News Byte
Peter Kafka in Media on February 23 at 9:00 am PT
Ad tech start-up Yieldbot has raised a $4.2 million A round led by New Atlantic Ventures and RRE Ventures. The New York-based company helps publishers sell their display inventory to marketers who usually buy search ads from Google and Microsoft instead. Seed investors kbs+p Ventures, Common Angels and Neu Venture Capital also re-upped.
Peter Kafka in Media on November 2, 2011 at 4:05 am PT
An 8 percent sales bump for Tim Armstrong. Enough?
Peter Kafka in Media on June 9, 2011 at 2:34 pm PT
Google’s full employment program for anti-trust regulators continues: The search giant is in the final stages of a deal to purchase ad tech company AdMeld, a deal that will automatically generate scrutiny from Washington.
Peter Kafka in Media on May 19, 2011 at 12:58 pm PT
The display ad company adds fuel with an inside round.
Peter Kafka in Media on April 11, 2011 at 9:40 am PT
Search ad spending was up 17 percent last quarter, which should be good news for Google’s Thursday earnings report. But Facebook is booming, too.
Voices
Amir Efrati, Reporter, The Wall Street Journal in News on March 11, 2011 at 5:58 pm PT
Google Inc., trying to become a middleman for selling video ads on the Internet, will soon test a service that matches advertisers with website publishers, including Google’s own YouTube video site.
Peter Kafka in Media on November 3, 2010 at 6:46 am PT
The AOL CEO says he can go head-to-head with Google and Facebook, one day. But he says his company won’t be moving at the same speed as the rest of the Web ad business until the second half of 2011. Will Wall Street wait?
Voices
Amir Efrati, Reporter, The Wall Street Journal in News on September 29, 2010 at 12:15 am PT
Google has long dominated Web search, and the advertising it generates. But the company has vowed to build a major business in the parallel market of online display ads, and on Tuesday laid out some predictions about how that business will evolve.
Peter Kafka in Media on July 21, 2010 at 4:30 am PT
Google’s venture capital arm isn’t charged with investing in Google-like companies. But it doesn’t hurt a start-up’s chances, either.
See Trada, a two-year-old company dedicated to helping small businesses buy advertising…on Google.
Peter Kafka in Media on July 15, 2010 at 3:00 am PT
In the tech and media worlds, Google is a goliath. On Wall Street, at least this year, it’s a disappointment: Shares of the search giant are down 20 percent for the year to date, while the rest of the market has been more or less flat. Perhaps it can turn things around with its Q2 report card this afternoon.
