusive-yahoo-cio-kirwan-bids-adieu/#comments</comments>
		<pubDate>Thu, 04 Nov 2010 21:45:32 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=36794</guid>
		<description><![CDATA[As part of BoomTown's duty as internal jobs board for Yahoo, here's another departure: CIO Mike Kirwan.

According to his Yahoo bio, he had "global responsibility for Yahoo!'s Corporate Systems group, which includes the IT Infrastructure, Corporate Applications, CRM and Premium Services Infrastructure teams. These teams ensure Yahoo!'s internal systems and billing/anti-fraud services are available 24/7."

In other words, the guy who keeps the lights on!]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/11/MITCIO.jpeg" alt="" title="MITCIO" width="66" height="76" class="alignright size-full wp-image-36795" /></p>
<p>As part of BoomTown&#8217;s duty as internal jobs board for Yahoo, here&#8217;s another departure: CIO Michael Kirwan (pictured here).</p>
<p>A terse email went out yesterday about Kirwan&#8217;s leaving.</p>
<p>According to his Yahoo bio, he had &#8220;global responsibility for Yahoo!&#8217;s Corporate Systems group, which includes the IT Infrastructure, Corporate Applications, CRM and Premium Services Infrastructure teams. These teams ensure Yahoo!&#8217;s internal systems and billing/anti-fraud services are available 24/7.&#8221;</p>
<p>In other words, the guy who keeps the lights on at the Silicon Valley icon!</p>
<p>Kirwan reported to David Dibble, EVP of Service Engineering &#038; Operations at Yahoo.</p>
<p>Kirwan previously worked at VeriSign, as well as at Bank of America, Bank of California and Union Bank of California.</p>
]]></content:encoded>
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		<title>One Last Yahoo Reorg Missive: Bartz Tells Employees What She Already Said. Again.</title>
		<link>http://allthingsd.com/20090226/one-last-yahoo-reorg-missive-bartz-tells-employees-what-she-already-said-again/</link>
		<comments>http://allthingsd.com/20090226/one-last-yahoo-reorg-missive-bartz-tells-employees-what-she-already-said-again/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 00:00:15 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Mobile]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=10461</guid>
		<description><![CDATA[Goodness gracious, make it stop!

You must know by now how much BoomTown loves internal Yahoo memos. But this is getting ridiculous.

It's been like a flash flood after a long drought at Sunnyvale HQ today, as Yahoo CEO Carol Bartz turns on the firehose of a whole lot of communicating.

"I know you guys have reorg fatigue," wrote Bartz in the latest email to employees about the management reorganization finally announced this morning.

Also memo fatigue at All Things Digital HQ, if you can believe it.]]></description>
			<content:encoded><![CDATA[<p><a href="http://s104.photobucket.com/albums/m176/telliecoin/?action=view&#038;current=dear-god-make-it-stop.jpg" target="_blank"><img src="http://i104.photobucket.com/albums/m176/telliecoin/dear-god-make-it-stop.jpg" border="0" width="300" height="300" alt="Photobucket"></a></p>
<p>Goodness gracious, make it stop!</p>
<p>You must know by now how much BoomTown loves internal Yahoo (YHOO) memos. But this is getting ridiculous.</p>
<p>It&#8217;s been like a flash flood after a long drought at Sunnyvale HQ today, as Yahoo CEO Carol Bartz turns on the fire hose of a whole lot of communicating.</p>
<p>A lot. <em>A real lot</em>.</p>
<p>&#8220;I know you guys have reorg fatigue,&#8221; wrote Bartz, in the latest email to employees about the management reorganization finally announced this morning.</p>
<p>Also memo fatigue at <strong>All Things Digital</strong> HQ, if you can believe it.</p>
<p>Okay, I give, Carol! Well, for now, until another juicy internal memo you aren&#8217;t handing out freely lands in my inbox, for example, such as one about a search deal with Microsoft (MSFT). I&#8217;d like one of those to go, please!</p>
<p>But, in a gesture of a leak-free peace (can the drop-kick bounty be suspended for just today?), I am posting this last memo about the management reorganization from Carol &#8220;Chatterbox&#8221; Bartz.</p>
<p>(Although, I wish she would stop insulting the press, as she does below again. We are just doing our job&#8211;and <a href="http://kara.allthingsd.com/20090225/more-on-yahoo-reorg-in-process-ari-and-hilary-rule-but-who-is-joel-jones/"><em>very</em> accurately, as it turned out</a>&#8211;yet the jibes continue. Which is odd, frankly, given that Bartz has had mostly glowing coverage in the media her entire career.)</p>
<p>But Bartz did seem to leave a little mystery in the email still, as if even more rearranging were to come.</p>
<p>Writes Bartz (my bolding):</p>
<p>&#8220;As soon as decisions were made, I wanted you to know about them&#8211;<strong>even if that means we don&#8217;t have all the details nailed down yet&#8221;</strong>.</p>
<p>Wait, are the deets all nailed by Bartz&#8217;s productive hammer or aren&#8217;t they?</p>
<p>At least, thankfully, the note is capitalized properly, unlike the quaint no-caps stylings of former CEO Jerry Yang.</p>
<p>In any case, if you just can&#8217;t get enough, here is Bartz&#8217;s <a href="http://kara.allthingsd.com/20090226/bartz-blogs-reorg-the-entire-memo-to-employees/">reorg blog from this morning</a> and her <a href="http://kara.allthingsd.com/20090226/new-yahoo-management-structure-the-entire-memo/">new management structure memo</a> too.</p>
<p>And here is her entire email on the reorg to employees:</p>
<blockquote class="memo"><p>From: Carol Bartz<br />
Reply-To: Carol Bartz<br />
Date: Thu, 26 Feb 2009 09:02:49 -0800<br />
To: &#8220;all-worldwide@yahoo-inc.com&#8221;<br />
Subject: Our New Organization</p>
<p>Yahoos,</p>
<p>As I&#8217;ve gotten to know Yahoo! over the past several weeks, I&#8217;ve developed a point of view on how our organization should be structured to set us up for success.</p>
<p>Our goal is simple: to consistently deliver awesome consumer and advertiser experiences, everywhere in the world we do business. Delivering great customer experiences is everyone&#8217;s job at Yahoo!&#8211;and each part of our organization will have a clear role in making that happen every day.</p>
<p>The timing of this announcement is important. As soon as decisions were made, I wanted you to know about them&#8211;even if that means we don&#8217;t have all the details nailed down yet. Yes, there&#8217;s been a lot of speculation in the media over the past few days&#8230;that&#8217;s been a little frustrating, but I&#8217;m not willing to speak publicly about decisions before they&#8217;re final. Today, they are&#8211;so I&#8217;ll lay out our new organizational structure for you now.</p>
<p>I know you guys have reorg fatigue. Hang in there&#8211;our intention is to leave this structure in place for two to four years. We&#8217;ll continue to make adjustments as needed, but we expect this core structure to stay put.</p>
<p>The structure outlined below will enable us to make big improvements in our product quality and operational efficiency. Part of that is simplicity&#8211;I&#8217;m frankly amazed at how complicated some things are here! We&#8217;ll have much clearer decision making and accountability. Product and regional teams will share responsibility for revenue targets and expense management, but we&#8217;ll have one P&#038;L, for which I&#8217;m accountable.</p>
<p>We will also be in a better position to really listen to and understand our customers&#8211;both consumers and advertisers. I think we&#8217;ve gotten into the habit of focusing internally too much and we sometimes forget who we&#8217;re here to serve. You&#8217;ll notice that our management structure puts a renewed focus on the customer, with stronger feedback loops across the company…and they all come through me.</p>
<p>Also, as you know, no organizational structure is a substitute for collaboration, communication and trust. We&#8217;ll all need to evolve our behavior a bit&#8211;as teams and as individuals – to make this structure work the way it&#8217;s designed.</p>
<p>So here&#8217;s the overview, with the roles that will report directly to me. As you&#8217;ll see, some of our leaders are still to be determined. I know you&#8217;ll<br />
want more detail than what&#8217;s below&#8211;you can learn more on Backyard: http://backyard.yahoo.com/ourorg .</p>
<p>Products: We&#8217;ve combined Tech and Product groups under one roof, led by Ari Balogh as EVP Products &#038; CTO. Ari&#8217;s charter is to deliver global products that enable extraordinary consumer and advertiser experiences. Ari&#8217;s direct reports now include one leader for each product group&#8211;we&#8217;ve taken care of the &#8220;two in a box&#8221; problem.</p>
<p>One important note: The Connected Life team has been integrated into various parts of the new organization. Our mobile strategy remains a key part of Yahoo!&#8217;s focus going forward and all of our product groups will own mobile innovations. After leading Connected Life for four years, Marco Boerries has resigned from the company to spend more time with his family in Europe. We thank Marco for his important contributions at Yahoo!.</p>
<p>Regions: There are now two: North America and International. As I&#8217;ve said before, international growth is critical for Yahoo!, which has become too reliant on its U.S. business over the years.</p>
<p>The regions deliver Yahoo!&#8217;s products, programming and services to consumers, partners and advertisers in local markets. They will partner closely with the newly formed Regional Solutions &#038; Products group in Ari&#8217;s organization to help drive a significant shift in how Yahoo! develops products for different geographies. The goal is to have global platforms on which regional product offerings are based.</p>
<p>The North American region&#8211;comprised of the U.S. and Canada&#8211;is led by Hilary Schneider. The leader of our International region, to be hired soon, will be responsible for a cohesive Yahoo! global strategy and seizing our international growth opportunities. Until we determine who&#8217;ll lead the International region, Rose Tsou (Asia), Rich Riley (Europe) and Keith Nilsson (Emerging Markets) will continue to report to me.</p>
<p>Marketing: Elisa Steele will be joining Yahoo! as our Chief Marketing Officer (CMO), effective March 23. Elisa joins us from NetApp where she was SVP, Corporate Marketing. Previous to NetApp, she held executive positions in marketing at Sun Microsystems. Elisa will oversee our global marketing strategy and provide direction for our marketing function. She&#8217;ll bring together the various Yahoo! marketing teams that have been spread across the company. Reporting into Elisa will be Brand Marketing, Audience Marketing, Corporate Communications, Insights, Policy &#038; Privacy, Community Affairs and related central teams. I&#8217;m delighted to have Elisa joining the team.</p>
<p>Customer Advocacy: As I said, we can do much better in hearing the voice of the customer across Yahoo!, and incorporating what we hear into all of our work day-to-day. We have opened a search for a leader, who will oversee Customer Care and Ad Operations globally with the goal of improving how we support Yahoo!&#8217;s users and advertisers. In the interim, these teams will continue to report to Hilary.</p>
<p>Service Engineering &#038; Operations: This new team is responsible for delivering common technology services at scale, including application management and infrastructure. No matter how cool our products are, the customer&#8217;s experience won&#8217;t be great unless our applications consistently deliver. Note that we&#8217;re bringing Service Engineering together as one group because these engineers bring expertise that is best applied horizontally. Leading this organization is David Dibble, who joined Yahoo! in December. David&#8217;s team also will be accountable for delivering more effective corporate IT systems.</p>
<p>Corporate Functions: Blake Jorgensen will be leaving Yahoo! and I am searching for a new CFO. Blake will remain through a transition with his successor, and I want to thank Blake for all of his great contributions to Yahoo! over the past two years. Mike Callahan will continue to lead our Legal team, and David Windley leads our Human Resources function. Joel Jones joins the team as my Chief of Staff.</p>
<p>So that&#8217;s the high-level view. These changes are effective immediately, but we&#8217;ve got more work to do in filling out the structure of each group. In the short term, this transition will be challenging for many of our people. My executive staff will be working with their organizations as quickly as possible to create further clarity. For example, we&#8217;ll need to recast budgets and adjust work areas so we have the right people working side-by-side.</p>
<p>I want to thank all of you who&#8217;ve shared your ideas and views with me since I arrived. Several leaders across Yahoo! came together to design this new structure&#8211;I&#8217;ve been very impressed with their dedication to the right outcomes, particularly how they&#8217;ve embraced the need to eliminate the silos that have been a drag on this organization for so long.</p>
<p>I think this organizational structure has the potential to solve many of the issues you&#8217;ve helped me better understand. Of course, new issues will emerge. But I know we&#8217;ll be aligned and nimble in tackling them together.</p>
<p>This is a tremendous, proud company with a powerful brand, great products and a bright future. Now&#8217;s the time to get more focused than ever on delighting our users and advertisers. Let&#8217;s show them how great Yahoo! can be.</p>
<p>Carol</p></blockquote>
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		<title>New Yahoo Management Structure: The Entire Memo</title>
		<link>http://allthingsd.com/20090226/new-yahoo-management-structure-the-entire-memo/</link>
		<comments>http://allthingsd.com/20090226/new-yahoo-management-structure-the-entire-memo/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 19:46:10 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Ari Balogh]]></category>
		<category><![CDATA[Ash Patel]]></category>
		<category><![CDATA[Blake Jorgensen]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[CFO]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[David Dibble]]></category>
		<category><![CDATA[David Ko]]></category>
		<category><![CDATA[David Windley]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Elisa Steele]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Hilary Schneider]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Joel Jones]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[memo]]></category>
		<category><![CDATA[Michael Callahan]]></category>
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		<category><![CDATA[North America]]></category>
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		<description><![CDATA[Along with Yahoo CEO Carol Bartz's external email earlier today,  the company also outlined the new management structure in another memo.

It's pretty much what BoomTown has been reporting all week. Top-down simplification, which is another word for: Carol rules over Yahoo.

CTO Ari Balogh gets a lot of stuff as new head of products, and so does U.S. head Hilary Schneider, including mobile, as EVP of North American Region. Bot report to Bartz.

Here's the entire memo of Yahoo's new organization.]]></description>
			<content:encoded><![CDATA[<p>Along with <a href="http://kara.allthingsd.com/20090226/bartz-blogs-reorg-the-entire-memo-to-employees/">Yahoo CEO Carol Bartz&#8217;s external email earlier today</a>, the company also outlined the new structure in another memo.</p>
<p>It&#8217;s pretty much what BoomTown <a href="http://kara.allthingsd.com/20090225/more-on-yahoo-reorg-in-process-ari-and-hilary-rule-but-who-is-joel-jones/">has been reporting all week</a> about the reorg.</p>
<p>Top-down simplification, which is another word for: Carol rules over Yahoo (YHOO).</p>
<p>CTO Ari Balogh gets a lot of stuff as new head of products, and so does U.S. head Hilary Schneider, including mobile, as EVP of North American Region. Both report to Bartz.</p>
<p>Unmentioned, but Audience Products head Ash Patel is still in. So is General Counsel Michael Callahan.</p>
<p>New chief marketing officer is Elisa Steele, who come from NetApps (NTAP). Bartz happens to be on the board of NetApps, by the way.</p>
<p>New International head TBD.</p>
<p>Bartz also sent an email to employees about the changes.</p>
<p>Here is the entire memo:</p>
<blockquote class="memo"><p>New Yahoo! Management Structure Overview</p>
<p>February 26, 2009</p>
<p>·         Our goal as a company is simple:  to consistently deliver awesome consumer and advertiser experiences everywhere in the world we do business. So we’re creating an organization to enable improvements in our product quality and operational efficiency, as well as clear decision making and accountability.</p>
<p>·         Tech and Product groups will be combined to create a single organization called Products. Products will be led by Ari Balogh as EVP of Products and CTO, reporting to Carol Bartz, with the goal of enabling extraordinary consumer experiences tied to compelling advertiser and publisher offerings. This organization is responsible for the vision, strategy, and quality of every product we create&#8211;regardless of region, device format or category.</p>
<p>·         There are now two regions&#8211;North America and International. The regions are responsible for delivering Yahoo!’s products, programming and services to consumers, partners and advertisers in local markets. North America will be led by Hilary Schneider, EVP, North American Region, reporting to Carol Bartz. International’s leader will be hired soon.</p>
<p>.         Mobile will continue to be a key priority for Yahoo!.  Going forward, David Ko will lead the mobile business, strategy and monetization teams for Yahoo! (Head of Global Mobile Business, reporting to Hilary Schneider). All of our product teams will be responsible for incorporating mobile innovations into their products.</p>
<p>·         A Chief Marketing Officer (CMO) role has been created to oversee our global marketing strategy and provide direction for our marketing function. Today, we named our new CMO, Elisa Steele.  Elisa starts on March 23.  She will bring together the various marketing teams that have been spread across the company.</p>
<p>·         A new Customer Advocacy group will help us to better hear the voice of the customer (consumers/advertisers) across the company and incorporate what we hear into all our work throughout Yahoo!. We will hire a new leader for this team.</p>
<p>·         The newly created Service Engineering &#038; Operations (SE&#038;O) team will be chartered with delivering common technology services at scale, including application management and infrastructure.  The team will be led by David Dibble, SVP of SE&#038;O. We’re bringing Service Engineering together as one group because these engineers bring expertise that is best applied horizontally.</p>
<p>·         Our corporate functions will consist of HR led by David Windley, Legal led by Michael Callahan, and our CFO is to be hired, with Blake Jorgensen remaining through the transition.  Joel Jones will serve as Carol Bartz’s chief of staff.</p>
<p>·         This structure is designed to last two to four years; however, we’ll continue to make adjustments as needed.  But we expect this core structure will stay in place.</p>
<p>·         These changes become effective immediately.</p></blockquote>
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