digital marketing

Tiger Woods Apology Boosts His Standing Online

Andrew LaVallee, Reporter, The Wall Street Journal in News on February 19, 2010 at 2:32 pm PT

Tiger Woods may have more atoning to do with Elin Nordegren, but a preliminary pulse-taking online suggests that at least some of his fans are coming around. The golf star apologized Friday for his infidelity and the ensuing sex scandal, and according to Zeta Interactive, a New York digital-marketing firm that measures online reputations, that helped boost his ratings.

A Little Boost for Joost: Mobile Ads on the iPhone

Peter Kafka in Media on April 7, 2009 at 12:25 pm PT

Web video publishers are still trying to get their heads around their existing sites, which attract plenty of eyeballs but not much in the way of ad dollars. But at some point they’re going to have to figure out what will happen as video moves from the PC to the phone. Here’s one small step in that evolution: Joost, the once-hyped video site, is going to start selling ads for stuff it shows via its iPhone app. Doing the heavy lifting will be FreeWheel, a well-regarded start-up that already handles ad-serving for some of the Web’s biggest video players.