RIM developer executive Alec Saunders mentioned the program in a Twitter message on Thursday, with the company offering up a few more details on its Web site.

The offer doesn’t give developers much time, requiring Android apps to be optimized for the PlayBook and submitted for listing in the BlackBerry World store by Feb. 13 in order to get a free tablet.

RIM has an app-playing engine that allows programs designed for Android to run on its QNX-based PlayBook.

The company also has a glut of the tablets, and has been running various promotions designed to reduce inventory and boost the number of tablets in use.

“Further details about the promotion will be posted on our developer site as soon as possible, but the plan is to provide one free 16GB BlackBerry PlayBook to every registered BlackBerry App World vendor who converts their Android app for use on the BlackBerry PlayBook,” RIM said on its Web site.

But one of PopCap’s original developers, Roy Liu, believes he has come up with an alternative. Gimmie, based in San Francisco, has created an incentives platform for mobile app developers.

It launches today with 10 mobile app developers in its beta program.

It works like this: In return for using the app, a player can earn points which can be redeemed for real-world products. It’s sort of like a traditional arcade, where players earn tickets that can be redeemed for candy and toys, but instead of gumballs and baseball cards, Gimmie primarily doles out game downloads and other mobile content.

Gimmie is also announcing today that it has raised $200,000 in funding from Tandem, an incubator in Silicon Valley.

Liu, who was one of the lead developers on Plants vs. Zombies for PopCap before it was purchased by Electronic Arts, co-founded the company with CEO David Ng.

The idea is not so different from other in-game incentive programs, which ask users to fill out a survey or download a different game in exchange for free virtual goods or other benefits.

Those types of programs, served by companies like TapJoy and others, have been immensely successful — although more recently, they have been received poorly by Apple and others because they can affect the most popular games list.

Gimmie believes what it is doing is different because it rewards users with items outside of the app for performing actions inside it.

Other companies are also trying to come up with alternative advertising platforms for mobile games. In games, banner ads are often completely ineffective because people are focused on playing the game, and don’t take the time to read the ad or leave the page to investigate it further.

A Chicago-based start-up called Tap.me is creating an ad network for virtual goods, which can gain advertisers on a broad scale for generic items, such as being able to jump higher or more energy across many games.

Starting next week, Playdom said it will begin publishing Triple Town, which has already been on Facebook for some time.

Spry Fox said it will retain all creative authority over the game, and added that, going forward, it won’t have to worry about acquiring new users or figuring out how to run advertising campaigns.

In a statement, Spry Fox said: “Our games have reached millions of users, but never concurrently. We have constantly worried about our ability to scale without major service interruptions or other related problems … We are grateful for the opportunity to learn from [Playdom] and lean on them.”

The idea of publishing third-party content is not new in the world of gaming, but it is for Disney’s Playdom. It said while it sees an opportunity to leverage the creativity of independent developers, it will not be at the sacrifice of developing games internally.

Over the past year, Playdom has struggled to keep up its development after being acquired by Disney, but now it claims to be back on track and has more than a dozen titles under development, including a game based on Marvel superheroes.

“Playdom’s in-house development studios are still hard at work … but we also recognize that there are a lot of independent social game developers creating amazing new experiences, too,” the company said in a statement.

Spry Fox’s Triple Town, a puzzle game that challenges players to build cities by matching three or more of the same game pieces, has received some acclaim of its own. The trade magazine Gamezebo recently named it the best game of 2011.

The e-commerce giant (a term typically reserved for Amazon in these woods) is one of the larger examples companies from the Bay Area that are setting up shop here and looking to soak up some of the Northwest’s rich engineering talent.

Other companies with satellite offices in the Seattle area include Google, Facebook, Zynga and Salesforce.

“I’m surprised I ended up at eBay, but the story is compelling,” said Ken Moss, who was hired in November to be eBay’s VP of managed marketplaces technology; Moss is GM of the Redmond office.

A long-time Microsoft employee whose claim to fame includes inventing the Pivot table in Excel, Moss more recently co-founded CrowdEye, a start-up focused on search technology and later on stock market prediction.

He said eBay’s dedication to the region is one of the biggest selling points for recruitment.

Most of the 75 employees that currently work there were hired over the past few months, and a small team has been here for seven years. Among the newbies I met were a number of Microsoft veterans who had been there for 12 to 15 years.

Moss says he will report directly to eBay’s CTO Mark Carges, which is “a signal to the whole company that diversified development is for real.”

“We are first-class citizens,” Moss said, referring to sometimes strained relationship between remote workers and a company’s headquarters.

Eric Brill, VP of eBay’s research labs, is also based in the Redmond office, and has been working part-time there since joining the company in 2009.

Moss said eBay will be looking to hire a range of technologists, from college graduates to senior leaders, including developers, testers, researchers, data miners and other positions.

While I was at the office on Tuesday, the mountains were peeking out from the clouds and were easy to spot from the floor-to-ceiling windows on the fourth floor. It was easy enough for everyone to have a window seat in the open-floor plan.

Although the employees just moved in on Monday, a sign outside the building already announced eBay’s presence. Inside, workers were busy putting the final touches on the space to make it feel like eBay. Primary colors of red, blue, yellow and green highlighted the office walls; with a bit of Seattle flair, conference rooms were named after Northwest tribes such as Puyallup and Quinault (and other names that might be difficult for San Jose-based employees to pronounce).

But missing were some of the perks that some recruits expect these day — no shuttles to and from work or fancy cafeterias, for instance. 

In fact, eBay has a long way to go to compare with what Google has done here. Since entering the market seven years ago, Google has hired more than 900 employees, spread across two locations, a spokesperson confirmed.

One office is in Seattle’s Fremont neighborhood; the other is on the Eastside.

The two offices are geographically divided by Lake Washington, which can be crossed by one of two floating bridges — or by boat, if you are crafty enough. The traffic bottlenecks make for a horrendously notorious commute, so having two locations that straddle both sides is a huge perk — like having offices in both San Francisco and San Jose.

Because of Google’s size here, many of its perks are similar to its Mountain View headquarters, including free meals prepared by chefs, frozen-yogurt bars and other, mostly food-based, luxuries.

In eBay’s case, the new digs are located deep on the Eastside, a couple of miles past Microsoft in Redmond, and roughly 15 miles from Jeff Bezos’s empire in downtown Seattle. Recently, Amazon relocated its headquarters to a brand-new campus in South Lake Union, a neighborhood being revitalized by former Microsoft executive Paul Allen.

Other outside companies that have also established sizable tech centers here include Facebook and Zynga. A couple others have gained offices through acquisitions. Electronic Arts, for instance, now has a large office here, after acquiring PopCap; EMC now has big expansion plans here, after purchasing Isilon.

And Geekwire, a Seattle-based technology blog, is good at keeping an ongoing tally, including recent moves into the area by Jawbone and SweetLabs, a San Diego-based start-up, based by Intel Capital and Google Ventures.

Two years ago, Facebook opened an office in the heart of downtown Seattle. It plans to move soon to a 27,000-square-foot space that will have room for about 135 employees. The 70 or so engineers in the office today have worked on projects such as video calling, the Facebook iPad app and other big issues, such as security.

Last April, social game maker Zynga opened an office in Seattle’s historic Pioneer Square neighborhood, hoping to absorb some of the game talent here, spawned from Xbox and Nintendo, and cloud-computing knowledge from Amazon. It has 50 employees today, but declined to say how many it planned to hire in the near future.

As with most of these companies, eBay believes it can find a diversity of talent here that can’t always be easy to hire in the Bay Area.

As a Seattle native, and having covered tech here for the past 12 years, including an eight-year stint at the Seattle Times, I might not be the most unbiased on the subject. But I’ve seen first-hand the breadth of talent here, from Microsoft, Amazon, Expedia, T-Mobile and many others, including a strong start-up pool.

Despite that, the local tech community often suffers from an inferiority complex when it compares itself with the Bay Area, which is much larger. Still, it seems that Silicon Valley companies are finding a number of excuses to travel north to drink from the area’s plentiful tech waters.

The Chinese company is perhaps originally known for bringing World of Warcraft to China through a prior partnership with Activision. More recently, it invested in U.S.-based OpenFeint, which was acquired by Japan’s Gree last year. It continues to work with OpenFeint on a version of the social gaming platform for China.

But the deal with Sony Ericsson in China will be a first for The9, which will be the exclusive operator of its PlayNow app store. It will provide technical and operational support, including testing, releasing and promotion of all apps.

The partnership is not unheard of; Sony Ericsson has leaned on other providers in the U.S., such as GetJar, to manage its app store here.

The PlayNow store in China will include games, as well as other apps and content, such as ringtones. It will work on Xperia phones that operate Android and Java.

Feature phones continue to be the dominant phone factor in China, but increasingly smartphones are being adopted, said Chris Shen, general manager of The9’s Mobile Business Unit, in an interview.

He said that since games are the company’s strength, it will be looking to partner with other content providers to integrate other products into the PlayNow experience. So far, 50 games have already been added to the store.

Shen said it will receive a cut of the revenues from sales of games, advertising and microtransactions. The9 must also share the revenue with third-party developers.

The company, which trades on the Nasdaq, has struggled to regain revenues that were lost after its World of Warcraft contract was not renewed in 2009.

In the second quarter of 2011, it reported a loss of $1.9 million on revenues of $3.9 million. The company’s stock fell 2 cents today, to trade at $6.80 a share.

Mobile-software developers have long complained about Apple’s limits on them. Chief among their gripes is Apple’s rule that developers registered through its standard developer program cap testing of their app to 100 devices before the software is sold in the app store. Developers say the rule curtails the amount of feedback they receive to improve their apps.

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A new start-up, Openspace, is launching a physical store where consumers can visit and discover the latest mobile applications.

“If your iPhone has a problem, you take it to Apple. If your Android tablet has a problem, you take it to Verizon, AT&T or Best Buy,” said Openspace founder Robert Reich. “But if you have a question about which camera app would be great for taking pictures this weekend on the slopes, where can you turn?”

To help solve that problem, Openspace opened its first physical storefront last week in Boulder, Colo. Open six days a week, the store is staffed by “App Gurus” who make recommendations and try to eliminate “app-rehension.” (Their joke, not mine.)

Previously, Reich founded Boulder-based OneRiot, which uses social data to make mobile advertising more targeted. The company was acquired by Wal-Mart in September.

Openspace is just getting off the ground, so all the details haven’t been nailed down — like how the operation will make money. But in the next year it hopes to partner with developers to take a percentage of sales that result from applications promoted in the store.

Consumers can also do things the old-fashioned way and visit the company’s Web site to get recommendations. On the site, the company categorizes applications by interests — many of which won’t be found on iTunes — including such nontraditional subjects as Occupy Wall Street, zombies or “games a 10-year-old girl will enjoy.”

Developers often complain about how difficult it is for their applications to be discovered, and frequently pay for advertising or third-party promotion. So it’s possible that a physical app store could be one more way to get the word out.

Whether Openspace will be able to make enough money off referrals to offset the high costs of real estate and full-time staff will be the bigger question.

“It was strictly a business decision,” said Kabam’s COO Chris Carvalho, quoting a line from The Godfather.

Carvalho said that in return for Google getting a 45-day exclusive, Google has agreed to drive traffic to the game through various marketing techniques. In addition, Google only takes a 5 percent cut of revenues from virtual goods sold inside the game, compared to Facebook’s 30 percent cut.

Together, those two incentives could make for a more profitable game, even if Google’s audience is much smaller.

“We’ve found our games monetize very well on the Google+ platform, and their team to be incredibly responsive and willing to get things done quickly and efficiently,” Carvalho said.

At last count, roughly 40 million people have joined Google+, and to date, it has a total of 28 games. In comparison, Facebook has more than 800 million users worldwide, and literally has too many games to count.

Getting heard above all those distractions on Facebook can be costly, so clearly Kabam feels it has a better chance to stand out on Google.

It will be important to see if other developers feel the same way and follow in Kabam’s footsteps. If so, Facebook may feel pressure to make games easier to find (other than the developer purchasing more ads), or even adjust its revenue cut, as some have suggested may occur with increased competition.

In all, Kabam has three other games on Google+: Dragons of Atlantis, Global Warfare and Edgeworld.

The Godfather will not be the first exclusive on Google+ Games. Rovio launched Angry Birds first on Google+, and still hasn’t officially launched yet on Facebook (probably due to the large costs, since Rovio is known for being outspoken about Apple’s 30 percent revenue cut on mobile devices).

Kabam has licensed rights to “The Godfather” movie from Paramount Digital Entertainment to build a big-budget social game for Facebook, based on the American Mafia classic.

Kabam, which is based in Redwood City, Ca., is known for making hardcore social games that appeal to gamers typically found using videogame consoles. That differs from Zynga, the leading social games company, which makes mainstream games for the largest audience possible.

The game, which launched today, is set in the Prohibition era of the 1930s, preceding the setting of the first film by about 10 years. Players and five crime families will battle for money, power and respect, with the goal of becoming the “Don” of a family.

The illustrations are cinematic, with extremely dark and menacing graphics, which is a dramatic shift from the cartoonish art and happy, smiling characters found in most Facebook games today.

The payments company will be using the name V.me to differentiate it from its more well-known services found at thousands of retail locations around the world.

Consumers will be able to fund the digital wallet using a variety of sources — a Visa, MasterCard or bank account.

It will be used to check out online using a user name and password, rather than having to key in the 16-digit number each time. The idea is similar to eBay’s PayPal, and to services by Amazon as well as e-wallet services being developed by American Express.

It will also be useful for checking out while shopping from a browser or application on a mobile phone or tablet. Later next year, Visa plans to roll out mobile payments to the register, where consumers will be able to tap and pay using near field technology.

The digital wallet is in a closed beta today but will be coming out in early 2012, after the holidays.

Jennifer Schulz, Visa’s head of product, strategy and innovation, said the wallet is intended to be open and funded through sources outside of Visa, and therefore “we wanted [the brand] to evoke Visa, and link to it, but without saying Visa.”

To accelerate the adoption of Visa’s payments services, including V.me, Schulz said Visa is unveiling a new developer program that will give anyone, including retailers, merchants and start-ups, access to its payments services.

The tools give mobile developers easier ways to accept payments on the phone, and help game developers that want to sell low-priced digital goods. There are also tools for big-box retailers.

American Express is also trying to woo developers, but rather than focusing on opening up its platform to developers, it has created a $100 million fund to invest in digital commerce opportunities.

Visa’s developer center brings its subsidiaries — including Authorize.Net, CyberSource, Fundamo and PlaySpan — together under one roof.

“We are announcing the Visa Developer Center, which is our platform for engaging developers globally with our Visa payment solutions,” Schulz said. “It provides us with a platform for engaging an important set of constituents.”

Those are some of the takeaways from the latest in a series of surveys from Appcelerator and IDC.

Interest in the Kindle Fire has been high in a number of recent surveys of both developers and potential buyers, all of whom seem to be attracted by the device’s low price as well as the fact that Amazon has its own App Store. Appcelerator says interest in the Kindle Fire nearly matches that shown in the iPad prior to its launch.

On the operating system side, Apple has solidifed its lead while Android has slipped a bit but remains the clear No. 2 in developer interest. The interesting shift has been for the No. 3 spot, where Windows Phone has been gaining to pass Research In Motion, which is seeing waning interest from developers for both the operating system powering today’s BlackBerry devices as well as the QNX software that runs inside the PlayBook tablet.

Interest in developing for BlackBerry OS phones fell seven points, to 21 percent, with interest in QNX-based tablets falling six points to 13 percent.

Interest in Microsoft’s mobile operating system appears to be strengthened as Nokia readies its first Windows Phone products, with half of developers interested in the OS citing the Nokia partnership as a key reason. Overall, about 38 percent of mobile developers said they were very interested in Windows Phone, an increase of eight percentage points and a record high for Microsoft.

“The third major mobile OS after iOS and Android is now clearly Windows, driven largely by the Microsoft / Nokia partnership and underscored by the new Nokia Lumia 800,” IDC analyst Scott Ellison said in a statement. “Amazon has shown exceptional early success in appealing to developers with the Kindle Fire, showing that price and differentiation are keys to competing in the crowded Android tablet space, rather than simply chasing the iPad market.”

Two-thirds of developers are interested in developing HTML5 apps, the same number as in the prior study.

To help make that case, the company has hired Richard Kerris, a veteran developer relations executive who has led efforts at Apple and, most recently, for HP’s WebOS. The company is also aiming to get Nokia devices into the hands of as many developers as possible, announcing last week that it will give out 25,000 devices in the coming months.

The biggest challenge, for both Nokia and Microsoft, is convincing developers that they need to bother developing for more than just Android and iOS.

“They are looking at two rather successful platforms in terms of the numbers and so forth,” Kerris said. “The challenge will be to show them … the opportunity.”

Nokia faces a particular challenge in North America, where it has been all but absent for many years and where the company’s Windows Phone products are still not yet available.

In an interview, Kerris and his boss, Marco Argenti, talked with AllThingsD about the challenges and opportunities facing the Finnish phone giant.

One of the ideas that the pair are kicking around are ways to offer developers help in building their business — not just their code.

“A lot of one- or two-man shops, they may know how to write an app but they may not know how to get their businesses off the ground,” Kerris said.

Kerris said it is all part of convincing developers that Nokia has something unique to offer them.

“It’s not just about great technology,” he said. “That’s one piece of it. If you don’t have all of the other pieces figured out you are not giving them the full opportunity.”

Kerris said that Nokia wants the big developers, for sure, but also has its sights set on emerging application creators.

“You want to definitely have them but the real opportunity is going to come from the next generation of developers,” he said.

While much of the outside attention is on Windows Phone, Argenti and Kerris stressed that the company also has a case to be made for developers to create new apps for Nokia’s existing platforms.

“There’s actually still quite a bit of an opportunity for developing on the non-Windows Nokia architectures,” Argenti said.

While that may sound like a bad thing, optimistic developers could find a positive way of looking at it: There’s still a lot of room for growth.

Facebook told developers on Friday it was changing the way it measures the number of people who visit an application, and yesterday, the full impact of that announcement became blindingly clear.

“Everyone lost about a quarter of their users,” said Peter Relan, the CEO of Crowdstar, which now has 12.5 million monthly active users down from 17.8 million on Friday, according to AppData.com, which publishes data on a daily basis.

Facebook explained it traditionally measured and reported app usage based on the number of people who visit an app, similar to the way in which many Web analytics companies measure Internet traffic. But now it measures the number of people who authenticate the app, or give permission to the developer to see its information.

In essence, it’s shifting from measuring “visitors” to measuring “authenticated users,” which more accurately reflects the usage of an application.

“From our perspective, it’s the users who get through that make the money, so to some extent, the old figures weren’t revenue-generating numbers anyway,” Relan said.

More importantly, however, the shift will be psychological.

By simply changing the way it measures its figures, Facebook is able to make it appear that the social gaming market has expanded. That’s important because many developers thought the market was saturated and locked up by developers like Zynga, which has hundreds of millions of players.

In other words, the thinking was that if such a major percentage of Facebook’s roughly 800 million users are already playing games, what’s the point?

Now, all of the sudden, there’s a larger pool of non-gamers.

“I think Facebook has some challenges. Because mobile is taking off, they want to show that there’s still more growth available on Facebook; otherwise it’s too saturated,” Relan said.

While Facebook may attempt a positive spin on this news, the impact of the recalibration was really startling over the weekend.

Zynga, which has more active users than the next 15 social game developers combined, lost almost 20 percent of its user base. Today, under the new measurement standards, it has 195 million monthly active users, falling from the previous number of 262 million, according to AppData.

Electronic Arts, which is the second-largest social game developer, saw its user base shrink to 71 million from nearly 98 million.

In Facebook’s original explanation, it tried to downplay the impact: “While this change will result in a perceived decline in active users for some apps, the number of users actually engaging with an app or playing a game is unaffected by this change.”

Of course, there’s always a chance in the future that the key industry metrics will change again. “It’s a young industry,” Relan said.

At eBay’s developer conference, kicking off Wednesday in San Francisco, more than 4,000 developers and merchants will receive a preview of X.commerce, the company’s new technology platform aimed at developers.

The nonconsumer-focused platform will enable developers to use the tools to build applications for retailers who are looking to have a larger presence on social networks, online and on mobile phones.

Also on stage will be some of eBay’s new partners, including Omniture, Adobe’s marketing and advertising unit, and Katie Mitic, the director of platform and mobile marketing at Facebook.

Mitic, who recently joined eBay’s board, is expected to announce a partnership between the social network and eBay.

The X.commerce division will draw from many of eBay’s existing technologies, including PayPal, but will also tie together several other acquisitions, including Milo, which has created an online database of offline inventory in physical stores; Red Laser, which is a barcode scanning technology; and Magento, which assists in the creation of online storefronts.

In essence, eBay is looking to partner with physical retailers to generate more sales online or by driving more foot traffic to their stores.

That’s in steep contrast to Amazon, which has increasingly focused on driving more and more spending online. It also has focused on the digital distribution of content, such as books, music and video, and is placing a huge bet on hardware, like the upcoming Kindle Fire, hoping to rival Apple’s iPad.

The opportunity still exists for many to grab even just a small percentage of local commerce — regardless of whether it’s through third-party developers or driving more spending online. That’s because e-commerce today makes up only a small fraction of spending, with the bulk of purchases continuing to occur at physical retail locations.

The X.commerce group in eBay joins three other major groups, including the eBay marketplace, PayPal and GSI, which it acquired earlier this year.

X.commerce is eBay’s biggest move to date in becoming a back-end technology provider rather than a consumer-facing brand. The service it builds will be aimed at developers, who will in turn own the relationship with the merchants.

Take eBay’s Red Laser technology as an example. If a merchant creates an application using the technology, a consumer will be able to scan a barcode in the store, and then find out if the item is in stock. The consumer will then have the option of buying it using PayPal directly on the phone without ever leaving the application.

The most consumer-facing element being unveiled tomorrow is what eBay is calling PayPal Access, which will enable online shoppers to log in to a Web site to buy something using their PayPal account, rather than having to create a brand-new account. By using PayPal, the consumer’s shipping address and billing information will automatically populate the store, saving a few tedious steps. PayPal Access will become available to consumers as online merchants adopt it.

At Facebook’s developer conference today in San Francisco, CEO Mark Zuckerberg unveiled what he is calling “real-time serendipity.”

The announcement will change the way that all users interact with applications, and what information will automatically appear in the new ticker feed that scrolls quickly down the right-hand side of the page.

Yesterday, Liz Gannes explained what Facebook’s new features mean and how they will promote a lot more sharing without clogging everyone’s main news feed.

Well, this is how over-sharing will begin to work.

Before today, applications commonly would request permission to publish a story to your feed one at a time. For example, “Zack just found a mushroom in Super Mario Brothers!”

The audience applauded the action since oftentimes these permissions can be slow and annoying, but without them, it will no doubt disturb people seeking privacy.

Now users will be asked to give permission up front when they start using an application, so all these little alerts will show up automatically. This is being called “frictionless” sharing.

Now when you listen to a song, it will appear in your feed that you have started using Spotify, or are playing a game.

CTO Bret Taylor explains, “Adding an app to your timeline is like wiring a real-time connection between your app and Facebook… There is no step two.”

Zuckerberg says this is the best way to discover new music.

Spotify’s CEO Daniel Ek made an appearance on stage to applaud the actions, saying it will lead to more music discovery and ultimately more music sold.

This announcement is tied to Facebook’s announcement that it is now adding verbs to your feed, other than “like,” such as “read,” “hike,” and “want.”

So, on the “read” front, Zuckerberg announced relationships with Yahoo news, the Washington Post and The Daily, where users will be able to click on an item in the stream and read it within Facebook. “This has the potential to rethink the way we read news, but also the way the whole news industry works,” Zuckerberg said.

The open graph will also change the way games are played. “Social games are killing it,” he said. “They’ve been the most succesful apps on Facebook.”

So, from the activity feed on the right of the screen, you’ll be able to see that your friend just played a word in a game of Zynga’s Words with Friends. From the feed, you can click on the alert to open the game board and see the game play.

Facebook is working with a ton of game companies to enable the games for the open graph, including EA, lolapps, Wooga, Digital Chocolate, and Zynga.

Facebook clearly worked with developers in advance to create examples of using the open graph, but Taylor said other developers should be able to update their current applications in one afternoon.

Still don’t get it? Here’s a video:

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Later this morning, I will scramble the private ATD jet to make my way down south to Anaheim for Microsoft’s annual Financial Analyst Meeting.

That’s right: A bunch of Wall Street types, asking not very challenging questions of top Microsoft execs in a ballroom perilously close to Disneyland.

Taking place this afternoon, starting at 1 pm PT, the confab will include appearances by its top execs, including CEO Steve Ballmer, CFO Peter Klein, COO Kevin Turner, Online Services President Qi Lu and Satya Nadella, who helms the Servers & Tools division of the software giant.

There will be lots to discuss at the confab, including: What is up with Microsoft’s search and advertising partnership now that Yahoo CEO Carol Bartz — who struck the deal — was ousted, and whether it is involved in a possible bid for the Silicon Valley Internet giant again; an update on the Windows Phone business; prospects for Windows 8, which the company just highlighted at its huge developers conference there; questions about its nascent tablet business; comments on Google’s recent moves, including its purchase of Motorola Mobility; and, of course, how Ballmer sees his own tenure at Microsoft, given its longtime lackluster stock performance (paging investor David Einhorn!).

In other words: Mr. Ballmer’s Wild Wall Street Ride!

Look for my live blog from the event later today.

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The move is expected to be announced at a Microsoft developers conference in California next week, people familiar with Samsung’s plans said. Representatives of Samsung and Microsoft in South Korea declined to comment. The development was reported earlier by the Korea Economic Daily newspaper.

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Facebook has launched a major redesign for games, bringing back some viral components that were turned off after users complained about random alerts cluttering their news feeds.

The updates were announced Thursday evening, just hours after Google unveiled its games network that offers game makers a larger cut of the revenues than Facebook does.

Facebook’s new features will likely be favorable to developers, who are constantly looking for new ways to get players to discover their games, but it’s questionable how the social network’s audience will react.

It’s been more than a year since Facebook shut off developers’ ability to post messages to people’s walls — messages that asked friends to help look for their lost cow or plow their crops. When users complained, Facebook cracked down significantly, which made it much more difficult for developers to find new players for their games.

Meanwhile, Google announced today that it is trying hard to contain all game activities to a particular tab under a user’s profile to steer clear of ever being accused of spamming a person’s communication flow.

Bradley Horowitz, VP of Product for Google+, told me that there’s a name for unwanted solicitations: Spam.

“We do not want to inundate you with things that are not relevant,” he added.

It seems that Facebook is now looking for some middle ground to give developers another way to find new consumers.

In a blog post, Facebook said its began rolling out a new ranking system with the goal of only surfacing relevant items to friends, including “high quality content from apps.”

Messages will even appear in the feed of a person who doesn’t already use the app.

Apparently some of the responsibility will fall on the users to determine what they end up seeing. For instance, apps that post content which results in high usage will be posted more often; conversely, apps that have content “that is frequently hidden or marked as spam” will be posted less often.

Given that users will have to manually participate in marking alerts, it’s hard to understand how this does not represent a reinstatement of the social network’s old viral channels that people loved to loathe.

Beyond reinstating some viral components, Facebook users will also notice other obvious changes, like a live ticker of real-time game-related updates; bookmarks, where users can select their favorite apps; and leaderboard-type features, where users can post achievements and scores to make game play more competitive.

Another major update will give developers the ability to expand the size of their games so people can expand the game to the full screen of their browser.

The success of the price cuts — as deep as 40 percent — will be vital for the company’s prosperity.

“If this price cut doesn’t work, there’s not much more they can do,” said Macquarie Securities analyst David Gibson.

Read the rest of this post on the original site »

Topify’s Arik Fraimovich is the latest of many developers to blame Twitter for his problems; he said in a blog post that the fact that Twitter recently removed without notice the email headers he used to power his service was the last straw.

He clarified via email, “The main reason behind the Topify shutdown isn’t the technical change [Twitter] did, but the lack of communication before and after they did it and feeling that they don’t care about the smaller developers.”

Topify was a nifty tool that helped users manage Twitter from their email inboxes. After users set up their Twitter notifications to be sent to a Topify-managed address, Topify would augment each email sent by Twitter with user profile and other information, then forward the notification to a user’s primary email addresses and respond to commands sent back via replies to the emails.

So, for instance, if someone followed you on Twitter, you’d get an email with details about who, exactly, she is, and could quickly reply to that email to follow her back (see screenshot below).

Companies and independent developers who build on top of Twitter have repeatedly dealt with obstacles like policy changes and direct competition from Twitter itself — for example, Twitter banned rival ad networks last spring and launched its own photo-hosting service earlier this summer. (A far more surprising story is to hear that a developer or outside investor is happy with the Twitter ecosystem!)

So how is Topify any different? Asked about Fraimovich’s complaints, Twitter spokesperson Jodi Olson replied, “This is an unusual one, since headers included in emails sent by Twitter.com have never been documented/supported by the Twitter Platform, and are not part of the API.”

Twitter does provide support for some of the same functions through its beta Site Streams API, Fraimovich noted, and it has improved its own notification emails significantly in the two years since Topify launched.

However, Fraimovich argued in a developer discussion thread, that use of email headers “was a documented feature (at least in the old dev site) and not some hack.”

Fraimovich, who is based in Israel and co-founded Topify with Ouriel Ohayon, said he had intended to introduce a freemium model for Topify at some point but ultimately never made any money from the project. His costs were low, though, he said: Just server bills and his time.

Fraimovich recommended that Topify users looking for an alternative try a somewhat similar Gmail service called Rapportive.

Perhaps the biggest difference between the two platforms will be cost.

According to multiple sources, Google will take less than a 30 percent cut of the revenues, which will break the industry standard created over the past few years by both Facebook and Apple.

The launch of a games network on Google+ may provide a couple of immediate benefits to game developers if the Internet giant actually pulls everything off.

The obvious one is that it will give developers another outlet for its games. But the other perk is that it could provide a small way for developers to get back at Facebook after learning earlier this week that it has a complicated – if not favorable – relationship with Zynga, the industry leader.

More favorable terms, and that, could bring game developers flocking to Google.

I am also hearing that the game network will have significant technical differences. Two people described the platform as a “native client,” which means that Google will host the games on its own servers, rather than on the developer’s.

The expectation is that this could lead to faster game play for users, with shorter loading times and fewer bugs than in games found on Facebook.

A Google spokesperson declined to comment.

Last month, I reported that a games network was likely coming next on Google+.

At the time, a spokesperson issued this statement: “It’s important to keep in mind this is an ongoing project and this is just the beginning. We plan to add a lot of features and functionality to Google+ over time. We’re just excited to get started.”

Timing of the launch is still unknown; however, at Casual Connect this week in Seattle, publishers were buzzing (albeit quietly) about the upcoming launch. Everyone I spoke to was under the impression it was coming soon. One enthusiastic source said it will launch this month, while another said it was taking longer.

Details on the revenue split are also unknown, but there have been hints at what it could offer.

Two days ago, Google launched In-App Payments, which allow developers to integrate payments within any Web application, which is exactly the kind of technology it would need to monetize a social game network. What’s even more important is that Google disclosed it only charges five percent for the payments service.

There’s no evidence that in-app payments are connected, or if Google would ask for the same cut. But, at such a low starting point, it is probably not too far off the mark, since most of Google’s time and attention is focused on advertising.

So far, Google’s in-app payments are available to developers with a U.S. bank account, and work in more than 140 countries.

Of course, Google’s game network will not support developers without hundreds of millions of consumers to play the games.

So far it has delivered on that front, too.

Already, 10 million users have signed up for Google+, despite requiring an invitation. The user base has also been particularly active, sharing and receiving one billion items per day.

What Google’s network won’t be is a haven for developers who are seeking to get away from Zynga, which is larger than its next five competitors on Facebook combined.

Google is one of Zynga’s major investors.

The company instead is focusing on building tools to help other game developers get up and running quickly. In return for the assistance, the game developers must host their games on Windows Azure, which is the name of Microsoft’s cloud technology.

Today, Amazon hosts many online games, including big Facebook games, developed by Zynga and others.

The benefit to using the cloud to host your game is that it can ramp up quickly if you see a huge spike in activity, and then scale back down, so you aren’t overpaying for equipment you aren’t using.

While Microsoft hosts some social games in the cloud already, this program is obviously trying to ramp up that business. This week at Casual Connect in Seattle, Microsoft launched a toolkit for developers, which provides the basic code for a number of back-end game technologies that all game developers typically must build, but don’t really want to spend a lot of time creating.

Among the components included are ways to track player achievements, ways to keep score, and guidance for using Facebook credits to monetize a game. The tools also show developers how to store user profiles and charge for in-app purchase. All the code and APIs are provided free, so developers can jump in at any level and get up and running in a short period of time, said Nathan Totten, a technical evangelist, who worked on the project.

To make the experience extremely easy, Microsoft even created a game with the help of Grant Skinner, a well-known developer in the space, to demonstrate how it all works. The game is called Tankster, which is online for anyone to play. The game includes messaging, wall posts and comments, and player achievements and game stats are presented on a leaderboard.

More information can be found online here.

The network will compete with Apple’s iAd and Google’s AdMob networks, and is available to iPhone and Android developers and publishers looking to monetize their games or applications through advertising.

It could be particularly powerful because it taps into AT&T’s thousands of local salespeople, who work directly with local pizza places, dry cleaners, movie theaters and restaurants across the country.

The mobile ad network joins AT&T Interactive’s existing properties, including search on the Web or mobile at YP.com. A separate subsidiary prints the yellow directory that is delivered to your doorstep. The company’s interactive revenues have an annual run rate of $1 billion.

As an example of how big this business is getting, last year Google disclosed that mobile ad sales were now at a $1 billion annualized run rate. Google’s business is international and consists of both search and in-app mobile advertising.

While AT&T would still have a lot of catching up to do, David Krantz, AT&T Interactive’s president and CEO, said in an interview that he’s hoping its ads result in higher click-through rates because they can target a person’s location with more relevant ads.

Based on a three-month trial, Krantz said prices and fill rates were falling somewhere in between Apple’s iAd at the high end and Google’s AdMob or Millennial Media at the lower end. In the trial, which included 750 million impressions, costs per click ranged between 25 and 30 cents.

“We have really high fill rates because of our coverage, and we are able to provide CPMs in between [Apple and Google], so we’ve had a lot of interest in the pilot … We are finding a ton of demand for what we do,” he said.

Most of the major ad networks also try to serve more relevant ads based on location, but oftentimes it is difficult if they don’t have the sales force. Greystripe was focused on regional advertising before it was purchased by ValueClick, and Where had also latched on to the idea, before it was acquired by eBay’s PayPal.

AT&T’s ads will appear in any application as long as a person has opted to share their location. If a consumer clicks on a banner, it will direct them to a landing page from inside that application that will include click-to-call information, directions, reviews and coupons.  (Note: AT&T Mobility customers will not be treated any differently from subscribers on other wireless networks.)

AT&T is also launching a daily deals service sometime soon, but it is not part of the launch at this time.

Advertisers who are already part of the YP local ad network will not pay more to participate. AT&T pays the publisher on a pay-per-click basis.

Two of the applications that participated in the beta were Pinger and Skout. In a release, Pinger said it achieved CPMs three times higher than with other ad networks serving ads that were not local.

Krantz said AT&T’s ad network was built in-house with the help of Plusmo, which it acquired in September 2009.

Pretty much like the market for smartphones themselves.

A new survey from Freelancer.com, culled from data on more than 100,000 jobs placed on the outsourcing marketplace in the second quarter, reveals the market for smartphone development jobs to be as robust as you’d imagine. It grew 12 percent from the first quarter of 2011 to the second, driven by a surge in Android- and iPhone-related employment opportunities.

iPhone dev jobs rose nine percent to 2985 from 2739 in the same period; iPad-related jobs saw an 11 percent increase, climbing to 1305 from 1174. Meanwhile, jobs for Android developers spiked 20 percent, rising to 1702 jobs in the second quarter from 1419 in the first. If that growth rate persists, says Freelancer.com CEO Matt Barrie, Android job opportunities could soon surpass those of the iPhone. “If this continues, Android will overtake the iPhone by the end of 2012,” he told AllThingsD. “Of course, with Apple imminently releasing the iPhone 5, Apple app development might pick up in the near future.”

Sadly for Research In Motion, BlackBerry development jobs didn’t see anywhere near the growth enjoyed by its rivals. In fact, it declined seven percent, falling to 497 from 526. Surprising, considering the launch of the PlayBook tablet occurred in the same quarter. No wonder there’s such a paucity of apps in the BlackBerry App World. If the PlayBook has juiced developer interest in BlackBerry apps, it’s certainly not evident in these metrics.

“The mobile space has become a two-horse race between Apple and Google,” Barrie said. “No other vendor is in the race. BlackBerry’s days are over, dropping six percent to 497, in the face of releasing the Playbook.”

And the Nokia-Microsoft alliance? What about that?

Barely a blip on Freelancer.com’s radar. Evidently job figures there are so low, they’re hardly worth mentioning. Said Barrie, “Nokia’s Symbian and Windows mobile continue to slide into oblivion, dropping to double-digit projects at double-digit rates. From our data, it seems that the Microsoft/Nokia partnership will be a disaster — we note that development for all Microsoft products (desktop, server, etc.) is dropping rapidly. Microsoft jumped the shark some time ago, and Nokia is a shipwreck.”

Freelancer.com’s Fast 50 data in full, below (click to enlarge):

Despite the heads-up, a few slackers were still busily updating their games this week in time for today’s deadline.

Facebook Credits is a currency used to buy virtual goods inside many games on Facebook. Users can pay with a credit card, PayPal or by using their mobile phone.

Going forward, that means a player must purchase virtual goods with Credits, instead of paying for them directly using a credit card or other payment service, like PayPal. Once Credits have been purchased they can be used in any application on Facebook.

Many developers started implementing Credits more than a year ago, and by the time the announcement was made in January, many were already on board. At that time, Facebook said 350 applications, from 150 developers, were already using the payment system, representing more than 70 percent of virtual-goods transactions.

But this week, I talked to two companies — RockYou and RealNetwork’s GameHouse — that were scrambling to get their final implementations done in time. Other big players, such as Zynga, Playfish, CrowdStar, Digital Chocolate, Lolapps and PopCap, jumped on board early and have been up and running for a while.

Facebook said the primary purpose behind Credits was to make payment more straightforward for the consumer.

But it would be an oversight not to mention that the company is also generating big bucks from implementing the program, since Facebook takes a 30 percent cut of all sales. (See Liz Gannes’ interview with Dan Rose for the latest on the program.)

In fact, Facebook Credits is a lot like Apple’s iTunes, which keeps 30 percent of the revenues and shares 70 percent with application developers.

When first introduced, the program met a lot of criticism from game developers, but over time they’ve been pleasantly surprised at how easy Facebook Credits is to implement and how well it monetizes.

Take GameHouse, for example.

The Seattle-based game developer has some 15 games on the social network, and was working up until yesterday to get all of its games on board. Ian Fliflet, RealNetwork’s senior director of corporate strategy, said some of them weren’t worth the time to convert. So some games won’t be monetized going forward, but will be kept up to generate traffic.

He said in the case of the games that have already been updated, the conversion has definitely been worth it.

“We’ve seen an increase in the number of people paying, so it’s been net positive for us. There’s an advantage to players already having Facebook Credits in their account — the biggest hurdle is to get them to get their credit card out of their wallet,” he said.

In the case of UNO, since implementing credits, the number of people now paying to play the game has increased 10 times, which more than makes up for the 30 percent they are paying to Facebook.

RockYou, a Redwood City, Calif.-based developer of social games, switched over most of its games earlier this year, but waited until yesterday to transition Zoo World over to Credits, for several reasons.

Lisa Marino, RockYou’s CEO, said the company did not have enough developer time to get it done earlier, and it is reluctant to switch because the two-year-old game was monetizing well using PayPal. She said the game accounts for about a third of the company’s digital goods revenue.

In general, she’s found that if you have to completely retrofit a game to accept Credits, revenues will decrease. But when you have the opportunity to build a game from scratch with Credits built in, it does better than any other payment platforms.

As for cutting a check to Facebook, Marino calls the 30 percent “pretty standard.”

“If you are looking for eyeballs, then you have to be willing to pay the toll,” she said. “I don’t lose any sleep over it. It’s my operating environment and I optimize for it.”

Marino can also share her opinion as a gamer who spends $300 to $400 a month of her personal money on social games. ”I don’t have an issue with Credits … as long as I can do things quickly and conveniently, then I’m good.”

Photo Credit: BeingSelfEmployed.org.

The company announced on Wednesday that its forthcoming TouchPad tablet will feature a unique feature in its app catalog — an online magazine called Pivot.

“Pivot brings app discovery to a new level for customers and developers alike,” said Richard Kerris, the former Apple executive who heads HP’s webOS developer efforts. “We want our partners to experience webOS as the growing platform of opportunity, and we’re investing in new ways to help market their applications on our platform.”

The monthly publication will include articles, tips and other features, all with links to relevant Web OS apps that users can download.

Pivot will launch with the TouchPad, which hits stores July 1.