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Vogue Sees Web Lessons in Obama's Campaign

in News on November 24, 2009 at 12:30 am PT

The Web consulting firm Blue State Digital helped the Obama campaign raise some $500 million online, catapulting a relative political novice into the Oval Office. Its next challenge: Help fashion bible Vogue magazine cash in on its far-reaching influence at a time when advertising dollars are bleeding out of print.