9 posts and columns on Disney Interactive Media Group

Outfit7’s Talking Friends Apps to Star in Disney Web Series

in Commerce on April 24 at 1:25 pm PT

Outfit7’s lovable characters, found in a variety of mobile apps, will be hitting the small screen as part of a partnership with Disney.
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Exclusive: Disney Acquires “Sophisticated” Mommy Blog Platform Babble Media

in Media on November 14, 2011 at 6:45 am PT

Organic arugula alert: Disney’s interactive unit is calling all urban hipster parents!
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News Byte

Disney Confirms Acquisition of Rocketpack for Browser-Based Gaming

in Commerce on March 3, 2011 at 3:23 pm PT

Disney has acquired Helsinki, Finland-based Rocketpack, which is working on developing games for the browser using HTML5. In a statement, a spokesperson said: “We can confirm that The Walt Disney Company has acquired Rocketpack, an integrated solution for plugin-free browser game development.” Terms of the deal were not disclosed. Rocketpack will be a wholly owned subsidiary of The Walt Disney Company, reporting into Disney Interactive Media Group. The acquisition was first reported by TechCrunch.

News Byte

Disney Interactive Hires Brooke Chaffin to Oversee Content for Women and Families

in News on January 5, 2011 at 1:07 pm PT

Yahoo and media technology veteran Brooke Chaffin has signed on with Disney Interactive Media Group as Senior Vice President of Women and Family, the company announced today. Chaffin, formerly president of Auditude, will be based in North Hollywood, Calif., and will take on a newly created role overseeing women- and family-focused experiences for Disney Online. She’ll report to DIMG Co-President Jimmy Pitaro.

When You Wish Upon Two (Web) Stars: CEO Bob Iger Talks About the Next Digital Direction for Disney

in News on October 9, 2010 at 8:04 pm PT

After Disney named two longtime Internet execs–Playdom’s John Pleasants and Jimmy Pitaro of Yahoo–as co-presidents of its Internet unit, BoomTown did a longer interview with CEO Bob Iger about the entertainment giant’s next Web moves to make it both relevant and profitable. [On weekends, we will be re-posting some pieces from the previous week that we wanted to call attention to again that some readers might have missed.]

When You Wish Upon Two (Web) Stars: CEO Bob Iger Talks About the Next Digital Direction for Disney

in News on October 4, 2010 at 6:00 am PT

Yesterday, after Disney named two longtime Internet execs–Playdom’s John Pleasants and Jimmy Pitaro of Yahoo–as co-presidents of its Internet unit, BoomTown did a longer interview with CEO Robert Iger about the entertainment giant’s next Web moves to make it both relevant and profitable. Hope springs eternal. “I have tried to keep two obvious philosophies,” Iger told me. “First, that our current business not get in the way of adopting new technologies, and, second, that our business belongs on these new platforms.”

Yahoo's Jimmy Pitaro Lands Digital Co-President Job at Disney With Playdom's John Pleasants

in News on October 3, 2010 at 9:45 am PT

Jimmy Pitaro, who is leaving his job running the powerful media properties at Yahoo, has taken a job as co-president of Disney Interactive Media Group, with John Pleasants. Pleasants was CEO of Playdom, the online game company that Disney acquired for $763 million in late July. The appointment of the pair, both of whom will report to Disney President and CEO Robert Iger, is a big move by the entertainment giant and looks like another attempt to clarify and bolster its Web strategy, which has had a long and often rocky history.

News Byte

Disney Buys iPhone Game Start-Up Tapulous

in Media on July 1, 2010 at 12:30 pm PT

Disney has purchased Tapulous, one of the breakout stars of the new iPhone app economy; it’s the company behind several hit games, most notably the “Tap Tap” franchise. TechCrunch says both CEO Bart Decrem and COO Andrew Lacy will stay with Disney; PaidContent says the company will live in the Disney Interactive Media Group. I’ve confirmed the deal with a source familiar with the transaction.

Disney Combines Digital Units (Here's the Iger Memo)

in News on June 4, 2008 at 9:52 pm PT

In what is likely to turbocharge its heft in the digital space, according to an internal email sent out by Walt Disney CEO Bob Iger, the company is combining its Disney Interactive Studios and the Walt Disney Internet Group. The new unit, called Disney Interactive Media Group–will be headed by WDIG’s Steve Wadsworth. WDIG has a wide range of properties, like Club Penguin, ABC.com and Disney.com. DIS makes a range of games for Disney brands like “Hannah Montana” and “Wall-E.”
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