Exclusive: Yahoo's Top Ad Money-Maker Bradford Leaving for New Job at Demand Media

According to several sources, Yahoo’s SVP of U.S. Revenue and Market Development Joanne Bradford is planning on leaving the Internet giant to take a new position as Chief Revenue Officer of online content upstart Demand Media. The surprise move is sure to have reverberations throughout the online advertising arena, but more so at Yahoo, where Bradford’s job encompasses a wide range of key revenue-generating duties. She has also been tapped as one of the execs to play a key role in the recently approved search and online ad partnership with Microsoft.

Content Is King–of Rock? Demand Media's Big-Haired Video Wants You to "Join the Band."

Well, this unusual video by Demand Media is certainly a unique effort to get freelancers to consider doing work for its Demand Studios. In it, staffers at the Santa Monica, Calif.-based network of social networking sites and apps maker went full Van Halen–with a celebrity assist by a leather-clad Brooke Burke, who runs the ModernMom site on Demand.
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