Dennis Leary

Why It Took More Than Four Months, and Millions of Dollars, to Get “Lost” on Hulu

Peter Kafka in Media on May 1, 2009 at 8:45 am PT

What does it take to add a third player to a joint venture between two media conglomerates? More than four months of negotiations. Tens of millions of dollars help, too. That’s what finally got Disney to join up with GE’s NBC and News Corp.’s Fox in Hulu, the fast-growing Web video site. Here’s what that means for the three networks and the rest of the Web video business.