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	<title>AllThingsD &#187; Digital Consumer Enablement</title>
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		<title>War Is Peace. Freedom Is Slavery. Ignorance Is Strength. DRM Is DCE.</title>
		<link>http://allthingsd.com/20070510/war-is-peace-freedom-is-slavery-ignorance-is-strength-drm-is-dce/</link>
		<comments>http://allthingsd.com/20070510/war-is-peace-freedom-is-slavery-ignorance-is-strength-drm-is-dce/#comments</comments>
		<pubDate>Thu, 10 May 2007 21:55:53 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Bob Zitter]]></category>
		<category><![CDATA[Digital Consumer Enablement]]></category>
		<category><![CDATA[digital rights management]]></category>
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		<description><![CDATA[You can’t put frosting on manure, but HBO's Chief Technology Officer Bob Zitter isn't above trying. Speaking at the National Cable &#38; Telecommunications Association show in Las Vegas, Zitter said Digital Rights Management is a lousy name for a technology that  allows consumers "to use content in ways they haven't before."]]></description>
			<content:encoded><![CDATA[<p>You can’t put frosting on manure, but HBO&#8217;s Chief Technology Officer Bob Zitter isn&#8217;t above trying. Speaking at the National Cable &#038; Telecommunications Association show in Las Vegas, Zitter said Digital Rights Management is a lousy name for a technology that allows consumers &#8220;to use content in ways they haven&#8217;t before.&#8221; DRM, said Zitter, emphasizes restrictions, when it should really emphasize possibilities. And so <a href="http://www.broadcastingcable.com/article/CA6440876.html">Zitter would like to see it renamed. As DCE, or Digital Consumer Enablement</a>. &#8220;I don&#8217;t want to use the term DRM any longer,&#8221; said Zitter, whose CV apparently includes a lengthy stint at the Ministry of Truth.</p>
<p><a href="http://www.freedom-to-tinker.com/?p=1156">Digital Consumer Enablement a good name for measures that limit the way we can use digital content</a>? Please. That makes about as much sense as Windows Genuine Advantage &#8230;</p>
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