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Twitter is stepping up its video ads plans by adding a new list of advertisers to a program it has been tinkering with for the past few months, and giving the product a name: Twitter Amplify. New partners include Discovery, Time Inc. and Major League Baseball; they join previously announced deals with distributors like Fox and BBC America.
News Bytewe reported it would last week, Twitter on Tuesday evening announced an expansion to its Cards technology program, aiming to encourage more mobile developers to create customized, multimedia-based tweets for the service. Twitter hopes this will attract more third-party developers to create richer tweets for the stream, while offering more ways for small businesses and app developers to promote and sell their content.