News Byte

Twitter Adds More Video Advertisers

Twitter is stepping up its video ads plans by adding a new list of advertisers to a program it has been tinkering with for the past few months, and giving the product a name: Twitter Amplify. New partners include Discovery, Time Inc. and Major League Baseball; they join previously announced deals with distributors like Fox and BBC America.

Content Gains Allow Demand Media to Beat Wall Street Expectations on Q1 Earnings and Revenue

Strong performance of media properties added to the results.
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LivingSocial, Netflix and the Galaxy S 4 Reviewed — 10 Things You Need to See on AllThingsD This Week

A convenient roundup of the Top 10 stories that powered AllThingsD.com this week.
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Twitter Testing New Local Discovery Features — And It’s About Time

A secret feature in development could bring nearby tweeters into your Twitter stream.
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WhatsApp, Snapchat and the Real “Second Screen” — 10 Things You Missed at Day Two of Dive Into Mobile

A quick catch-up guide to the second and final day of our global mobile conference.
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Twitter, Discovery and the Problem of Simplicity

A product engineering problem for the ages if ever there was one.
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Shark Week Plus Web Video Plus Comedy = YouTube’s New Ad Pitch

YouTube’s newest tactic to bring some TV dollars to the site: Act like a TV channel, with themed programming weeks.
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Foursquare’s iOS Update Brings Search to the Forefront

An app update for the social service continues the startup’s charge into “local discovery” territory.
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Confirmed: Apple Kicks AppGratis Out of the Store for Being Too Pushy

AppGratis, a popular app discovery app, was ousted for violating Apple’s rules on promotions and push notifications.
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News Byte

Twitter Beefs Up Cards Technology to Attract Mobile Developers

As we reported it would last week, Twitter on Tuesday evening announced an expansion to its Cards technology program, aiming to encourage more mobile developers to create customized, multimedia-based tweets for the service. Twitter hopes this will attract more third-party developers to create richer tweets for the stream, while offering more ways for small businesses and app developers to promote and sell their content.