Voices

How and Why We Track: Confessions of an Ad “Tracking” Company

By most estimates, the first online ad appeared roughly 20 years ago. As a technology, cookies have been used for almost as long.
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Enliken Wants to Help You Sell Your Browsing Data to Your Favorite Content Provider

Privacy nuts, we’ll see you in the comments section.
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Voices

They Know What You’re Shopping For

Georgia resident Andy Morar is in the market for a BMW. So recently he sent a note to a showroom near Atlanta, using a form on the dealer’s website to provide his name and contact information.

Voices

Professor to Try to Salvage Troubled “Do Not Track” Deal

Web users who want to turn off tracking must install tracking files from more than 100 companies.

Yahoo Dings “Do Not Track” Default (And Search Partner Microsoft)

Is the honeymoon over?
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Google Finally Adds Do-Not-Track Support in Latest Test Version of Chrome

Do Not Track aims to help users opt out of being tracked across Web sites for the purposes of targeted advertising.
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News Byte

Facebook Beats Its Own Quarterly Lobbying Spending Record

Facebook spent $960,000 on lobbying Congress in the second quarter, according to a recent disclosure filing. That’s the most the company has spent on lobbying in a single quarter, as National Journal notes. Among the issues lobbied were various consumer privacy acts, do-not-track legislation and the Global Online Freedom Act. Google also broke its own second-quarter record, spending close to $4 million.

FTC Chairman Jon Leibowitz on Privacy, Do Not Track, Facebook and Google (Video)

Privacy policies should be like the nutrition guide on cereal boxes, says FTC chairman Jon Leibowitz.
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News Byte

Twitter Tailors Your “Who to Follow List,” but Only if You Want It

Twitter began rolling out tailored suggestions for users to follow on Thursday, aiming to give Twitter newcomers better direction in learning how to navigate the somewhat abstruse microblogging platform. The suggestions stem from a tracking cookie Twitter sends to new users, allowing the company to see sites visited within the past 10 days. Twitter then uses that information to recommend who to follow. Users can also opt out of this service.

News Byte

Twitter Enables “Do Not Track” Feature Across Supporting Browsers

Twitter users on supported browsers can now opt out of being tracked by third-party sites and cookies by enabling the “Do Not Track” feature, Twitter announced on Thursday. Federal Trade Commission CTO Ed Felton championed the feature at a conference in New York on Thursday morning. Since Mozilla first introduced the feature for its Firefox browser last year, the company claims nearly 10 percent desktop-user adoption of DNT, and almost 20 percent on Firefox for mobile.

FTC Calls for “Privacy by Design”