It’s the typically newsless time around Christmas and New Year’s, but for once there has actually been a lot going on at Yahoo.

Last week, the Silicon Valley Internet giant’s typically moribund board decided to move ahead with negotiations to sell part of its stake in China’s Alibaba Group, as well as all of its shares in Yahoo Japan.

While that is still not a done deal, it adds clarity to the Yahoo mishegas, as current leaders there seek to turn around the company’s lagging fortunes.

Now, as Yahoo continues to contemplate a pair of partial investment bids by private equity firms Silver Lake and TPG Capital into 2012, more focus will be on the selection of a CEO candidate to take over, sources said.

While I have floated some names that have been contemplated — such as Hulu CEO Jason Kilar, Juniper CEO Kevin Johnson, former aQuantive and Microsoft exec Brian McAndrews, and board member David Kenny — I have collected some more that seem to be getting the once-over and are being mentioned internally as well as externally.

Sources said that the Nominating and Corporate Governance Committee at Yahoo, which is run by independent director Patti Hart, has been looking for someone with definite public company experience, as well as expertise in large-scale management.

As to talent, candidates seem to be either good at running big platforms, or deeply knowledgeable about advertising and media as well as technology.

Another important criteria, said sources: Someone who is “collaborative” and nonconfrontational. As in, not like the former and very pugnacious CEO Carol Bartz, who was fired in September.

Thus, here’s another trio of candidates to consider, while we wait — and who knows how long that will be given that the Asian activity could have tired out for a bit this usually slow-moving board:

Chris Liddell: The former CFO of Microsoft is an interesting name that just popped up recently, and it makes some sense when you think about the possible mindset of the Yahoo board.

Liddell, who has a charming New Zealand accent, did a short stint, from January of 2010 to March of this year, as CFO at General Motors. Recently married to another former Microsoft exec, he has since been living in New York.

He apparently loves living in the Big Apple.

But when he left GM, Liddell made it clear he wanted to go for a top job next. He was among the candidates for a recent search for a CEO of Time Warner’s Time Inc. (an effort that was run by exec search firm Heidrick & Struggles, which is also conducting the Yahoo hunt).

Known as tough and decisive, he certainly is qualified to deal with complex financial situations, such as the one in which Yahoo now finds itself knee-deep. One knock: Little product or advertising experience.

Laura Desmond: While certainly a dark horse, Desmond has been queried by Heidrick, said several sources.

She is CEO of Starcom MediaVest Group, a subsidiary of Publicis, one of the largest media planning and buying agencies, making Desmond one of advertising’s most prominent players.

Well-known in Yahoo’s key market, she is considered a savvy and smart exec with a wry sense of humor.

I happen to particularly like one line from one of her bios:

“Ms. Desmond’s career has been driven by two caveats: Take intelligent risks and learn more from failure than from success.”

She could learn a lot at Yahoo. (I know, easy jab, but it works!)

David Rosenblatt: The former DoubleClick CEO, who went on to a big ad job at Google after it paid $3.2 billion for the company, is also a long shot, mostly by his own choosing.

The sharp exec is always on the short list of CEO candidates for a lot of big, splashy online jobs, but he seems to want to swim his own way.

Case in point: He was recently named CEO of New York-based 1stdibs, a relatively obscure online marketplace known among antique dealers and interior designers looking for one-of-a-kind furniture, art and lighting.

Yes, that’s right: Fancy lamps.

Rosenblatt also serves on the boards at Group Commerce, Twitter and IAC.

All that Internet ad and e-commerce experience is exactly why Rosenblatt would be one of the better choices for CEO of Yahoo. But, for him, I would guess taking such a job is probably in the life’s-too-short category.

More to come, obvi!

The former DoubleClick executive, who sold his company to Google for $3.2 billion, had his pick of high-profile jobs, but instead has landed at a company most people probably have never heard of.

You can be sure that between Rosenblatt’s appointment and an injection of capital from Benchmark, that’s about to change.

Both Rosenblatt and Benchmark’s General Partner Matt Cohler will join the company’s board. Neither 1stdibs nor Cohler would disclose details of the investment.

In an interview, Rosenblatt told me that, unlike DoubleClick, this is not an advertising play.

“What was exciting to me about DoubleClick was that it was an opportunity to usher an industry into the digital age,” he said. “I think we have a comparable opportunity here at 1stdibs in the luxury marketplace. That’s what gets me excited about it. It’s not an ads business.”

The company’s obscurity in tech circles did not dissuade Rosenblatt from the opportunity.

“I have never come across a company that is as unknown among the Internet crowd, but is known as well as it is in its vertical,” he said.

Rosenblatt quoted from a Bain & Company study to highlight the size of the opportunity. It found that only three percent of luxury spending was spent online as of 2009, even though the market size totaled $257 billion in 2010.

Already, Rosenblatt said, 1stdibs’ gross merchandise volume of goods (the value of goods sold by dealers on the site) was set to exceed $500 million in 2011. He said the average price of each item sold is $5,000, which sets it apart from other luxury players, like One Kings Lane and Gilt Groupe, both of which are focused on offering daily discounts for items.

1stdibs plans to expand into more categories and geographies for growth. It has already gone beyond furnishings to real estate, fashion, fine art and jewelry. The company is a marketplace, so it makes money by charging dealers a listing fee to post items on the site. Currently, it has 1,200 dealers, who sell 6,000 items a month. Because dealers and sellers connect directly, similarly to eBay, 1stdibs does not stock inventory or have to manage warehouses.

Rosenblatt said he discovered the company through Benchmark’s Cohler.

Cohler said he learned of the site through his brother, a well-respected interior designer who was helping him decorate his house.

Cohler said that countless items in his house were found on 1stdibs. “I was astonished to see how incredibly powerful it was,” he said.

Ironically, Cohler was able to close the investment with 1stdibs and recruit Rosenblatt faster than it took to redecorate his house, which “is never really done,” he joked.

Cohler said that Rosenblatt’s appointment will lend the company the operational expertise it needs to scale a large Internet company. “I don’t think there’s anyone better in the world to take the company forward,” he added.

The 1stdibs marketplace was founded in 2001 by Michael Bruno, who had the goal of bringing the Paris flea market — famous for its one-of-a-kind items — to the Internet.

Bruno, who Rosenblatt calls a charismatic entrepreneur, will continue to play an active role at the company by working on strategy and consulting directly with customers.

Rosenblatt will continue to sit on the boards of Group Commerce, Twitter and IAC.

Hearst will be using a platform built for big media publishers by Group Commerce, a New York-based company founded by former Google and DoubleClick executives David Rosenblatt, Jonty Kelt and Andrew Glenn.

The offers, which will start rolling out later this summer, will primarily target the male-dominated audiences of the two magazine brands. Later, Hearst will expand it to other demographics through such well-known magazine properties as Marie Claire, Cosmopolitan and Esquire.

So far, Group Commerce has launched with other major media outlets, such as DailyCandy, Thrillist and the New York Times. It has raised $18.5 million in capital and grown to 75 employees since officially launching in March. In all, its network of publishers is already reaching 15 million subscribers who have signed up to receive deals.

Rob Houghlin, the publisher and chief revenue officer of Car and Driver and Road & Track, said they’ve been looking at doing something in the social commerce space over the past four or five years.

“It’s a brand new way to connect some of our advertisers with our most trusted asset — our users,” he said. “Advertisers are looking for new ways to talk to current and potential customers. They don’t want to move distressed products, but they want to offer special products to consumers who want it. It’s a platform of credibility first and value second.”

The deals will be promoted through the magazines and through other online experiences, such as newsletters, blogs, Facebook pages, Twitter feeds and mobile applications.

Some of the initial offerings include a custom product bundle from Gladiator Garage, which sells workbenches and storage units for garages, and an exclusive Corvette driving school package at Spring Mountain Motorsports Ranch in Nevada.

Kelt, who is the CEO of Group Commerce, said the company will be working with Hearst to get all of its magazines up and running with deals by the end of the year. He said the magazines serve perfect niches that can be catered to.

“The whole premise of our business is that relevance is really important,” he said. “The media companies have strong vertical titles and know who their reader is.”

Kelt said there are two distinct advantages to partnering with publishers: The cost of acquiring customers is much lower because they already have the readers and combining offers alongside content can be particularly powerful.

If you think about it, newspapers have always had content and advertising — from classifieds to display ads — that people have been interested in. That will likely be the company’s only hope if it wants to contend with the massive marketing machines already assembled by Groupon and LivingSocial.

“Great content is really powerful, but great content with great commerce is even more powerful,” Kelt said. “You’ll be more engaged and more valuable than if you just had content from that brand.”

Here’s a mock-up of how the deals will look on Road & Track. This is not a final version, obviously:

The company, founded by former Google and DoubleClick executives David Rosenblatt, Jonty Kelt, and Andrew Glenn, has now raised a total of $18.5 million.

Group Commerce’s CEO Kelt confirmed the ink was still drying on the check. “We only recently came out of stealth mode. The topline is that things are going really well. We wanted to accelerate what we were doing.”

The round was funded by the company’s current investors: Spark Capital, Carmel Ventures, Lerer Media Ventures, and Bob Pittman, the founder of MTV Networks and now chairman of media and entertainment platforms at Clear Channel. This publication also reported on the funding.

Kelt said there was a lot of investor interest and they could have raised more but they decided to stick with insiders.

Unlike Groupon and the hundreds of clones sprouting up all around it, Group Commerce is building a white-label platform that can be used by publishers and media companies that have traditionally been in the local commerce business, but have been left out of the Groupon phenomenon. Some of its early customers include: DailyCandy, Meredith Corporation, Thrillist and the New York Times.

Seattle-based Tippr is a direct competitor. Having been in the market for longer, Tippr has about 70 partners, including Fox and NBC affiliates in some local markets. Tippr has raised about $9 million, and has 120 employees.

Kelt said the money will go toward supporting its current customer base as well as additional media partners in the pipeline. Two months ago, they had 35 employees. Today, they have 50 with sales members in six cities; they want to be at 100 employees by the end of the year and in 15 markets.

Group Commerce gives its partners the choice of using its own sales force to sell the daily deals, or relying on Group Commerce’s sales force. Additionally, it tries to match relevant deals to the readers of the different publications. “As a general comment, I’d say we are getting better at it, and therefore our partners want us to be more aggressive.”

The funding market for daily deals is hot right now. Gilt Groupe, which also has a daily deals business called Gilt City, just raised $138 million, and Groupon is eager to file for an initial public offering. Last month, LivingSocial raised $400 million.

Margo Georgiadis (pictured here), VP of Global Sales Operations at Google, will be COO of Groupon, Google confirmed.

She is currently located in Chicago, where the social buying site is headquartered.

A Google spokesman confirmed the move by Georgiadis, while Groupon–which specifically denied a query about her appointment that BoomTown made Tuesday–dithered.

In a statement, her boss, SVP and Chief Business Officer Nikesh Arora said:

“I’m grateful for all that Margo has done for our team over the past two years. We will miss her, but we’re also very excited that she’s joining a terrific company and a great partner for Google.”

Besides COO, I will officially bestow the title of “Chief Cat Wrangler” on Georgiadis, for the massive organizational job ahead for her at the notoriously chaotic start-up. (As evidenced by Google being the company confirming a major Groupon hire.)

Still, Groupon’s growth had been stunning. It now has thousands of employees and has already washed out one COO, former Yahoo exec Rob Solomon, whose departure was reported here.

It has also turned down a $6 billion acquisition offer from Google, raised a badillion dollars in venture funding from tech’s top investors and also is prepping an IPO valuing the company at upwards of $15 billion.

Phew!

Georgiadis must bring calm to this perfect storm.

Because of her solid resume (see below) and quiet demeanor, I had included her in a list of candidates several weeks ago and had queried the social buying company about her specifically this week.

In fact, when I asked for a comment if Georgiadis was hired on Tuesday, a Groupon spokeswoman said: “This would be news to me. Nothing to announce yet.”

At the time, Google had the class to simply say “no comment.”

(Lesson learned!)

Crain’s Chicago Business’ John Pletz first posted on Georgiadis’ hiring earlier today.

In any case, Georgiadis is just the kind of candidate that Groupon has been looking for–a competent and experienced sales and operations exec who would not overshadow its quirky CEO and co-founder Andrew Mason.

As I wrote two weeks ago:

Lastly, and perhaps most important, the Groupon COO candidate is going to have to accept that the role will not be a CEO-in-waiting, either before or after its inevitable IPO in the next year.

While I have received several tips that co-founder and CEO Andrew Mason might not stay its principal exec, extensive checking with sources inside and outside the company indicate that such a move is highly unlikely.

“Andrew is beloved to the board, by investors and, most of all, by employees,” said one source. “He’s not going anywhere.”

Indeed, Mason has a close working relationship with co-founder Brad Keywell, as well as Groupon co-founder and Chairman Eric Lefkofsky.

In fact, despite other business interests, Lefkofsky has been very involved in all key decisions with Mason.

That job, presumably, would fall to the new COO, which Groupon should be hiring sooner rather than later.

“Groupon needs a world-class COO, who can manage hyper-growth, but also who knows that a No. 2 stays in the background while doing it,” said another source. “That’s a tall order.”

Groupon has looked at a number of top execs, most specificially at former DoubleClick and Google exec David Rosenblatt. Sources said the high-profile exec did not want to play second fiddle to Mason or move to Chicago.

That’s moot now. Here is Georgiadis’ bio at the Silicon Valley search giant, which shows why Groupon picked her:

Georgiadis is responsible for driving Google’s sales operations and strategies across regions, channels and products as well as leading the sales technology teams which enable the successful commercialization of Google’s products (e.g., AdWords, AdSense, display and mobile ads) with advertisers and publishers.

She also leads the company’s local and commerce businesses, working to extend services like Checkout, Google Places and commerce search to small and large businesses alike.

Before joining Google, Margo was a principal in Synetro Capital LLC, a private investment firm based in Chicago. She also spent five years as the executive vice president of card products and chief marketing officer of Discover Financial Services where she led a radical turnaround of business performance and revitalized its rewards leadership with award-winning new products, customer experience and marketing. Prior to Discover, Margo was a partner at McKinsey and Company for 15 years in London and Chicago. She was a leader in the firm’s marketing and retail practices, and also co-founded and led the customer acquisition and management and retail marketing practices.

She has a bachelor’s degree in economics from Harvard College and an MBA from Harvard Business School.

Of all the many job openings in tech, perhaps the most interesting to watch will be who Groupon selects as its next COO.

The search has been on for a while for the critical hire for the Chicago-based social buying company, well before the recent announcement that it was parting ways with President and COO Rob Solomon.

Among those approached, said sources close to Groupon: Former Doubleclick and Google exec David Rosenblatt.

He’s not taking the job for a variety of reasons, sources said, but
finding someone to step up for the job will be tough, since it is likely to be one that will require a wide range of talents.

That includes: epic cat-wrangling of thousands of employees in far-flung locations; deep marketing and advertising prowess; high-level technology, product, mobile and e-commerce chops; and international experience.

The last is perhaps the most critical of all, since global growth–especially in Europe and Asia–is increasingly becoming Groupon’s main revenue driver, and the COO will have to pull together a crack team across the world.

That will become even more important after Groupon’s top international managers–Germany’s entrepreneurial Samwer brothers–move out of active management by the end of this year.

While company sources said this has been long planned, the Samwers (pictured here) have been fully involved in Groupon’s fast trajectory in Europe and elsewhere, since it bought their Citydeal discounting clone last May.

Thus, sources said, Groupon is looking at a range of candidates with experience abroad, as well as talent in scaling businesses quickly and to huge size.

And that means looking to companies such as Google and Amazon for an exec, where there are quite a few choices.

While BoomTown could not confirm whether Groupon has spoken to any of them, possible COO types are obvious.

At Amazon, some qualified execs include: Sebastian J. Gunningham, SVP of Seller Services; Diego Piacentini, SVP of International Retail; H. Brian Valentine, SVP of Ecommerce Platform; and Jeffrey A. Wilke, SVP of North America Retail.

At Google, there are tons of good candidates that Facebook has not yet raided, including: Stephanie Tilenius, VP of eCommerce; Henrique de Castro, VP of Media and Global Platforms; Dennis Woodside, VP of Americas Operations; and Margo Georgiadis, VP of Global Sales Operations (plus a Chicagoan!).

Other names being raised include Hulu’s Jason Kilar (unlikely, but I’d like it), various Microsoft execs and a spate of others.

(I say, let’s bring in Zynga’s Owen Van Natta, who was once COO of Facebook, since he’s missing a big pile of Groupon stock to add to his enviable collection of hot Web 2.0 company shares.)

While there are probably qualified execs outside the tech industry at retail and media outfits, sources said it is likely Groupon will select within the digital ranks.

Lastly, and perhaps most important, the Groupon COO candidate is going to have to accept that the role will not be a CEO-in-waiting, either before or after its inevitable IPO in the next year.

While I have received several tips that Co-founder and CEO Andrew Mason (pictured here) might not stay its principal exec, extensive checking with sources inside and outside the company indicate that such a move is highly unlikely.

“Andrew is beloved to the board, by investors and, most of all, by employees,” said one source. “He’s not going anywhere.”

Indeed, Mason has a close working relationship with Co-founder Brad Keywell, as well as Groupon Co-founder and Chairman Eric Lefkofsky.

In fact, despite other business interests, Lefkofsky has been very involved in all key decisions with Mason.

That job, presumably, would fall to the new COO, which Groupon should be hiring sooner rather than later.

“Groupon needs a world-class COO, who can manage hyper-growth, but also who knows that a No. 2 stays in the background while doing it,” said another source. “That’s a tall order.”

As we await the decision of which uneasy head gets the COO crown at Groupon, here is the opening from the Swisher boys fave Animal Planet cable television show, “Must Love Cats,” to get you in the mood:

This morning the company confirmed it had hired Satya Patel, a former AdSense product manager who was for the last four years focused on software and Internet investments as a partner at Battery Ventures, to be a director of product management.

Patel (pictured at right) is to start April 4, Twitter said. His hire was first reported by Fortune.

Patel will be a product leader, but not the product leader.

That top spot is still unfilled, and has been since Jason Goldman left the company at the end of last year.

Twitter is actively trying to persuade co-founder and Chairman Jack Dorsey to take a more active product role, as was reported yesterday by Business Insider. Dorsey, however, has a day job as CEO at Square, the payments company he co-founded in 2009.

Other than Dorsey, Twitter seems to have a fixation on hiring Google people.

Neal Mohan (pictured at left), a VP of product management at Google who runs DoubleClick, had also recently been in late-stage discussions to join Twitter, but he was persuaded to stay at Google, according to multiple sources. Mohan is a very significant player at Google and would have been a big catch for Twitter. However, having a monetization person lead Twitter’s product would have likely been a source of internal friction, those sources noted.

(Related: Late last year Twitter added former DoubleClick CEO David Rosenblatt to its board.)

Before Mohan, Sundar Pichai, Google’s VP of product management in charge of Chrome and Chrome OS, made a similar choice after being recruited for Twitter’s top product spot. Pichai decided to stay at Google in January after Google made him a large competitive counteroffer.

For Patel (and Dorsey, if that develops), Twitter product management would not be their only job. If Dorsey were to return to Twitter, he could potentially cede Square leadership to COO Keith Rabois, an experienced leader from stints at PayPal and Square and one of Silicon Valley’s leading angel investors. Meanwhile, Patel will maintain some of his board seats and remain a venture partner at Battery, as reported by Fortune.

The big allure of Dorsey is not only that the idea for Twitter sprang from his brain, but that he has been involved with the company all along, especially since last fall when Dick Costolo replaced Evan Williams as CEO. That would make him a lot easier to integrate than an outsider, sources noted.

Twitter’s employees and investors alike speak with admiration of Dorsey and express wistfulness that the company’s true product visionary was forced out in 2008 when Williams took over. Dorsey’s homecoming would be kind of messianic.

Meanwhile, Williams is much less involved in Twitter these days, having spent much of the winter in Tahoe, though he did come by the office yesterday to interview Lady Gaga.

However, Twitter hasn’t just been waiting in a holding pattern for a product head honcho to show up; others at the company have been working on various interesting features and products that will soon launch, said multiple Twitter sources. And importantly, the company recently migrated and stabilized its infrastructure, a necessary and overdue upgrade that is probably a good thing to do before any major product launch.

Think again.

New York-based Group Commerce, which is coming out of stealth today, has the funding and the pedigree to be a viable contender.

Founded by former Google and DoubleClick executives David Rosenblatt, Jonty Kelt, and Andrew Glenn, has raised $8 million in capital.

Investors include: Spark Capital, Carmel Ventures, Lerer Media Ventures, and Bob Pittman, the founder of MTV Networks and now chairman of media and entertainment platforms at Clear Channel.

What’s more, it is coming out of the gate running with four major publishers added to its platform: DailyCandy, Meredith Corporation, Thrillist and The New York Times.

In an exclusive interview with eMoney, Rosenblatt and Kelt explain that unlike Groupon or LivingSocial, Group Commerce is not building its own consumer brand, and won’t be targeting deals directly at consumers. Rather, it’s banking on building a platform that other media companies can leverage.

Rosenblatt, who was the former CEO of DoubleClick, is the company’s chairman, Kelt is CEO, and Glenn is the company’s CTO. All three were at DoubleClick when it was acquired by Google for $3.1 billion

Ironically, they are now building a business that Google desperately wants to get into, but failed after an unsuccessful $6 billion bid to acquire Groupon.

Rosenblatt said:

“Of course, this is going to be a very big market, and there will be many more players than just two. Each participant will have a different approach. Google clearly has one, but we believe collectively that publishers have the strongest advantage. They have the audience and the brand loyalty, but they are missing the mechanics and industry expertise.”

The daily deals space is getting exceedingly crowded.

The market is expected to soar to as much as $3.9 billion in the next four years, and there’s roughly 200 players in the space, according to estimates by BIA/Kelsey.

Rosenblatt compared the market to the early days of online advertising when AOL and Yahoo dominated.

“In the early days of the display market, a big share of the market was dominated by two players, but overtime advertising was redistributed to where the audience was. Groupon and LivingSocial have done a great job creating a market, and they will continue to be very large, but there will be a similar redistribution in favor of publishers,” he said.

Beyond Groupon and LivingSocial, which are considered the market leaders, there’s other companies attacking several niches, ranging from furniture to baby apparel, travel and families. There’s also companies that say they offer exactly what Group Commerce is describing–a white label solution for publishers–including Seattle-based Tippr and ReachLocal, which recently acquired DealOn.

“There’s a huge number of Groupon clones,” Rosenblatt said. “The insight here is that none of those clones have established publishers, they don’t have brands or trusted relationships, or customer lists….We don’t have a b2c business, but that is the case with most of the other white label providers. They also don’t have teams and our breadth of services.”

He says the three components that you must have in order to be successful in the space are: A loyal audience; great content and deals; and a technology platform.

“The publishers we’ve worked with for many years [at DoubleClick] are in the process of transitioning to a new digital economy,” Rosenblatt said. “They have an audience and the ability to match the audience to deals that are contextually relevant. Our role is to offer the third part.”

Group Commerce is not just offering a technology platform, but also is sourcing the deals for its media partners, and finding a large audience and wide range of demographics for the merchants across publications.

Daily deals typically offer discounts at restaurants or other services for as much as 50 to 70 percent off. The customer pays for the voucher up front and then redeems it later. Typically, the merchant only gets half of that cash, while the other half goes to Groupon or another provider. For the merchant it’s a new form of advertising, replacing traditional methods, like Yellow Pages or newspaper ads.

Group Commerce would not disclose its revenue splits, but said it is paid with a portion of gross revenue of each deal, and that it’s a shared risk model. “If the deals don’t work, we don’t get paid,” Kelt said.

Kelt added that they believe their model will work because it combines the publisher’s knowledge of the audience with the merchants. For instance, DailyCandy’s audience is young and female, and a reader may be interested in an offer for a ladies night out at an upscale restaurant.

Although a potential customer does not have necessarily have to be a publisher, Kelt notes. It can be anyone with an audience, including a celebrity with a large following on Twitter.

Today, Group Commerce has 35 employees in New York, Chicago, Florida, San Francisco and Los Angeles. It’s planning to grow to 100 employees by the end of the year with the majority being sales people.

That’s the premise behind Narrative Science, a start-up that sells technology that “generates news stories, industry reports, headlines and more–at scale and without human authoring or editing.”

And the pitch seems to be effective: It’s allowed the company to raise $6 million in a round led by Battery Ventures that closed this week.

The Evanston, Ill.-based company, which started up last year, is led by former DoubleClick executive Stuart Frankel, with Kris Hammond and Larry Birnbaum, two Northwestern University computer science professors. Other investors include Frankel’s former boss David Rosenblatt, who stuck around Google for a bit after it bought the online ad company, and who now advises companies like Twitter, where he sits on the board.

Frankel and Hammond worked on an earlier incarnation of the idea at Northwestern, where they helped produce Stats Monkey, a program that could automatically create passable sports stories based solely on game data. And StatSheet, a North Carolina start-up, wants to use the same premise to fuel a network of sports sites.

But Narrative Science has ambitions bigger than box scores. The company wants to use structured data sets to produce a wide range of stories. Many of which you probably wouldn’t identify as stories (“narrative” is an intentionally broad term), and many of which you’ll never see anyway, because they’re behind a paywall of some sort. Think of financial reports, real estate write-ups, etc.

I suppose some people might get queasy about the idea of robot writers, but I think it makes perfect sense. There’s lots of content-making that machines can and should do much faster than humans, and at least as effectively.

Meanwhile, the push to produce more copy for less has been underway for a long time, even for publishers that don’t get labeled “content farms“–Reuters moved some of its financial-reporting resources to India years ago, and you never hear a peep about that.

The trick for content makers like myself is to find work that only content makers like myself can do–work where human qualities like experience, judgment and creativity get rewarded. And if we can’t do that, we ought to be doing something else, anyway.

In one memorable episode of the famous old short films “The Little Rascals,” after not getting invited to a party, the Our Gang little dudes decided to form their own group, comically called “The He-Man Woman-Haters Club.”

In other words: No girls allowed!

While it was wink-wink cute when Spanky, Alfalfa and Buckwheat huffed and puffed about keeping out Darla–which they never ever could do–back in the last century, it’s not quite as adorkable when it comes to the boards of all the major Web 2.0 hotshots these days.

That would be Twitter, Facebook, Zynga, Groupon and Foursquare, none of which have any women as directors.

As in zero.

What’s most remarkable is that most of these start-ups are run by what I consider enlightened and open-minded entrepreneurs, mostly young enough to be part of a generation more inclined to value equality and diversity in the workplace.

In addition, each of these companies has a massive base of women consumers, in some cases well over 50 percent of its audience.

Thus, it would seem logical that in casting about for those to help guide these companies, one or two women leaders might slip in.

To be fair, it’s not for lack of trying, but of completion, as was the case with Twitter’s recent addition of three new board members.

They were longtime Silicon Valley exec Peter Currie, Flipboard CEO and co-founder Mike McCue and former DoubleClick leader David Rosenblatt.

All are deeply qualified for the Twitter board, which is obviously prepping for its next stage of growth and maturity.

But in its search, the San Francisco microblogging site did not manage to cast the net quite wide enough.

While sources said at least one prominent online woman exec was considered, there were some legitimate issues with her appointment, and it was not completed.

Still, one might imagine Twitter could have tried harder to find other workable choices.

Currently, the Twitter board is made up of the new trio, as well as Benchmark Capital’s Peter Fenton, Union Square Ventures’ Fred Wilson, Bijan Sabet of Spark Capital, CEO Dick Costolo and co-founders Evan Williams and Jack Dorsey.

Things are not any better over at Facebook, which has several prominent women execs running the show, most especially its high-profile COO Sheryl Sandberg.

But, inexplicably, though she does attend board meetings, she is not yet a director of Facebook, nor is any other woman.

In fact, here is Sandberg on topic at a recent TED event for women, in an eloquent speech titled “Why We Have So Few Women Leaders”:

Instead, the Facebook board is all men, all the time, composed of CEO and co-founder Mark Zuckerberg, prominent techie and venture capitalist Marc Andreessen, investor Peter Thiel, Accel Partners’ Jim Breyer and Washington Post head Don Graham.

It is no better at three of the most prominent recent Web 2.0 start-ups, which one source attributes to the lack of woman VCs, who are often the first board members after major investment rounds.

At Zynga, the hot social gaming company in San Francisco, it continues, with an all-male board, despite a very heavily female audience for its casual social games.

That would be co-founder and CEO Mark Pincus, COO Owen Van Natta, investor Bing Gordon of Kleiner Perkins, investor Reid Hoffman and Brad Feld of the Foundry Group.

The same is true at woman-targeted–spas, spas and more spas–social buying site Groupon, which has an unusually large board for a start-up and made up of–as per usual–all men.

The list: Co-founder and CEO Andrew Mason, Accel Partners’ Kevin Efrusy, former AT&T President and COO John Walter, New Enterprise Associates’ Harry Weller and Peter Barris, former AOL exec Ted Leonsis, 37Signals co-founder Jason Fried and early investors Eric Lefkofsky and Brad Keywell.

And, much smaller, is Foursquare’s board, which is the trio of co-founder and CEO Dennis Crowley, co-founder Naveen Selvadurai and Union Square Ventures’ Albert Wenger.

New investors–Ben Horowitz of Andreessen Horowitz and O’Reilly AlphaTech Ventures’ Bryce Roberts–have observer status and both are, needless to say, dudes.

There is no question it is tough to make sure there is a good balance of qualified women leaders to men in tech–it is an issue we wrestle with every single year for the program of speakers at our own All Things Digital conference, although we are most excellent on this issue on our Web site and conference staff.

But it can be done, especially at public tech companies. Google has two women on its board of nine directors; Yahoo has three of 10; even Oracle has two of a dozen.

But a grand total of zero at the leading companies of Web 2.0 is not just a coincidence.

It’s a shame.

Tomorrow, BoomTown will post a list of great women who would be superb directors for any of these companies, but until then, let’s not follow in Spanky’s steps:

Yesterday, star venture capitalist John Doerr of Kleiner Perkins forked over $150 million in funding to Twitter.

At at $3.7 billion valuation, that got him a big chunk of the San Francisco microblogging site.

But what it didn’t get him was a seat on the board of Twitter, which many figured he would be given for after handing over so much moolah.

According to sources familiar with the situation, that’s due to Doerr’s being a director on another board: Google.

Several sources who BoomTown spoke to, after breaking news of the massive funding, said that his being on the board of the search giant was seen as too much of a conflict of interest.

A conflict because Google has plans to wade deeply into the social space. And also, of course, because it is the No. 1 potential acquirer of Twitter, as the Silicon Valley company seeks to gather more tools to fight its latest rival, Facebook.

Doerr has very deep ties at Google, having been on its board since mid-1999.

He got that seat, along with Sequoia Capital’s Mike Moritz, after he ponied up a critical $25 million equity round for Google in June of that year.

Interestingly, no other Kleiner partner was named to a Twitter board seat either.

But, some speculate, it might make sense for Mary Meeker–who just joined Kleiner to head up digital investing efforts, after a long-time stint as a Wall Street analyst for Morgan Stanley–to eventually become a Twitter director.

Meeker has, of course, deep IPO and M&A experience.

And, frankly, after adding Flipboard’s Mike McCue and former DoubleClick exec David Rosenblatt yesterday and former Netscape exec Peter Currie recently to its all-boy board band, a woman director might be a good idea to consider.

Other directors at Twitter include Benchmark Capital’s Peter Fenton, Union Square Venture’s Fred Wilson, Bijan Sabet of Spark Capital, Co-founders Evan Williams and Jack Dorsey and CEO Dick Costolo.

I reached out to Doerr for a comment, but he has not yet replied; Twitter declined to comment.

Even more interesting to consider is what Kleiner will invest in next after this mega-funding, given how aggressively many sources said Doerr had pushed to lead the Twitter round.

And, in fact, sources said that Kleiner is looking closely at new funding rounds for both the Spotify music streaming service and Groupon, the social buying start-up that recently decided to turn down a $6 billion acquisition offer from Google and an earlier $3 billion one from Yahoo.

Groupon is now seeking more funds to remain independent and hold onto its lead in the fast-growing local discounting market, sources said.

(Bloomberg also reported on Groupon’s new fundraising efforts, although it was written about after it turned down the Google offer.)

And Spotify, which is hugely popular outside the U.S., is trying to enter this market, but needs more funding to expand and perhaps strike better deals with music labels.

Both are the just the kind of companies Doerr has targeted in what looks like a serious effort to compete with other firms–especially Andreessen Horowitz and Russia’s DST Global.

They have garnered the heat Kleiner used to have, largely by backing more of the top entrepreneurs recently.

Doerr has already put money into social gaming phenom Zynga and also started an sFund for social-focused investments.

Add Twitter to the pile and you can see where this is headed: Except for the board seat, John Doerr will no longer be denied.

Twitter has completed its latest round of funding–$200 million at a $3.7 billion valuation–with Kleiner Perkins as the lead investor, according to sources familiar with the situation.

Sources said the San Francisco microblogging service is also adding two new board members: Flipboard’s Mike McCue and David Rosenblatt, who ran DoubleClick until a bit after it sold to Google.

Twitter recently added former Netscape exec Peter Currie to the board, as BoomTown previously reported.

A Twitter spokesman confirmed the funding and the board appointments, but declined further comment.

The moves are big ones for Twitter, which is moving fast to upgrade its management and business model under CEO Dick Costolo, who just posted a blog (see below) on the new funding and directors, titled “Meaningful Growth (although it was first curiously called, “Stocking Stuffers,” and was much funnier).

But, indeed, a big slug of cash will surely help the start-up’s expansion efforts and essentially declares it is not for sale to bigger companies such as Google (quite yet, that is).

As I reported last week, Kleiner partner John Doerr has been pushing hard to fund Twitter, beating out Russia’s DST Global.

Kleiner is the only new investor in the latest round, which brings its funding total to $360 million since it was founded about five years ago.

The storied Silicon Valley venture firm, which has been aggressively moving into the Web 2.0 space of late, put in $150 million, with the remaining $50 million coming from existing investors.

Past investors include Benchmark Capital, Union Square Ventures, Spark Capital and several other venture firms and angel investors.

Adding Currie, McCue and Rosenblatt are very strong choices for the board. Currie has deep financial and IPO experience, McCue is a well-connected and innovative entrepreneur and Rosenblatt brings much-needed online advertising heft.

As it happens, Costolo will appear at our D@CES event in January, where I am interviewing him and we can talk about all the changes.

(Thank goodness the funding is done, since I was worried about all those awkward pauses.)

Here is new version of Costolo’s blog post on McCue and Rosenblatt (the old one is below it for you to compare and contrast):

Meaningful Growth

In the past 12 months, Twitter users sent an astonishing 25 billion Tweets and we added more than 100 million new registered accounts. In that time, our team has grown from 130 people to more than 350 today. We’re thankful for every Tweet, every account, and every talented employee who has decided to join the Twitter team. This week, we’ve got some big news to share.

As part of a significant new round of funding with investor Kleiner Perkins Caufield Byers and existing investors, we’ve added two new members to Twitter’s board of directors. Please join us in welcoming Mike McCue and David Rosenblatt. The experience these new directors bring to Twitter, along with this renewed investment, will help us continue to grow as a company and business.

2010 was one of the most meaningful years since Twitter, Inc. was founded in 2007. We operate on a principle that people are basically good–when you give them a simple way to express this trait, they prove it to you every day. We’re proud of what Twitter users have accomplished, we’re proud of our work, and we’re very proud of our team. Thanks for being a part of this work; it means a lot to us.

Stocking Stuffer

Growth is fun. In the past 12 months, Twitter users sent an astonishing 25 billion Tweets and we added more than 100 million new registered accounts. In that time, our team has grown from 130 people to more than 350 today.

This week, we added two new members to Twitter’s board of directors who have strong experience running technology companies: Mike McCue and David Rosenblatt. Mike was the CEO of Tellme Networks, is currently CEO at Flipboard and also worked for Netscape and Microsoft (which acquired Tellme in 2007). David is the former CEO of DoubleClick and an ex-Google executive.

We also closed a significant new round of funding, with new investor Kleiner Perkins Caulfield Byers leading the round. KPCB brings to Twitter a track record of helping build great companies, ranging from Amazon to Zynga (get it? A to Z? See how we did that?), and a team with expertise in Internet, mobile and social platforms. The additional resources and expertise will be extremely helpful as Twitter continues to grow as a company and business.

Thank you to Twitter users everywhere for making 2010 such a good year.

Apparently, not everyone leaves Yahoo (YHOO) to join Microsoft.

On Friday, sources said, it was announced internally at Microsoft (MSFT) that Karl Siebrecht (pictured here), the former president of Atlas at aQuantive, is joining AdReady at the end of the month as president and COO.

AdReady, based in Seattle, bills itself as an “advertising technology company focused on making online display advertising accessible and effective for advertisers of all sizes.”

The start-up has raised a total of $12 million in venture funding from Bain Capital Ventures, Khosla Ventures and Madrona Venture Group.

Aaron Finn is its current CEO and president, but is apparently giving up one title to Siebrecht.

And–probably no coincidence–aQuantive’s former CEO is Brian McAndrews, who is now managing director at Madrona.

But, sources said, Siebrecht was introduced to Finn through David Rosenblatt, an advisory board member of AdReady–and who competed with Siebrecht as CEO of DoubleClick, which was bought by Google (GOOG).

Also interestingly, Jason Kilar, CEO of premium video site Hulu, is on AdReady’s board.

Oh, it is a small tech world, after all.

Microsoft bought aQuantive–which is now called Microsoft Advertising–in mid-2007 for $6 billion and Atlas was one of its units.

I’ve been trying, unsuccessfully, to find out what Rubenstein is doing next*. Google hasn’t filled his slot, but is looking externally for a candidate, I’m told. His former boss, DoubleClick CEO David Rosenblatt, left in May.

UPDATE: Rubenstein is now president of AppNexus, which describes itself as a “a cloud computing and real-time online advertising platform company”. I asked him to explain what that meant today, and he was intentionally vague — but noted that cofounders Brian O’Kelley and Mike Nolet are both veterans of Right Media, the ad exchange that Yahoo (YHOO) bought in 2007. So “there’s a lot of exchange knowledge here,” he deadpanned.

Rubenstein’s departure is worth noting because the unit he has been overseeing is small now but could be important for the ad giant’s future. Google (GOOG) hasn’t formally unveiled its Ad Exchange, which is supposed to bring together ad buyers and sellers in the same way a stock exchange does, but industry folks are already using it on an invitation-only basis. (Google’s “real time” ad bidding system, which is separate but parallel to the Ad Exchange, is also an open nonsecret in the ad tech world).

*Are you Michael Rubenstein, or are you someone who knows what Michael Rubenstein is doing next? Great. Please drop me a line at peter@allthingsd.com, or use the blind tip box here.

Also joining the company is Josh Wetzel, former head of biz dev for Ebay’s (EBAY) Shopping.com unit.

No surprise to see a Google (GOOG) ad sales veteran leave, as there has been a lot of churn as the company reorgs that group in the wake of sales boss Tim Armstrong’s departure to run Time Warner’s (TWX) AOL. And Rutledge’s old boss, former DoubleClick CEO David Rosenblatt, left Google in April; Rutledge’s LinkedIn page says he left his old company in May.

[UPDATE: AOL confirmed our story below about Coleman's departure and Levick's appointment. See below.]

Platform-A President Greg Coleman–the former Yahoo advertising sales exec who came to AOL only three months ago–is leaving the company, sources said, as new CEO Tim Armstrong remakes his top staff in preparation to spin off the Time Warner (TWX) online unit.

Coleman was brought to AOL by former CEO Randy Falco in February, replacing Lynda Clarizio. But Falco was ousted two weeks after Coleman got there.

Armstrong, sources said, announced the moves to staff tonight, right after he told Coleman about his decision late today.

Coleman will be replaced by a Google ad exec, Jeff Levick, sources said, who had a close relationship with Armstrong when they were both working at Google (GOOG).

AOL said in a press release that Levick would become “President, Global Advertising and Strategy, a new and expanded role, in which he would be “responsible for Platform-A, AOL’s advertising business, as well as developing global revenue strategies.”

Levick will be the third major Google advertising exec to leave the company recently, after Armstrong himself and today’s departure of former DoubleClick boss David Rosenblatt.

Levick (pictured here) was a VP of industry development & marketing, the Americas. He has been at Google since 2001.

Also out: CFO Nisha Kumar, who came to AOL in early 2007 from Time Warner. She was told of the decision earlier, and there has been a search on for her replacement.

It is a time of much change at AOL. Yesterday, Time Warner reiterated its intent to spin off AOL in a regulatory filing, and to buy back the five percent stake Google owns.

Time Warner also had to deliver bad news about AOL’s disappearing ad revenue today in its quarterly earnings report. It was down 20 percent.

Its ad business has not been helped by the fact that AOL has seen a number of Platform-A heads roll over the last two years.

Coleman is an experienced online ad exec, who was at Yahoo (YHOO) for seven years, responsible for all advertising revenue worldwide. He came to Yahoo from Reader’s Digest.

But Coleman ran into Yahoo’s management buzzsaw after trouble hit the company in 2007. He was one of the first in a long line of execs to leave the troubled company, departing in one of its many controversial reorganizations.

But Yahoo’s ad business did grow strongly under him and former Yahoo ad exec Wenda Millard. She was also pushed out of Yahoo and just left her job as co-CEO of Martha Stewart Living Omnimedia.

Before AOL, Coleman had been running a Los Angeles-based start-up called NetSeer, which focuses on ad targeting.

While at AOL a short time, Coleman had busied himself reshuffling the staff there in several moves.

He has a three-year contract, sources said, which AOL will presumably have to pay out on.

Here is the official AOL press release:

JEFF LEVICK NAMED HEAD OF AOL GLOBAL ADVERTISING AND STRATEGY

New York, NY–April 30, 2009–AOL announced that Jeff Levick will join the company as President, Global Advertising and Strategy. In this new and expanded role, Levick will be responsible for Platform-A, AOL’s advertising business, as well as developing global revenue strategies. Levick comes to AOL from Google, where he was most recently VP of Industry Development and Marketing, The Americas. He will report directly to AOL Chairman and CEO Tim Armstrong.

“Our goal at AOL is to create great content and products, as well as make our advertising offerings the best in the industry for marketers and we are putting together the strategy to achieve that. I’m delighted that Jeff will be coming on board to lead this effort,” Armstrong said. “I’ve worked with Jeff for more than seven years at Google, and he is absolutely the right person to drive growth in our premium ad sales, dramatically scale our Advertising.com business, and further develop AOL’s research initiatives and consumer insights.”

“This is a perfect time to join AOL and I firmly believe that AOL’s best days are ahead of it,” said Levick. “The company has one of the largest and most engaged audiences on the Web, some of the best advertising technology in the business, and a powerful third-party network. There is great opportunity here for us to capture.”

As a result of this change, Greg Coleman will be leaving Platform-A, where he has served as President since early February 2009.

“In only a short time, Greg made a strong imprint on Platform-A’s sales organization–reorganizing and refocusing the team,” said Armstrong. “I appreciate his efforts and know that they will contribute to the work that lies ahead with Platform-A.”

Levick will officially join AOL in the coming weeks. At Google, Levick was responsible for business marketing activities for the Americas as well as sales development and strategy for all of the vertical industries covered by Google’s Americas sales organization. Levick joined Google in 2001 and has held various executive management positions in the company’s advertising sales organization in both North America and Europe.

Prior to joining Google, Levick served as a corporate attorney with a specialty in mergers and acquisitions at the international law firm of Katten Muchin Rosenman, and held roles at various online ventures in Chicago. He currently serves on the board of directors of Helium.com, the advisory board of the College of Communications at DePaul University and as an advisory board member of the global trade organization Search Engine Strategies (SES). Levick holds a J.D. from DePaul University and a bachelor’s degree from New York University, where he graduated cum laude.

David Rosenblatt, the former CEO of DoubleClick, who joined Google when it acquired his company last year, is leaving May 15. A person familiar with Rosenblatt’s plans says he doesn’t have a job lined up but would like to run a public company, preferably one based in New York.

His role as chief of the company’s display ad sales group will be filled by Henrique De Castro, who has been working on Google’s European team.

Rosenblatt is the fourth high-profile ad executive to leave the Googleplex since March. The most notable, of course, is Tim Armstrong, now CEO at Time Warner’s (TWX) AOL. But Sukhinder Singh Cassidy, Google’s president for Asia-Pacific and Latin America, followed Armstrong out the door this month and is now at Accel Partners. A week later, top sales exec Omid Kordestani stepped aside, replaced by Nikesh Arora.

Unlike some of those moves, Rosenblatt’s departure, first reported by the New York Times, was anything but a surprise. Rosenblatt had a large fan club, some of whom wanted him to replace Armstrong, but the conventional wisdom was that he wouldn’t stay long at Google because he wants to run his own company again.

Here’s the note Rosenblatt sent out to associates announcing his departure, followed by the one Arora sent to Google employees today.

As you know, after eleven years of working for DoubleClick and one for Google, I have decided it is time to move on to the next phase of my career.  I will be leaving Google as of May 15.

I leave extraordinarily confident about the future of Google’s display business, and I continue to have no doubt that Google is the perfect home for DoubleClick.  Google’s display advertising strategy is revolutionary, and clients and employees will prosper as the company executes on that strategy.

As for my own future, in the near term, I will continue to work with the other companies that I am currently involved with.  I’m planning to take some time off this summer and then come back refreshed to begin to think about what comes next in my life and career.

My new email is xxx.  Please stay in touch

Hello, everyone -

As you know, we recently passed the first anniversary of our acquisition of DoubleClick.  We should all be proud of how successfully DoubleClick’s people, products and systems have been integrated with Google’s.  But there is a lot more still to do if we are to realize the full potential of our display business.

Having built DoubleClick into the world’s leading ad management platform, David Rosenblatt has decided to leave the company.  All of us have a learned a lot from David’s vision and leadership and we are grateful for his contributions, including the integration of DoubleClick into Google and the establishment of our display strategy.  David’s last day at Google is May 15th.

Henrique De Castro will be taking on a new role as Managing Director, Global Display and YouTube Advertising.  I can think of no better person to take our display business to the next level than Henrique.  He’s well respected within the product team, has a proven track record both inside and outside Google (having helped grow our European YouTube, Google Content Network and platforms businesses to over a billion dollars), speaks multiple languages and has lived in numerous countries (including Angola, Brazil and Mozambique).  Henrique is also a great cross-functional leader, having worked on a number of important YouTube partnerships including the BBC, the International Olympic Committee and the Vatican!

In his new role, Henrique will have direct responsibility for driving our sales, sales marketing and partnerships efforts for YouTube, the Google Content Network, our platforms and Ad Exchange. He will report to me, while working closely with Chad and Salar at YouTube, Neal on product, the regional sales leaders, OSO, marketing and PR, as well as partnerships.

Please join me in thanking David for his contribution and welcoming Henrique to his new role!

Nikesh

That was fast.

Longtime–well, five years, which is a dog’s age at the search giant–Google sales exec Dennis Woodside (pictured here) will become VP, Americas Operations, replacing outgoing exec Tim Armstrong, who was named chairman and CEO of Time Warner (TWX) online unit AOL last week.

Woodside, 40, will start in the next few weeks, said Google (GOOG) in an internal communication about the appointment, as Armstrong transitions from Google to AOL. It is the key advertising sales job at Google.

Armstrong has already been hard at work at AOL, in fact, leading an employee rally today at its former HQ in Dulles, Viriginia, which included former AOL execs Steve Case and Ted Leonsis.

(And he will hold a similar meeting at AOL’s New York office tomorrow, BoomTown has been told. But let’s hope he does not roll out, say, former Time Warner CEO Jerry Levin, which would be taking this old-home-week stuff too far!)

While Woodside is a well-known exec within Google, his name was not as prominent in the speculation about which internal Googler would be named by CEO Eric Schmidt to replace the well-known Armstrong.

Wrote MediaMemo’s Peter Kafka last week, for example, when the Armstrong departure was announced:

“According to a (very informal) flash poll of Googlers, ex-Googlers and Google competitors I conducted last night, the answer should be obvious: David Rosenblatt, the former Doubleclick CEO, who now runs Google’s display business.”

Woodside will also have a slightly lesser title than Armstrong, who was a corporate SVP, was president of the America Operations and was also on Google’s powerful operating committee.

But that’s part of the changes, mentioned in a long statement by even bigger sales boss Omid Kordestani, SVP, Global Sales & Business Development, to whom Woodside will report (the key graph is the last one, although the golf dig is funny):

In the five and a half years that Dennis has been at Google (that’s over half our company’s lifetime) he’s brought incredible integrity and entrepreneurialism to everything he’s done. I remember Dennis setting off from Mountain View in 2005, a year and a half after he joined, to start our direct sales operations in Eastern Europe, which he quickly transformed into a substantial part of our business. He also set up our Inside Sales Operations in Dublin – again building it from scratch. In September 2006, he became our Vice President for the UK, Ireland and Benelux where he’s helped to create a first class team as well as establish very positive relationships with our big partners on both the advertiser and agency side, including 02, Marks & Spencer, Amazon and Omnicom.

Ever since I met Dennis in 2003, I have been impressed by his combination of entrepreneurialism and operational excellence. He’s never afraid to try new things and always ready to roll up his sleeves and pitch in–whether it means moving his desk to sit with the UK DSO team to see the operations first hand, or being the customers’ advocate internally to help product and engineering better understand market trends. Outside work he loves to do triathlons–though I would only recommend training with him if you don’t mind being out-run (if you are looking to beat him, try golf).

While we are all sorry to see Tim move on, change always brings new opportunities. We believe it’s now time not just to roll-out globally the best practices from the different regional sales teams–the Americas, EMEA and Asia Pacific–but also to tailor our business strategies more closely to the different situations we face in different countries (more mature versus less mature markets).

Tim Armstrong was considered a star inside and outside of Google, and his former company worked hard to keep the sales executive on the reservation.

But now that’s he’s bolted for Time Warner (TWX), who will replace him?

Google CEO Eric Schmidt has already promised to name a successor “in the coming weeks,” and he’s narrowed the field by declaring it will be an internal candidate.

Who might that be? According to a (very informal) flash poll of Googlers, ex-Googlers and Google competitors I conducted last night, the answer should be obvious: David Rosenblatt (pictured), the former Doubleclick CEO, who now runs Google’s display business.

A sampling of the responses: “The only choice,” “I would assume they will work hard on Rosenblatt, who may not do it,” “Shoe-in,” etc.

The flip side of the conventional wisdom is that Rosenblatt, who came aboard a year ago when Google (GOOG) completed its $3.1 billion purchase of DoubleClick, may be leaving, and will leave if he doesn’t get Armstrong’s job.

For more Rosenblatt testimonials, consult this Silicon Alley Insider article, where the blog’s readers anointed the executive as the best choice to run Yahoo (YHOO).

But what if Schmidt, like Yahoo’s board, decides to ignore the Rosenblatt fan club?

My respondents have plenty of other suggestions. And unlike Rosenblatt, most of these other would-be candidates were brought on by Armstrong, which may or may not count for something. In no particular order:

Jeff Levick, VP, industry development & marketing, the Americas. Googler since 2001.

Tom Phillips, director of search and analytics; former head of Doubleclick integration; former head of Google print ads. Googler since 2006.

Eileen Naughton, director, media platforms; former head of East Coast sales. Googler since 2007.

Penry Price, VP, North American ad sales. Googler since 2004.

David Fischer, VP, global online sales. Googler since 2002.

Nikesh Arora, president, European, Middle East and African markets. Googler since 2004.

Joan Braddi, VP search services. Googler since 2000.

All right, readers–your turn to weigh in. Who do you want filling Armstrong’s large shoes? And who do you think Google will actually pick?

If you feel strongly enough to register using your real name, please leave a comment below. If you want to do this sotto voce, you can reach me directly at peter@allthingsd.com.

And if you want to be completely anonymous, which is understandable but less useful to me (I won’t have any way of reaching you for follow-up), you can use the blind tip box here. I’ll update this post or craft a new one as I gather more string.

[UPDATED: H-P exec Todd Bradley has been a public company CEO, which I reflected below correctly.]

With Yahoo board Chairman Roy Bostock reportedly assuring investors and others that the company will have a CEO in place by the end of the year, it seems prudent for BoomTown to initiate an official Yahoo CEO Countdown.

After all, this column had a 100-Day No-Sacred-Cows Vision Quest to mark the time that Jerry Yang said he needed to give Yahoo a top-to-bottom look-see when he took over last summer as CEO.

Yang announced he was stepping down on Nov. 17, prompting the search for someone to lead Yahoo (YHOO) to the promised land where BoomTown countdowns are illegal.

But that’s not today, so here’s the 26-days-to-go update:

It looks like Yahoo has almost no chance to nab a top candidate, News Corp. (NWS) COO Peter Chernin. While Yang made nice and Bostock quickly lobbed in a call to get the well-known exec to come in and talk, several sources said Chernin declined even that.

Of course, moguls like Chernin are pros at not interviewing–one media player schooled me that you apparently never show interest in a job and only take it if a full offer is made, because if you don’t get it after chit-chatting, you look like a loser.

But I don’t think it is a slick feint on his part, even though Chernin is now engaged in contract renewal negotiations at News Corp. (which owns this Web site).

Consider: If you were Chernin, would you want to trade your powerful, well-paid, glamorous job in Hollywood and New York for what will surely be a slog of a job in Sunnyvale, and in a cubicle?

And Chernin has told many he is not interested in doing the job, although News Corp. would still love to do some sort of deal to combine its online assets, like MySpace, with Yahoo’s, as it almost did many times.

While Chernin did just take delivery on a Tesla, showing some clear geekiness, and he would be an exciting get for Yahoo, it’s the longest of shots.

The same is true for some other names that have been floated (by me!).

But several of the people are on the Yahoo board’s list too. And while things can change, it is more unlikely any of them will be the pick.

That includes former Yahoo COO Dan Rosensweig, who has a good life now as a media investor; former eBay exec and OpenTable CEO Jeff Jordan, who told his investors he does not want to be in the running and was sticking with the start-up’s IPO plans–if and when the economy recovers (although Yahoo could buy OpenTable and, thus, Jordan); former eBay (EBAY) CEO Meg Whitman, who could be running for governor of California; and former AOL CEO Jon Miller, who is not secretly buying Yahoo, but who could not be its leader anyway, since he is bound by a Time Warner (TWX) noncompete agreement until the end of March.

Another sticking point: The Yahoo board has limited the pool by a list of six criteria that it has drawn up, with the No. 1 being a CEO candidate has to have public company CEO experience.

If enforced, that nixes some folks, like Google (GOOG) exec Tim Armstrong. In addition, Yahoo President Sue Decker getting the nod is even more unlikely, for that and other reasons, according to many.

From my lists, that leaves DoubleClick head David Rosenblatt (his company is now owned by Google); Demand Media’s Richard Rosenblatt; former Viacom (VIA) head Tom Freston; former CNET CEO Shelby Bonnie; Hewlett-Packard (HPQ) exec Todd Bradley; and Juniper Networks (JNPR) CEO Kevin Johnson, who was the Microsoft exec who was key in the Yahoo takeover attempt there.

All have reasons not to either want or be able to take the Yahoo CEO job, so that means there could be a dark horse candidate. (I am now drawing up yet another list of qualified public CEO tech and media execs).

Here’s one: Yesterday, after it was announced he was stepping down from Microsoft (MSFT) in the wake of its hire of former Yahoo tech star Qi Lu as its online leader, I noted that I liked Brian McAndrews for the job.

Plus, the former CEO of aQuantive, which Microsoft bought for $6 billion last year, would be a delicious irony. But those who have talked to him told me McAndrews–who did want the digital head job at Microsoft and was left hanging by the software giant’s CEO Steve Ballmer–seems intent on taking time off now.

Alternatively, one of the two Yahoo board members, Maggie Wilderotter or John Chapple, both have the public company CEO checked off.

Personally, I am betting on one of them as CEO, although I believe it would be better if Yahoo picked a fresh outside choice.

So do a lot of execs remaining at Yahoo, most of whom visibly roll their eyes at the idea of a board member taking over, considering the record of the directors so far in guiding Yahoo’s fortunes.

That’s why the board–which definitely has not distinguished itself by any criteria so far in Yahoo’s long fall from grace–should try to get it right this time, as Yahoo can’t take any more of the way it has been running the show so far.

According to numerous sources inside and outside the company BoomTown has spoken to this week, board Chairman Roy Bostock (pictured here) has been asserting a new CEO will be named by the new year.

Only 28 more shopping days left until management clarity!

Well, maybe not so much.

Why?

Because there’s actually no “official” search committee that has been appointed by Yahoo’s board, sources said.

Instead, an informal group–with Bostock and board member Gary Wilson at the lead, with help from all the rest of the board–is conducting the effort jointly, along with exec search firm Heidrick & Struggles.

It’s almost like a Berkeley collective!

The board, though, has apparently made a list of six–I have no idea why that is the number chosen–clear criteria for the new leader of Yahoo (YHOO).

The first is that the candidate have “extensive” experience as the CEO of a public company. Another calls for media and advertising expertise. And mergers and acquisitions experience. Also strategic skills.

That’s a tall order, of course, to deliver on in such a short time.

In addition, the idea of bringing in at the same time a No. 1 and No. 2 exec has been considered, with one stronger in media and the other in product and technology.

It is hard to find an exec with skills in both, even in the best of situations.

Think pairing someone like News Corp. (NWS) COO Peter Chernin with Google (GOOG) exec Tim Armstrong or DoubleClick exec David Rosenblatt with, say, Yahoo CTO Ari Balogh and you get the concept.

But many who have spoken to board members at Yahoo said they get the distinct impression that they are leaning toward one of their own–former Nextel head John Chapple, former media exec Frank Biondi, Jr. or former Microsoft (MSFT) exec Maggie Wilderotter (pictured here).

That is due to wanting someone who has operational skills, but also can get things moving at Yahoo, while also being able to continue to work with Yang.

He will remain on the board and regain his title of Chief Yahoo. Sources said Bostock and other board members believe that Yang remains an important and beloved figure at Yahoo among the rank and file and needs to remain involved going forward.

Another key reason for wanting to pick an insider is that Bostock has also intimated that Yahoo was ready to do a deal at any time in the next week or so to merge with AOL–with or without a new CEO in place.

Consummating that might irk an outside candidate, who would have to manage the complex merger without input into its making, rather than a board member, who has been involved.

Talks between Yahoo and AOL have been never-ending and due diligence extensive, as this column has previously reported, although slower of late, because of the uncertainty around Yahoo leadership.

And the price–or, more specifically, the percentage–Yahoo has been willing to fork over to AOL owner Time Warner (TWX) has been the key sticking point, especially as Yahoo’s stock has waned in price.

Yahoo has long wanted to give Time Warner about 20 percent of the merged company, while Time Warner has wanted one-third. At current prices, that’s about $3 billion in value versus $5 billion.

But, if such a deal could finally be struck, it might be a dramatic and apt swan song move for Yang (pictured here), which could inject a bit of excitement into the mostly lackluster situation for both Yahoo and AOL.

Yang and others at Yahoo have also long felt that the company would have more leverage with Microsoft if it also controlled AOL–when and if it formally restarts its talks with the software giant about some sort of search deal.

Interestingly, many close to the situation said that there is still resistance among the “old guard” of the Yahoo board to doing a search deal at all.

New board member and activist shareholder Carl Icahn has loudly called for such a partnership with Microsoft.

But there is still extensive internal debate about whether it is wise to decouple search from Yahoo, many sources said, even if it brings in massive guaranteed revenues and allows Yahoo to cut costs in its engineering ranks.

Said one person close to the situation: “A lot of what has been going on is the board trying to figure out what kind of company does Yahoo aspire to be. That determines the type of person they bring in.”

When everyone else has been selling, it seems Carl Icahn has decided to throw good money after bad–as in nearly $1 billion bad–by buying almost seven million more Yahoo shares, according to a regulatory filing.

Why is he doing it? BoomTown is guessing that the billionaire investor thinks he can recoup some of his massive losses in Yahoo, as Jerry Yang prepares to step down, and the board, on which Icahn sits, names a new leader.

That’s why my guess is that the choice of a new CEO is likely to be sooner than later and much more Icahn-friendly.

That could point more clearly to perhaps one of two execs whom Icahn brought with him to the Yahoo (YHOO) board–either former media exec Frank Biondi Jr. or, more likely, former Nextel exec John Chapple.

Another theory is that Yahoo will pick a more low-key, tech-oriented outsider, an operational star who can get things turned around at Yahoo without a lot of fuss, similar to choices made for eBay (EBAY) in its pick of John Donahoe, and Mark Hurd at Hewlett-Packard (HPQ) recently.

One of the names being bandied about in that regard is HP exec Todd Bradley (pictured here).

Bradley is in charge of its massive Personal Systems group, a $28 billion annual business, which includes personal computers, mobile devices, technical workstations, digital televisions, personal storage solutions and Internet services.

Interestingly, another top HP exec, Vyomesh (VJ) Yoshi, who runs its Imaging and Printing group, is currently a director on the Yahoo board.

In any case, the purchase of 6.7 million more Yahoo shares for about $65 million by Icahn over the last several days is definitely a move to watch.

Icahn, who waged a proxy fight against the Internet giant, owns stock that has lost about $900 million in value since he bought about five percent of Yahoo earlier in the year.

That loss comes from his purchase of about 70 million shares in the spring, at about $25 a share, of Yahoo stock, right in the midst of its takeover battle with Microsoft.

Yahoo shares closed Friday at $10.58, up 33 cents.

With the new purchase, Icahn now owns about 5.4 percent of Yahoo, which–combined with three board seats–gives him a lot more clout over decision-making and in forcing the current board to make a CEO pick who will be more interested in doing some sort of deal with Microsoft (MSFT) quickly.

Icahn has long agitated for Yahoo to sell all or part of itself off to the software giant, a move that has been resisted by Yahoo leadership. Instead, Yang tried to pull off a deal with Google (GOOG), which failed.

But that leadership is about to change, as the board searches for a new CEO to replace Yang, who said he was ready to step down a few weeks ago.

Lots of names have been floated for the job–from News Corp. (NWS) COO Peter Chernin to DoubleClick head David Rosenblatt to Google exec Tim Armstrong, as well as former Yahoo COO Dan Rosensweig.

Most sources inside and outside the company do not expect its current president, Sue Decker, who is also up for the job, to be selected.

But many point to a current Yahoo board member as a quick choice, in order to get some key initiatives moving, such as a Microsoft deal or a merger with Time Warner (TWX) online unit, AOL.

That points to someone like Chapple (pictured here), who has been querying a range of midlevel Yahoo execs of late, presumably to get a lay of the land at the company for the board.

He or perhaps even board member Maggie Wilderotter could be picked as an interim CEO, in order to signal to investors that true change is on the way at Yahoo.

Whoever is chosen needs to move quickly said many I spoke to about the Yahoo CEO job.

Wrote one experienced Internet exec in an email to me, reflecting a very common sentiment:

“Whoever comes in is going to have one shot to define the product to the consumer in a way that differentiates it from the rest of the market and provides unique value. Their brand is fuzzy right now. And they’ll have to find a uniqueness in their ad sales so they are not relegated to being the also-ran.”

Well, with all the money riding on it, Carl Icahn certainly has to hope that does not become the case.

BoomTown might have been remiss in my post yesterday on top candidates for the Yahoo CEO job, after the news Monday that Jerry Yang is stepping down, by leaving out several key possibilities.

Yesterday’s roster included News Corp.’s Peter Chernin, Google’s Tim Armstrong, Kevin Johnson of Juniper Networks (JNPR) and also two Yahoo board members, among others. (The main internal candidate, Yahoo President Sue Decker, seems unlikely to get the nod.)

So here is an addendum to my initial list–all of whom are Yahoo (YHOO) outsiders.

Tom Freston:

Chernin is not the only media mogul whose name is being bandied about–the other prominent one is former Viacom head Tom Freston.

Freston apparently got shafted by the–let’s be polite here–disturbingly volatile founder of Viacom (VIA), Sumner Redstone, for not buying MySpace. In fact, News Corp. (NWS), which also owns this Web site, did. But Freston remains a well-respected and creative exec and has been dabbling in the Internet space since leaving Viacom.

Also, Oprah and Arianna love Freston–which is all I need to know.

Jeff Jordan:

Jeff Jordan, the former top eBay (EBAY) exec who is now the CEO of OpenTable, was also on the short list for COO at Facebook, a job that went to former Google exec Sheryl Sandberg.

While the restaurant reservations Web start-up has been headed for a public offering, that event has obviously been pushed out indefinitely by the econalypse, which might be just the impetus to convince Jordan that bussing tables all day is too dull.

Some speculate that Yahoo could buy OpenTable and get Jordan in the process.

Richard Rosenblatt:

Another interesting idea is Richard Rosenblatt of Demand Media, a company that Yahoo was sniffing around not too long ago.

The network of social-networking sites and apps maker is an innovative play in the space and might give Yahoo some much needed Web 2.0 DNA. Demand could still be bought by Yahoo, in order to put Rosenblatt into place.

(Rosenblatt, for those who do not remember, ran the company that owned MySpace, and he was key to selling it to News Corp.)

Also, Lance Armstrong likes Rosenblatt.

Shelby Bonnie:

A reader actually made the excellent suggestion of former CNET head Shelby Bonnie, who is now investing in start-ups. Bonnie is another steady exec–despite leaving CNET, now owned by CBS (CBS), under an options backdating controversy–and is well-liked in the Internet industry.

Yahoo would be a much bigger job than he has ever held, although he certainly has both tech and advertising experience online.

David Rosenblatt:

Lastly, especially if Yahoo is interested in an exec who has turnaround talent, there is probably no better a choice than DoubleClick CEO David Rosenblatt. An experienced online advertising exec, he is also sharply outspoken and knows how to get companies in line and fast.

He is also impossibly rich after Google (GOOG) bought DoubleClick out from under–wait for it–Yahoo recently. While he is still running the show for Google, after having decided to stay, Yahoo might present an interesting challenge for the very savvy Rosenblatt.

Please see this disclosure related to me and Google.