2 posts and columns on dMarc

A New Scheme to Get Web Surfers to Stay Put: Photos

in Media on August 3, 2010 at 8:19 am PT

Thanks for visiting! Hey! Where are you going? That a common refrain for most Web publishers, who see readers stop by their sites for a very brief looksee, then bounce away, drawn by a new link. A new piece of ad technology is supposed to cure that.

Google Turns Off Its Radio Ad Business; Up to 40 Layoffs

in Media on February 12, 2009 at 3:18 pm PT

A nonsurprise: Google is getting out of the radio advertising business, yet another nonstarter the company is trimming from its extensive portfolio. Google says it will continue to work on audio advertising, though–in the nascent market for Internet audio streaming ads.