34 posts and columns on display ads
News Bytedisplay advertising company Buysight, the company announced Tuesday. Buysight will join AOL’s Advertising.com division, while continuing to serve Buysight clients with what the company claims will be “very little disruption” as it integrates with AOL. Terms of the deal were not disclosed.
News ByteYieldbot has raised a $4.2 million A round led by New Atlantic Ventures and RRE Ventures. The New York-based company helps publishers sell their display inventory to marketers who usually buy search ads from Google and Microsoft instead. Seed investors kbs+p Ventures, Common Angels and Neu Venture Capital also re-upped.
Search ad spending was up 17 percent last quarter, which should be good news for Google’s Thursday earnings report. But Facebook is booming, too.