Decision Engine

Beware Google: Bing Is Going to Suck Your Blood, Um, Market Share: The New Commercial

Kara Swisher in News on October 28, 2009 at 11:28 am PT

Here is a funny but decidedly creepy new commercial from Microsoft, in its ongoing marketing campaign to push its Bing search service. Titled “Vampire Decision Engine,” it is an effort by the software giant to tap into vampire mania, playing into Halloween and the next chapter in the “Twilight” movie series, “New Moon,” set to debut in November. Load up on garlic, Google!

Two Months Plus a Big Ad Blitz Equal a Modest Move for Bing

Peter Kafka in Media on August 18, 2009 at 3:00 am PT

Microsoft slowly claws back a bit of share from Google, as well as Yahoo, its partner to be. But despite a huge ad blitz, there are probably more than a few people who have no idea that Bing is a “decision engine,” or what that means.

Microsoft Bing: The Full Press Release

John Paczkowski in D7 on May 28, 2009 at 8:30 am PT

As expected, Microsoft debuted the long-awaited upgrade to its search engine at D7 this morning. And, as expected, its name is Bing. Debuting along with it, a proliferation of Bing services: Bing Travel, Bing Cashback, and Bing Maps for Enterprise. Here’s the press release on the announcement in full.