Diapers.com

News Byte

An Online Marketplace for Everyday Household Items Snags $3.6 Million

Tricia Duryee in Commerce on January 31 at 9:00 am PT

Alice.com, an online marketplace for household goods ranging from diapers to dog food to toothpaste, has raised $3.6 million in funding. A bit like Amazon-owned Diapers.com, the Middleton, Wis.-based company allows big brands to use the platform to connect with consumers and offer coupons. The round, coming from a group of Spanish investors, closely follows Alice’s expansion to Europe through Alice.es. The company has raised $18.2 million to date.

News Byte

Amazon’s Diapers.com Subsidiary Spawns New Toy Site

Tricia Duryee in Commerce on September 20, 2011 at 5:00 am PT

Quidsi, parent company of Diapers.com, Soap.com, BeautyBar.com and Wag.com, is launching a toy-focused vertical today called YoYo.com. The store, which will have about as many toys as a big-box retailer, is part of the company’s strategy to offer niches that sell everyday items with a unified checkout system. YoYo will have 20,000 toys, books and video games at launch, and will have free shipping for orders of $49 or more; or $39, if an order spans more than one site.

News Byte

Lot18 Uncorks Investment From Diapers.com Founders

Tricia Duryee in Commerce on August 24, 2011 at 6:00 am PT

Lot18, which offers rare or discounted wine and food items online, has closed a partial round of funding from the founders of Diapers.com, which was acquired by Amazon through its purchase of Quidsi in November. Lot18, which has 400,000 members and 80 employees, will use the funding to support growth and to launch new verticals. The amount raised was less than $1 million; in total, it has now raised $13 million.

News Byte

Amazon's Purchase of Diapers.com's Parent Receives Rubber Stamp

Tricia Duryee in Commerce on March 24, 2011 at 5:14 pm PT

Amazon.com has received regulatory approval for its previously announced acquisition of Quidsi, the parent company of Diapers.com, Soap.com and BeautyBar.com. According to a document filed with the SEC, the acquisition is expected to close on April 1. Amazon announced in November that it would buy the e-commerce company for $540 million in cash.