Want to Know What Consumers Think? Check Their Gut.

Consumer research disruptor GutCheck is back with a service aimed at polling fans of brands that gather on Facebook and Twitter.
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Online Shopping on the Side

Walt reviews Digital Folio, free software that lets you gather online shopping products to compare retailer prices.
Digital Folio for Online Price Comparisons

Start-Up GutCheck Blows Up and Rebuilds the Old Model of Consumer Research

Why go to the time and effort of assembling a bunch of consumers in a room to say things they may or may not actually believe, all at a cost of thousands of dollars, when the power of the Internet gives you the means to reach them directly in the unguarded comfort of their own homes for 40 bucks a head for every half hour? That’s GutCheck’s pitch.

Sony Online Chops Workforce and Cancels Upcoming Game Launch

Sony Online Entertainment is laying off 205 employees and closing down game studios in Denver, Seattle and Tucson to focus on free-to-play games, which can be faster and cheaper to produce.

Yahoo Snaps Up Associated Content for $90 Million to Compete With AOL and Demand Media

Yahoo–in a clear attempt to get deep into the social content space and better compete with both AOL and Demand Media–announced the acquisition of Associated Content. Sources close to the situation said the price was $90 million in cash, which is a solid outcome for Associated Content, a start-up that found itself in an increasingly crowded space for cheaper content.

Huffington Post Still Growing Like a Weed

Another step in the Huffington Post’s relentless march toward world domination: The company served a staggering 40 million visitors in the last month.

Voices

Atlantans Eat, Pray, Love While Texting

Atlanta residents have the most questionable texting habits, according to a recent survey commissioned by Samsung Mobile. The handset maker asked 300 cellphone users in each of eight metropolitan areas in the U.S., including New York; Los Angeles; Chicago; Philadelphia; Washington, D.C.; Boston and Denver, about where they send text messages.

Tim Armstrong's 100-Day Vision Quest Nearing End: Party in Dulles! (And Then What?)

Back in April, Tim Armstrong sent a memo to the long-battered troops of AOL about a 100-day vision quest the new CEO and chairman was going on to find out “how to bring back the magic of AOL.” It is now Day 86, and Armstrong is closing in on the end of a Where’s-Waldo commitment that he made then to visit all of the far-flung offices of the Time Warner online unit globally to find out what’s what and what he should do to turn AOL around. BoomTown is eager to see what Armstrong has found out on his trip and what path it will ultimately put AOL on.
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