display advertising

Metamarkets Raises $6 Million To Help Big Web Publishers Corral Big Data

Peter Kafka in Media on May 31, 2011 at 4:00 am PT

A ad tech startup that promises to help Web publishers make sense of all the data their ad sales generate.

Your Google Preview: Up, Of Course (But So Is Facebook)

Peter Kafka in Media on April 11, 2011 at 9:40 am PT

Search ad spending was up 17 percent last quarter, which should be good news for Google’s Thursday earnings report. But Facebook is booming, too.

Google Competitor AppNexus Grabs Another Googler (By Way of Nielsen)

Peter Kafka in Media on March 28, 2011 at 3:00 am PT

The ad tech start-up grabs Ari Paparo, a DoubleClick/Google display ad veteran who made a brief detour to Nielsen. He’ll be working with some familiar faces.

How to Find Google's Next Ad Tech Acquisition

Peter Kafka in Media on September 27, 2010 at 3:00 am PT

Earlier this year, Google spent $81 million to buy Invite Media, an ad tech start-up. There’s a very good chance that won’t be the last ad tech start-up the search giant buys, and if you want to get a sense of what it might grab next, take a look at this chart.

Google Pulled From Goldman Conviction List; Still Buy Rated

Eric Savitz, Blogger and Columnist, Barron's, Tech Trader Daily in News on April 27, 2010 at 8:37 am PT

Goldman Sachs analyst James Mitchell this morning removed Google from the firm’s Conviction Buy list, “due to recent underperformance following in-line Q1 results.” But he maintains his Buy rating on the shares, asserting that they “are attractive” at around 16x his 2011 EPS forecast of $33.92. He maintains his $680 price target on the shares.

Google Gains Traction in Display-Ad Push

Jessica E. Vascellaro and Emily Steel, Reporters, The Wall Street Journal in News on March 10, 2010 at 4:27 pm PT

Google Inc. is signing up marketers to use its latest display-advertising technology, pressuring rival Yahoo Inc. and advancing the search giant’s effort to change the way ads are sold across the Internet. Display ads, the eye-catching banner ads that appear atop and alongside most Web sites, have been under pressure as marketers question their effectiveness.

AOL Product Guru (and Google Vet) Shashi Seth Bolts for Yahoo After Just Three Months

Peter Kafka in Media on January 13, 2010 at 12:35 pm PT

That was quick: Shashi Seth, the “product guy” and former Google executive hired by AOL just three months ago, is leaving the company and headed to Yahoo. AOL, of course, has been a net importer of Google veterans since bringing sales boss Tim Armstrong aboard to run the company last spring.

Online Ad Spending Obviously Still Lousy

John Paczkowski in News on August 6, 2009 at 4:30 am PT

No surprise, this: The econalypse continues to weigh heavily on online ad spending. Worldwide spending on Internet advertising declined by five percent in the second quarter of this year, slipping to $13.9 billion from $14.7 billion, according to research firm IDC.