The winners for the 15th Annual Interactive Achievement Awards are decided on by members of the Academy of Interactive Arts & Sciences. (Just like the Oscars are voted on by peers of the Academy Awards.)

The ceremony covers mostly hardcore genres across console and PC, including action games, massive multiplayer games, adventure games and more. It also has categories for casual, mobile and social. (Update: See a list of some winners at the end of this post.)

The event is taking place Las Vegas at the Red Rock Resort, a swank resort way off the Strip, where industry leaders gather annually as part of the games conference called DICE.

DICE, which stands for Design, Innovate, Communicate, Entertain, is a three-day summit, featuring a number of talks by big wigs from game studios like Bethesda Softworks, which published The Elder Scrolls V: Skyrim, and Rocksteady’s Batman: Arkham City, which were both wildly successful over Christmas.

Because the show is far off the Strip, and only has a few hundred attendees, it allows people to intimately speak about recent trends and key issues facing the industry. They even get to pat each other on the back, or in the case of this morning, one grown man got on stage and bowed in front of some of the original game developers who worked at Atari back in the ’80s.

The event tonight will be hosted by actor, stand-up comedian Jay Mohr, a former cast member on “Saturday Night Live” and self-described games enthusiast, who is known for roasting some of the industry celebrities being recognized.

The ceremony kicks off at 7:30 pm PT. To follow along, GameSpot will be airing a live webcast of the IAAs here.

Update: Here the winners from some of the major categories:

• Game of the Year: The Elder Scrolls V: Skyrim, Bethesda Softworks
• Action Game: Call of Duty: Modern Warfare 3, Activision
• Online Game Play: Star Wars: The Old Republic, Electronic Arts
• Mobile Game: Infinity Blade II, Epic Games
• Sports Game: FIFA 12, Electronic Arts
• Social Networking: The Sims Social, Electronic Arts
• Casual Game: Fruit Ninja Kinect, Halfbrick Studios

For obsessive Gawker watchers and redesign doom-mongers: the 35.6m uniques in Jan 2012 is record and 55% up from last April’s nadir.

– Nick Denton, via Twitter, almost a year after Gawker’s controversial redesign

But Apple is still a consumer-focused personal computer company, and one trend I like to revisit is how Apple continues to grow its presence in business and professional settings.

Here’s a pretty good indicator: If you’re in the business of designing things like machines or buildings, there’s a chance you’re using software from Autodesk. Its latest mechanical design software, called Inventor Fusion, is used by mechanical engineers to design cars and planes and factory assembly lines. It’s heavy-duty software that’s currently available on Windows. A new trial version for the Mac has just recently come out is coming out soon.

While engineering software like this tended to be run on beefed-up Windows workstations during the last decade, the Mac has started to make serious inroads among engineers and designers, especially the younger ones, says Autodesk product manager Kevin Schneider. “The younger generation of engineers has grown up with computing expectations that are completely different,” he says. They used Macs at school, probably learned to edit photos and video in Photoshop and Final Cut Pro, so when they start using CAD and other software, naturally, they want it running on a Mac, too.

Autodesk makes four applications available on Apple’s App Store, and the results are pretty stunning. Those applications — Autocad LT, Autocad WS, Motion FX and Sketchbook Pro — have clocked up 2.2 million downloads via the App Store. That’s a lot for any software, and it’s a heck of a lot when you consider that these applications don’t come for free. Sketchbook Pro goes for $59.99; Autocad LT costs $899.99.

The number is even more impressive when you consider that Autodesk apps account for about 2 percent of total downloads on the App Store. Late last year, Apple announced that its store had broken the 100-million-download mark, generating 100,000 downloads a day, and making it the biggest software download site in the world.

It’s just another indication that the Mac is still making inroads against Windows in the workplace. A new Forrester Research survey of 3,350 IT decision makers finds that 46 percent of all firms in North America and Europe issued Macs to their employees in 2011; that figure was up by more than half since 2009.

Over a series of tweets last night the rapper and music producer announced the creation of a design company called DONDA that would comprise 22 divisions and make “products and experiences that people want and can afford.”

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Its his second honor from the Queen, who named him Commander of the British Empire, or CBE, in 2006. The new title will be conferred by the touch of a sword held by the Queen.

Interestingly, Ive is only one of two people being given this particular title this year, from the extensive list of other honors published in the London Gazette. (Ive’s name appears on page 24 of the announcement; there’s a PDF of that page here.) The other KBE recipient is the art historian John Patrick Richardson, who wrote a well regarded biography of Pablo Picasso.

The best profile of Ive that I know of is this 2006 BusinessWeek story by my former colleague Peter Burrows. It’s more than five years old, and so may be a bit dated, but it’s terrific.

The full announcement from the British Embassy is below.

Her Majesty the Queen honours Apple designer with knighthood

31 December 2011

Jonathan (Jony) Ive has been appointed by Her Majesty Queen Elizabeth II a Knight Commander of the Most Excellent Order of the British Empire (KBE).

The honour, for the lead designer at Apple Inc. of products like the iPod and iPad, was part of the New Year 2012 Honours List and was in recognition of Jonathan Ive’s services to design and enterprise.

“I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making,” said Jony Ive. “To be recognized with this honour is absolutely thrilling and I am both humbled and sincerely grateful.”

“I discovered at an early age that all I’ve ever wanted to do is design,” Ive added. ” I feel enormously fortunate that I continue to be able to design and make products with a truly remarkable group of people here at Apple.”

The British Consul General in San Francisco, Priya Guha, said she was “delighted that Jony Ive has been granted this exceptional honour by Her Majesty The Queen. Through his design of the iMac, iPod, iPhone and iPad, his work has transformed the lives of a generation of people, revolutionising the way people interact with technology. He epitomizes the strengths of British design and innovation.”

British Honours are bestowed on merit for exceptional achievement or service to British interests. This is the second royal honour for Ive, who was awarded a CBE (Commander of the British Empire) in 2006 for his achievements in British design and innovation. The current Knighthood recognises his work on raising design standards generally in consumer, industrial and professional goods and for his championing of British design.

Jonathan Ive becomes Sir Jonathan Ive, and the knighthood will be conferred by the touch of a sword by Her Majesty The Queen.

London-born designer Ive is the Senior Vice President of Industrial Design at Apple, reporting directly to the CEO. Since 1996, he has been responsible for leading a design team widely regarded as one of the world’s best.

Ive has demonstrated a life-long commitment to design. He has been recognized with numerous design awards including being named Designer of the Year by the Design Museum London and awarded the title Royal Designer for Industry by The Royal Society of Arts.

Ive holds honorary doctorates from The Royal College of Art, The University of Arts London, the Rhode Island School of Design (RISD) and Northumbria University (Newcastle Polytechnic) where he also received his Bachelor of Arts degree. He holds 596 design and utility patents in his name.

After graduating in 1989, he co-founded the London design agency Tangerine, where he designed everything from washbasins to televisions. In 1992, he moved to Apple and, after the return of Steve Jobs in 1997, became Senior Vice President of Industrial Design, designing the first iMac in 1998, its progressively sleeker successors, and then the iPod, iPhone and iPad.

The Queen chooses the recipients of Honours on the advice of the Prime Minister and other relevant ministers, to whom recommendations are made by their departments or members of the public. Private nominations–those made by individuals or by representatives of organisations to the Prime Minister’s Office–can also be made and account for about a quarter of all recommendations.

(Image is a screen grab from this Apple video on the MacBook Air.)

Houzz has brought home $11.6 million in a Series B round led by Sequoia Capital and other investors, including earlier-stage investors Don Katz, Gary Ginsberg, Oren Zeev and Amos Wilnai. Alfred Lin, a VC at Sequoia and former top executive at Zappos, will join Zeev and others on Houzz’s board of directors.

Co-founder Adi Tatarko said Houzz has increased its traffic tenfold since its last funding round of $2 million in 2010, the site has also introduced e-commerce features to drive purchases of home goods.

Houzz first launched in early 2009, a few years after Tatarko and her husband, Alon Cohen, purchased a home and had a hard time finding the right contractors for home renovations, even with friends’ referrals. (Despite the wealth of options now at their fingertips through their own site, Tatarko says they haven’t yet completed the renovation of their own home.)

Tatarko and Cohen eventually quit their full-time jobs and focused on building up the site to what it is today — a fast-growing (and slightly addictive) home renovation Web site that consumers can browse to create idea books and where designers, contractors and renovation experts can upload their portfolios to in order to attract more clients.

There are now 30,000 professional profiles on the site, Tatarko says, spanning 50 metro areas in the U.S.; Houzz sees more than 50 million page views a month and 2.5 million uniques. Users of the Houzz iPad app, which has been downloaded a million times, browse for one hour on average.

The site also now offers more options for sharing through social media, as well as virtual price tags on certain items — a lamp, for example, or a love seat in a living-room setting — that will direct a user to a place where those items can be purchased.

Houzz is currently free for consumers and professionals using the site; Tatarko says they plan to keep it that way, generating revenue through a direct-advertising model. Houzz, she adds, is on track to become profitable in the next year.

Houzz’s growth comes as the U.S. home remodeling market is seeing signs of recovery. This follows a 12 percent drop in spending between 2007 and 2009, due to the financial crisis, according to a report from the Joint Center for Housing Studies at Harvard University. Home remodeling fared relatively well compared to new construction in 2009, with remodeling climbing to more than two-thirds of total residential investment; the market for renovations in the U.S. was said to have approached $300 billion in 2010. (The Harvard report does note, though, that all homeowners aren’t kitchen-gutting and paint-slapping-happy: Housing prices are depressed, and a record number of home owners are late on mortgage payments.)

Tatarko says she and Cohen will use the funding to invest in more engineers to continue to build out Houzz.

In a deal that was struck some time ago and is close to fruition, BermanBraun is prepping three major Web properties for AOL that will focus on pets, men and, interestingly, the weather.

After I inquired, AOL confirmed that the Hollywood production company — headed by former Yahoo and ABC exec Lloyd Braun and former Paramount exec Gail Berman — will debut the trio of sites around March. The new sites will use rich features and a slick design to attract premium advertisers.

The pair will jointly sell the advertising, but the sites themselves will be operated by BermanBraun in cooperation with AOL’s media unit, the Huffington Post Media Group. The deal was struck in late 2010, before AOL bought the Huffington Post for $300 million in January of this year.

While AOL has partnered with many outside sites, this will be the most prominent one since that acquisition.

Since then, much of the new content development on AOL has been aimed at drastically increasing the number of sites with that brand. There have been more than two dozen of those since March.

In this case, the Huffington Post Media Group, run by Arianna Huffington, has typically either created new topic sites or relaunched old AOL ones.

This week, for example, the company rejiggered AOL TV as HuffPost TV, as well as announcing El Huffington Post, an international Spanish-language version of the Huffington Post that will debut in early 2012, in partnership with El País.

The BermanBraun effort, though, is more independent and large-scale. It will feature extensive video and heavy use of imagery. Huffington Post will be involved in editorial selection, and has been working closely with the firm on incorporating social elements.

“It’s been a very dynamic and collaborative partnership — we’ve worked together on everything from design to picking the editors,” said Roy Sekoff, founding editor of the Huffington Post Media Group, about the arrangement. “BermanBraun brings a distinctive approach to their sites, and we’ve helped infuse that with our focus on real-time, social, and building community.”

Sekoff declined to give more details, such as the names of the sites. (They won’t be HuffPost Pets, HuffPost Weather and HuffPost Dudes, though!)

Pets could be a strong category if done in a new way, especially if designed with new tablet devices in mind. And weather, to my mind, is a sleeper category if reimagined freshly.

BermanBraun — which also develops television shows and movies — has a lot of experience in the online content arena. It has previously created Web sites for Microsoft’s MSN unit, including the high-profile celebrity site Wonderwall.

It will be interesting to see how the collaboration turns out. In the meantime, here’s my favorite weather song — Lena Horne rules! — to enjoy until the three sites launch:

Ventures that teach computer programming, design and other once-nerdy skills to the masses are surfacing nationwide and drawing interest from Bay Area investors. Many of the investors want to cash in on a technology-driven sea change in learning that will allow consumers to cultivate a broad array of skills online and help ease Silicon Valley’s talent crunch.

Treehouse Island Inc. launched last month with $600,000 from West Coast investors including Greylock Partners and Social+Capital Partnership.

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I am here at Yahoo HQ in Sunnyvale, Calif., to check out “Product Runway,” which is the Silicon Valley Internet giant’s attempt to show that it can still innovate.

First and foremost is the launch of Livestand, a personalized news reader that is similar to Flipboard and a variety of other rivals, including — soon — Google.

It’s Yahoo’s attempt to present a business-as-usual feel — amidst a long and agonizing and very public strategic overview that might also include the sale of the company (or not!), in the wake of the recent firing of its last CEO, Carol Bartz.

It has caused a lot of trauma inside Yahoo, which can’t help with innovation.

But we press on!

In other words, despite the three-ring circus going on outside, Yahoo wants you to know it is still hard at work.

We begin:

10:35 am: As the strains of U2 die out, Yahoo Chief Product Officer Blake Irving takes the stage, which is actually set up in the company’s cafeteria. I can smell lunch being made nearby and I am hungry.

Apt — Yahoo certainly needs to show off a lot of cool stuff or its fate will be cooked.

No pressure, Blake!

“Personally, I am more bullish on Yahoo today,” he said. “What is Yahoo? Simple. It’s the premier digital media company. Period. Stop.”

Oh, if it were only that easy.

10:46 am: Irving pulls out his favorite slide, which looks like a chemistry test. It lists the various elements of the product strategy, with things like personalization, mobile, premium.

Now to Livestand, which is available on the Apple iTunes app store right now.

Don’t all rush at once!

Irving notes that Livestand is more than just an app — it is a platform.

In other words, Yahoo wants to help publishers publish online. Kind of a Facebook of content.

If Yahoo can pull it off, that is. (And, of course, unless Facebook decides to do the same.)

10:50 am: Livestand is an HTML5 “personalized living magazine.”

“This is the way Web pages are going to look,” declares Irving. Which is to say, heavy on photos, swoopy navigation, a television screen-like interface.

Irving uses the example of Surfer magazine, which is a good idea since waves always look pretty. Especially in a video-in-frame with Kelly Slater in Hawaii.

But, in essence, for anyone who has used Flipboard for years now, none of this is entirely different.

10:54 am: The look of what would be the Yahoo News page is actually much more interesting, since it is clearly a whole lot better than the Web page.

Irving also shows off a “living ad” — in this case, an unusually snuggly couple on a couch. It is cool, but creepy.

When launched, the ad has tap points. Irving — naughtily declaring about what is an ad, “I’ll tap that” — taps the lady’s butt, which would also have been my move. We learn about the jeans, of course.

10:58 am: Irving then shows off the ability to add feeds.

Next, something called “Cocktails.” First up, a developer tool called Yahoo Mojito and Yahoo Manhattan, which is a hosting service. The company will open-source both the technologies in 2012.

Irving brings up Mike Kerns, VP of Personalization & Social, who came to Yahoo when it bought the innovative sports fan site called Citizen Sports.

“We like to ship sh#t,” he notes. I like Mike Kerns immediately.

Kerns intros C.O.R.E. No, it is not a secret government organization that takes out fussy bloggers, who might be more critical than Yahoo execs would like.

In fact, it stands for “content optimization relevance engine.” Of course it does.

Simply put, C.O.R.E. is trying to link the right content or whatever to the right consumers and who likes what. Ladies like this, dudes like this. Apparently, “men of multiple ages” enjoy stories about golden chicken.

11:11 am: Kerns is moving on to social, especially its integration with Facebook. While much touted, sources tell me it has gone slower than expected in terms of use, but that it is improving.

Kerns talks about the idea of matching content to conversations to interests and, well, you know — the now exhausting world of modern media consumption.

The world in which you can no longer simply read an article and enjoy it — you must comment, share, discuss, parse, tweet.

Does anyone remember when you read something cool and just kept it to yourself?

Forget it, pal! It is a full-information society now and you better get on board and start poking your friends about every little thing.

(Personally, I plan on becoming a hermit in 3 … 2 … 1.)

11:18 am: Now Tim Parsey, who is Yahoo’s design head. He is hands down the most delightful exec the company has had in a while, mostly because he loves to smirk adorkably.

He shows off Yahoo’s first original design, which was a dull list. And then another really bad logo. But Parsey loves it! It’s kitschy!

Smirk attack!

Parsey moves into what has to happen now, which is to deliver a much more emotional experience and a much better designed one. He uses words like “humanism.”

Say what? He is right — Yahoo has for too long completely ignored design as an important part of the experience.

That’s why Flipboard was so quickly touted — it was pretty and fun. And it is why everyone is simply forced to love Apple products.

11:22 am: Parsey even has a code for it, called REM — for rational, emotional and meaningful.

He shows off a weather app. People take photos and they can be used in the app. Then Yahoo Mail for the iPad, whic is also handsome with photos and video. Livestand, also pretty.

“Great way to differentiate,” says Parsey. He calls it “one Yahoo!” Indeed.

11:35 am: I’ll admit it. After Parsey-fest, I zoned out for a sec when IntoNow dude, Adam Cahan, comes up.

Donut emergency!

Back to IntoNow, it’s the television indexing service that Yahoo bought in April.

Essentially, more ways to watch the media — in this case, video — and do 53 other things at the very same time. Memo to humanity: We will all be paying continuous partial attention for the rest of eternity.

Like I said: Hermitage!

11:41 am: Product dude Irving is back, making a point that, despite all the public mishegas, Yahoo has been busy at innovating.

A redo of email, better search, social “Facebar” with Facebook, Flickr for Google Android.

Irving is correct — Yahoo’s engineers have been hard at work and deserve kudos for doing so, even with attrition issues, stock declines and questions about the company’s very future being debated daily.

The problem is that too many of these improvements are mostly incremental and essentially table stakes for tech companies, most of whom have introed many more significant innovations in the same time frame as Yahoo has.

Google did Android, Google+ (as well as some notable failures). Microsoft did Kinect, Windows Phone, Windows 8. Amazon did Kindle Fire. Facebook did a range of major updates, as it has grown like a weed.

And there’s Apple. You might have heard of the iPhone and the iPad.

You get my point. Yahoo’s Product Runway today is well done, but what it really needs to be is just the beginning of a take-off.

11:48 am: Now Q&A time.

The first question is what took so long to get Livestand out, the second is why should people use Livestand since Flipboard and others have already been around for a dog’s age.

I ask about design — mostly because I want Parsey to use the word “delicious” a lot — and also about all the turmoil around the company and its impact on product creation. (I decide not to mention that Yahoo blew its acquisition of the bookmarking site, Delicious, and then sold it.)

Parsey delivers on the delicious scale, noting that Yahoo must have one design experience and yet has a lot of different interfaces. In other words, it cannot be Apple, but it can feel a lot more cohesive.

Irving talks a little bit around the obvious elephant in the room — the future of Yahoo — noting that the product staff was trying to focus and forget the storm going on outside.

“We have dreams about what this company can be,” says Irving.

You and me both, brother.

12:04 pm: More questions that are too detailed for my tastes, since they have delivered lunch and I can see it and I am ravenous.

As Parsey might say: It looks deliiiiiccccious.

Now, let’s hope Yahoo can do even more tasty stuff.

These depositions were originally to be completed by Nov. 1, but as Edible Apple notes, that deadline was extended last month when Samsung learned that the witnesses would be unavailable prior to that date.

Now, Apple has until December 1 to make them available to Samsung for questioning, though the Korean company best steel itself for some harsh answers. After all, the suit Apple has brought against Samsung focuses on alleged infringment of seven user-interface patents, three design patents, three violations of trade-dress rights, and six icon trademarks. Ive and Co. presumably have a lot to say about all of them.

Tonight at 1 am PT, techies who have nothing else to do — that would be me! — can click onto a brand new tech site called The Verge.

Well, kind of — it’s the result of many months of work by the gang that defected from AOL’s popular Engadget tech powerhouse, set up temporary shop under the Web site name This Is My Next and busied themselves with creating The Verge.

I have another screenshot below of the new site that will be focused on news, reviews and features about tech, and which has been getting a final tweaking all today.

From my quick perusal, it has a vibrant and slick design, with a lot of packed boxes, swooshy movement and plenty of content.

Along with the launch, The Verge’s parent company — formerly doing business as SB Nation, focused on sports — will also transform into Vox Media.

In a chit-chat with Vox’s CEO Jim Bankoff, top exec Marty Moe and Josh Topolsky, The Verge’s Editor-in-Chief, the trio of former AOLers all said they were going to for the big time.

“We want to build the platform for talented native Web voices, in sports and tech for now, and then we plan to grow more verticals,” said Bankoff.

“We want to create more than a news site or blog about tech — the frustration at AOL was that we did not get the resources or manpower to realize that bigger vision,” said Topolsky.

(You’re speaking to the choir, brother!)

Said Moe: “We think this category has not had a large enough vision…not enough has been innovated over the years and we think it is a big opportunity.”

Topolsky said the site, along with a mass of original content from 30 writers, will also be helped by a strong database of information about all its topics and gadgets and also focus a lot on community input.

“What we want to do was graduate beyond the blog,” he said.

(Hmm…and here I just got the hang of this blog thing.)

Bankoff, who would not say how much Vox spent on launching The Verge — my back-of-the-envelope guess, several million dollars — said that costs were spread out between the tech and sports sites with centralized sales and product teams.

Initial launch sponsors are BMW, Sony and Samsung, said Moe, who is aiming to sell “major brand advertisers on the idea that we will be the premiere destination of consumer tech coverage.”

It has to grow past big sites like Engadget to do so, but Topolsky said that This Is My Next had three million unique visitors in the last month and more than 10 million page views.

“We have done that with a lot of editorials and in-depth reviews,” he said. “I think people are really hungry for great content and stories.”

As to competitors, Topolsky said that “this not to necessarily I win if you lose,” although his clear aim is to unseat sites like CBS-owned CNET, Engadget and Gawker Media’s Gizmodo and perhaps even newsier sites such as TechCrunch and AllThingsD (as if!).

“We are going to do the nuts and bolts stuff,” he said. “Somewhere between Engadget and Wired.”

Topolsky compared The Verge to a “boutique hotel — we have the same stuff everyone else has, but it is a much more elegant experience.”

Later, that will change, he promised, noting that “this is only version 1.0.”

Of course — but what else would you expect from a gadget site?

(Good luck and congrats to the entire The Verge team from AllThingsD!)

And here is another lovely screenshot, as promised:

Memo to Flipboard, as well as Pulse, CNN’s Zite and AOL’s Editions: You might want to make some room in the already-crowded news and social reader space, because you’re about to get some bigfoot company.

Next Wednesday, according to sources close to the situation, Yahoo will finally officially unveil its offering, called Livestand.

And perhaps as early as next week or in the weeks soon after, Google will also weigh in with its version of the genre — code-named Propeller — which also might be the product’s name. Another moniker under strong consideration: Currents.

As I have previously reported, Google Propeller is an HTML5 reader for the Apple iPad and Android — essentially a souped-up version of similar apps such as Flipboard, AOL’s Editions, Zite (which was just bought by Time Warner’s CNN) and Pulse.

All these apps are part of the drastically changing habits of media consumers, helping users better navigate numerous social and media feeds — such as Facebook and Twitter, as well as news sites and more — using handsome interfaces and touch technologies on tablet devices.

Flipboard, the most prominent and elegant of these offerings, is now available only on the Apple iPad.

Flipboard’s traction among elite users, along with its high-level design ethos and strong reviews, is why Google tried to buy the well-funded company last year, sources said.

But Flipboard — which is backed by some of tech’s biggest venture players, who have invested more than $60 million at a $200 million valuation — declined the kind offer.

At the time, sources said, Google told Flipboard execs that if it did not buy the start-up, it planned to do a version of its own.

Hence, after I heard about the product earlier this year, I dubbed it the Flipinator.

According to sources, Propeller will launch with a plethora of media partners, as well as integration into the Google+ social network. The aim of the search giant is to offer media companies easy tools for publishing content on these devices, as well as a better path to monetization.

That is essentially the same plan at Yahoo, which has been working on Livestand with hopes of it being a product that will woo publishers into tight collaboration with the Silicon Valley Internet giant.

Livestand was announced by Yahoo’s now-fired CEO Carol Bartz in February, at a speech at the World Mobile Congress in Spain.

At the time, Bartz demoed a magazinelike platform that would allow publishers to put up content easily and give users the ability to personalize their selections based on search history and interests.

Bartz called it “content in context.” (You can see the demo video below.)

But while Bartz promised the product within three months, development has been slowed by its complex technologies, bugs and the need to sign on publishers.

Yahoo’s Chief Product Officer Blake Irving is pushing the product hard as a way for the company to reinvigorate its media products.

It’s not clear how many publishers Yahoo will have at launch, and neither are the distribution plans, beyond flacking it from the Web site and being present in app stores.

Google, on the other hand, has its Android platform to push out Propeller, although it all must work as well on Apple’s iPad, which is the dominant tablet on the market.

But just because both Yahoo and Google are big companies is by no means a guarantee of success — think Yahoo 360 or Google Wave or Buzz — and their lateness might be a hindrance.

And, in fact, other news reader apps are much further along. The leader, Flipboard, has already had four million downloads and 50 partnerships with leading publishers.

It also has started to introduce rich advertising products and, perhaps most importantly, has tight social integration with Twitter and Facebook.

There will be social elements on both Yahoo’s Livestand and Google’s Propeller. But news reading will be stressed more, making them more like Pulse, a tiny but highly innovative start-up.

Each of the existing apps will presumably compete by adding on more features. Pulse recently added cross-platform, cross-device syncing, while Flipboard is close to unveiling an iPhone version it has said it was working on.

Yahoo and Google PR declined comment.

Here is the Livestand demo video from February:

On the site, shoppers add — or “follow” — celebrities and experts who share similar interests, to receive recommendations on the latest food, fashion, design and style.

In that way, OpenSky pushes product ideas to shoppers, somewhat in the way Twitter lets people discover information versus having to search for an answer on Google.

Caplan told me OpenSky has raised $30 million in fresh capital to continue building out the business.

The New York-based company, with offices in Los Angeles and Nashville, is only six months old and previously raised $19 million in two prior rounds.

New investor Providence Equity Partners led the financing. Existing investors Highland Capital Partners, Canaan Partners and the Raine Group also participated.

Some of the company’s talent includes celebrity chefs such as Bobby Flay and Italian food expert Lidia Bastianich, and pop culture figures like actress and reality TV star Kristin Cavallari, who will advise customers on the latest fashions.

In a recent offering, Flay, who has 164,626 followers, advised shoppers to purchase a spice bundle for $23. Fitness guru and motivation speaker Gabrielle Bernstein recommended a collapsible Hula-Hoop that’s easy to travel with.

Caplan said it’s an approach that’s really resonating with shoppers, particularly women in their 30s.

He said the company will break $1 million in sales this month and is on track for a $10 million run rate. Both order volume and revenues are growing 50 percent month over month.

The company already has 600,000 members signed up; they are now connecting to millions of shopping “experts.” It took the first 14 weeks for OpenSky to hit one million connections, 10 weeks to get its second million and three weeks to reach its third million. Customers are spending $50 on the average transaction, which is more than double Amazon’s average order of $22, Caplan said.

“This feels like such a modern way to shop, compared to the search box,” Caplan said. “There’s not a lot of soul in online shopping. We are putting the soul back into shopping.”

He added that walking into actual stores is engaging and entertaining. “I think Amazon is a fantastic company, and they have a lot of things they do really brilliantly, but I don’t think it’s the best way to shop.”

Many companies right now are challenging the original e-commerce model, and for good reason. Kleiner Perkins partner Mary Meeker noted in a report last week that e-commerce makes up 8 percent of overall commerce in the U.S. today, and continues to climb.

Caplan said the capital will be used to add more shopping verticals and experts to the site. Today, it has 75, with hundreds more coming.

As the former president of About.com, which relied on a distributed workforce to contribute answers to the site, Caplan believes he knows exactly how to get the business to click.

To make money, OpenSky is splitting the gross profit from the items sold with the experts on the site. It’s free to join as a member, and there’s a 90-day money-back guarantee. So far, it has experienced a 1 percent return rate.

“I personally love businesses where you partner with talent and create talent,” he said.

The answer may lie with Jonathan Ive, an Apple executive little known outside the technology industry.

Mr. Ive is Apple’s design chief. Since taking charge of the company’s design team in 1996, Mr. Ive and his group have been responsible for coming up with the physical look and feel of products that have helped set Apple apart from competitors.

Read the rest of this post on the original site »

As Steve Jobs famously said to rival Bill Gates of Microsoft in a joint interview with Walt Mossberg and me in 2007, “You and I have memories longer than the road that stretches out ahead.” And perhaps what is most amazing about Jobs was his longevity.

Not in life, of course, which was cut tragically short at 56 years, with his last years focused a lot on the cancer that would ultimately defeat him.

Actually, by longevity, I mean how the iconic entrepreneur continued, until the very end, to have an enormous impact over all of technology and especially in Silicon Valley.

It is easy to see that Jobs has been the single consistent tech tastemaker and true-north icon — even in the frantically changing, what’s-new-is-best atmosphere that too often prevails in the industry.

The list of tech and media arenas he changed via innovative thinking and, more importantly, action, is long — from graphics to design to touchscreens to smartphones to tablets to animation to ease of use to apps to quality to, well, you get the idea.

The hits seemed nonstop: The Macintosh. The iPod. And iTunes. The MacBook. The iPhone. The iPad.

And it is no stretch to say that even the brightest lights in tech and media always watched what he did and were influenced by him, reacted to him, changed because he changed.

In many ways, it was because Jobs never seemed to waver.

Let’s be clear, this is not an easy thing to do, to keep sailing on your own course, often against the prevailing winds, and not be swayed.

Perhaps that is the thing that Jobs most exemplified — a stubborn unwillingness to adjust who he was, maintaining an integrity of purpose and vision when others could not.

It is certainly what has made him — and by extension, Apple — so special. Of course, it is not that he was not difficult, capricious and cutting at times. But even that he owned.

So who and what does tech look to now for that kind of inspiration?

Certainly, at this moment, there is no one leader to fill Jobs’s outsized shoes.

The founders of Google, Larry Page and Sergey Brin? Quirky, curious, arrogant, but so, so prosaic.

Facebook’s Mark Zuckerberg? Still forming, so awkward and not yet the leader he might become.

Jeff Bezos of Amazon? Certainly creative and bold, but utterly lacking in the moxie and style of Steve.

I could go on and not get to anyone even slightly close — there’s no one with the kind of charisma that makes it impossible to look away.

It’s called inspiration, a quality so lacking in all parts of this world, making it hard to imagine any replacement for Jobs.

And, in a way, why should we try to find one?

As Jobs himself said in his memorable “Stay hungry. Stay foolish” speech at Stanford University, right after he recovered from his first bout with cancer:

When I was 17, I read a quote that went something like “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself, “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “no” for too many days in a row, I know I need to change something.

Remembering that I’ll be dead soon is the most important thing I’ve ever encountered to help me make the big choices in life, because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

No reason at all. So, as we all wish Jobs could have done, let’s live on.

And so will Steve Jobs. As AllThingsD Web guru Adam Tow said about the innovative Siri voice control feature in the latest iPhone 4 — introduced earlier this week without Jobs being there to present — perhaps Siri stands for: Steve is right inside.

Yes, indeed. Because his DNA lives in all of Apple. And, of course, in Silicon Valley and in tech, forever and always.

But we move on, too, so here is a video I did yesterday with WSJ.com on what impact Jobs’s death may have on Apple and whether the company will remain an innovator and market leader:

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]]> http://allthingsd.com/20111006/now-what-the-post-jobs-era-in-tech/feed/ 0 http://allthingsd.com/20111005/steve-jobs-in-his-own-words/ http://allthingsd.com/20111005/steve-jobs-in-his-own-words/#comments Thu, 06 Oct 2011 02:20:10 +0000 John Paczkowski http://allthingsd.com/?p=129235 Steve Jobs was many things — an innovator and visionary, an oracle of consumer behavior, and an insanely great showman. He was also a masterful orator, known for his skill in turning a phrase.

Below, a collection of some the more memorable ones.

• “If Apple becomes a place where computers are a commodity item, where the romance is gone, and where people forget that computers are the most incredible invention that man has ever invented, I’ll feel I have lost Apple. But if I’m a million miles away, and all those people still feel those things … then I will feel that my genes are still there.”
• “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”
• “Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”
• “My job is to not be easy on people. My job is to make them better.”
• “When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.”
• “People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.”
• “My position coming back to Apple was that our industry was in a coma. It reminded me of Detroit in the ’70s, when American cars were boats on wheels.”
• “Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it’s all about.”
• “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
• “Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.”
• “Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.”
• “Innovation … comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.”
• “I grew up in Silicon Valley. My parents moved from San Francisco to Mountain View when I was five. My dad got transferred and that was right in the heart of Silicon Valley so there were engineers all around. Silicon Valley for the most part at that time was still orchards–apricot orchards and prune orchards–and it was really paradise. I remember the air being crystal clear, where you could see from one end of the valley to the other…It was really the most wonderful place in the world to grow up.”
• “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.”
• “When I was 17, I read a quote that went something like: ‘If you live each day as if it was your last, someday you’ll most certainly be right.’ It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something.”
• “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”
• “My model for business is The Beatles.There were four guys who kept each others, kind of, negative tendencies in check. They balanced each other, and the total was greater than the sum of the parts. And that’s how I see business. You know, great things in business are never done by one person. They’re done by a team of people.”
• “I get asked a lot why Apple’s customers are so loyal. It’s not because they belong to the Church of Mac! That’s ridiculous. It’s because when you buy our products, and three months later you get stuck on something, you quickly figure out [how to get past it]. And you think, ‘Wow, someone over there at Apple actually thought of this!’”
• “Apple has a core set of talents, and those talents are: we do, I think, very good hardware design; we do very good industrial design; and we write very good system and application software. And we’re really good at packaging that all together into a product…We’re the only people left in the computer industry [who] do that. And we’re really the only people in the consumer electronics industry [who] go deep in software in consumer products. So those talents can be used to make personal computers, and they can also be used to make things like iPods.”
• “Our children are our hearts running around outside our bodies.”
• “Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”

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]]> http://allthingsd.com/20111005/steve-jobs-in-his-own-words/feed/ 0 http://allthingsd.com/20110915/its-called-google-propeller-and-its-aimed-at-flipboard-and-facebook-too/ http://allthingsd.com/20110915/its-called-google-propeller-and-its-aimed-at-flipboard-and-facebook-too/#comments Fri, 16 Sep 2011 00:25:10 +0000 Kara Swisher http://allthingsd.com/?p=121348 Please see this disclosure related to me and Google.

Earlier today, well-known digerati dude Robert Scoble posted on his social feed on Google+ that the search giant was working on a social and news reader.

“I heard from someone working with Google that Google is working on a Flipboard competitor for both Android and iPad,” posted Scoble. “My source says that the versions he’s seen so far are mind-blowing good.”

If blowing the minds of hot Silicon Valley start-up Flipboard and Facebook is the goal, then Scooby-Don’t's rumor is pretty spot-on.

According to numerous sources close to the situation, Google is indeed working on rolling out the new product, which is currently called Propeller.

Sources said Propeller is apparently one of a number of new socially focused announcements Google is prepping, including new apps. But the timing for their launch is unclear.

Here’s what is: Propeller is a souped-up version of similar reader apps such as Flipboard, AOL’s Editions, Yahoo’s Livestand, Zite (which was just bought by Time Warner’s CNN) and Pulse.

Facebook is also making social versions of publications available within its site. So, instead of just seeing a sidebar on a news site of what stories your friends liked, you’ll get a personalized and reformatted version of the latest news when you visit that publication’s page within Facebook.

All these apps are part of the drastically changing habits of media consumers, helping them better navigate numerous social and media feeds — such as Facebook and Twitter, as well as news sites and more — using handsome interfaces and touch technologies.

Flipboard is the most prominent and elegant of these offerings, available only on the Apple iPad. The company is working on an iPhone version, too.

Flipboard’s traction among elite users, along with its high-level design ethos and strong reviews, is why Google tried to buy the well-funded company last year, sources said.

But Flipboard — which is backed by some of tech’s biggest venture players, who have invested more than $60 million at a $200 million valuation — declined the kind offer.

At the time, sources said, Google told Flipboard execs that if it did not buy the start-up, it planned to do a version of its own.

Hence, after I heard about the product earlier this year, I dubbed it the Flipinator.

Propeller is probably a better name, I will admit.

It’s not clear what Google’s Propeller will include in the product, such as Facebook integration, since the pair of Silicon Valley behemoths have not been able to partner over data exchange.

Which is an understatement, I know.

But sources said it would be available on both Apple’s iPad and Google’s Android tablets.

In any case, stay tuned and thanks to Scoobs for the tip!

[Photo credit: This Noogler Propeller Hat -- which is given to all new Googlers -- is in the collection at the Computer History Museum, the gift of Marcin Wichary; the image is by Mark Richards.]

]]> http://allthingsd.com/20110915/its-called-google-propeller-and-its-aimed-at-flipboard-and-facebook-too/feed/ 0 http://allthingsd.com/20110903/fortunes-lashinsky-penning-an-inside-apple-book/ http://allthingsd.com/20110903/fortunes-lashinsky-penning-an-inside-apple-book/#comments Sat, 03 Sep 2011 20:16:38 +0000 Kara Swisher http://allthingsd.com/?p=116821

Adam Lashinsky, Fortune magazine’s high-profile Silicon Valley reporter, will be penning a book titled “Inside Apple: How America’s Most Admired — and Secretive — Company Really Works.”

An expansion of a well-read article that Lashinsky wrote for the publication earlier this year, the book will be available on Jan. 18, 2012 from Business Plus, an imprint of Hachette Book Group.

Lashinsky’s will be the second Apple tome to be coming out that will shed more light inside the workings of Silicon Valley’s most iconic company.

In November, former Time Inc. writer and editor Walter Isaacson’s much anticipated biography about Apple CEO and co-founder Steve Jobs will be released by Simon & Schuster.

“Steve Jobs” has been written with cooperation from Jobs, who has not done so in the past.

Lashinsky said in an interview today he did not garner Jobs’s help on the book, but did manage to get a deep inside look at the company.

“Doing an unauthorized book is harder,” said Lashinsky. “But what you get is well-reported information, which is outside the message Apple wants to deliver, and there is so much good stuff, this company is worth far more than an article.”

Lashinsky has been a longtime reporter in tech, including covering Apple, a company that is notoriously secretive and difficult to report about.

Still, Lashinsky has written a lot about the maker of the groundbreaking Mac, iPod, iPhone and iPad devices, including a piece in 2008 about recently installed CEO Tim Cook, titled “The Genius Behind Steve: Could the Operations Whiz Run The Company Someday?”

Inside Apple will be more about the entire company, which has vaulted from near death only 15 years ago to become one of the most highly valued companies in tech and, in fact, globally.

The publisher promises a lot of insidery facts, including, “how Apple creates killer products, forges intense bonds with consumers, and gets what it wants from suppliers … the lessons about leadership, product design and marketing are universal, and they should appeal to anyone hoping to bring some of that Apple magic to their own company, career or creative endeavor.”

Lashinsky said these are important lessons for others to explore.

“So much of what Apple does stands decades of business teaching on its head, because they just don’t do things the way other companies do,” he said. “The rest of the business world might want to pay attention.”

Indeed, they should.

]]> http://allthingsd.com/20110903/fortunes-lashinsky-penning-an-inside-apple-book/feed/ 0 http://allthingsd.com/20110809/apple-wins-injunction-against-samsung-galaxy-tab-10-1-in-europe/ http://allthingsd.com/20110809/apple-wins-injunction-against-samsung-galaxy-tab-10-1-in-europe/#comments Tue, 09 Aug 2011 16:45:43 +0000 John Paczkowski http://allthingsd.com/?p=107665 Apple scored a devastating blow in its IP tussle with Samsung today when a German court granted it a preliminary injunction against the Korean company’s Galaxy Tab 10.1 tablet.

Issued by the Regional Court of Düsseldorf, the injunction prohibits the sale and importation of the Galaxy 10.1 throughout the European Union except for the Netherlands on the grounds that it infringes the iPad’s design (here’s the original complaint in German). The decision carries with it the threat of fines of up to $350,000 for each violation and potential jail time for Samsung’s leadership if the infringement continues.

Apple confirmed the ruling, but declined to issue a new comment on it, referring me back to an earlier statement: “It’s no coincidence that Samsung’s latest products look a lot like the iPhone and iPad, from the shape of the hardware to the user interface and even the packaging. This kind of blatant copying is wrong, and we need to protect Apple’s intellectual property when companies steal our ideas.”

UPDATE: Samsung issued the following statement on the ruling, claiming it was taken unawares by it.

Samsung is disappointed with the court’s decision and we intend to act immediately to defend our intellectual property rights through the ongoing legal proceedings in Germany and will continue to actively defend these rights throughout the world. The request for injunction was filed with no notice to Samsung, and the order was issued without any hearing or presentation of evidence from Samsung. We will take all necessary measures to ensure Samsung’s innovative mobile communications devices are available to customers in Europe and around the world.This decision by the court in Germany in no way influences other legal proceedings filed with the courts in Europe and elsewhere.

]]> http://allthingsd.com/20110809/apple-wins-injunction-against-samsung-galaxy-tab-10-1-in-europe/feed/ 0 http://allthingsd.com/20110523/now-appearing-d9-microsofts-windows-president-steven-sinofsky/ http://allthingsd.com/20110523/now-appearing-d9-microsofts-windows-president-steven-sinofsky/#comments Mon, 23 May 2011 18:41:05 +0000 Kara Swisher http://allthingsd.com/?p=76832

With only a week to go before the ninth D: All Things Digital conference debuts in California, we’re announcing the addition of Microsoft’s Steven Sinofsky to an already heavy-duty line-up of speakers.

One of the five Microsoft presidents–it’s kind of like the kingdoms in HBO’s “Game of Thrones,” but without big, clangy swords–he runs the flagship Windows and Windows Live division.

More importantly, Sinofsky is the guy who overhauled Office and then led the team that bailed Microsoft out of the Vista debacle.

The longtime company veteran–who joined Microsoft in 1989 as a software design engineer–will talk about the future of Windows in the era of all kinds of new devices and the cloud.

If you want to get some insight into his thinking, Sinofsky also wrote a book about the making of Windows 7–titled “One Strategy: Organization, Planning, and Decision Making”–that’s a very compelling read well beyond management wonk types.

We expect Sinofsky to be just as interesting onstage at D9 too, along with other top tech and media speakers including Google’s Eric Schmidt, Bob Iger of Disney, Silicon Valley legend Marc Andreessen, Netflix’s Reed Hastings and more.

]]> http://allthingsd.com/20110523/now-appearing-d9-microsofts-windows-president-steven-sinofsky/feed/ 0 http://allthingsd.com/20110407/intel-capital-conde-nast-ownerinvest-30-million-in-student-tablet-start-up-kno-intel-takes-over-hardware-biz/ http://allthingsd.com/20110407/intel-capital-conde-nast-ownerinvest-30-million-in-student-tablet-start-up-kno-intel-takes-over-hardware-biz/#comments Fri, 08 Apr 2011 02:17:57 +0000 Kara Swisher http://kara.allthingsd.com/?p=42463

According to sources close to the situation, Intel Capital and Advance Publications will lead a $30 million investment round in Kno, the high-profile student tablet start-up.

In addition to the funding from its venture capital arm, Intel itself will consult with Kno on its tablet design. Kno, which is getting out of the hardware business, will now focus on its software to manage the devices that are aimed at the college market.

Intel will not manufacture tablets either. Instead, its engineers will consult with Kno on power management, graphics, display, systems integration, which it does for a variety of its customers.

Along with Intel Capital and Advance, current investors will also participate in the round, said sources. But Intel Capital and Advance, the owner of the Condé Nast publishing empire, make up a big part of the funding.

Sources said Intel Capital’s investment is $20 million and Advance and others make up the rest of it.

BoomTown reported in February that the much-funded and high-profile Silicon Valley start-up–aimed at making tablet computers focused at students–was considering selling off the entire hardware part of the business.

Sources said Kno execs have recently decided that the quicker-than-expected uptake in tablet production by a multitude of powerful device makers had made its efforts to package a seamless offering less critical.

Instead, the company will now focus on its robust software and services to offer students on the Apple iPad, as well as upcoming tablets based on Google’s Android mobile operating system and others.

The move is a dramatic shift for the company, which had not shipped significant numbers of the touchscreen device as it has long touted.

In fact, Kno said in November that it would ship a $599 and $899 version of the tablet by the end of the year.

The lower price was for its single-screen device, while the clamshell double-screen version was more expensive.

And, although it has been reported no pre-orders were fulfilled, Kno did indeed ship several hundred of them, built by China’s Foxconn, before stopping doing so earlier this year.

Many have been dubious about Kno’s ambitious hardware efforts.

That’s because marketing a new and complex product like the Kno takes a lot of effort and cash, especially since it is an increasingly competitive market for mobile and portable computing products that includes Apple, Microsoft, Hewlett-Packard, Google, Amazon, Dell and many others.

Before this $30 million, Kno has raised another $46 million in funding to add to an earlier $10 million round.

Sources in February said that the Santa Clara, Calif.-based company considering going back out to raise even more.

Its current backers include prominent venture players like Andreessen Horowitz and First Round Capital, along with angel investors Mike Maples and Ron Conway.

Sources said the shift to deliver textbook and other student-related delivery system would be a better path for all that investment money, since Kno has established a wide range of partnerships with colleges and universities.

In addition, Kno co-founder Osman Rashid has a lot of experience in digital education market. He was also the co-founder of Chegg, the textbook rental business that is reportedly aiming for an IPO soon.

BusinessWeek was first to report that Intel Capital was making the investment in Kno, but the post did not mention Advance’s involvement or that Intel itself was licensing the hardware design business from Kno.

]]> http://allthingsd.com/20110407/intel-capital-conde-nast-ownerinvest-30-million-in-student-tablet-start-up-kno-intel-takes-over-hardware-biz/feed/ 4 http://allthingsd.com/20110406/twitters-newest-homepage-goes-tweetless/ http://allthingsd.com/20110406/twitters-newest-homepage-goes-tweetless/#comments Wed, 06 Apr 2011 10:52:34 +0000 Peter Kafka http://mediamemo.allthingsd.com/?p=31487 Twitter is rolling out a new homepage design, which is pretty much standard operating procedure for the service. See, for instance, last year’s homepage redesign. Or the one that came a year before that.

All of the overhauls are aimed at explaining the service to new users. And in the past, Twitter has tried to do that by showing off examples of what it actually does.

No more. Instead of displaying sample Tweets, or trending topics, the new page simply invites users to “Follow your interests: Instant updates from your friends, industry experts, favorite celebrities, and what’s happening around the world,” followed by a search box.

This is a simple switch, but the symbolism seems important for the service, which is still trying to make itself relevant to the mainstream: There’s no point in showing new users Tweets about people and topics they don’t care about.

This is presumably part of what new/old product head Jack Dorsey was talking about last week, when he discussed Twitter’s need to create “better lines around the products, so it’s more approachable, so that people can get into it immediately, and it’s extremely relevant right away.”

Here’s the new home page that some users are seeing (via Mashable):

And the old one:

And, for old time’s sake, the one before that:

And the one before that:

]]> http://allthingsd.com/20110406/twitters-newest-homepage-goes-tweetless/feed/ 5 http://allthingsd.com/20110330/dont-rain-on-microsofts-ad-parade-except-its-raining-in-seattle-natch/ http://allthingsd.com/20110330/dont-rain-on-microsofts-ad-parade-except-its-raining-in-seattle-natch/#comments Wed, 30 Mar 2011 20:10:47 +0000 Kara Swisher http://kara.allthingsd.com/?p=42138

BoomTown scrambled the All Things Digital jet (aka, United Airlines, Seat 7A) late last night to get up to Microsoft’s big event for its online advertising clients today.

Called “Imagine 2011: Marketing Leadership Summit” and held at its Redmond, Wa. HQ, the two-day gathering is designed to wow peeps by trotting out a spate of strategery concepts those who buy advertising on Microsoft’s various digital offerings from its Bing search service to MSN to Xbox to Windows Phone 7.

Some program topics: “Elsewhere USA,” “Teens Hanging Out, Messing Around, and Geeking Out” and “Audience Buying Goes Real-Time: True or False?”

Presumably the goal of all this heavy-duty thinkery is to get these marketers to buy more ads from Microsoft by warning them about being left behind on the platform as the train chugs inevitably off to the digital future.

And just in case that doesn’t work, there will be a free concert tonight featuring the hipster band Train for the Imagine 2011 attendees at Microsoft Co-founder Paul Allen’s Experience Music Project venue to open those ad wallets.

Hey, Geek Mister: Stop sending all those digital marketing bucks to Google and Facebook and give them to us!

Before a panoply of various social, design and anthropology experts pontificated, Microsoft CEO Steve Ballmer kicked off the day with his patented loud and lovable Ed McMahon act, complete with the booming catchphrases.

Hey-Yo!

“You have to move forward or die!” (About the Web.)

“If you wanna get big, you have to think big!” (About the Windows 7 Phone smartphone deal with Nokia.)

I love the U.S. government, I don’t want to give it a hard time.” (About its crappy Web site, not the antitrust conviction thing.)

Ballmer outlined some key trends, which are not new to anyone paying attention over the last five years: Location; social; pervasive displays; ubiquitous connectivity; computers everywhere; cloud; data; and natural user interaction

He also joked about how there were 10 fake Steve Ballmers on Facebook, all using Steve Ballmer photos. Imagine that!

You’d think Microsoft’s badillion-dollar investment in the social networking site would get you a verified account!

Status: Monkey boy mad!

Actually, pissed off is more related to the fact that the person who conceived and organized the Imagine 2011 event was former global ad sales head Carolyn Everson.

But, she left the company in mid-February after only six months, for essentially the same job at Microsoft partner Facebook.

Since then Microsoft and Facebook have been wrangling over the talent raid, including Microsoft even considering legal action to block the move.

Nonetheless, the show must go on and it did in a pretty classy way.

But not without another road bump in today’s action–the news that Microsoft’s own marketing head, longtime company veteran Mich Mathews, was leaving the software giant later this year.

The departure had the halls buzzing about what happened and who will be taking over the big job with a $1 billion marketing budget.

Maybe some external CMO sitting right there in the audience or perhaps some internal Microsoft candidate such as Yusuf Mehdi or Capossela?

I suppose it’s time for some strategery stat!

Until it is all figured out, here is the music video for Train’s hit song, “Hey, Soul Sister”:

]]> http://allthingsd.com/20110330/dont-rain-on-microsofts-ad-parade-except-its-raining-in-seattle-natch/feed/ 0 http://allthingsd.com/20110330/yahoo-hires-tim-parsey-as-head-ux-designer/ http://allthingsd.com/20110330/yahoo-hires-tim-parsey-as-head-ux-designer/#comments Wed, 30 Mar 2011 10:43:56 +0000 Kara Swisher http://kara.allthingsd.com/?p=42140

In an interview BoomTown did yesterday with Yahoo’s Chief Product Officer Blake Irving–the video of which will be posted later today–at the Silicon Valley Internet giant’s HQ in Sunnyvale, CA, he managed to actually give me some news to report: the hire of crackerjack user experience design head Tim Parsey.

Parsey’s title will be SVP of User Experience Design at Yahoo, which is now centralizing the important task, Irving said. Previously, in the 67-ring circus that has been Yahoo’s product organization, design was widely dispersed.

Parsey certainly has the cred in the industry, with stints at Apple, Microsoft’s entertainment and devices unit, Mattel and Motorola. Most recently, he was a principal at a Seattle-based design firm called shiftalliance.

The British native ran Apple’s design studio for five years in the early 1990s and and was the main dude behind Motorola’s freaky V70 switchblade mobile phone in 2001.

Best of all: Parsey was once responsible for Barbie, as you can read below from his bio from shiftalliance, which announced his departure several days ago on its site:

[Tim Parsey] co-founded shiftalliance to focus on higher order value creation in business. The company is built on three beliefs: 1. that higher order, or meaningful, value is the next value driver in mature markets; 2. that sustainable innovation needs to consider the whole business model and; 3. that establishing a people-centric continuous change process is critical for success in today’s markets .

Prior to shiftalliance, he served as Partner, User Experience (UX) Director, Xbox Design at Microsoft, where he led a 22-person team responsible for the design and development of a new technology-enabled paradigm of interaction and entertainment that would not disrupt revenue streams from the existing Xbox gaming platform and contribute to the business in a more strategic way.

Previously, at Mattel as VP, Consumer Products Design, Tim was responsible for the Barbie, Hot Wheels and Fisher Price brands (in all non-toy categories) across 45,000 sku’s contributing nearly $2 billion in revenue worldwide. His charge was to establish the strategic and creative vision, and evolve the culture from a traditional licensing to a ‘leveraged innovation’ and ‘marketed product’ based approach. Key components of this evolution were to establish the first design languages for Mattel brands; lead design innovation for cross-functionally conceived marketing platforms (product, entertainment/web and 360 degree marketing); and nurture the individual licensee businesses and 5,000 designers across the portfolio into a community motivated to share and innovate together, thereby driving the business evolution at an appropriate pace. Before that, as VP, Wheels Design, he led 45 toy designers to advance the Hot Wheels, Matchbox and Pixar CARS toy design businesses. Activities included establishing product and brand design strategies, evolving the toy teams and building the first licensed consumer products design team, all of which led to re-energized business growth. This experience was a planned opportunity to understand toy design and specifically play innovation, and led to the formalization of the first play design methodology for Mattel.

Prior to Mattel, Tim served as Corporate Vice President at Motorola, where he built and led the Consumer Experience Design (CxD) group for the Personal Communications Sector (mobile phones) from an established industrial design team of approximately 22 in the US to a multifunctional design organization of approximately 150 distributed. This journey that included developing design as a competitive advantage for the company began 5 years after the StarTac and led to the design of Razr, the most successful brand and product range to be informed by a design strategy called ‘rich minimalism’. At the time, approximately 100 cell phones a year were being designed with a broad range of derivatives for different markets and carriers. CxD was distributed across Asia, North America and Europe and included Advanced Design and Design Planning groups that fed advanced thinking and strategies into the User Interface, Industrial Design and Human Factors groups. Specific achievements included establishing a collaborative industrial and user interface design methodology with key carriers.

Before that, Tim served as VP, Product Design and Development for ACCO, a manufacturer of office supplies and Manager, Design Studio at Apple after working as staff designer at ID Two (now IDEO) and other leading design consulting firms.

And here is a video of him speaking at a TEDx event about a year ago:

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