2 posts and columns on Deep Focus

News Byte

Another Web Ad Shop Gets Gobbled Up: Deep Focus to The Engine Group

in Media on October 19, 2010 at 7:12 am PT

Deep Focus, the New York-based digital agency that works for Nike, Time Warner’s HBO, Microsoft’s Bing and many other blue chip names (here’s an example) has been acquired by U.K.-based The Engine Group. No terms disclosed, but there is this: “This isn’t an exit, it’s a grand freaking entrance,” blogs CEO Ian Schafer.

How to Make a Viral Video: HBO Asks YouTube Users to Promote “Flight of the Conchords”

in Media on December 14, 2008 at 11:12 am PT

Viral videos–you-gotta-see-this clips Web surfers pass along to each other without any prompting–are every marketer’s dream. Here’s HBO’s clever attempt to create one: Use an existing video that’s already popular on YouTube and try to piggyback off that to promote its excellent “Flight Of The Conchords” show.