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Performance-gear maker Under Armour, which has been increasing its efforts in the digital-fitness space, has said it will acquire MapMyFitness for $150 million. Austin-based MapMyFitness makes a family of iOS and Android apps — MapMyRun, MapMyRide and MapMyWalk — that track workouts and allow people to share those maps through the apps. MapMyFitness claims over 20 million registered users.
News ByteRunKeeper, the popular GPS-based mobile app for runners, is adding more food-tracking features to the app through a partnership with MyFitnessPal, a free calorie counter and nutrition tracker. Exercise data entered in RunKeeper will now impact daily calorie allotment in MyFitnessPal, and the calories logged via MyFitnessPal will appear in the RunKeeper app. RunKeeper, which is free and runs on iPhone and Android devices, has 20 million mobile users, while MyFitnessPal claims 40 million users. RunKeeper also syncs data from Up by Jawbone, Fitbit, Withings and Lose It!, to name a few apps.