AllThingsD » DJ

Almost Famous: Keith Lee of Booyah Games

Drake Martinet — Mon, 08 Feb 2010 09:07:30 +0000

A feature wherein All Things Digital looks at up-and-coming and innovative start-ups you should know about.

This week: We walked down University Avenue to the Silicon Valley headquarters of Booyah Games to talk with co-founder and CEO Keith Lee. Booyah is the maker of MyTown, an Apple (AAPL) iPhone app that combines Foursquare and Monopoly into a novel kind of augmented-reality game. The start-up has added about 100,000 news users a week over the last two months.

Who: Keith Lee

What: CEO and co-founder

Why: Keith was a lead producer on Diablo III at Activision Blizzard (ATVI), but left with some colleagues to start Booyah and dip his feet into the social-gaming space. He wanted to explore ways to connect the real world to the game world. After some trial and error, he decided to build an experience around the iPhone GPS platform.

Where: Booyah.com (Web site); Search “MyTown” (iTunes); Palo Alto, Calif. (analog place)

Who else: Booyah’s MyTown competes directly with Foursquare and Gowalla as a location-based game for the iPhone.

Five Stats You Won’t Find in His Facebook Profile

Game of the Moment: I’ve just started playing Demon Soul, and it’s probably the hardest game I’ve played in the last five years. It’s very stats-based, so stuff like the weight of your sword or knowing how a halberd (a type of battle ax) works matters. It’s full of some real innovations for player interactions as well.

Has a Geek Crush On: Rob Pardo. He’s the creator of Starcraft, Warcraft and World of Warcraft. His philosophies have really influenced how I build games.

Gadget of the Moment: I was really disappointed in the Kindle. I got one for Christmas. I had to subscribe and pay to read TechCrunch or Kotaku. It didn’t make sense.

Best Gamer High: It is about doing the hardest thing in the game, reaching the extra goals and doing it faster than everyone. So, when people are talking about that goal or feature I can be like, “Yeah, I already got that.” I played Mass Effect twice, just to get the highest score in our group. It’s all about the bragging rights.

Fails At: I’m a total fail at a lot of things–basically everything that involves real life. I have, like, zero common sense. A perfect example is this one time I was supposed to take care of my girlfriend’s little dog. Without thinking, I set the dog down on the top of this high speaker, and I went off to do something else. Well, the dog decided to jump down and she broke her leg. When I called my girlfriend, she knew what I’d done. She just picked up the phone and said, “What did you do to the dog?” It’s all the normal-living stuff I can’t do.

Bio in 140 Characters

Globetrotted growing up. Educated at Exeter and Stanford. He went into finance at parent’s request, but his internal gamer won out.

The Five Questions

You seem like a pretty hardcore gamer. Where does that come from?

We moved around a lot when I was growing up. I was born in Hong Kong, then we moved to the Netherlands, lots of other places. My parents were very strict. I was forced to play piano and violin two hours a day. We never had any videogames; I could only play them over at friend’s houses. I wasn’t allowed to read sci-fi or fantasy books either. I was only allowed to read biographies and classics….I think because I was never allowed to read that stuff, that’s all I ended up reading when I went to Exeter and college, and why I needed to be a part of making games.

So, what makes MyTown worth playing?

From the very beginning, we wanted to get into this to forge a new category of social games. We don’t really see ourselves as being in competition with Farmville or any of the others because the games are so different, but maybe just in terms of mindshare. We want to be the leader in location-based gaming, or real-world gaming. With MyTown, we’ve created a way, by partnering with Citysearch, to let people have virtual ownership of real places. Our strategy moving forward is about widening the gap between us and our competitors in certain metrics and trying to be very agile. It’s sort of like in World of Warcraft. You can work methodically on something until someone comes and scouts you and sees what you are doing. Then, you have to build like mad so you can rush them.

What are you making that hasn’t been scouted yet?

As for future stuff, I’m pretty sure we’re going to be doing something music-related. We have a few products that are already in the works for Facebook that are a totally new type of social game. They have real-world tie-ins like MyTown. We could leverage GPS from a smartphone, but also focus on tie-ins with music, celebrities and businesses.

We’re actually 70 percent done with that, and we are pretty close to announcing. Probably early Q2. I really feel like [in this arena] there are a lot of Atari-style games, in that everyone is just cloning each other. I think we have the opportunity to be a Nintendo and bring that killer Super Mario Brothers game that changes everything.

How heavily are the personalities of the developers here affecting the products?

Yeah, I mentioned the music thing before. I don’t know it you saw when you came in, but that was my DJ equipment in the corner. I’m really into the house and electronic music scene–I fly down to Los Angeles to DJ pretty frequently. That’s a pretty direct link.

There are a lot of interesting people here. We have a developer who used to be a Buddhist monk and then became a sort of Indiana Jones figure. He has this amazing skill to think not just deeply but laterally and connect things in games that wouldn’t normally be thought of as associated with each other. That alternative way of thinking lends itself to our strength.

What was your “Living in the Future” moment in gaming, when you knew the arena had come of age?

Its hard to say. I think it was probably the first time I played an MMO [massive multiplayer online] game. It wasn’t anything like crazy “Minority Report” technology stuff. It was when I played Dark Age of Camelot and everything afterward. I actually felt like I was completely in the a community environment, like a virtual world. Before, when I went in and came back out of the game, it went with me. But now, even if I’m not there, it keeps moving. Like it was something that would evolve without me. I felt like I had to get back in there, because I wouldn’t even know what it would be like 20 days later.

The In Living Color Interview

[ See post to watch video ]

The BoomTown Movin'-On-Up Tour of Twitter's New San Francisco HQ

Kara Swisher — Tue, 22 Dec 2009 09:54:38 +0000

Why Twitter invited BoomTown back for another visit to its latest HQ after my last one, I will never know.

But the masters of microblogging did and here is my video of the lovely new digs in San Francisco.

Designed by CEO Evan Williams’s wife, Sara, it is an understated, classy and very hip–but definitely luxe–affair, with cream, celadon, lemongrass and azure, among the soothing colors.

It also broadcasts green living, as long as there is also a pricey espresso machine present and accounted for.

Well, Twitter has raised $155 million in funding, so it is probably good for it.

A little over 100 employees toil–although it’s pretty pleasant toiling, with room for about 200 more–in offices most recently occupied by the now-banished Bebo social networking site, owned by AOL (AOL).

Well, the karma of that Web 2.0 stumble seems to have been feng-shuied out completely, as you will see below.

In fact, Twitter seems to be giving Google (GOOG) a run for its money in workplaces that treat their workforces well, which include Facebook, whose new HQ I toured this summer.

Some Twitter highlights include the same freaky pair of green deer from the company’s smaller previous HQ nearby, a Twitter employee I dubbed “Snuggie Boy,” a tricked-out DJ booth, too many giant “war rooms” to count, more bird images than that, a spate of comfy couches and a very odd but compelling stool made of wood dowels.

And, of course, a free and tasty organic lunch, which is de rigeur for Internet companies.

Oh, before I forget, also Twitter employees.

The person who drew the short straw to be my tour guide was Jenna Sampson, Twitter PR–oops, communications–staffer.

She used to work for Flickr at Yahoo (YHOO), by the way, so Sampson is definitely moving on up to a deluxe HQ in the sky.

Here is a link to video interview I did with Twitter co-founder Biz Stone too.

And here’s the office tour video:

[ See post to watch video ]

Finally, here is my favorite version of the classic television theme song, “Movin’ on Up,” from “The Jeffersons,” appropriately done by Rhett and Link with an Apple (AAPL) iPhone Leaf Trombone app:

Microsoft Packs The New Zune HD With Bells, Whistles And Plenty of Style

Katherine Boehret — Tue, 22 Sep 2009 21:58:03 +0000

At long last, Microsoft has made a portable media player that you can be proud to carry around: the Zune HD.

This fourth-generation Zune (Zune.net) is ultra thin and has a stunningly vivid 3.3-inch touch screen that covers most of its surface, doing away with the old device’s touchpad. It comes in one small size rather than the older large and small versions, and has capacities of 16 and 32 gigabytes for $220 and $290, respectively.

[ See post to watch video ]

The Zune HD does a nice job of integrating and artistically displaying content about an artist, song or album whenever possible. It has an acceptable built-in browser that surfs the Web using a Wi-Fi connection, and a customizable Quickplay menu on the home screen that displays your content using tiny, stylish tiles. The corresponding Zune Marketplace finally offers movies—about 500 for renting or buying, half of which have HD resolution. And a $90 docking station works with the device to display its HD content on your HDTV.

Given all the improvements of this new Zune, it’s a shame that this makeover stopped short of revamping its commerce system, which is still too confusing. Rather than inviting newcomers to the Zune and its online store by allowing them to use real money to buy content, it is still tied to the points system made popular by Microsoft’s (MSFT) Xbox gaming console. In this gamer-friendly system, the cost of one song is 79 points, roughly the equivalent of a dollar, and users must buy points in buckets ranging from 400 for $5 to 5,000 for $62.50. People who are trying to watch their budgets don’t need the hassle of calculating points per purchase. And Amazon’s (AMZN) Kindle e-reader and Apple’s (AAPL) iTunes Store have proved that using dollars and an uncomplicated one-click system is a successful strategy.

The way I prefer to get the most out of the Zune system is by using the Zune Pass for $15 monthly. This charge allows free continuous streaming of music from any computer’s browser as long as you log in, and includes 10 free MP3 downloads a month that are yours to keep even if you bail on using the Zune software. The Zune Pass lets you listen to Smart DJ playlists that can be built in one of three ways: using your own library; using a mix of Marketplace content and music from your library; or using only songs from the Marketplace. These also can be set to last for a certain amount of time—say for a 30-minute jog or a two-hour party.

I created several Smart DJ playlists including one using Dierks Bentley as the seed artist from which other suggestions were generated. This country singer was a good test for the Zune software because Mr. Bentley’s music blends new and old country sounds. I set the Smart DJ to produce a mix using only content from Marketplace and it returned a great list that included songs from newer group, Little Big Town, as well as older stuff like Joe Diffie’s “John Deere Green.” Any Smart DJ list can be dragged onto the Zune HD.

Apple’s iPod Touch is the Zune HD’s biggest rival and its iTunes Store has much more content in all categories compared with Zune Marketplace. But let’s put music, movies, TV shows, podcasts and music videos aside and say we’re satisfied with the amount of content offered by Zune Marketplace.

One of the iPod Touch’s best features is its ability to access Apple’s App Store, a catalog of 75,000 applications. The Zune HD only dips its pinky toe into a pool where Apple is already swimming laps: Only nine apps can be downloaded from the Zune Marketplace (all are free). They’re colorful and simple to use, but nine apps won’t be enough to compete head on with the iPod Touch.

The Zune HD uses Quickplay (shown on second player from left) to instantly display certain content.

It would be a real boon to Zune if it somehow inherited the gaming genes of Microsoft’s already-established Xbox, especially considering how Apple has heavily marketed the iPod Touch as a portable gaming system. Microsoft will only say that later this year Zune will offer apps for Twitter and Facebook as well as 3-D games like “Project Gotham Racing: Ferrari Edition.”

The only same-capacity model in the Zune HD and iPod Touch is the 32-gigabyte, which costs $290 and $299, respectively. The Zune HD is smaller than the iPod Touch so its organic light-emitting-diode touch screen is 3.3 inches compared with the Touch’s 3.5-inch screen. The Zune fits easily in any pocket and is just 0.35-inch thick. A thin horizontal button on the face of the device takes you to the home screen, and a hidden button on the left side pulls up an on-screen menu for volume and playback controls—or just tap the screen when content is playing. It doesn’t have a speaker like the iPod Touch, so you’ll always need earbuds to hear anything that’s playing.

Quickplay is one of my favorite features on the Zune HD. It uses tiny tiles to visually represent your content in four categories: currently playing; anything pinned (or labeled with a shortcut tile) to Quickplay; a history of recently opened content; and anything that’s new to the player. This includes all of your photos, videos, music, Web pages and apps. I easily pinned AllThingsD.com, a “Saturday Night Live” video and a favorite photo to the Quickplay menu. Clever animation sends this menu to the background of the home screen or swiftly pulls it into the foreground when needed.

I rented and downloaded the movie “Girl with a Pearl Earring” and opted to pay 360 points for the HD version rather than paying 240 points for the standard-definition version. A helpful on-screen explanation described the advantages of each according to where it would be played. Movie rentals last for 14 days or 24 hours after you first press play.

Listening to music on the Zune HD is a lot of fun—and even educational. Whenever the screen goes idle while playing a song, large images of the artist and album cover fill the entire screen while text—album name, artist name, song name—scrolls across these images. With one touch, I saw a list of other albums and songs by that artist, an artist biography, related artists, and pictures of the artist. This is a lot more interesting than staring at one image on the screen, and I learned a lot of new information about musicians I’ve been listening to for years.

The newly added Web browser on the Zune HD gets the job done, but has downsides. Its on-screen keyboard for entering names of Web pages has very small keys and doesn’t use predictive typing to fix your mistakes. Some Web pages rendered normally on the browser, but a couple—like Georgetown.edu—looked normal only when I turned the Zune HD horizontally.

As with other Zunes, this Zune HD has a radio receiver and now uses HD radio for finding more stations with clearer signals. If you like a song, an on-screen button tags it for buying and downloading immediately or later.

The Zune HD is a great-looking little player, and users will especially appreciate its Quickplay menu, rich collection of artist information and mesmerizing screen. If its points system was scrapped and its Zune Marketplace was filled with more content, I’d like it better.

Edited by Walter S. Mossberg.

Write to Katherine Boehret at mossbergsolution@wsj.com

Former CBS DJ Adam Carolla Gets a New Gig: CBS Podcast Host

Peter Kafka — Tue, 15 Sep 2009 19:45:31 +0000

Earlier this year, I wrote about Adam Carolla, who used to be a popular DJ for CBS Radio and now hosts his own popular podcast. My take: Carolla is even better on the Web than he is on the air, but I worried that he’d have a hard time turning his talent and Internet audience into money.

Turns out he’s figured out how to do it: By going back to work for CBS.

The broadcaster, which canned Carolla from his radio job earlier in the year, is now going to sponsor his podcast. It will promote the show, handle ad sales and let Carolla program his own Web radio station.

The press release announcing the deal describes it as a “partnership.” I’m trying to figure out if that means Carolla will become an employee again or if it’s a real partnership, whereby, say, he retains ownership of his show and shares revenue with CBS (CBS).

I’m guessing it’s the former, since selling ads for podcasts still requires a lot of work and not that much return. It’s much easier for CBS to sell ads against a local radio station with an audience of a million or more than for Carolla’s show, which reaches an average of 130,000 people at a time.

Still, Carolla’s show is frequently in Apple (AAPL) iTunes’s Top 10 podcast list, and someday, someone will figure out how to take advantage of its (relatively) small but dedicated audience. And the show already has one sponsor–Carolla has started doing a “live read” for Adam & Eve Stores, the “the nation’s number one source for all things erotic.”

Here’s an interview I conducted with Carolla in March, where he explains his not-entirely voluntary move to the Web and his attempts to turn it into a money-making venture.

[ See post to watch video ]

And here’s the release:

CBS RADIO FORGES ONLINE PARTNERSHIP WITH ADAM CAROLLA

Popular Entertainer’s Podcast To Be Featured Across CBS RADIO Properties;
Carolla To Also Program His Own Streaming Radio Station, K-ACE

CBS RADIO today announced it has partnered with Adam Carolla, comedian, TV star, radio host, actor and entertainer to present his successful podcast to legions of listeners and fans nationwide. “THE ADAM CAROLLA PODCAST” can be heard for free on-demand at www.adamcarolla.com and is additionally available for download on iTunes.

Promotion for Adam Carolla will appear across CBS RADIO’s portfolio of station properties with direct links to the entertainer’s dedicated website. Once there, fans can listen to the latest audio rant from Adam, as well as sample archived podcasts. Ad sales for the podcast will be handled by CBS RADIO. Pre-roll, in-stream audio and live reads are available for local and national clients looking to reach Adam’s target audience of Men 18-49, among others.

In addition, an Adam Carolla focused radio station, called K-ACE, debuts on Monday, September 28, and will offer fans segments from Carolla’s popular podcasts interspersed with rock music and programming selected by Carolla, “The Aceman,” himself. K-ACE can be heard via CBS RADIO’s streaming platform, Yahoo! Music Radio, AOL Radio, and on select mobile devices such as the iPhone, iPod Touch and the Blackberry.

“THE ADAM CAROLLA PODCAST” began in February 2009 and currently reaches over 130,000 listeners per show. The podcast remains a constant in the Top 10 of iTunes’ Top Podcasts chart. Carolla, famous for his rants on various outrageous topics, uses his podcast to broadcast his opinions, while hosting an assortment of influential and popular celebrities and friends, as he charms guests and listeners alike with his witty sense of humor and biting sarcasm.

“I’m thrilled to be back in business with my friends at CBS RADIO and feel like I’m at the vanguard of an exciting new technology,” says Carolla. ”Now, if somebody could just tell me what the hell a POD is!”

“We are excited to once again be working with Adam Carolla providing our listeners with the same Adam that so many fans have come to know and love over the years,” says Chris Oliviero, Vice President of Programming, CBS RADIO. “Adam has an uncanny ability to relate to everyday people in a funny and engaging manner, and the popularity of his podcast is a testament to that.

“This distinctive partnership showcases CBS RADIO’s commitment to growth in the digital space and highlights the accessibility, portability and cutting edge programming available on radio.”

Adam Carolla, who is best known for his work in television and radio, has previously hosted CBS RADIO’s “The Adam Carolla Show,” was co-host of the nationally syndicated radio call-in show “Loveline,” co-created, and executive produced and co-hosted Comedy Central’s ”The Man Show,” co-created, executive produced and was a character on “Crank Yankers,” as well as was a contestant on ABC’s popular series “Dancing With The Stars.” Carolla also starred, wrote and produced the award-winning indie film “The Hammer.” He is currently writing his first book to be published by Crown in Fall 2010. In addition to “THE ADAM CAROLLA PODCAST,” Carolla is host of “Carcast,” a podcast devoted to those who share Carolla’s passion and pastime of all things automobiles.

Viral Video: Slap Chop Rap and Jam Wow!

Kara Swisher — Wed, 15 Jul 2009 07:02:43 +0000

In April, DJ Steve Porter remixed the most excellent advertising infomercial–featuring television pitchman Vince Shlomi (pictured here) for the Slap Chop, an entertaining slasher of all foods–into a rap music video.

It has now garnered 3.8 million views on YouTube, as well as now officially becoming an infomercial itself.

Here’s the online viral video, along with another Porter did a month later for the legendary ShamWow.

Slap Chop Rap:

JamWow: