On Monday, as part of a press hello-there MySpace is doing this week, BoomTown traveled to Los Angeles for the day to finally check in with the new management at the turmoil-plagued company.

That would be new Co-Presidents Jason Hirschhorn and Michael Jones, who are now ferreting away on a slow rollout of a plan to turn MySpace into a socially-charged entertainment hub.

They took over the Beverly Hills-based social networking site immediately after News Corp. (NWS) digital head Jon Miller suddenly fired CEO Owen Van Natta last month.

The pair reported to Van Natta and, according to pretty much everyone you speak to, were very much at odds with him.

Perhaps that was inevitable due to the awkward way the trio was hired at the same time last April, as part of a grand plan of overhaul.

Their arrival followed the defenestration of co-founder and CEO Chris DeWolfe, who was blamed for the declining prospects of MySpace in recent years after a red-hot start.

While former Facebook and Amazon (AMZN) exec Van Natta was selected as the experienced one in charge, Hirschhorn ran product and Jones was charged with getting the trains to run on time at MySpace–when they ran right at all, that is.

That all ended when Miller and Van Natta clashed over control of MySpace, which has about 100 million monthly visitors and just above $350 million in annual revenue.

And faster than you can say Rupe, former AOL (AOL) exec and serial entrepreneur Jones, and Hirschhorn–who is a well-known media exec with stops at Sling Media and Viacom (VIA)–got the nod.

What’s that famous Shakespeare quote? Uneasy lies the head that wears a MySpace crown? Or, in this case, two heads and two crowns!

How deliciously ripe with plot.

And so much to cover: From the corporate intrigue to how News Corp. looks at the troubled property to competition like Facebook to what to do about declining traffic, engagement and advertising revenue to rampant sale or spinoff rumors.

And most of all, and what gets unfortunately lost in all this mess–what the heck they are doing to innovate the actual product and make it into an entertainment hub.

Thus, here’s a video interview I did with Hirschhorn and Jones–at their joint desk, like some digital Oscar Madison and Felix Unger–where we talk about all this and more, including whether or not Hirschhorn is a kvetcher or not.

(He is, but I am worse!)

I also posted a tour of MySpace, in which the pair talk about their plans for the revival of the service, with the help of some visual aids.

Until then, enjoy, and no kvetching over the length:

(Full disclosure: News Corp. also owns Dow Jones, which owns this site.)

]]> http://allthingsd.com/20100309/video-new-myspace-co-presidents-hirschhorn-and-jones-talk-about-the-past-troubled-present-work-in-progress-and-future-revival/feed/ 2 http://allthingsd.com/20090519/from-the-desk-of-former-yahoo-president-sue-decker/ http://allthingsd.com/20090519/from-the-desk-of-former-yahoo-president-sue-decker/#comments Tue, 19 May 2009 13:00:42 +0000 Kara Swisher http://kara.allthingsd.com/?p=12535

Recently–in the echo chamber that is Silicon Valley–several people told BoomTown quite separately that former Yahoo President Sue Decker had become an executive-in-residence at the Blackstone Group.

Actually, when reached via email, Decker told me she has yet to decide her next step after leaving Yahoo and had simply set up a no-strings-attached desk at the private equity firm’s San Francisco office, but is definitely not an EIR there.

And who says bloggers don’t check?

In fact, a move to join Blackstone formally would have been very ironic for Decker given that the firm–specifically, longtime friend and former colleague, Jill Greenthal–was one of the advisers to Microsoft (MSFT) in its failed takeover battle for Yahoo (YHOO), a fact that was highlighted in a post I did last year.

Instead, Decker has been keeping a low profile since she announced she was resigning from her post the very day new Yahoo CEO Carol Bartz arrived.

Decker was also a candidate for the top job, which she sought after sticking by former Yahoo CEO and co-founder Jerry Yang through some very rough times for both.

Her last day at Yahoo, after nine years there, was April 1.

In the email, Decker explained that she has not yet made any future work-related plans, but had simply taken up an offer from Blackstone’s President Tony James, as well as Greenthal, who suggested she could set up a small office there to attend to board work. The three all used to work together at Donaldson, Lufkin & Jenrette.

Even without an executive perch, Decker could use such a desk given that she sits on some very major boards, including Intel (INTC) and Berkshire Hathaway (BRK.A).

More than that, Decker–who sounded pretty happy to me–is not saying. Yet.

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