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Apple Reaching for the Cloud With MacBook Air and N.C. Data Center

John Paczkowski — Sat, 23 Oct 2010 10:30:13 +0000

Steve Jobs says the MacBook Air is the future of the MacBook and the future of the notebook as well. But if that’s to be the case, the machine–and Apple’s ecosystem–needs to evolve a bit more to appeal to that strata of user tethered to the high-capacity hard drives that the Air has summarily dispatched.

This being Apple we’re talking about, that evolution is likely already well under way and perhaps–perhaps–being engineered at the company’s massive new North Carolina data center. With its 500,000 square feet of data center space (currently, sources tell me that Apple is considering doubling that) the facility has been built for something. And what better use to put it to than the cloud services that might completely eliminate the need for high-capacity hard drives and give the Air storage to match its performance characteristics.

Were Apple to create the cloud-based version of iTunes that’s long been rumored–one from which users’ entire iTunes libraries could be streamed–and were it to bolster MobileMe’s iDisk and Gallery services with more-robust storage, even the 64GB Air might seem an attractive option to the high-end user. And Apple’s new N.C. data center, which is nearly five times the size of the one it operates in Newark, Calif., may well make both those things possible.

“We believe it makes sense to have a cloud service linking Apple devices to personal photos, videos, games, music and other entertainment–eliminating the limitations and expenses of excess storage,” writes Barclays analyst Ben Reitzes. “We believe such a service would only enhance the loyalty toward Apple and the benefits of using devices in its vertically integrated model.”

Saving to disk is slowly becoming a fixture of the past and, as Apple’s recently rejiggered Apple TV business model demonstrates, streaming is the future. Which makes perfect sense, when you think of the MacBook Air as the future of the notebook.

Sharing E-Books and a Clean Sweep

Walter S. Mossberg — Wed, 17 Mar 2010 19:54:53 +0000

One of the intrinsic values of a hard-copy book is the ability to physically pass the book to another person once I have completed reading it. Are there e-readers out there that allow you to buy an e-book, install it on one e-reader, and then pass it on another e-reader of the same brand?

Yes, but not with as much freedom as lending a physical book. One of the advantages of the Barnes & Noble (BKS) Nook e-readers is that some, though not all, titles, can be lent to the user of another Nook, or to a friend who merely uses the company’s e-reader software on a computer or a smart phone. Each book can only be lent once, however, and each loan expires after two weeks.

If I totally erase my computer’s hard disk and then do a fresh reinstall of the operating system, will that also delete any and all would-be viruses, cookies, etc.—and restore the computer to its original “virgin” status?

I’m not sure what you mean by a “would-be virus,” but the answer is yes. If you fully erase your hard disk with a utility that overwrites the files and free space with nonsense data, and then reinstall the operating system, the computer should act like it was new. You’d be free of any files you didn’t want.

There are easier ways to erase all cookies, by using a function in your Web browser. And the method you suggest would require you to spend considerable time installing any OS updates that have been issued since your operating-system disk was created, and reinstalling your programs and data files. Should you choose to do this, I’d urge you to back up your key files first.

You can find Mossberg’s Mailbox and my other columns at http://walt.allthingsd.com.

Windows 7 Upgrades and Screen Readability

Walter S. Mossberg — Wed, 21 Oct 2009 21:42:02 +0000

(See Corrections & Amplifications item below.)

I have a vision problem and can barely read low-contrast print, even the light colors on your Web site. Any ideas for how I and others can solve this problem? I use a Mac and the Firefox Web browser.

A: If your Mac is running the Leopard or Snow Leopard operating systems, you can use an onscreen slider control or keyboard commands to enhance the contrast. You can even switch the display to white-on-black, which really boosts the effect. This works system-wide. These settings are found in System Preferences, under the Universal Access preference, in the tab called “Seeing,” in the section called “Display.”

The new Windows 7 also has a similar feature that applies a “high contrast theme” when you press a certain key combination. It can be enabled or disabled in the Control Panel, under Ease of Access. You click on “Ease of Access Center,” and then “Make the computer easier to see.”

Where can I download the Windows 7 Home Premium upgrade edition for my Vista Home Premium computer?

A: Windows 7 can be downloaded at http://store.microsoft.com/home.aspx. And, after you’ve installed it, you can upgrade to higher versions anytime, if you like, for a fee. This is called the Windows Anytime Upgrade, and is explained at this site: http://bit.ly/VrV58.

Do you know if the new Windows 7 Home Premium will be offered at less than the retail price of $120 to current Vista PC owners who wish to upgrade?

A: That $120 price is the upgrade price for Vista owners moving to Windows 7 Home Premium, though of course some retailers might discount it. The “full,” or non-upgrade, edition of Home Premium lists for $200. Microsoft did run a sale on Windows 7 pre-orders earlier this year, but that’s over.

You can also get a Windows 7 upgrade from participating PC makers free, or for a nominal fee, if you buy a new PC equipped with Vista before the end of January, 2010, or bought one after June 26, 2009. For the latter offer, consult: http://bit.ly/rjAz4.

You can find Mossberg’s Mailbox, and my other columns, online, free, at the All Things Digital web site, http://walt.allthingsd.com.

Corrections & Amplifications

An earlier version of this column erroneously stated that Windows 7 had to be purchased on a disk.

Dear Tim: Here's a Tour of the It-Takes-a-Licking-but-Keeps-on-Ticking AOL Brand

Kara Swisher — Tue, 28 Jul 2009 07:02:42 +0000

What’s next for AOL?

Reviving the “You’ve Got Mail!” motto?

Or: “The Future. Now Available.”–set to music from “The Jetsons”?

What about: “So easy to use, no wonder it’s #1!”

Or maybe, it should just use a nice loooooooong busy signal as its calling card again?

Well, it could happen, now that new CEO Tim Armstrong has fallen prey to the siren call of the AOL moniker, as have many–way too many–before him.

After years of seeing the company wander in the anything-but-the-AOL wilderness, Armstrong has decided to try to welcome the prodigal brand back home, even as he prepares to spin it off in November from Time Warner (TWX), trading on the New York Stock Exchange once again under the AOL stock ticker.

Thus, he has renamed the Platform A advertising unit AOL Advertising; changed its unfortunately named People Networks–which is made up of the communications and community properties–to AOL Communications; and done the same for its MediaGlow, which is now under AOL Media.

There is also in the new AOL-centric universe: AOL Local & Mapping and AOL Ventures, where all the bad acquisitions–like the Bebo social networking service–go to die.

While BoomTown admires Armstrong’s moxie, there is some dicey past history related to the AOL brand–which I lovingly call the “Christine” of the Internet industry–that he might want to be aware of:

* The start-up from which AOL first sprung was named Control Video Corp., which was founded to create a device that would allow users of the Atari 2600 videogame machine to download games over telephone lines.

* After it tanked, CVC was reborn in 1985 as Quantum Computer Services, which had offerings with names like Q-Link for Commodore computers and AppleLink for Apple (AAPL) Macintosh computers.

* In October 1989, the-AOL CEO, Steve Case, announced a company contest: What should Quantum rename its main online service?

The suggestions that came in—Crossroads, Explore and Infinity—sounded like drug treatment programs or new car brands.

Dismissing them all, Case offered a bland creation of his own: America Online, with a second option of Online America.

Other staffers understandably derided it as hokey, but Case essentially stuffed the ballot box and voted his suggestion the winner anyway.

Later, he would change it to just its initials, AOL.

* Case also hit on the idea of attaching voice files to the software with cheery little sound bites that would make the service feel homey.

The team settled on four phrases: “Welcome,” “You’ve got mail,” “File’s done,” and “Goodbye.”

A customer service representative named Karen Edwards had mentioned that her husband, Elwood, was a professional broadcaster, so for testing purposes, Case asked if Elwood might read those four phrases into a cassette tape.

The test tape was put into use, and Elwood Edwards, quite by chance, ended up having one of the most listened-to voices on the planet.

* In July 1993, AOL marketing chief Jan Brandt supersized the AOL brand by asking Case for permission to spend $250,000 on a direct-mail campaign.

She recalls him telling her it wouldn’t work. He told me in an interview he did no such thing.

Whatever the case, she got permission, and thus began the very low-tech marketing blitz of hundreds of millions of disks that would make AOL a household name—and annoyance.

There were even AOL disks flash-frozen in Omaha Steaks.

* In a 1993 meeting between Case and then-Microsoft (MSFT) CEO Bill Gates, annoyed by the innovative start-up, Gates famously told Case, “I can buy 20 percent of you or I can buy all of you. Or I can go into business myself and bury you.”

None of those ever came to pass, which is a reason to cheer the AOL brand. But–given Microsoft’s weak record in the online business–this is also not saying much.

* AOL’s brand has gone through a lot of name-calling, some of it quite deserved. Here are some: “The Online K-mart,” “America On Hold,” “The Giant Sucking Sound.”

But this one from its earliest days is my favorite: “The Cockroach of Cyberspace.”

* AOL did a lot of television commercials to hype the service, some of which you can see below. In one especially weird one, AOL hired Adam West of the goofy “Batman” television series.

* When AOL and Time Warner announced their merger on January 10, 2000, and renamed the company AOL Time Warner, AOL owned 55 percent and the combined market valuation was thought to be in the hundreds of billions.

Today, with Google (GOOG) selling back its five percent stake in AOL, AOL’s value has plummeted to about $6 billion. Time Warner is currently worth just over $33 billion.

* When Jon Miller–now digital head at News Corp. (NWS) took over at AOL in mid-2002, after said merger failed miserably and the brand was taken off the corporate name, he spent some time visiting the company’s other divisions, and related an anecdote to me that he’d told them, to try to help move the relationships forward.

“Have you ever had your car towed in New York?” he said he’d ask executives in other divisions. “When your car gets towed, there’s a sign at the place where you go to pick it up that says, ‘The person behind this window did not tow your car. If you cooperate with them, you will get your car back quicker.’”

Tim, Time Warner is still waiting for Christine to be returned, so good luck with that rebranding!

And, while we await the turnaround, here is a little video I did for Tim about my (lack of) AOL branding expertise with my assistant Ed, and also some of the better AOL television commercials:

[ See post to watch video ]

Navigating Microsoft Office

Walter S. Mossberg — Thu, 02 Oct 2008 01:45:04 +0000

Here are a few questions I’ve received recently from people like you, and my answers. I have edited and restated the questions a bit, for readability.

In the new version of Microsoft Office, I cannot find a “favorites” capability in the Open dialog box. In my older version, when I began to open a document, I had a box on the left called “Favorites” that I could invoke to find common file locations. Did they really kill this very useful feature?

No, but they changed the way you make it visible in Office 2007. You can get back your “Favorites” category by right-clicking the bar at the left-hand side of the Open dialog. From the menu that appears, click on “Add Favorites,” and your Favorites category should appear in the left-hand bar, and stay there.

If I have McAfee security software, do I need an antispyware program as well?

Everyone running a Windows computer, even a virtual Windows computer on a Mac, should have antispyware software. In some ways, spyware is a worse security problem than viruses, and can lead to identity theft.

McAfee has made many types and versions of security software over the years. Some, especially recent versions of the company’s comprehensive products, include antispyware protection. Check your version to make sure it includes this capability. If it doesn’t, you will either need to upgrade to a more comprehensive suite, or obtain a separate anti-spyware product.

When my friend put a Spike Jones CD of mine into his Mac to import it using iTunes, the CD was misidentified with an embarrassing title. What would cause such a thing to happen? Does iTunes go out to the Web looking for album names, instead of going by what’s on a disk?

Yes. Music programs like iTunes, and all its major competitors, can’t identify a disk directly. So they rely on online databases to identify CDs. Each CD contains a hidden code that the database providers quickly match up with their huge catalogs of CDs to provide the album title, artist, date, track list and other information. But, sometimes, especially when the CD is relatively obscure, the databases are wrong and yield erroneous information. When that happens, you have to type in the information by hand.

You can find Mossberg’s Mailbox, and my other columns, online free of charge at the new All Things Digital Web site, http://walt.allthingsd.com.

Seagate, Dept. of Hard-Drive Health Services, Announce SSD Awareness Program

John Paczkowski — Tue, 15 Apr 2008 10:09:39 +0000

Hard-drive maker Seagate Technology has finally settled on a strategy for competing with its solid-state drive rivals. It will enter the SSD market this year. And to prepare the market for its arrival, it’s suing an SSD pioneer for patent infringement.

Yesterday, Seagate (STX) filed a lawsuit in federal court accusing STEC Inc. (STEC), an early SSD maker, of patent infringement. In the suit, Seagate argues that STEC’s solid-state drive products violate four Seagate patents covering the ways those products communicate with a computer. The company requested an injunction and unspecified damages, which it asks be tripled if STEC is found guilty of willful infringement.

“The public perception has been that solid-state will take over the world and run disk makers out of business, but you can’t bring that product to market without licensing disk-drive technology,” said Seagate CEO Bill Watkins. “STEC infringes on a number of Seagate’s patents which are important to the entire industry. We thought they would have to learn how to do storage differently to avoid our patents, but they decided to go ahead and violate them. … We have spent $7 billion over the last 10 years to optimize how our disks work. This is the first lawsuit brought by a hard-disk company against a solid-state company. We are protecting the entire industry.”

That’s an altruistic way of looking at litigation that Watkins suggested in an interview in March was designed to protect Seagate’s own turf. After all, a Seagate victory in the suit could pave the way for cross-licensing agreements, not just with STEC, but with other SSD makers as well.

1,000 Songs in Your Pocket Fert and Grünberg Changed Everything

John Paczkowski — Tue, 09 Oct 2007 17:31:44 +0000

Apple once said of its first iPod that “1,000 songs in your pocket changed everything.” And while that may be true, it wouldn’t have changed much without the pioneering work of Albert Fert and Peter Grünberg, who discovered GMR (giant magnetoresistance), a nanotechnology that makes it possible to read data that is densely packed onto the surface of a magnetic disk.

Today Fert of the Université Paris-Sud in France and Grünberg of Forschungszentrum in Jülich, Germany, were awarded the 2007 Nobel Prize in Physics by the Royal Swedish Academy of Sciences for their work that made “1,000 songs in your pocket” a reality.

“In 1988 the Frenchman Albert Fert and the German Peter Grünberg each independently discovered a totally new physical effect–giant magnetoresistance, or GMR,” the academy’s prize citation explains. “Very weak magnetic changes give rise to major differences in electrical resistance in a GMR system. A system of this kind is the perfect tool for reading data from hard disks when information registered magnetically has to be converted to electric current. Soon researchers and engineers began work to enable use of the effect in read-out heads. In 1997 the first read-out head based on the GMR effect was launched and this soon became the standard technology. Even the most recent read-out techniques of today are further developments of GMR.”

Amazing, yeah? Without Fert and Grünberg’s work, we’d be lucky to store a single song in our iPods.

“It’s no good having computer hard drives that can store gigabytes of information if we can’t access it,” Jim Al-Khalili, physics professor at the University of Surrey, told the Financial Times. “The technology that has appeared thanks to the discovery of GMR has allowed hard-disk sensors to read and write much more data, allowing for bigger memory, cheaper and more reliable computers. GMR is one of those wonderful phenomena from the weird world of quantum physics that has been put to use very quickly.”

Asked if he’d ever thought his discovery would have such an impact on consumer electronics, Fert told the Associated Press, “You can never predict in physics. … These days when I go to my grocer and see him type on a computer, I say “‘Wow, he’s using something I put together in my mind.’ It’s wonderful.”

Rumor: Apple Developing 'Atkins Approved' MacBook

John Paczkowski — Fri, 21 Sep 2007 16:09:22 +0000

Apple gave us a “fat” Nano. Who’s to say it won’t give us that long-rumored “thin” MacBook as well?

Macworld San Francisco is still quite a ways off, but the Mac rumor mill is gearing up already. 9to5Mac, which correctly predicted the recent iPod Nano redesign, says Apple may be prepping a new, slimmer line of MacBooks. The rumored machines reportedly feature black-aluminum and silver-aluminum enclosures and a “strange” touchpad, and are slimmer than current MacBook Pros.

Slim enough to require one of those bottom-mounted optical disk drives? We’ll have to wait for the follow-up rumors to find out.

Rumor: Apple Developing 'Atkins Approved' MacBook

John Paczkowski — Fri, 21 Sep 2007 16:09:22 +0000

Apple gave us a “fat” Nano. Who’s to say it won’t give us that long-rumored “thin” MacBook as well?

Slim enough to require one of those bottom-mounted optical disk drives? We’ll have to wait for the follow-up rumors to find out.

Seagate: Reports of My Sale to the Chinese Have Been Greatly Exaggerated

John Paczkowski — Tue, 28 Aug 2007 18:16:47 +0000

U.S. officials fretting over the potential national-security risks that might accompany the foreign acquisition of disk-drive maker Seagate Technology can rest easy. The company’s not for sale.

Three days after the New York Times reported that an unnamed Chinese technology company was intent on acquiring Seagate, the hard-drive maker said that wasn’t really the case. “Seagate is not for sale,” said company spokesman Woody Monroy.

Seems the acquisition over which Seagate CEO Bill Watkins said “the U.S. government is freaking out” is largely a hypothetical one. “In general there has been speculation or discussion that there are some Chinese companies that would be interested in buying an American disk-drive company,” Monroy said. “I think Bill [Watkins] was speaking in general [terms to the New York Times]. There’s nothing, from our perspective, more to say about that other than to clarify that Seagate is not for sale. We haven’t had any offers or bids made for Seagate.”