1 posts and columns on digital strategy

Time Inc. CEO Ann Moore: Let’s Put the Digital “Genie Back in the Bottle” [UPDATED]

in Media on June 16, 2009 at 1:37 pm PT

Poor John Squires. The Time Inc. SVP seems like an affable fellow. So what has he done to deserve this impossible task–figuring out a digital strategy for Time Warner’s publishing unit? Or, to put it in Time Inc. CEO Ann Moore’s words, figuring out “how to put the genie back in the bottle”?
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