5 posts and columns on Disney.com

Exclusive: Yahoo News Head Moves to Disney.com, Which Will Get Big Redo

in News on March 16, 2011 at 3:27 pm PT

Yesterday, BoomTown reported that Mark Walker, the head of the powerful Yahoo News site, was leaving the Internet giant for another company. That company, sources said, will be Disney, where Walker will be leading a major overhaul of its flagship Disney.com site.

When You Wish Upon Two (Web) Stars: CEO Bob Iger Talks About the Next Digital Direction for Disney

in News on October 9, 2010 at 8:04 pm PT

After Disney named two longtime Internet execs–Playdom’s John Pleasants and Jimmy Pitaro of Yahoo–as co-presidents of its Internet unit, BoomTown did a longer interview with CEO Bob Iger about the entertainment giant’s next Web moves to make it both relevant and profitable. [On weekends, we will be re-posting some pieces from the previous week that we wanted to call attention to again that some readers might have missed.]

When You Wish Upon Two (Web) Stars: CEO Bob Iger Talks About the Next Digital Direction for Disney

in News on October 4, 2010 at 6:00 am PT

Yesterday, after Disney named two longtime Internet execs–Playdom’s John Pleasants and Jimmy Pitaro of Yahoo–as co-presidents of its Internet unit, BoomTown did a longer interview with CEO Robert Iger about the entertainment giant’s next Web moves to make it both relevant and profitable. Hope springs eternal. “I have tried to keep two obvious philosophies,” Iger told me. “First, that our current business not get in the way of adopting new technologies, and, second, that our business belongs on these new platforms.”

Yahoo's Jimmy Pitaro Lands Digital Co-President Job at Disney With Playdom's John Pleasants

in News on October 3, 2010 at 9:45 am PT

Jimmy Pitaro, who is leaving his job running the powerful media properties at Yahoo, has taken a job as co-president of Disney Interactive Media Group, with John Pleasants. Pleasants was CEO of Playdom, the online game company that Disney acquired for $763 million in late July. The appointment of the pair, both of whom will report to Disney President and CEO Robert Iger, is a big move by the entertainment giant and looks like another attempt to clarify and bolster its Web strategy, which has had a long and often rocky history.

Disney Combines Digital Units (Here's the Iger Memo)

in News on June 4, 2008 at 9:52 pm PT

In what is likely to turbocharge its heft in the digital space, according to an internal email sent out by Walt Disney CEO Bob Iger, the company is combining its Disney Interactive Studios and the Walt Disney Internet Group. The new unit, called Disney Interactive Media Group–will be headed by WDIG’s Steve Wadsworth. WDIG has a wide range of properties, like Club Penguin, ABC.com and Disney.com. DIS makes a range of games for Disney brands like “Hannah Montana” and “Wall-E.”
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