For someone who is still mulling things over about what to do about his more than five percent investment in Yahoo, hedge fund investor and activist shareholder Daniel Loeb has been very busy lately getting his arsenal ready.

While deciding whether to mount a proxy fight — a potentially nasty public fight with the Silicon Valley Internet giant that sources said could start much earlier than the expected February 24 filing date to make a board challenge — he’s also had at least one phone meeting with new Yahoo CEO Scott Thompson in the last week to talk about the company’s future.

Sources said the talk was cordial, although the pair were not yet discussing any kind of rapprochement, which presumably could lead to board seats for Loeb.

But how far Loeb will go and how far Yahoo will give are the big open questions that are about to be answered.

The earliest nominations for directors by outsiders like Loeb can be submitted is February 24. He then has a month after that to propose a competing slate.

Starting last fall when he started accumulating Yahoo shares, Loeb had aggressively called for the ouster of Yahoo’s Chairman Roy Bostock and director and co-founder Jerry Yang. Yang stepped away from Yahoo earlier this month and Bostock just announced his upcoming departure this week.

Despite the renewed communication with Yahoo, Loeb is still acting like he might opt to fight — or at least freak out Yahoo enough to cooperate.

Among his recent activities, according to many sources:

* Attempting to assemble an alternate slate of directors — including trying to persuade high-profile entrepreneurs such as David Goldberg and Max Levchin to join his board. Loeb has been to Silicon Valley several times to stir that pot.

* Meeting with a spate of powerful tech execs, here and elsewhere, in order to gain support for his battle and search for his own preferred leaders for Yahoo. A favorite is Hulu CEO Jason Kilar.

* Working on hiring a top outside crisis communications firm to handle the expected onslaught of media mudslinging that is sure to take place.

* Buttonholing large Yahoo investors to join him and getting, sources said, more support than expected from bigger ones. That’s no surprise: Capital Research Global Investors and Capital World Investors, Yahoo’s biggest institutional shareholders, voted against the company’s board in its last proxy battle and has been much disgruntled with the latest Yahoo stumbles.

* Recently reaching out to top Yahoo execs, including both Yahoo’s Chief Product Officer Blake Irving and Americas head Ross Levinsohn. Irving was so spooked by Loeb’s hello-there, several sources said, that he sent an email to Yahoo’s top staff about the contact attempt, noting he did not return the call (teacher’s pet alert!).

These are, of course, classic activist tactics by Loeb, aimed at getting the changes he wants made at Yahoo by applying real and perceived pressure.

Loeb had previously criticized the company’s talks with private equity investors, saying the prices being discussed were too low, which helped scuttle those talks.

Yahoo has also tried to gird itself and to assuage other shareholders and the media, as it can hardly stand what a proxy fight will do to its already battered image.

Some recent moves to look like it is on the move include: Loudly negotiating with its Asian partners for a big payday; making significant board changes; and hiring Thompson. Next up, as I previously reported, a large-scale restructuring and the inevitable cost-saving layoffs.

Who wins — and who blinks — in this Loeb versus Yahoo face-off, though, is still to be determined.

So why Asia? It seemed the most obvious choice for us, as we looked at the global landscape for tech. While the whole world has now been engulfed in the powerful trends of digitalization, perhaps nowhere else has been as important a place for understanding where it is headed next than this region, which is home to companies critical to the next phase of innovation.

There’s no question that Silicon Valley, which has been the base for most of the key players — such as Google, Apple, Facebook and more — has driven the digital revolution over the past decade. But as we look out onto what’s to come, it’s clear to us and many others that what’s coming next and even the next great company might be born here.

That’s why we have created a conference that mixes both important speakers from U.S. tech and also from all over Asia.

Given that smartphones are in ascendance globally, having Andy Rubin, who runs Google’s Android efforts, is a no-brainer. The longtime mobile exec is at the top of an aggressive push by the Internet giant to dominate the important sector across the world.

Speaking of domination, Alibaba Group’s Jack Ma efforts to make the company a powerhouse in China and elsewhere are hard to ignore. His recent tussle and interest in Yahoo, as he has built a wide-ranging Internet giant, should make for an interesting interview.

Expect a deep dive into what makes the future Web work with Twitter and Square founder Jack Dorsey, who is someone breaking new ground as he tears down old digital paradigms. With Twitter, Dorsey redefined the real-time world and how the virtual one communicates; with Square, he is upending the payments arena.

Nvidia is not only a pioneer of graphics chips, but now its processors are widely used in the latest mobile devices. That’s why its founder and CEO Jen-Hsun Huang has a lot to say about the future of the fastest-growing sector of computing, from smartphones to tablets and whatever’s next.

Asus Chairman Jonney Shih has presided over the Taiwanese tech giant since the early 1990s. Most recently, the company pioneered the netbook market and is now plunging deeply into the tablet business, making Shih perfect to discuss these key issues in Asia and around the world.

Kazuo “Kaz” Hirai is widely considered the second in command at the consumer electronics giant Sony, in charge of its key computer entertainment division, as well as now serving as executive deputy president of the whole company. As Sony struggles to reassert its dominance in tech, Hirai will be a key player in that effort.

Bradley Horowitz — as head of product management for Google+, the search giant’s aggressive effort to break Facebook’s hammerlock on social networking — has a perfect perspective to talk about the fast-growing area and where it is going globally. With locally-based social companies springing up all over Asia, can Google establish one the whole world will use?

At Microsoft, Andy Lees is leading one of the software giant’s most important initiatives, as president of its Windows Phone division. His come-from-behind-Google-and-Apple job includes mobile software and hardware, as well as its key partnership with Nokia, and Lees will need to win in markets globally, especially in Asia.

Peter Chernin is one of Hollywood’s top players and execs. But he’s also been increasingly active in media investing in Asia of late, and has a lot to say about the global nature of entertainment in the digital age.

John Roese heads the North American R&D team for Huawei, the Chinese telecom giant making everything from heavy-duty gear for networks to mobile phones and tablets. Roese will also talk about the phenomenon of a Chinese-owned company emerging on the world technology stage.

We also felt that it was important to hear from Silicon Valley start-ups, which have enjoyed unprecedented growth and funding in the Web 2.0 era. But as they seek to expand beyond the U.S., a critical move for them all, we’ve assembled a panel of entrepreneurs to discuss it, including: Brian Chesky, CEO and co-founder of Airbnb, the popular online vacation rental site; former Google exec Sukhinder Singh Cassidy, who is running the recently funded Joyus, a new premium video commerce site trying to pioneer a new way to shop online; and David Goldberg, who is now running one of tech’s most successful start-ups at SurveyMonkey, the dominant online survey company.

Yahoo co-founder and former CEO Jerry Yang, who will appear with the Internet giant’s Asia head Rose Tsou, needs little introduction. For all of the noise around the company these days, Yahoo has a huge footprint in the region, maintains a big e-commerce business there and holds massive stakes in key firms, such as Yahoo Japan and China’s Alibaba.

And so does LivingSocial, whose CEO and co-founder Tim O’Shaughnessy, who will appear along with founders of two of its Asian units, Daniel Shin and Paul Srivorakul, which the daily deals site just bought as part of its aggressive move into Asia.

Because of Samsung’s increasing importance as a global player in smartphones and tablets, it was natural to invite Dr. Won-Pyo Hong, who heads global product strategy for the Korean giant’s mobile business. That has surged in the past year to make Samsung a leader in Android-based phones and tablets, and a significant challenger to Apple.

Also key in the mobile arena is Cher Wang, chairman of HTC, the important and innovative handset and tablet maker which has been a key player in Android’s success story. Add to that HTC buying an operating system, which would further strengthen its hand in the competitive market, and it’s clear it is in a pole position on the critical mobile market going forward.

Finally, we are also glad to bring back Al Gore, who had a memorable interview at the fourth D: All Things Digital conference in 2006. The former VP and Nobel Peace Prize winner is now chairman of Current TV and also continues as a prominent environmental activist. He is also on the board of Apple, while also being a senior adviser to Google, as well as a partner in the famed Silicon Valley venture capital firm, Kleiner Perkins.

In total, along with some very cool demos to show off, it’s going to be an exciting AsiaD, and we are thrilled most of all to welcome our first international audience. So get ready for a busy three days here and we hope you will like what we have to show you.

After our grand tour of Asia last week — with stops in Korea and Japan — it seems like a perfect time to update the speaker list for our upcoming AsiaD conference in Hong Kong in October.

As Walt Mossberg and I said, we are trying to mix both U.S.-based speakers with a pan-Asian selection of speakers from across the region, and the new additions are just that.

For the international confab — this one will be held Oct. 19-21 — we’ve already announced a great lineup, including Alibaba’s Jack Ma; Google Android head Andy Rubin; Twitter inventor and product guru, as well as Square co-founder and CEO, Jack Dorsey; Nvidia founder and CEO Jen-Hsun Huang; and Asus Chairman Jonny Shih.

Now, to add to that terrific lineup:

Kazuo “Kaz” Hirai is widely considered the second in command at the consumer electronics giant Sony, in charge of its key computer entertainment division, as well as now serving as executive deputy president of the whole company. In that role, the dynamic exec is at the nexus of the Japanese company’s efforts around tablets, smartphones, gaming and more. As Sony struggles to reassert its dominance over the arena, Hirai will be a key player in that effort.

Bradley Horowitz — as head of product management for Google+, the search giant’s aggressive effort to break Facebook’s hammerlock on social networking — has a perfect perspective to talk about the fast-growing area and where it is going globally. With locally-based social companies springing up all over Asia, can Google establish one the whole world will use? It’s an important question and Horowitz’s job No. 1.

At Microsoft, Andy Lees is leading one of the software giant’s most important initiatives, as president of its Windows Phone division. His come-from-behind job includes mobile software and hardware, as well as its key partnership with Nokia. With Apple’s iPhone and Google’s Android far in the lead, Lees will need to win in markets globally, especially in Asia.

Peter Chernin is one of Hollywood’s top players and execs. The former top News Corp. exec is now a movie producer — his first effort, “Rise of the Planet of the Apes,” is a big hit. But he’s also been increasingly active in media investing in Asia of late, and has a lot to say about the global nature of entertainment in the digital age.

John Roese heads the North American R&D team for Huawei, the Chinese telecom giant making everything from heavy-duty gear for networks to mobile phones and tablets. The former CTO of Nortel, he’s heading up global development of Huawei’s cloud services for both businesses and consumers. Roese will also talk about the phenomenon of a Chinese-owned company emerging on the world technology stage.

Even in the midst of an economic downturn, there is no denying that it has been a golden time for Silicon Valley start-ups, which have enjoyed unprecedented growth and funding in the Web 2.0 era. But as they seek to expand beyond the U.S., a critical move for them all, we’ve assembled a panel of entrepreneurs to discuss it, including:

Brian Chesky is the CEO and co-founder of Airbnb, the popular online vacation rental site that recently got a huge dose of funding and an equally large amount of controversy. How Airbnb can take the company to the next level, including across the world, while dealing with the kinds of challenges the small management team has to face, will be an interesting topic for discussion.

After stints as president of Asia Pacific and Latin America operations at Google and co-founder of the online personal finance company Yodlee, Sukhinder Singh Cassidy is trying her hand at a small start-up again. She’ll talk about how the recently funded Joyus, a new premium video commerce site trying to pioneer a new way to shop online, plans to expand globally.

Finally, longtime tech exec David Goldberg is now running one of tech’s most successful start-ups at SurveyMonkey, the dominant online survey company. With stints as founder of music site Launch Media, which was bought by Yahoo, and as an Entrepreneur in Residence with Benchmark Capital, he is the perfect person to explain what it’s like being an entrepreneur today in Silicon Valley.

We have even more speakers for AsiaD we’ll be announcing in the coming weeks, so get ready for what’s next.

The New York-based Internet company said it would “co-develop and co-produce new Web programming initially aimed at AOL’s growing women’s audience” with Endemol.

Endemol makes television shows, such as “Extreme Makeover: Home Edition,” “Big Brother,” “Wipeout” and “Jerseylicious,” as well as Web series “Married On My Space 1 & 2″ and “Coupon Mom.”

AOL is working on several other content partnerships, said sources, to add to its previous ones.

AOL said the first two “built-if-sold”–meaning some big advertiser has to pony up–will be:

“Re-Dressed by America”: An interactive Web series where online users make over subjects facing a life-changing event (high school reunions, first dates, etc.) by voting on their hairstyles, fashion, accessories and more. The series will be featured on Stylelist.com and MyDaily.com.

“Mamá’s Recipe”: U.S. families compete for the best family recipes and share their secrets with the AOL audience. The series will be featured on KitchenDaily and AOL Latino.

Not exactly “The Sopranos,” but there you have it.

Here’s the full press release from AOL:

AOL INC. AND ENDEMOL USA ANNOUNCE WEB PROGRAMMING PRODUCTION PARTNERSHIP

Agreement Further Expands AOL’s Original Video Offerings

New York, NY–January 12. 2011– AOL Inc. (NYSE: AOL) and Endemol USA today announced a production agreement to co-develop and co-produce new Web programming initially aimed at AOL’s growing women’s audience, as well as at the broader AOL audience. The partnership will focus on creating premium, unscripted digital video content that will enhance the user experience by taking advantage of the real time, interactive and community nature of the Web.

“Endemol is a premiere producer of unscripted programming and their expertise in creating unique, interactive, popular shows, combined with AOL’s growing video audience will take digital production to the next level,” said David Eun, President of AOL Media & Studios. “Endemol is the latest in a string of partnerships that serve both the AOL consumers and our advertising partners.”

“We are thrilled to partner with such a successful and global leading company like AOL,” said David Goldberg, Chairman of Endemol North America. “This deal continues our growth as a leader in interactive digital entertainment, and we look forward to creating many genre-defining series with AOL.”

The first two built-if-sold series to be produced under the new agreement are:

“Re-Dressed By America”: An interactive web series where online users make over subjects facing a life-changing event (high school reunions, first dates, etc.) by voting on their hairstyles, fashion, accessories and more. The series will be featured on Stylelist.com and MyDaily.com.

“Mamá’s Recipe”: US families compete for the best family recipes and share their secrets with the AOL audience. The series will be featured on KitchenDaily (http://www.kitchendaily.com) and AOL Latino (http://latino.aol.com/).

AOL will promote each Web series throughout the AOL Network focusing on the sites and destinations relevant for each series’ demographic. Every series produced through this partnership will feature enhanced online programming, such as user voting, supplemental video clips and supporting blog content to create deeper user experiences, and opportunities for sponsors to integrate their messaging in creative and highly-engaging ways.

Endemol USA, one of the world’s leading producers of entertainment programming, will leverage its experience producing hit shows such as Emmy-award winning “Extreme Makeover: Home Edition,” “Big Brother,” “Wipeout” and “Jerseylicious,” as well as the hit Web series “Married On My Space 1 & 2″ and “Coupon Mom” to create captivating Web series with AOL.

“You’ve Got…” the video series that debuted with the new AOL.com launch, generated nearly 8 million views in its first month, and featured a diverse guest list including Kelly Ripa, Barack Obama, Matt Damon and the Marines in Afghanistan. For comparison, that puts “You’ve Got…” on-pace with a top 10 Web series. Overall, video views on the new AOL.com rose more than 3X in its first month.

Jimmy Pitaro, who is leaving his job running the powerful media properties at Yahoo (YHOO), has taken a job as co-president of Disney Interactive Media Group, with John Pleasants.

Pleasants was CEO of Playdom, the online game company that Disney acquired for $763 million in late July.

(Both are pictured here, with Pleasants on the left and Pitaro on the right.)

The appointment of the pair, both of whom will report to Disney (DIS) President and CEO Robert Iger, is a big move by the entertainment giant.

And it looks like another large-scale attempt to clarify and bolster its Web strategy, which has had a long and often rocky history, and is the first major reset under Iger.

It is also against a backdrop of financial losses. In its most recent quarter, for example, DIMG lost $65 million on revenue of $197 million.

“I think we’ve built a framework of assets, and now is the time to create a structure in a more focused way,” said Iger in an interview this morning with BoomTown. “In splitting the divisions, we can focus more on them better and in a way they deserve.”

He outlined the new set-up, which will have Pleasants focus on the online gaming and mobile landscape and Pitaro on the Web and online advertising arenas. Iger said he felt Pleasants and Pitaro brought different backgrounds to the task, as well as longtime experience in the Internet arena.

Disney will need that going forward.

Under the previous regime of former CEO Michael Eisner, for example, Disney bought search engine Infoseek and tried to create a portal called Go.com. That failed, and was one of many efforts to define the media company’s Web goals.

More recently in 2008, Disney gathered most of its Internet properties within DIMG, under Steve Wadsworth. He recently stepped down from his job.

Today, Disney owns a number of big Internet properties, including Disney.com, Family.com and Club Penguin, although there does not seem to be a particularly cohesive or profitable strategy among them.

Of course, that’s not a surprise, given they are part of a multifaceted media company with a variety of businesses.

Because of those powerful content assets, in fact, now might be a perfect time for a more cogent plan. With the explosion of devices, such as the Apple (AAPL) iPad and others, the importance of cooperation between content and technology is more critical than ever.

News of the appointments of Pitaro and Pleasants was rumored earlier this week by Silicon Alley Insider and the Hollywood Reporter.

As an interesting aside, Iger said that he was introduced to Pitaro via Facebook COO Sheryl Sandberg, as well as her husband, David Goldberg. Sandberg is now on the board of Disney, and Pitaro came to Yahoo via Launch Media, which was co-founded by Goldberg.

More to come, obviously, but here is the official press release from Disney:

JOHN PLEASANTS, JAMES PITARO NAMED CO-PRESIDENTS,
DISNEY INTERACTIVE MEDIA GROUP

BURBANK, Calif., October 3, 2010–John Pleasants and James Pitaro have been named Co-Presidents, Disney Interactive Media Group (DIMG), it was announced today by Disney President and CEO Robert A. Iger.

John Pleasants, a well-respected new media executive whose career has included top jobs at digital commerce and game companies, will lead Disney’s multi-faceted digital games businesses, including online, console, social and mobile. He will also continue to run Playdom, the fast-growing social games publishing company acquired by Disney earlier this year.

James Pitaro, an experienced Internet executive known for consistently delivering great branded web experiences to consumers, will oversee Disney Online, the home of Disney branded web and social media sites.

The new structure at DIMG is intended to enhance the strategic focus and responsiveness of the company’s digital games and Disney Online businesses in a marketplace characterized by swiftly evolving consumer behavior and technologies. The structure is designed so that the two businesses can share consumer insights and technological resources and jointly take advantage of growth opportunities.

“Our rapidly growing Disney digital businesses will benefit greatly from the deep experience and distinct leadership skills shown by John and Jimmy,” Iger said. “John has shown incredible agility and skill in helping companies achieve success in the ever-shifting digital games business, while Jimmy has vast knowledge of the online world and has been hugely successful at creating and building audiences around branded online content.”

“Both have outstanding track records in anticipating trends and delivering to consumers creative, innovative and successful experiences and products,” Iger added. “As Co-Presidents, I’m confident they will make Disney’s digital content and businesses even more robust and successful.”

Pleasants, who will be based in the Bay Area, will oversee Disney’s overall games strategy and its global network of game development studios, including recently acquired mobile publisher Tapulous. The games group will include such popular online virtual worlds as Club Penguin and World of Cars as well as console and mobile titles.

Prior to joining Playdom as CEO in June 2009, he was President of Global Publishing and Chief Operating Officer of Electronic Arts Inc., where he led the company’s online and mobile business units and its strategic expansion into online and social games. He previously served as President and CEO of Revolution Health and CEO of Ticketmaster, which included Match.com, CitySearch.com and Evite.com.

“I am extremely excited to be working with the DIMG team, and our colleagues across Disney, to advance the mission of enlivening people everywhere through the world’s best interactive entertainment,” Pleasants said. “Bob’s vision and commitment to excellence in new media positions our organization to achieve great things.”

In leading Disney Online, Pitaro will be responsible for enhancing the consumer experience on the company’s numerous Disney-branded web and social media sites, including Disney.com, the number one global site for kids and families, and Family.com. Pitaro will also oversee Disney’s social media marketing agency, DigiSynd.

Pitaro joins Disney from Yahoo! Inc. where he was Vice President and Head of Media. In that role, he significantly expanded Yahoo!’s original video, branded entertainment and editorial content and pioneered using data to enhance the consumer web experience. Pitaro led the successful expansion of Yahoo! Sports prior to being named to lead all of Yahoo!’s media properties, including its news, finance, entertainment and lifestyle sites. Previously, Pitaro ran Business Affairs for online music site Launch Media and practiced law at several New York firms.

“I’m honored to be joining the Disney family and energized to start working with the DIMG team. I’ve admired Disney for as long as I can remember and am looking forward to bringing my experience to the company and partnering with John to advance our online businesses,” Pitaro said.

As Co-Presidents, they will be replacing former President Steve Wadsworth, who over many years established a firm foundation for DIMG’s growth. Pleasants and Pitaro will report to Iger and will co-manage DIMG enterprise functions, including business affairs, finance and human resources. They will assume their new roles on October 18, 2010.

Dressed in a bright red sheath and posed in front of a tangle of tech doodads, Facebook COO Sheryl Sandberg gets her Vogue moment this month.

Literally, in a prominent feature in the latest issue of the famous fashion magazine, as you can see above (click on the image to make it larger).

On Wednesday, though, Sandberg will likely be a little more geeked out at the social networking site’s big F8 developer’s event in San Francisco before an audience of mostly fashion-challenged dudes.

Until then, check out the Vogue article, titled, “What She Saw at the Revolution,” in which Sandberg is portrayed as a fast-moving power exec with a big and bustling dining room table. (It seats 14!)

Here’s an example of some of the less breathless text:

“An hour after work on a Thursday evening, she can, without a hitch, welcome 40 women into her home for dinner; just before the first guests arrive, she tucks her two pre-schoolers into bed, disappears for ten minutes, then emerges to answer the door in a sleeveless Calvin Klein dress and black Prada ankle boots.”

Well, it’s all true, as BoomTown has witnessed at the Sandberg-organized gatherings, which I have dubbed “Ladyfest.”

There are actually some fresh anecdotes in the piece, including a scene in which Sandberg and Facebook founder and CEO Mark Zuckerberg hide in her basement so that her friend and former Yahoo exec, Sue Decker–who was staying at her house at the time–wouldn’t find out about her discussions to move to Facebook from Sandberg’s big job at Google (GOOG).

Also interesting: Sandberg’s husband, well-known Silicon Valley entrepreneur David Goldberg, hinting about Facebook’s revenue potential, as well as some kind of funnel drawing she does for the presumably math-challenged writer about advertising marketing spending.

Overall, like most fashion magazine profiles, it’s a big wet Chanel-lipsticked kiss, but well worth the read.

In a less fashionable arena, here are two highlight videos from an interview I did with Sandberg and Zuckerberg at the sixth D: All Things Digital conference in 2008:

[Photograph by Norman Jean Roy for "Vogue"]

]]> http://allthingsd.com/20100419/in-advance-of-facebooks-f8-coo-sheryl-sandberg-strikes-a-pose-in-vogue-natch/feed/ 2 http://allthingsd.com/20090323/zimbra-founder-and-ex-yahoo-exec-dharmaraj-to-redpoint-ventures/ http://allthingsd.com/20090323/zimbra-founder-and-ex-yahoo-exec-dharmaraj-to-redpoint-ventures/#comments Mon, 23 Mar 2009 19:54:59 +0000 Kara Swisher http://kara.allthingsd.com/?p=11167

Another former Yahoo exec has landed at a Silicon Valley venture firm. This time, well-regarded serial entrepreneur Satish Dharmaraj will become a partner at Redpoint Ventures, according to sources.

The move of Dharmaraj is interesting, given that he is not starting a new company or taking a post as an entrepreneur-in-residence at the venture capital firm, as many operating execs do after leaving a company.

Dharmaraj left Yahoo (YHOO) in late January, as was reported here.

He worked there after one of the companies he founded, open-source email start-up Zimbra, was bought by the Internet giant for $350 million in late 2007.

Zimbra’s technology has been an important part of the effort to turbocharge Yahoo’s powerful communications properties as competitors like Google (GOOG) have become more aggressive.

Sources close to the situation said Dharmaraj would focus on business software, the enterprise arena and infrastructure at Redpoint.

Other former Yahoo execs who have gone to VC firms over the last year in a variety of roles include David Goldberg, Jeff Weiner (who has since become president of LinkedIn) and Andrew Braccia.

Here is a video interview I did with Dhamaraj last year after Yahoo bought Zimbra:

]]> http://allthingsd.com/20090323/zimbra-founder-and-ex-yahoo-exec-dharmaraj-to-redpoint-ventures/feed/ 0 http://allthingsd.com/20080909/yahoo-brings-in-drum-roll-please-a-former-microsoft-exec-to-head-ad-sales/ http://allthingsd.com/20080909/yahoo-brings-in-drum-roll-please-a-former-microsoft-exec-to-head-ad-sales/#comments Tue, 09 Sep 2008 14:43:06 +0000 Kara Swisher http://kara.allthingsd.com/?p=3509 In what is both a surprising and not-so-surprising move, Yahoo has replaced its top U.S. ad sales exec with one from Microsoft.

The departure of Dave Karnstedt, who took over last year when longtime Yahoo ad sales exec Wenda Millard left Yahoo in the first of many controversial partings, has been long rumored internally.

(In fact, I have driven one of Yahoo’s PR people crazy in recent months trying to verify a persistent tip I had been getting that he was headed out the door.)

Karnstedt will be joining Redpoint Ventures, a Silicon Valley venture firm, as an executive-in-residence.

And, in a rejiggering and addition of duties at Yahoo (YHOO), Karnstedt’s job and more is going to Joanne Bradford (pictured here), a longtime and well-known Microsoft (MSFT) exec who decamped from the software giant to helm national ad sales at trendy ad services start-up Spot Runner just six months ago.

There have been rumors swirling that Bradford was unhappy at the smaller company after working at the giant Microsoft.

She was EVP of National Marketing Services, focused on national advertisers, for Spot Runner, joining in a high-profile move in March. Previous to Spot Runner, Bradford was a VP and chief media officer of MSN Media Network, and had worked at BusinessWeek before that.

In any case, the move will be seen as a blow to Spot Runner, which recently did some unusual layoffs, despite receiving a large slug of cash from investors.

(Here is a post and video I did on a recent trip to Spot Runner, including an interview with its CEO Nick Grouf.)

“I am going back to my entrepreneurial, build-something roots,” Bradford told me at the time she joined Spot Runner. “There is such inefficiency in buying and selling of advertising and someone has to solve that, both for big companies and small ones.”

Well, welcome to Yahoo, Joanne, which could use a little efficiency in its buying and selling of ad sales!

Seriously, Bradford will now will take over as SVP of U.S. revenue and market development at Yahoo at a very dicey time.

Besides facing a withering U.S. economy, a weakened stock price after the takeover attempt by Microsoft and ensuing mess related to it, it was revealed that the Justice Department might block the deal Yahoo recently struck to outsource some of its ad sales to Google (GOOG).

Yahoo said that in this newly created role Bradford will oversee sales, market development for advertisers, small business and HotJobs. She will report to Hilary Schneider, EVP of Yahoo’s U.S unit.

Karnstedt, whom I interviewed when he first took over ad sales a little more than a year ago, is leaving to pursue other opportunities.

In Silicon Valley, that means the inevitable stop at a VC firm. Hence, Redpoint!

Interestingly, he joins former Ask.com head Jim Lanzone at Redpoint, while former Yahoo execs Jeff Weiner (Accel Partners and Benchmark Capital) and David Goldberg (Benchmark) also landed cushy EIR gigs after leaving Yahoo.

Karnstedt had been SVP of U.S. sales at Yahoo and had apparently resigned from the company earlier this summer (thanks for not confirming that when I asked so many times, Yahoo!)

With Yahoo seven years, he was charged with the difficult task of integrating Yahoo’s search, display, Blue Lithium and Right Media sales teams.

And while Karnstedt was well liked, many complained that the longtime online ad techie was not enough of a gregarious and schmoozy ad sales exec, with deep relationships on Madison Avenue, as Millard–and Bradford–surely are.

As I wrote in Aug. 2007, after an interview with him at Yahoo’s New York offices:

I made the point to Dave (he is the kind of guy you can call Dave, as you can see pictured here) that an ad guy needs to sell himself, but to no avail, so we press on in text. Nonetheless, let me set the visual scene:

Nicest guy you ever want to meet walks into nondescript room, wearing khaki-oxford-jacket Internet uniform 101. Declares Yahoo is going to kick some advertising butt in the nicest possible way. It is revealed this nice guy has been around the Web block for quite a while. Much chitter-chatter ensues. Cut to my clear-as-Fiji-water observation that nice guy, as nice as he is, has his work cut out for him.”

And now, more than ever in Yahoo’s key ad market, so does Bradford.

]]> http://allthingsd.com/20080909/yahoo-brings-in-drum-roll-please-a-former-microsoft-exec-to-head-ad-sales/feed/ 0 http://allthingsd.com/20080305/sandberg-tidbits/ http://allthingsd.com/20080305/sandberg-tidbits/#comments Wed, 05 Mar 2008 10:15:25 +0000 Kara Swisher http://kara.allthingsd.com/20080305/sandberg-tidbits/ After BoomTown broke the news yesterday that top Google exec Sheryl Sandberg was tapped by Facebook Founder Mark Zuckerberg to be COO of the hot social-networking company, I talked with her and got the usual blah-blah quotes about scaling and growing operations and building a platform and how she wasn’t leaving Google as much as “going to an opportunity.”

But, as loyal readers will find out in the weeks and months ahead, she is sure to make for a much more lively new character in our ongoing and near-obsessive coverage of the Facebook saga, which we at BoomTown HQ like to call “As the SuperPoke Turns.”

It is certainly an interesting bet for Sandberg to make the move from the powerful Google (GOOG) to the upstart Facebook. And whether she wins or loses, it will be fascinating to watch.

But fried as she was late last night when we talked after the big announcement was finally made and deserving of a break, BoomTown will bring you a sassier sit-down with Sandberg after she clears out of the Googleplex Friday after six years (wherein all her rights to unlimited visits to the organic soba latte barista and shiatsu massage therapist will be suspended tout de suite!).

So until then, here are some sizzling tidbits about Sandberg (pictured here, with those soon-to-vanish colored Google exercise balls) to chew on:

The 2007 holiday party where Sandberg met Zuckerberg for the first time was thrown by former Yahoo president and COO Dan Rosensweig, who is close to both (apparently, BoomTown’s invite, where I could have witnessed this historic meeting, was lost in the mail!). Interestingly, Rosensweig himself was someone Zuckerberg probably considered bringing into Facebook.

One plus for the socially awkward Zuckerberg is that Sandberg–who spent her formative years swimming in the shark-infested waters of Washington, D.C., as chief of staff to Treasury Secretary Larry Summers during the Clinton administration–has struck a lot of friendships around the Valley. That includes Google rival Yahoo (YHOO), where her husband David Goldberg once headed up the music efforts. Yahoo President Sue Decker is a good friend, for example.

Sandberg even seems to make nice with VCs (she has to, as her husband is now an entrepreneur-in-residence at Benchmark Partners). According to Facebook board member and major investor Jim Breyer of Accel, for example: “I met her in 2001 at the U2 Concert in San Jose. Bono called her name out in front of the whole crowd thanking her for the work she had done with Larry Summers. We (including Bono) all went out for drinks afterwards. Little did I know that it would be a 23-year-old entrepreneur who would finally allow me to recruit her.”

Ah, the sweet ironies of the Valley!

Speaking of which, here’s a video I did in June, with a longish chat with the then-pregnant Sandberg at the start, where we talk about the status of women–or lack thereof–in Silicon Valley.

The occasion was one of Sandberg’s regular gatherings, which she organizes at her home in Atherton, Calif., and which she calls “Women of Silicon Valley.” (Alternatively, BoomTown has dubbed them “ladyfests.”)

The events feature a wide range of speakers, talking to a broad swath of typically high-ranking women technology executives from Internet, software and hardware companies, as well as from other walks of life, about a range of issues. This one was with political pundit and Web diva Arianna Huffington.

[ See post to watch video ]

Please see this disclosure related to me and Google.

]]> http://allthingsd.com/20080305/sandberg-tidbits/feed/ 2 http://allthingsd.com/20070501/a-bell-rings-and-another-yahoo-gets-his-vc-wings/ http://allthingsd.com/20070501/a-bell-rings-and-another-yahoo-gets-his-vc-wings/#comments Wed, 02 May 2007 04:13:49 +0000 Kara Swisher http://kara.allthingsd.com/20070501/a-bell-rings-and-another-yahoo-gets-his-vc-wings/

Yet another departed Yahoo executive has landed at a well-known venture capital firm–this time with its former music head David Goldberg’s new stint as an entrepreneur-in-residence at Benchmark Capital. Earlier this week, Andrew Braccia, Yahoo’s vice president for consumer Web search, left the company to become a principal at Accel Partners.

The warm embrace of a plush VC office has always been an attractive option for entrepreneurs, either permanently or in the kind of deal Goldberg has, where he can ruminate on his next move in comfort. In an email he sent around yesterday, he wrote, “I will be looking at opportunities in consumer media and assisting Benchmark portfolio companies.”

Goldberg, 39, announced he was leaving Yahoo in February, but actually left this past week. He came to Yahoo six years ago, when it bought the online music site he co-founded in 1994 called Launch Media, which became Yahoo Music, one of the biggest music destinations on the Web. Goldberg and his Launch execs also started Yahoo’s subscription service two years ago.

Goldberg said he left to “get back to his entrepreneurial roots” and was excited about all the activity he sees percolating in the digital media space. “I am going to start a new company or I am going to buy one,” he said. “I have a bunch of different ideas and I want to think about them for a bit.”

He might not restrict himself to the music space this time, because he said the entire consumer media space is being impacted by digital technologies as never before. “A lot of traditional media businesses still need to be transformed … because a lot of them cannot get out of their own way even now,” said Goldberg. “But they have great assets, even if they are being underutilized, and that’s a real opportunity.”

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