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34 posts and columns on display ads
Facebook Bulks Up Its Ad Exchange With Help From AOL
A year ago the Facebook ad exchange didn’t exist. Now it’s huge, and gaining steam.
Coming Soon to Yahoo: Ads From Google
These are display ads, not search ads. And there’s probably not that much money involved right now. But it’s an interesting start.
News Byte
AOL Acquires Ad Targeting Company Buysight
AOL has agreed to purchase display advertising company Buysight, the company announced Tuesday. Buysight will join AOL’s Advertising.com division, while continuing to serve Buysight clients with what the company claims will be “very little disruption” as it integrates with AOL. Terms of the deal were not disclosed.Why Google Doesn’t Own the Next Chapter in Web Ads
“Internet advertising” used to mean “search advertising,” which meant “Google.” Not anymore.
Haters Gonna Hate, but Facebook Is Still a Buy, Analyst Says
Don’t stop believin’, an equity research firm says.
News Byte
Yieldbot Raises $4 Million to Help Sell Display Ads to Search Buyers
Ad tech start-up Yieldbot has raised a $4.2 million A round led by New Atlantic Ventures and RRE Ventures. The New York-based company helps publishers sell their display inventory to marketers who usually buy search ads from Google and Microsoft instead. Seed investors kbs+p Ventures, Common Angels and Neu Venture Capital also re-upped.AOL Beats Estimates, Posts Another Ad Sales Increase. But About Those Domestic Numbers …
An 8 percent sales bump for Tim Armstrong. Enough?
Google Will Keep Washington Regulators Busy With $400 Million AdMeld Deal
Google’s full employment program for anti-trust regulators continues: The search giant is in the final stages of a deal to purchase ad tech company AdMeld, a deal that will automatically generate scrutiny from Washington.
Peer39 Raises Another $5 Million for Ad Targeting That Promises Not to Invade Your Privacy
The display ad company adds fuel with an inside round.
Your Google Preview: Up, Of Course (But So Is Facebook)
Search ad spending was up 17 percent last quarter, which should be good news for Google’s Thursday earnings report. But Facebook is booming, too.