6 posts and columns on David Karnstedt

Social Marketing Is the New Black: Efficient Frontier’s Karnstedt and Context Optional’s Barenblat Discuss

in Social on May 26, 2011 at 2:58 pm PT

Efficient Frontier, the online performance marketing firm, paid $50 million for social marketing start-up Context Optional. Here are both company’s leaders talking about why and what’s next.
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Exclusive: Efficient Frontier Buys Context Optional for $50 Million

in Social on May 4, 2011 at 9:15 am PT

Online performance marketing firm Efficient Frontier is acquiring San Francisco-based social marketing software and services start-up Context Optional, the company said. While terms of the deal were not revealed, sources said the price was $50 million. The purchase of San Francisco’s Context Optional is the first one for Efficient Frontier.

Ex-Yahoo Ad Exec Karnstedt to Efficient Frontier

in News on April 2, 2009 at 11:16 am PT

Former top Yahoo advertising exec David Karnstedt, who has been parked at a Silicon Valley venture firm since he left the company, has been named president and CEO of Efficient Frontier. Interestingly, another former Yahoo exec, Ellen Siminoff, has also been CEO at the Sunnyvale, Calif.-based search engine marketing firm. She is now chairman.
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A Brief Chat With New Yahoo Ad Guy Dave Karnstedt

in News on August 6, 2007 at 9:53 am PT

They are getting very shy over there at Yahoo about the all-seeing eye of BoomTownCam. On my recent visit to the Internet giant’s New York office, its newly installed U.S. ad sales head David Karnstedt wouldn’t let me make one of my shaky-style, irksome videos of him. Europe head Toby Coppel also demurred recently. I [...]

Wenda Speaks

in News on June 26, 2007 at 7:57 am PT

My post yesterday about the treatment of former Yahoo sales chief Wenda Harris Millard as she left the company certainly resulted in a spate of calls to me from Yahoos past and present. That included Millard herself, who called me back this morning from New York to talk about her leaving the company for another [...]

Wenda Was Robbed

in News on June 25, 2007 at 4:53 am PT

When I wrote that Wenda Harris Millard had better watch her back last week, in a post I did about my educated guesses about further executive departures at Yahoo, I had no idea that the struggling company was that quick about anything. In fact, the longtime ad sales chief was out by this weekend, moving on to another job at Martha Stewart Living Omnimedia as its president of media.