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Google Competitor AppNexus Grabs Another Googler (By Way of Nielsen)

Peter Kafka in Media on March 28, 2011 at 3:00 am PT

The ad tech start-up grabs Ari Paparo, a DoubleClick/Google display ad veteran who made a brief detour to Nielsen. He’ll be working with some familiar faces.

Arianna Huffington on Her New AOL Job: "I Want to Stay Here Forever"

Peter Kafka in Media on February 7, 2011 at 5:55 am PT

“I want this to be the last act of my life,” says AOL’s new content boss. CEO Tim Armstrong’s translation: It’s a “multiyear contract”

Google's Victory Dance: Check Out Our Go-Go Numbers!

Peter Kafka in Media on October 14, 2010 at 3:45 pm PT

After showing off financial numbers that blew away Wall Street’s earnings estimates, what could Google do for an encore? Trot out even more numbers, via a tantalizing but not-that-revealing striptease.

Reminder! Facebook Is Really, Really Big.

Peter Kafka in Media on June 18, 2010 at 7:26 am PT

A reminder: When Facebook executives aren’t busy fending off privacy queries, they’re running a business. A really big one. How big? Try $800 million last year.

Web Ads Are Growing Again. But by How Much?

Peter Kafka in Media on May 13, 2010 at 2:02 pm PT

We know that the Web ad business (and the ad business in general) is much better than it was a year ago, when it was awful. How much better?

Microsoft Sticks a Cautious Toe Into the Ad Exchange Business

Peter Kafka in Media on February 1, 2010 at 3:45 am PT

Is Microsoft is finally ready to a launch its long-delayed advertising exchange? Just barely. Redmond is set to roll out AdECN, the “real-time” ad exchange it bought in 2007 within the next two weeks. But only in the most cautious of tests: Microsoft will open up AdECN to a handful of ad buyers and says it will only allow them to purchase a “select, limited amount of Microsoft inventory.”

No Surprise: Real Estate Ads Shrink From the Web. Big Surprise: Real Estate Ads Are Still Growing.

Peter Kafka in Media on January 15, 2010 at 5:40 am PT

Wait a minute: Aren’t ad dollars supposed to move from every other venue to the Web? And aren’t battered industries the ones that are supposed to move the fastest, since they’re the ones that need the Web’s efficiency?

Are Web Ads Only for Oldsters? Yahoo’s Disturbing Study.

Peter Kafka in Media on January 12, 2010 at 12:06 pm PT

No surprise: A study financed by Yahoo says that Yahoo ads helped a customer sell more stuff. A big surprise: The same study says the ad only works on people born before Woodstock.

YouTube Paid Video Could Come “In the Not Too Distant Future”

Peter Kafka in Media on December 16, 2009 at 12:54 pm PT

YouTube is serving up more than a billion videos per day and all of them are free. That could change soon, says YouTube executive David Eun. Eun, who runs partnerships for Google’s video site, confirmed earlier reports that YouTube is looking to stream movies and/or TV shows that aren’t available on the site now. And someone, either consumers themselves or a sponsor who picks up the tab, would have to pay for them.