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	<title>AllThingsD &#187; Deepak Chopra</title>
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		<title>New Microsoft Ads Win Most Improved Award (It Wasn&#039;t Hard Though)</title>
		<link>http://allthingsd.com/20080919/new-microsoft-ads-win-most-improved-award-it-wasnt-hard-though/</link>
		<comments>http://allthingsd.com/20080919/new-microsoft-ads-win-most-improved-award-it-wasnt-hard-though/#comments</comments>
		<pubDate>Fri, 19 Sep 2008 10:59:41 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[Eva Longoria]]></category>
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		<category><![CDATA[Jerry Seinfeld]]></category>
		<category><![CDATA[Kara Swisher]]></category>
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		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[PC]]></category>
		<category><![CDATA[Vista]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=4103</guid>
		<description><![CDATA[Here are videos of three of the new "I'm a PC" ads, from Microsoft's next phase of its Vista-doesn't-bite advertising campaign.

You can decide if you like them or not. But BoomTown is declaring them a vast improvement on the quirky initial commercials that featured Microsoft Founder Bill Gates and comedian Jerry Seinfeld.

The software giant seems to be returning from its short visit in hipville to a more normal marketing message, with an it's-a-small-world-after-all panoply of people declaring that they are all PCs.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/09/imapc.jpg"><img src="http://kara.allthingsd.com/files/2008/09/imapc-128x300.jpg" alt="" title="imapc" width="128" height="300" class="alignright size-medium wp-image-4109" /></a></p>
<p>Here are videos of three of the new &#8220;I&#8217;m a PC&#8221; ads from Microsoft&#8217;s next phase of its Vista-doesn&#8217;t-bite advertising campaign.</p>
<p>You can decide if you like them or not. But BoomTown is declaring them a vast improvement on the quirky initial commercials that featured Microsoft Founder Bill Gates and comedian Jerry Seinfeld.</p>
<p><a href="http://kara.allthingsd.com/20080917/seinfeld-and-gates-ads-over-not-that-theres-anything-wrong-with-that/">Microsoft has insisted that those three ads</a>, which attracted a chorus of critics, were just a &#8220;teaser&#8221; to this second phase of a $300 million ad campaign, in which the software giant seems to be returning from its short visit in hipville to a more normal marketing message.</p>
<p>And these new Microsoft (MSFT) ads are definitely normal and more clear, having an it&#8217;s-a-small-world-after-all panoply of people declare that they are all PCs.</p>
<p>The message is aimed at attacking the more elitist message of Apple (AAPL) ads, which have effectively mocked PC guy relentlessly over the years as an oaf.</p>
<p>In Microsoft&#8217;s ads, its own PC guy complains at the start of each that &#8220;I&#8217;ve been made into a stereotype.&#8221;</p>
<p>The ads proceed to show regular folk with some celebrities mixed in (including Gates, TV hottie Eva Longoria and feel-good author Deepak Chopra), all proudly declaring their PC affiliation.</p>
<p>While the ads feel like they are tapping a little too much into that uneasy red-state-blue-state vibe&#8211;as if we need more of <em>that</em>&#8211;they&#8217;re also nicely done, thankfully, although not particularly new or innovative.</p>
<p>Which, after the Gates/Seinfeld oddity, is a good thing.</p>
<p>Here are three of the new ads (click them all at once for an even better experience!):</p>
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		<title>Seinfeld and Gates Ads Over: Not That There&#039;s Anything Wrong With That!</title>
		<link>http://allthingsd.com/20080917/seinfeld-and-gates-ads-over-not-that-theres-anything-wrong-with-that/</link>
		<comments>http://allthingsd.com/20080917/seinfeld-and-gates-ads-over-not-that-theres-anything-wrong-with-that/#comments</comments>
		<pubDate>Wed, 17 Sep 2008 23:47:42 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=3922</guid>
		<description><![CDATA[While the very quirky ads rolled out by Microsoft to tout itself, starring Bill Gates and comedian Jerry Seinfeld, got a ton of hype, it turns out there will be no more than than three already released.

It seems the churros have gone cold.

According to a Microsoft spokesman, the ads were apparently just a warmup for more to come, as early as tomorrow, and though the new ones will not use Seinfeld in any significant way, they might still feature Gates.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/09/churros.jpg"><img src="http://kara.allthingsd.com/files/2008/09/churros-300x300.jpg" alt="" title="churros" width="200" height="200" class="alignright size-medium wp-image-3924" /></a></p>
<p>While the very quirky ads recently rolled out by Microsoft to tout itself&#8211;starring Microsoft Founder Bill Gates and comedian Jerry Seinfeld&#8211;got a ton of hype, it turns out there will be no more than than the three already released for now.</p>
<p>It seems the churros have gone cold.</p>
<p>According to a Microsoft (MSFT) spokesman, the Seinfeld advertisements were apparently just a warmup for more to come tomorrow, though the new ones will not use Seinfeld in any significant way.</p>
<p>But they might still feature Gates and Seinfeld could return.</p>
<p>But the main Seinfeld/Gates pairing was, said Microsoft, just a &#8220;teaser&#8221; for the next phase of the $300 million campaign to tout its beleaguered Windows Vista operating system.</p>
<p>[UPDATE] Said Microsoft in an official statement: &#8220;We will be executing the second phase of our advertising campaign tomorrow, as planned from the start.&#8221;</p>
<p>The company said upcoming personalities in the new ads will include feel-good author Deepak Chopra, television star Eva Longoria and musician Pharrell Williams, and they will also use <a href="http://digitaldaily.allthingsd.com/20080918/seriously-windows-is-just-another-way-of-saying-we-have-each-other/">Microsoft&#8217;s own version of the dumpy PC guy character to attack Apple&#8217;s hugely successful Mac/PC ads.</a></p>
<p>BoomTown is dubious, to say the least, that Microsoft can be more clever than Apple (AAPL) in the marketing arena. And by dubious, I mean its chances are as good as Lehman Bros. rising from its financial grave.</p>
<p>News of the <a href="http://valleywag.com/5051455/microsoft-to-announce-jerry-seinfeld-ads-cancelled-tomorrow">development was first reported by Valleywag</a>, which said in its post title that the ads were canceled, which is untrue.</p>
<p>But Microsoft&#8217;s rep stresses that this was the plan all along, to jump-start the marketing conversation, even though the ads have, in fact, not gotten a lot of praise.</p>
<p>You be the judge. Here are the three ads. The <a href="http://kara.allthingsd.com/20080905/forget-the-conquistador-when-is-microsoft-going-to-drop-the-other-shoe-on-its-conquering-web-strategy/">first with the churros joke</a> and the second and third visit with a family, combined:</p>
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